Prof. Jon Fairburn

About Prof. Jon Fairburn

Professor of Sustainable Development. EU projects have been funded under INTERREG, GRUNDTVIG, FP7, ERASMUS, TRANSVERSALS

New book chapter on Silver Entrepreneurs

Head of School Hazel Squire has a chapter on Silver Entrepreneurs in a new book entitled Entrepreneurshp Education: A Lifelong Learning Approach edited by Sukanlaya Sawang and published by Springer.

Book cover of Entrpreneurship Education
The book explores how entrepreneruship education can be embedded throughout the learner’s lifetime.

Silver workers (entrepreneurs over 50) represent between 26 – 34% of new start ups in developed countries. This chapter discusses the specific barriers they face when considering or setting up a new business venture. The chapter also identifies policy interventions that may help to reduce some of these barriers.

The research draws on the EU Erasmus project Silver Workers which worked across five European countries (Italy, Belgium, Portugal, Spain and the UK) to develop an online set of resources and a series of workshops to assist people in the entrepreneurship process.

Hazel Squire with her new book chapter on Silver Entrepreneurs
Hazel Squire with her new book chapter on Silver Entrepreneurs

Some of the businesses that were set up or assisted locally include:

Chapter reference – Squire H (2020) Understanding the barriers faced by older entrepreneurs: A case study of a ‘Silver Workers’ project pp 123 – 144 in Entrepreneurship Education: A lifelong Learning Approach (ed Sawang). Springer

Resources

Hazel can be contacted at h.squire@staffs.ac.uk or you can follow her on twitter @HazelSquire

Environmental health inequalities research – assessment report, systematic reviews and a resource package for the WHO European Region

By Jon Fairburn, Professor of Sustainable Development @ProfJonFairburn

I have been working with the World Health Organization for 10 years on the topics of environmental health inequalities and environmental justice. 2019 saw the culmination of a body of work that was started as a result of the Sixth Ministerial Conference on Environment and Health (also known as the Ostrava Declaration) in 2017. Anyone working in this topic area should have a good read of that document!

The Ostrava Declaration was signed by governments and commits them to a series of actions including:

“to consider equity, social inclusion and gender equality in our policies on the environment and health, also with respect to access to natural resources and to the benefits of ecosystems”;

“improving indoor and outdoor air quality for all, as one of the most important environmental risk factors in the Region, through actions to meet the values of the WHO air quality guidelines in a continuous process of improvement”;

“to actively support open, transparent and relevant research on established and emerging environment and health risks in order to strengthen the evidence-base to guide policy-making and preventative action.”

As such the WHO has co-ordinated a range of experts to meet and support the above commitments.

Firstly, a major report has been produced WHO (2019) Environmental Health Inequalities. Second Assessment Report and there is also a supplementary report providing country profiles

Environmental Heall Ineqaulities in Europe: Second Assessment Report
Environmental Health Inequalities in Europe: Second Assessment Report

Systematic Reviews

Teams of international experts were asked to carry out systematic reviews on a number of themes. Working with a team of colleagues in Germany we looked at air quality and social inequalities in the region.

Main findings of the systematic review into air quality

This systematic review has been published, it was pre-registered on PROSPERO, and uses the Preferred Reporting Items for Systematic Reviews and Meta- Analyses: The PRISMA Statement

There is good evidence from ecological studies that higher deprivation indices and low economic position are usually linked with higher levels of pollutants such as particulate matter (particulate matter under 2.5 and 10 microns in diameter, PM2.5, PM10) and oxides of nitrogen (e.g., NO2, and NOx). There is also evidence that ethnic minorities experience a mixed exposure in comparison to the majority population being sometimes higher and sometimes lower depending on the ethnic minority under consideration. The studies using data at the individual level in this review are mainly focused on pregnant women or new mothers, in these studies deprivation and ethnicity are more likely to be linked to higher exposures of poor air quality. Therefore, there is evidence in this review that the burden of higher pollutants falls disproportionally on different social groups.

Here is a short film about the paper

References – open access and free

Fairburn, J.; Schüle, S.A.; Dreger, S.; Karla Hilz, L.; Bolte, G. Social Inequalities in Exposure to Ambient Air Pollution: A Systematic Review in the WHO European Region. Int. J. Environ. Res. Public Health201916, 3127. htt://mdpi.com/1660-4601/16/17/3127

Other systematic reviews in the series

The other four systematic reviews in the series are available open access:

Schüle, S.A.; Hilz, L.K.; Dreger, S.; Bolte, G. Social Inequalities in Environmental Resources of Green and Blue Spaces: A Review of Evidence in the WHO European Region. Int. J. Environ. Res. Public Health, 201916, 1216.

Dreger, S.; Schüle, S.A.; Hilz, L.K.; Bolte, G. Social Inequalities in Environmental Noise Exposure: A Review of Evidence in the WHO European RegionInt. J. Environ. Res. Public Health, 201916, 1011.

Pasetto, R.; Mattioli, B.; Marsili, D. Environmental Justice in Industrially Contaminated Sites. A Review of Scientific Evidence in the WHO European RegionInt. J. Environ. Res. Public Health, 201916, 998.

Sengoelge, M.; Leithaus, M.; Braubach, M.; Laflamme, L. Are There Changes in Inequalities in Injuries? A Review of Evidence in the WHO European Region. Int. J. Environ. Res. Public Health, 201916, 653.

The final output from this collaboration has been this document.

Environmental health inequalities resource package: A tool for understanding and reducing inequalities in environmental risk

The resource package explains key concepts and terms associated with the concept of environmental health inequalities and aims to support actions against disparities in exposure to environmental risk at the national and subnational level. The document presents methods for monitoring and assessment and suggests ways to use this evidence for action. It also provides information on a range of tools and guidance documents for those tackling environmental inequalities and striving to improve health and health equity.

About the author

I have been working in the area of environmental inequalities/environmental justice for over 20 years. If you are interested in this subject you can also follow me on twitter @ProfJonFairburn where I also maintain a specific air quality list. You can find my other publications in this area on our eprints system and on my google scholar profile.

Support for micro & SME’s businesses: Survive and Thrive

Project leads: e:Prof Jon Fairburn @ProfjonFairburn and e:Kat Taylor @KatTayloruk

There are two parts to the Survive and Thrive project – a series of webinars and 1 to 1 business support. This project aims to support businesses in Staffordshire and the surrounding regions.

The webinars are designed to be interactive and resources to download during the webinars will be made available, as well as examples and the opportunity for chat and questions. If you are unable to attend the webinar then you can watch a recording.

Several of the webinars link to each other and we would encourage you to sign up for all of the webinars.

Practical Hints and Tips for Small and Micro-businesses occurred on Staffordshire Day (May 1st)Recording here

How to critically assess your business operation and ask really good questions in light of Covid 19 – 2pm May 21st Recording here

How to Create Clear Messaging & Develop Customer Relationships Online – 2pm May 28th Recording here

Strengthening your business and its future prospects: adapting your operations and supply chain management 2pm June 4th Recording here

Are you in the right place? How to connect to the right audience & analyse your performance 2pm June 11th Recording here

E-commerce 1: A fun, no techno-babble guide to having a go with electronic commerce! 2pm 18th June Awaiting editing

E-commerce 2:  A detailed navigation of the e-commerce strategy template introduced in the E-Commerce 1 webinar 2pm June 25th Recording here

How to manage your staff and their wellbeing out of the lockdown and beyond 2pm July 2nd Recording here

Introduction to advanced operations for key social media platforms 2pm July 7th Recording here

How to develop & integrate email marketing into your business 2pm July 9th Recording here

Managing change, risk and longevity – what does the future hold? 2pm July 16th

Register here

Applications for FREE 1 to 1 business support are NOW OPEN register your interest HERE

CONTACT INFO Prof Jon Fairburn or Kat Taylor

#SurviveandThrive #Staffordshire #Staffsbiz #Businesstips

MSc Digital Marketing Management students preparing for placement and connecting with the region

When we started the MSc in Digital Marketing Management (FT and PT available), we were determined that students would get credited work experience working with partners. To set up the placement there is a whole module dedicated to the preparation of the placement (which is three months long). Details of when and how to get involved are on our earlier blog here.

Charlotte Cunningham is working with Valentine Clays in Fenton. The placement will be focusing on a strategic digital marketing plan and improving their SEO performance of their main website, along creating website content for their sub-companies LoveClay and Art in Clay.

Charlotte Cunningham
Charlotte Cunningham

Eerik Beeton will be completing his placement with a Staffordshire local IT Company, CoRE Educational Ltd. During his placement Eerik will improve the SEO performance of the company’s e-commerce site selling refurbished IT.

Eerik Beeton
Eerik Beeton

Lewis Copeland is working with Hilton Garden Inn in Hanley on behalf of RBH Hospitality Management. The placement is focussed on developing and implementing a strategic social media plan for the opening of the new hotel.

Charlotte Gooding will be completing her project placement with City Stage Crews Ltd. The project will focus on implementing a digital marketing strategy due to the business currently not having one including creating a website for the business.

Charlotte Gooding
Charlotte Gooding

Sohnia Butt will be undertaking a project at The Mitchell Arts Centre in Hanley, Stoke on Trent. The project will focus around the social media marketing, email marketing and website revamp to increase sales with their target audience

Sohnia Butt
Sohnia Butt

Amber Mottershead will be completing her placement in her current employment at Stone Cricket Club. The placement will focus on developing and implementing an improved digital marketing strategy. This will include building a new website, monitoring the Google Analytics, developing a clear and consistent brand identity and managing multiple social media channels.

Grace Thomson will be completing her placement with Staffordshire University in the Careers Team. Grace is focusing on implementing a social media strategy with an aim of increasing brand awareness. Grace is also working on increasing website traffic.

Grace Thomson
Grace Thomson

Leah Mahon will be completing her project placement at creative recruitment agency, The Candidate in Manchester. The project is focused on creating a content marketing/SEO and social media strategy to increase reach, particularly with client audiences.

Leah Mahon
Leah Mahon

Daniel O’Sullivan is now working for Port Vale Football Club he will be developing the strategic direction of the markerting plan.

Craig Holdcroft, will be completing his placement with The Donna Louise Trust, a charitable organisation located in Stoke On Trent. The initial plan will be to extend the digital reach of the charity with the aim to grow followers and charity engagement within the Staffordshire and South Cheshire area. 

Craig Holdcroft who will be working with the Donna Louise Trust
Craig Holdcroft




Keair Bailey will be developing the website and social media content for PeakMyRun

Jordan Hubble will be working with the Staffordshire University Student Union

Sophie Lawrence is working with Stoke City Football Club. The placement will entail content creation and SEO to display the impact and raise awareness of the Premier League Primary Stars Project.

More to be added as the placements are confirmed.

All of these students and course tutors Prof Jon Fairburn @ProfJonFairburn and Kat Taylor @kattayloruk will be attending the Digital City Festival in Manchester on Thursday 12th March if anyone wants to connect there.
#DCF2020

Need help with Digital Marketing in 2020?

The MSc in Digital Marketing Management is one of our awards to meet the changing demands of industry. Marketing is going through a fundamental change with ever more marketing carried out online – a major consequence of this is the incredibly detailed data that is generated which leads to data driven policy.

The marketing industry is booming, examples from our partners include, Synectics Solutions in Newcastle under Lyme, Don’t Panic who organise many digital award nights and conferences or alumni who have set up businesses such as Jill Quick, or Louise Holland

To get our Masters students ready for the industry we have two modules:

  1. ‘The Management of a Digital Marketing Project’ – this module will prepare a tri-partite agreement between the student, the academic staff and the organisation as to the focus of the project, existing benchmark measures, what is to be achieved and how to make the project sustainable (so that it can continue after the student leaves). This is carried out between January to March/April
  2. The Work Based Digital Marketing Project – a credit work experience (450 hours) to deliver the project with the organisation concerned. (April to August)

The project can be in any type of organisation e.g. private sector, public sector, charity or a university. It is desirable but not essential for the work project activity to take place at the premises, or it could be a mix with some days in the company and some work off site.

We have built in flexibility to the work-placement so it could be that you would like a portfolio of tasks to be completed rather than just one main project. Examples could be – creation of a digital marketing strategy, audit and re-launch of social media, budget and investment plan for marketing, devising and implementing a training plan for existing staff.

As the module is part of the course then paid remuneration is not required. However, we would expect travel expenses and any other identified costs of the project to be paid – these can be discussed and agreed before the placement starts.

Below are profiles of some of the students on the course so reach out direct to them if you are interested or if you want to discuss it with a staff memebr contact Jon Fairburn 01782 294094 jon.fairburn@staffs.ac.uk

Alex Bedford

Alex Bedford
Alex Bedford

I have a lot of experience developing and leading teams to achieve results. This is proven through a history of achievement working with Active Lives Education, Cheshire Football Association, Birmingham County Football Association, Walsall Local Authority, Sported UK, Sports Across Staffordshire, and The Football Association.

I have a keen interest in Digital Marketing. I am pursuing a Master’s degree in Digital Marketing Management.  I have experience in creating and managing marketing and communication strategies and also have experience in website management, email and text marketing, social media management, content curation, and online paid advertising.

I currently run a business called Active Lives Education however am looking for a project that helps me gain further experience in digital marketing, to develop my skills and develop a career or business in this field.

Contact information – Linkedin profile email alex.bedford@activeliveseducation.co.uk mob 07468583274

Amber Mottershead

Amber Mottershead
Amber Mottershead

I hold a foundation degree of science in Film and Television Production and have recently graduated from my BA degree in Events Management (2 year fast track) which I gained a 2:1 in. I have a large work experience portfolio from volunteering to paid work. For 4 years I was a manager of a Children’s play centre then moving onto the cash manager of B&M. I now work as an Events Assistant at Moddershall Oaks. For my volunteer work I have experience of working for the likes of Channel 4, Woman of the Year and Stone Food and Drink Festival. I have also worked several corporate events such as the Hotel Marketing Conference and Land Rover.

I have skills within Web design, as well as using all social media platforms for brand building. I also have quite a good understanding with photoshop and other computer software that may be needed, I am a quick learner and can pick up things fairly quickly.

Ideally, I would like a placement within a sector that holds Events, but I would be open to offers. 

If you would like to follow my LinkedIn, this can be found at: https://www.linkedin.com/in/amber-mottershead-ba48b1166/ or email me Amber1210@live.co.uk

Or if you’d like to have a look at some of my volunteer work you can find this on Instagram: @amottevents 

Lewis Copeland

Lewis Copeland
Lewis Copeland

I have recently graduated from my BA Events Management (2 Year Accelerated) in which I achieved a first-class honours. I have previous work experience as a bar supervisor for three years as well as voluntary work experience with Channel 4, The Stone Food and Drink Festival as well as being a student representative for my course.

I currently work for The Student Hub at Staffordshire University as a Digital Marketing Ambassador. In this role I manage multiple platforms (Facebook, Twitter and Instagram) as well as improving the overall engagement and reach of the platforms.

I am able to use social media platforms to build and uphold brand image. I have experience in using analytics to improve the reach of posts as well as identifying demographics which not be being reached and making steps to target them.

Ideally I would like a placement in tourism, events or hospitality but I am open to offers.

If you would like to connect with me, my LinkedIn is: https://www.linkedin.com/in/lewis-copeland-10268515b/  or Email me at: lewis_copeland@hotmail.com

Sophie Lawrence

Sophie Lawrence
Sophie Lawrence

I have recently graduated with a First-Class BA (Hons) Degree in Events Management and have now started studying MSc Digital Marketing Management. I have a large work experience portfolio from both paid and volunteer work. I have been a chef for the past three years at The Orange Tree Bar and Grill, I also hold a range of customer service skills which I have been able to develop by working at a bar and on a hotel reception. To broaden by experience in events management I have volunteered at numerous events such as Woman of the Year 2018, Stone Food and Drink Festival and The Royal Oak Gin festival.

I have skills in web design, brand building and analytics, I can also use all forms of social media and some computer software which may be required. I am a reliable team player who learns quickly, I enjoy expressing my creativity when carrying out jobs and ensuring all tasks are completed to the best of my ability.

If possible, I would like to find a placement within the events, tourism or hospitality sector although I am open to other opportunities.

Please find me on LinkedIn (https://www.linkedin.com/in/sophie-lawrence-05367414a/) or email me (sophielouiselawrence@gmail.com) if you are interested in my expertise.

Charlotte Gooding

Charlotte Gooding

I have recently graduated with a 2:1 in BA (Hons) Events Management and am now currently studying MSc Digital Marketing Management. I have a wide work experience portfolio varying from paid work to voluntary. Over the last three years I have been a bar staff member for Stonegate pubs working for Walkabout until it closed down in April this year and now Yates Newcastle-under-Lyme. Within my role at Yates I tend to work on the bar and occasionally the kitchen, but recently I have taken on the role to be more involved in the social media for the business. To help to widen my knowledge of events and volunteers I volunteered for the Stone Food and Drink Festival in 2017/18. 

My main stills revolve around social media and helping to design promotional material. I am a reliable person with work ethic and put all my effort into anything that I do.

My ideal placement if possible would be within the events, tourism or hospitality industry. However, I am willing to try anything new that may broaden my knowledge and skills 

Please find me on LinkedIn (https://www.linkedin.com/in/charlotte-gooding-66867314a/) or email me (charlottegooding@live.co.uk) if you would like to contact me.

Aaron Shaw

Aaron Shaw

I recently graduated from Staffordshire University with a 2:1 BA (Hons) degree in Business management and I’m now studying an MSc in Digital Marketing Management. I am a team leader at the Staffordshire University Students’ Union. This role requires excellent communication skills, the ability to delegate tasks to the team I am managing and making sure the venue (LRV and Verve) is running as smoothly as possible. This has taught me a multitude of transferable skills within customer service as I have developed my interpersonal and leadership skills. This is reflected within my dedication to the Staffordshire Stallions American Football as a team player and a defensive captain.

I’m currently looking for a digital marketing placement for my work based digital marketing project. This will give me a chance to utilise the skills and knowledge that I have learnt within my masters and apply it to a professional environment. Any opportunity to be able to get this experience would enable me to further my employability.

My degree has given me an insight into a variety of different aspects within Business Management. This has given me fundamental knowledge on topics that also relate to the MSc in Digital Marketing Management. I have extended my academic skills and abilities by studying into a specialised area of Business.  An MSc has enabled me to have a greater understanding of analytics, search engine optimisation and the ability to design a global digital marketing strategy.

If you would like to contact me, my details are;

LinkedIn – linkedin.com/in/aaron-shaw-ba20a3150

Email – aaronjamesshaw1994@hotmail.co.uk

Leah Mahon

Leah Mahon

I have graduated with a BA (Hons) Journalism and I am now studying my MSc in Digital Marketing Management. Throughout university, I worked as a venue member for Staffordshire University’s Student’s Union in front and back of house customer service roles and as a Student Ambassador. These roles have instilled me with strong interpersonal skills and self-organisation through working in these multifaceted positions.

I have experience working as a Trainee Journalist at The Sentinel newspaper and Staffs Live, where I was responsible for researching and writing feature and news content for print and online publication. I utilised my qualifications in Reporting and Shorthand at 100WPM from the National Council of Training for Journalists, ensuring accuracy and time management.

I am an experienced CRM Marketing Assistant, where I was responsible for curating content for email marketing campaigns and market research. Studying Digital Marketing has developed my knowledge within integral marketing theories, brand development and content curation/SEO. I am now implementing this in the creation of my own lifestyle blog, The Wordsmith.

I am interested in opportunities in the content marketing sector, and I am open to writing diverse content in an array of industries.

My contact details are:

LinkedIn   –    https://www.linkedin.com/in/leah-mahon-b15627121/

Email       –    leah_mahon@outlook.com

Grace Hague

If you are a business owner and you are looking for a driven, creative and hardworking individual that has a keen interest in digital marketing, SEO and business development…then look no further!

I am currently looking for a placement within an organisation that will help me gain further knowledge and experience in the digital marketing field.

I have recently graduated from Staffordshire University with a 2:1 in Tourism Management. My main interests lie in SEO, content curation, analytics and brand building through social media.

I have consolidated experience working in fast-paced environments, working in a team, customer engagement and I have the desire to learn and help businesses grow!

So, what are you waiting for? Get in touch via LinkedIn or email!

LinkedIn: https://www.linkedin.com/in/grace-hague-12846b10a/

Email: Grace_Hague@mail.com

Global Entrepreneurship Week at Staffordshire Business School #GEW2019

#GEW2019

ALL WELCOME

Monday 18th Nov 2-4pm LT111/113 Julia Roberts

Professional skills for the self- employed Communications and Events Professional

Julia will start with a small talk on how her career developed and then will follow this with some workshop activity.

Tuesday 19th Nov 10.00 – 11.00 LT 02 Ashley Emily Whitehead

Building brand identity: the case study of Simply Great Britain

Tuesday 19th Nov 1.00-2.00 R101 Science Centre Emily Whitehead

Building brand identity: the case study of Simply Great Britain

Tuesday 19th Nov 1.30 – 1.50pm Flaxman Film Theatre Dr Tolu Olarewaju

“The Hult Prize is both the world’s largest student enterprise competition and the  world’s largest movement for social impact. Students from universities around the globe compete to win $1,000,000 in start-up funding to start a business that solves a pressing social issue. This year’s business challenge concerns climate change and is our chance to show the world that our institution is dedicated to Impact. Come and find out how to compete this year and the benefits of engaging with students from every part of our planet.”

http://www.hultprizeat.com/staffordshireuni

Friday 22nd Nov 10.00 – 12.00 S205 Mellor (IT lab) Jonathan Westlake

10.00 – 11.00 Good online tools for digital marketers

11.00 – 12.00 Good online tools for entrepreneurs and the self employed

These are practical workshops come early to ensure you get a seat.A

Speakers profile

Julia Roberts is a communications consultant with over twenty two years of professional work experience within Creative Communications and Marketing including Digital Media, Public Relations and Event Management.

Julia is also the founder and creative director of the Ginger and Spice Festival The Ginger and Spice Festival was crowned champions of British Food Fortnight Competition 2017 and was selected as regional finalists at the Rural Business Awards in both 2018/2019 and 2019/2020.

Her business Rocket Communications and Events Ltd was shortlisted as a regional finalist in the Rural Business Awards 2019/2020.

Julia Roberts - Entrepreneur in Residence

Emily Whitehead

Emily Whitehead Ltd provides highly experienced training, coaching, consultancy & speaking, delivering to a wide range of businesses and organisations. Specialising principally in marketing & communication strategy, leadership & management, business structure, environmental planning & management, this work is carried out for both private clients and within funded projects (most recently ERDF projects in Staffordshire & Leicestershire). Other projects have included work with Staffordshire CC, Stafford BC, Staffordshire Chambers of Commerce, Staffordshire University Business School , Keele Sustainability Hub, UKCPA, WiREUK & National Forest.

Operating under Emily Whitehead Ltd, Simply Great Britain has a mission to change how Britain views small, micro business one story at a time. Working within a membership community model, Simply Great Britain celebrates, supports & connects its members both online and in person.

Jonathan Westlake

Jonathan is an IT specialist. Exposure over the years to a wide variety of business contexts ranging from small firms to large organisations.  He has extensive experience of business techniques and transformation technology used by business. He was also instrumental in setting up Wavemaker Stoke and also runs his own small business. He is also vice-chair and secretary of the British Computer Society North Staffs branch.

Re-using heritage buildings for creative, cultural and innovative businesses

Introduction

Prof. Jon Fairburn, Prof. Carola Boehm and Prof. Jess Power work togther on interdisciplinary issues including creative cultures, innovation and new business models. If you are interested in these issues the three professors are running an ERASMUS Staff international week 20-24th January 2020 to discuss linking creative cultures to business. Details on the link

They have recently submitted a large (several million euros) bid to examine the re-use of heritage buildings by creative and innovative industries in four second order cities across Europe.

Jess Power has a particular interest in the new materials and techniques that are being used in the textiles industry. Here she provides a report in what she found in one of our partner cities on the bid.

Prof Jess Power

Re-purposing space is something that Municipio de Guimaraes (District Council of Guimaraes, Portugal) does with sensitivity and grace. Guimaraes, the 13th largest city in Portugal, is a story of success – it has transformed into a modern contemporary city whilst retaining its cultural heritage and identity.

The area in the Northern region of Portugal remained largely untouched with only natural evolution occurring within the city’s architecture until the 1970s. This is clearly evident in the adaption and modification of buildings throughout the ages. This rich tapestry of period evolution is demonstrated beautifully in the building of Largo de Sao Francisco (once a convert/monastery) now used as a hospital. Some parts of this building date back to 1255 (Figure 1)

Figure 1 - Guimaraes
Figure 1 – Guimaraes

Historically Portugal had one of the strongest textile industries in Europe. The Guimaraes region was known specifically for its high-quality produce and craftmanship within Textiles and Leather.  Whilst the leather trade has diminished in this region, the textile industry continues to be significant to Portuguese economy. It boasts to be the largest non-food manufacturing area in terms of export, accounting for about 9% of the country’s output.  

The textile cluster (CITEVE) of the northern region of Guimaraes is known as the “cradle of the nation” providing a rich cultural heritage particularly in the trade of leather. Whilst the region moved on from leather production with the advent of industrialization, evidence of the importance of this trade and the value to its identity and “place” is evident throughout the city. Historic water baths (Figure 2) are woven into the landscape of the area and wooden tanning drums (originally used in leather processing) provide historical features and a sense of identity within modern repurposed spaces.

Figure 2 Water baths
Figure 2 Water baths

Guimaraes, like many other industrialised European regions, has witnessed a steady decline in manufacturing, primarily due to cheaper imports from elsewhere. Like other locations around the globe, this decline has resulted in the abandonment of buildings rich in cultural heritage. Often these sites historically provided a sense of place and culture and the loss has impacted on the region’s identity.   These abandoned buildings, if left for significant periods, fall into disrepair and in the worst cases local councils have no alternative but to demolish them to enable new regeneration to occur, resulting in buildings of historical relevance being lost and the region losing strong threads of its cultural identity.  Guimaraes has been ahead of the game in-terms-of capturing the cultural wealth of its textile heritage, to bring a new lease of life to the area.  During the 1970s the district council began projects, which sensitively brought to life abandoned buildings and unused space around the city.

The repurposing began at the heart of the city with the re-design of the main square (Praca de Sao Tiago). Nowadays, specific areas are clearly defined for transport, domestic living and enterprises and community gatherings. This has brought a new lease of life to the heart of the city, with a vibrant café culture housing a strong sense of belonging to locals and visitors alike. Domestic accommodation is scattered around the square, fenced between small enterprises. 

Figure 3 - Praca de Sao Tiago Main Square
Figure 3 – Praca de Sao Tiago Main Square

A key focus of the re-generation was to encapsulate local culture without stifling innovation. One incentive employed was to offer the domestic properties free cable connection to eliminate unsightly TV aerials and satellite dishes enabling the square to retain the historical features. Guimaraes was one of the first European cities to offer free Wi-Fi in a large central outdoor space. This resulted in the medieval square retaining its authentic identity, even today homes have laundry flapping on balconies.

Further to this the district council in partnership with the local community developed walkways which followed the natural flow of water throughout the city. Slabs of granite and stone cover the waterways making paths which flow into the river “Ave” which splits the area right in two.  

Figure 4 - Beneath water flows to the Ave
Figure 4 – Beneath water flows to the Ave

Many of the repurposed sites are unused tanneries (linked to the historical leather trade), the features of each site have been lovingly restored to their original state. Below (Figure 5) is the local Science Innovation Building where young people can engage with the latest technology including: artificial intelligence, robotics and 3D printing. Inside innovation is brimming, the exterior in contrast, would not misplaced in a period Western movie.

Figure 5 Science centre
Figure 5 Science centre

The University has re-purposed other decarded buildings, the Design Innovation Centre takes the heritage of the building and transforms them into modern learning spaces.

Figure 6  - Innovation centre
Figure 6 – Innovation centre

This is what makes Guimaraes attractive to young and old alike and earned it the title of European City of Culture in 2012, following on from its earlier listing (2001) as a UNESCO World Heritage Site.

It is no wonder that the area remains so attractive to young people (who form over 30% of the local population). Many of these attend the University of Minho and our partners on the bid include several academics working at the Centre for Textile Science and Technology who early this year were involved with the 2nd International textile Design Conference “Textiles, Identity and Innovation”.

The youth hostel (Figure 7) provides an authentic example of re-purposing at its best and is a model that can and should be used across other towns and cities throughout Europe.

Figure 7 - Youth Hostel
Figure 7 – Youth Hostel

Working with international partners we aim to change historic sites of mass employment and mass production into new sites of co-created, co-managed production and consumption, it is the intension that the consortium will be leading on embedding new types of co-ownership, co-implementation and co-production via new technologies and business models and applying these to deep historic heritage-rich creative clusters and networks in order to innovate and increase productivity of specifically SMEs, bringing new economic activities to these historic areas and create economic resilience.  

Figure 8 - Prof Jess Power (4th from left) with local partners in Guimaraes
Figure 8 – Prof Jess Power (4th from left) with local partners in Guimaraes

If you are interested in these issues the three professors are running an ERASMUS Staff international week 20-24th January 2020 to discuss linking creative cultures to business. Details on the link

Jess can be emailed at eliza.power@staffs.ac.uk , she tweets @Jess_Power_

15 Great Events for Autumn 2019

There’s always lots going on in the region, music,opera, ballet, comedy, food and drink festivals. Here’s my personal pick for the next few months, Jon Fairburn.

September

7th British Ceramic Biennial starts (on until 13th October) all over Stoke on Trent

21st LOL Comedy Club, Regent Theatre, Hanley

22nd The 8th Annual Chilli, Cheese and Choclate Festival, Dorothy Clive Garden

25 to 29th Ginger and Spice Festival, Market Drayton

October

4th to 6th Stone Food and Drink Festival

8th Royal Opera House Live: Don Giovanni, Mitchell Arts Centre,

14th to 20th Word and Music Festival, Nantwich

24th Russel Kane – The Fast and the Curious, Victoria Hall Hanley

November

7th to 9th Stoke Beer Festival in the Spode Hall Stoke

9th Rob Beckett Wallop, Victoria Hall Hanley

15th Emeli Sande and guests, Regent Theatre, Hanley

18th The Nutcracker: Russian State Ballet, Stafford Gatehouse

19th Ed Byrne If I’m honest, Crewe Lyceum

21st The Life and Rhymes of Benjamin Zephaniah

26th Ben Elton, Victoria Hall Hanley

NEWSFLASH – Stoke on Trent has recently updated its My Stoke App which now has lots of great info on events – Available on Apple or Android

Environmental health inequalities in Europe Second assessment report. World Health Organization.

Disadvantaged groups are amongst those most affected by environmental hazards contributing to health inequalities and deaths across Europe. This is according to a new international report published by the World Health Organization (WHO).

Prof Jon Fairburn was part of the international team of experts coordinated by Dr Matthias Braubach and Marco Martuzzi at WHO Europe who helped to produce the report.

This report follows on from the Sixth Ministerial Conference on Environment and Health and the signing of that agreement also known as the Ostrava Declaration (2017). This commits governments to work towards tackling inequalities and vulnerabilities.

Here’s a short film of the main points from the report

The report provides evidence for 19 different indicators covering the broad categories of urban areas, basic services, housing, working conditions and injuries.

Jon Fairburn was also involved with the creation of the first assessment report from 2012 which you can find here.

If you are interested in this subject you can also follow his twitter feed @ProfJonFairburn on twitter he also has a specific air quality list. You can find his other publications in this area on our eprints system and he also has a google scholar profile.

A “No Deal” or “WTO” Brexit: How much will it cost you? And why?

By Geoff Pugh, Professor of Applied Economics

The pro-Brexit Daily Telegraph has made a case, based on serious evidence, for a “No Deal” or WTO Brexit. Yet at least some of its articles acknowledge that this Brexit outcome will impose substantial costs on UK business, arising from “the initial trauma of an exit on WTO terms” (Ambrose Evans-Pritchard, 3rd Apr 2019). Below, I offer a “back of the envelope” indication of how large these costs are likely to be for typical individuals and families. I use the Daily Telegraph’s judgement on the likely costs, because these are least likely to be exaggerated. Most other sources suggest higher costs. 

My point of departure is an article by Allister Heath: “It’s a complete myth that a no-deal Brexit would cripple the British economy” (the Telegraph, 6th March 2019). Mr Heath claims on the basis of serious, although somewhat selective, evidence that “a so-called no-deal … would probably cost just 1-2 per cent of GDP”. We can agree that this might not “cripple the British Economy”. However, two per cent of Britain’s GDP in 2018 amounts to somewhat more than £42 billion or a little over £1,200 for every member of the working age population.

This is calculated as follows (all the data is easily accessible from the Office of National Statistics website):

  • UK Gross Domestic Product in 2018 (at market prices): £2,114,627 million (i.e. somewhat more than £2 trillion);
  • Two percent of UK GDP in 2018: £42,292,540,000 (a little over £42 billion)
  • UK working age population in 2018: 34,300,000 (somewhat more than 34 million)
  • Cost per member of the UK’s working age population: £1,233

For a family with two wage earners then, a cost in each year of around £2,500. Even if we accept Mr Heath’s lower bound of one per cent of GDP, this still greatly exceeds even the highest estimates of Britain’s net contribution to the EU. It is getting on for half of total UK annual public expenditure on education.

This does not mean that the typical wage earner will suddenly lose more than a £1,000. What these calculations indicate is that over time – possibly over many years – the typical wage earner will be more than £1,000 a year worse off than he or she would otherwise be. If the economy is booming, growing at, say, 2.5% or 3% each year, then the cost of Brexit will hardly be noticeable as collective and individual prosperity continues to increase. Conversely, if the economy were to stagnate, or move into recession, then the costs imposed by Brexit will be burdensome, especially for the least well off.

Typically, the economic costs of administering large policy shocks take rapid effect whereas benefits (if any) accrue only after many years and are uncertain. Hence, even in the most favourable scenario, Mr Heath’s claimed reduction of “1-2 per cent of GDP” in our individual and collective prosperity will recur for many years. Over five to 10 years, these cumulatively enormous costs will translate into business failures, continued downward pressure on wages, lost jobs and homes, and additional stress on the public finances, prolonging austerity.

How might Brexit yield benefits in the long run? It is hard to be definite. On the one hand, administering a huge shock to an institution, firm or whole economy might prepare the way for radical reform and renewal. This is what Nigel Lawson hopes for:  “Brexit gives us a chance to finish the Thatcher revolution” (Financial Times, September 2nd 2016). This perspective is shared by many of the more hard-line proponents of Brexit, for whom the EU is an obstacle to thoroughgoing deregulation liberalisation and globalisation. On the other hand, shocks imposed by poor policy choices can destabilise institutions, firms or whole economies. This can lead to stagnation and relative decline in the long run (even absolute decline in extreme cases).

Much of the debate has centred on trade. Few on either side would dispute that the UK’s future economic well-being is greatly dependent on the ability of its firms to export goods and services. Yet, there are few reasons to believe that the effects of a “No Deal” or WTO Brexit will yield trade benefits sufficiently substantial to offset the almost certain losses detailed above. These are some of the points to consider.

  1. Many of the most productive firms in the UK, and especially in the West Midlands, both export to the EU and form integral parts of supply chains based in different EU member countries rather than having a purely national base. Cross-border trade friction will thus not only restrict direct exports but also disrupt such supply chains. This will damage many of our most productive firms, which are those most capable of paying high wages and generating new jobs. Indirectly, the whole economy will be damaged.
  2. Membership of the EU and its Customs Union is not what stops us exporting more to emerging markets. Germany not only exports hugely more to China than does the UK but even exports more to India (in spite of our inherited advantages). The barriers to UK firms exporting are to be found at home rather than with the EU.
  3. The UK on its own is unlikely to be able to strike more favourable trade deals than those negotiated by the EU.
    1. The US, for the first time since 1945, has both Congress and a President sceptical of free trade. President Trump’s “America first” policy does not bode well. As for the “special relationship”, this is unlikely to survive the loss of our (considerable) influence as a leading member of the EU.
    2. A Sovereign but economically medium-size UK is unlikely to exercise the same bargaining strength as the economically (very) large EU.
  4. Potential trade partners either account for too small a proportion of our trade to make much difference (most Commonwealth countries) or are not well disposed towards the UK (Russia; China – the Chinese have long memories when it comes to national humiliation). Even if favourable trade deals could be struck with other countries, impossibly large proportionate increases in trade would be required to offset the loss of trade with the EU. (This is a matter of arithmetic rather than of economic analysis.)

Other long-term effects are foreseeably negative. (i) Adverse impact on the financial sector will reduce the tax base, reducing both the scope for ending austerity and government’s ability to finance much-needed public investment. (ii) An end to the free movement of labour will damage firms dependent on certain types of highly skilled labour as well as other firms dependent on the unskilled end of the labour market. And (iii) the exclusion of UK researchers from EU research funding will damage our national science base and, hence, reduce innovation and growth in science-based industries.

In conclusion, a “No Deal” or “WTO” Brexit will almost certainly impose substantial economic costs while the claimed benefits are either speculative or predictably small. 

Professor Geoffrey Pugh, Professor of Applied Economics, Staffordshire Business School (personal capacity); 20-05-2019