Prof. Jon Fairburn

About Prof. Jon Fairburn

Professor of Sustainable Development. EU projects have been funded under INTERREG, GRUNDTVIG, FP7, ERASMUS, TRANSVERSALS

Major new development – The Goods Yard, Stoke on Trent

By Jon Fairburn

It’s really great to see a developer with a good reputation working for the first time in the city. Let’s hope this also encourages more developers to look at other sites in the city.

The plans will see the redevelopment of the Swift House site, which is owned by the council, transformed into The Goods Yard, with

  • 180 new homes,
  • a 150 bed hotel,
  • 25,000 sq ft of workspaces
  • 10,000 sq ft of retail and leisure space

Personally, I’m very happy that we will have have quality accommodation right next to the University for all the visitors, students and guests that work with us. People will be able to walk straight out of the train station drop their bags at the hotel and then join us on campus. This ties in well with a new project by Paul Barratt and Prof Ruth Swetnam on the 15 minute campus to encourage less carbon intensive travel.

The addition of new workspaces hopefully targeting start-ups, creatives and digital businesses may also be one way to help keep graduates in the area and ties in well with the development of the Enterprise Zone on College Road.

Capital & Centric, who featured heavily in the BBC Two series Manctopia, are one of the UK’s most creative and active developers. They have worked on several award-winning projects in the North West, particularly Manchester and Liverpool, but this is the first time they have come down as far ‘south’ as Stoke-on-Trent, so it’s a real coup for the city.

The plan will see the present building demolished but its secret vaulted basement, which historically served as a goods yard and interchange between the railway and the canal, will be reimagined and opened up to the public as a workspace and leisure venue – possibly a waterside restaurant/bar.

I remember visiting this a few years ago when the GIS team used to work in the building. Good example of a hidden gem of Stoke on Trent.
I remember visiting this a few years ago when the GIS team used to work in the building. Good example of a hidden gem of Stoke on Trent.

There will be a new outdoor public space that links The Goods Yard to the train station, canal and wider area, and there’s even an ambition to create a water-taxi to Stoke City’s bet365 Stadium just one mile away. Located next to Stoke-on-Trent train station, and on the doorstep of Staffordshire University, the Trent and Mersey Canal and the A500, the site is in an ideal location for commuters, students, visitors and businesses.

Waiting to be transformed
Waiting to be transformed

The current ugly exterior will not be missed

Digital impression of what the cite could look like when finished
Digital impression of what the site could look like when finished

So a promising start to 2021 and I can’t wait to see the project develop.

Jon Fairburn, Professor of Sustainable Development

You can follow me here on twitter @ProfJonFairburn

Innovation to survive and thrive Part 2

By Tanya Hemphill

Part 1 of Tanya’s article can be found here

STAGE TWO

Once you have used these initial basic filters to find the strongest ideas, the next stage is to use a more in-depth filter to make decisions on the remaining ideas. Day (2007) recommends using a risk matrix. The R-W-W matrix is based to three key questions:

  • Is it Real?
  • Can we Win?
  • Is it Worth doing?

This is expanded into the following set of questions:


Is it
real?

Is the market real?
Is there a need or desire
for the product?
Can the customer buy it?
Is the size of the
potential market
adequate?
Will the customer buy the
product?

Is the product real?
Is there a clear concept?
Can the product be made?
Will the final product satisfy
the market?

Can we
win?

Can the product be
competitive?

Does it have a competitive
advantage?
Can the advantage be
sustainable?
How will competitors
respond?

Can our company be
competitive?

Do we have superior
resources?
Do we have appropriate
management?
Can we understand and
respond to the market?

Is it worth doing?

Will the product be
profitable at an
acceptable risk?

Are forecasted returns
greater than costs?
Are the risks acceptable?

Does launching the product
make strategic sense?

Does the product fit our
overall growth strategy?
Will top management
support it?

STAGE THREE

Once a few viable marketing innovation ideas remain, the next stage is to consider the risks even further. This is where conducting a pre-mortem is a useful tool. This helps organisations identify the possible failures of a project before they happen and mitigate risk by pre-planning so that those failures don’t occur.

The following pre-mortem exercise has been adapted from Gray et al. (2010).

Activity
Step 1Imagine we are two years in the future.
Things have gone completely wrong.
What could have caused this? Generate a list of all the reassons failure occurred.

Step 2List all concerns and rank them to
deterimine priority
Step 3Address the 2 or 3 items of greatest
concern and list what actions you would
need to take to stop the issues
happening.

The list of risks and actions that need to be taken to mitigate the risk can be used as Critical Success Factors (CSFs) for an innovation or project launch.

Hopefully, this article has helped you think about the different types of innovation you can potentially pursue and how to evaluate the best route forward, using a systematic filtering process.

STOP PRESS -We are now recruting for cohort 5 of the Small Business Leadership Programme (free starts 30th March)

References

Day, G. (2007) Is it real? Can we win? Is it worth doing? Managing Risk and Reward in an Innovation Portfolio. [Online] Harvard Business Review. Available at: https://hbr.org/2007/12/is-it-real-can-we-win-is-it-worth-doing-managing-risk-and-reward-in-an-innovation-portfolio (Accessed 11 February 2021).

Fisk, P. (2017). Gamechangers: Are you ready to change the World? Creating Innovative Strategies for Business and Brands. West Sussex: John Wiley and Sons Ltd.

Gower, L. (2015) The Innovation Workout. Harlow: Pearson Education Limited.

Gray, D., Brown, S. & Macanufo, J. (2010) Game Storming: A Playbook for Inovators, Rulebreakers, an Changemakers. Sebastopol: O’Reilly Media, Inc.

Keeley, L., Pikkel, R., Quinn, B. and Walters, H. (2013). Ten Types of Innovation: The Discipline of Building Breakthroughs. New Jersey: John Wiley & Sons, Inc.

Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers. New Jersey: John Wiley & Sons, Inc.

Free Small Business Leadership Programme – starts end of March

Supporting SME leaders to create resilience and manage uncertainty in 2021 and beyond

Access free ideas, guidance, peer & 121 support to help your business to manage the uncertainty of steering through the pandemic and impacts of Brexit for up to TWO leaders in your business.

Staffordshire Business School is supporting regional business by delivering free training in leadership and management to provide exactly what business needs most to build a resilient future.

This is cohort 5 of the SBLP and the positive impacts of previous cohorts are being felt across the region. Here is what Rhys from XP VR thought of the course

Why choose to be part of the Small Business Leadership Programme?
▪ Make your business more resilient
▪ Boost business performance and growth
▪ Create an innovative and agile organisation
▪ Recover from the impact of COVID-19
▪ Find solutions to the impact of Brexit
▪ Build leadership skills, confidence and effectiveness
▪ Plan for a solid future for your business
▪ Build lasting relationships with small business leaders
▪ Improve risk management and efficiency

When does the course start?
Tuesday the 30th March 2021 (1st webinar at 3pm)

If you would like to have a chat about the course then please email one of our experienced Entrepreneurs in Residence with your phone number and they will call you back,

Jane Pallister – Jane.Pallister@staffs.ac.uk
Emily Whitehead – emily@staffs.ac.uk
Jonathan Westlake – j.c.westlake@staffs.ac.uk

Here’s what another business thought of the course: Geoff Barton, General Manager of Canalside Farm in Great Haywood near Stafford said: “It’s allowed me to connect with other businesses, and I’ve learned much and managed to strengthen a few knowledge gaps and boost my handling of the business during these unique times.”

What’s involved?
Eligibility requirements
▪ Your business must be a Small or Medium-sized Enterprise (SME) based in England.
▪ Your business needs to employ between 5 and 249 people and have been operational for at least one year
▪ The participant should be a decision maker or member of the senior management team within the business with at least one person reporting directly to them.
▪ The participant must be able to commit to attending the full programme


Time commitment
The programme is designed to be manageable alongside full-time work and furloughed staff can join the programme.

Participants will attend 8×90- minute webinars across ten weeks, and complete up to 2 hours of independent development and peer-supported engagement per week.

Places are fully funded by the Government to support the resilience,
recovery and growth of SMEs during and after COVID-19. The programme
is completely free to attend but places are strictly limited.

Register Now
There are two ways to register.

  1. Email one of the Entrepreneurs in Residence as listed above and they
    will talk you through the process.
  2. Follow the simple instructions below (this takes 3 minutes) and we will
    be in touch:
    • Go to https://smallbusinesscharter.org/sblp-registration/
    • Choose ‘West Midlands’ from the pink vertical menu on the left
    • Scroll through the list of centres until you find Staffordshire University
    (start date 30th march) & click register

PLEASE NOTE: Your business can send up to two eligible delegates to this programme and delegates can be furloughed. Please do one registration for each person.

Innovation to Survive & Thrive: Part 1

By Tanya Hemphill, Senior Lecturer

Over the last few months we have been running a module on ‘Innovation, Value and Markets’ to over 70 Staffordshire business people, as part of our Small Business Leadership Programme.

During the workshops it was very clear that most small businesses have had to rethink their business model to adapt to massive shifts in consumer behaviour (and supply chains) because of Covid. The UK Government defines innovation as: The successful exploitation of new ideas. Innovation may involve an organisation’s:

  • Products and services
  • Processes (e.g. exploiting new technologies)
  • Business model (e.g. new income sources/ improved supply chain)

 Business Model Innovation

According to Fisk (2021) although there are an infinite number of potential business models some of the most common formats (applicable to nearly every type of business) are:

  • Advertising-based models. Services are free to users, whilst advertisers pay to engage with the audience attracted, e.g. Google, Facebook.
  • Razor-and-blades models. The facilitating item, like a razor, is sold cheaply, then accessories, like blades, at a premium, e.g. HP, Nespresso.
  • Added-value models. The facilitating item, like an iPad, is sold at a premium, then accessories, like apps, sold cheaply, e.g. Apple.
  • One-of-one models. The company donates a product to a charity, or person in need, for every product sold, e.g. Toms, Warby Parker.
  • Cashflow models. High volumes are generated at low margins, payments received quickly from customers, paid slowly to suppliers, e.g. Amazon, Dell.
  • Platform-based models. These bring buyers and suppliers together, typically charging both of them to connect and transact, e.g. Airbnb, Uber.
  • Subscription-based models. These charge a regular, e.g. monthly, fee for unlimited use of a product or service, e.g. Netflix, Zipcar.
  • Freemium models. These encourage trial or a basic level of usage for free, but charge for additional or premium options, e.g. Spotify, Fornite.
  • Direct to consumer models. Products which in the past would have been sold through intermediaries are sold direct, e.g. Allbirds, Casper.

 

10 Types of Innovation

If we want to expand the UK Government’s three categories of innovation, recent research has identified ten main types of innovation (Keeley et al., 2013):

  1. Profit Model: The way you make money (e.g. Netflix changed the video rental industry by implementing a subscription model)
  2. Network: Connections with others to create value (e.g. Target works with renowned designers to differentiate itself)
  3. Structure: Alignment of your talent assets (e.g. Whole Foods has built a robust feedback system for internal teams)
  4. Process: Signature of superior methods for doing your work (e.g. Zara’s ‘fast fashion’ strategy moves its clothing from sketch to shelf in record time)
  5. Product Performance: Distinguishing features and functionality (e.g. OXO Good Grips costs a premium but its ‘universal design’ has a loyal following)
  6. Product System: Complementary products and services (e.g. Nike+ partnered shoes, sensors, apps and devices into a sport lifestyle suite)
  7. Service: Support and enhancements that surround your offerings (e.g. Zappos “deliver WOW through service” is their #1 internal core value)
  8. Channel: How your offerings are delivered to customers and users (e.g. Nespresso locks in customers with its useful members only club)
  9. Brand: Representation of your offerings and business (e.g. Virgin extends its brand into sectors ranging from soft drinks to space travel)
  10. Customer Engagement: Distinctive interactions you foster (e.g. Wii’s experience draws more from the interactions in the room than from on-screen)

This framework is expanded further by list of possible tactics, which can be found here: https://doblin.com/dist/images/uploads/TenTypesInnovation.pdf

The ‘Business Model Canvas’ is one of the most used templates in business to map a business model (Osterwalder and Pigneur, 2010). This is a useful tool for rethinking the whole business, seeing connections and then innovating the business.

You can download a copy of the Business Model Canvas and view an overview video of the tool at https://www.strategyzer.com/canvas/business-model-canvas

Sign up to the next cohort of the Small Business Leadership Programme here – starts 30th March

References

Fisk, P. (2017). Gamechangers: Are you ready to change the World? Creating Innovative Strategies for Business and Brands. West Sussex: John Wiley and Sons Ltd.

Keeley, L., Pikkel, R., Quinn, B. and Walters, H. (2013). Ten Types of Innovation: The Discipline of Building Breakthroughs. New Jersey: John Wiley & Sons, Inc.

Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers. New Jersey: John Wiley & Sons, Inc.

Author

Tanya Hemphill can be found on twitter @DigitalTanya she has recently joined Staffordshire Business School. She teaches on the MSc in Digital Marketing Management which includes a credited workplacement.

Tanya Hemphill
Tanya Hemphill

Part 2 of this article will shortly be available

Free Leadership Programme to help businesses in 2021

Are you looking for free support, ideas and a team to talk to that will help your business through the pandemic, Brexit and beyond?

Staffordshire Business School is now delivering free training in leadership and management to help you and your business exactly when you need it most.

When does the course start?

We have two starting dates either:

 Tue 12th January 2021 starting at 3pm

Wed 13th January 2021 starting at 3pm

If you would like to have a chat about the course then please email one of our experienced Entrepreneurs in Residence with your phone number and they will call you back,

Jane Pallister email Jane.Pallister@staffs.ac.uk

Emily Whitehead email emily@staffs.ac.uk

Jonathan Westlake email j.c.westlake@staffs.ac.uk

Jonathan Westlake, Jane Pallister and Emily Whitehead ar ethree of our Entrepreneurs in Residence
Jonathan Westlake, Jane Pallister and Emily Whitehead are three of our Entrepreneurs in Residence

Two cohorts of business have already gone through the programme and here is what Kevin O’Mara of Advanced Journey Chauffeuring thought of the training

Why choose the Small Business Leadership Programme?

  • Make your business more resilient
  • Boost business performance and growth
  • Create an innovative and agile organisation
  • Recover from the impact of COVID-19
  • Build leadership confidence and effectiveness
  • Plan for the future of your business
  • Build lasting relationships with small business leaders
  • Improve risk management and efficiency

Eligibility requirements

To join the Small Business Leadership Programme:

  • Your business must be a Small or Medium-sized Enterprise (SME) based in England.
  • Your business needs to employ between 5 and 249 people and have been operational for at least one year
  • The participant should be a decision maker or member of the senior management team within the business with at least one person reporting directly to them.
  • The participant must be able to commit to attending the full programme

Your commitment

The programme is designed to be manageable alongside full-time work. Participants will attend eight 90-minute webinars across ten weeks, and complete up to two hours of independent study and peer-supported learning per week.Places are fully funded by the Government to support the resilience, recovery and growth of SMEs during and after COVID-19. The programme is free to attend, and places are limited.

Register Now

There are two ways to register. Either email one of the Entrepreneurs in Residence as listed above or follow the simple instructions below (this takes 3 minutes) and we will be in touch:

Go to https://smallbusinesscharter.org/sblp-registration/

Choose either North West (for 13th January start) OR West Midlands (for 12th January start) from the pink vertical menu on the left.

Scroll through the list of centres until you find Staffordshire University and the date you prefer & click register. There are some screen grabs in the document below if you need them

PLEASE NOTE: Your business can send up to two eligible delegates to this programme. Simply apply for each person.

Need help with Digital Marketing in 2021? Opportunities from Staffordshire Business School

The pandemic has illustrated how important a good website, good ecomerce offer and good social media are to business. Those that already had these established have been able to keep taking orders and in many cases to pivot their business.

We are now offering again the opportunity for a student placement to assist you with your digital marketing needs. Have a look here at projects completed in 2020 to get an idea of what is possible.

To get our Masters students ready for the industry we have two modules:

  1. ‘The Management of a Digital Marketing Project’ – this module will prepare a tri-partite agreement between the student, the academic staff and the organisation as to the focus of the project, existing benchmark measures, what is to be achieved and how to make the project sustainable (so that it can continue after the student leaves). This is carried out between January to March/April
  2. The Work Based Digital Marketing Project – a credit work experience (450 hours) to deliver the project with the organisation concerned. (April to August)

The project can be in any type of organisation e.g. private sector, public sector, charity or a university. It is essential for the work project activity to take place at the premises – many of the projects have been remotely delivered due to COVID.

We have built in flexibility to the work-placement so it could be that you would like a portfolio of tasks to be completed rather than just one main project. Examples could be – creation of a digital marketing strategy, audit and re-launch of social media, budget and investment plan for marketing, devising and implementing a training plan for existing staff.

Below are some of the current students – either reach out to them directly or contact jon.fairburn@staffs.ac.uk

Jessica Bell

Jessica Bell
Jessica Bell – Ideally, I would like a placement within events or tourism, but I’m very flexible and I am open to offers.

I recently completed my bachelors degree in Tourism Management, in which I obtained a First Class honours. I am now studying a masters degree in Digital Marketing.

I am extremely enthusiastic about travelling and understanding different cultures around the world. I decided to take an internship during my gap year where I worked in a prestige country club in South Florida for 7 months and later I worked in a country club in Connecticut for the remaining 5 months. After I completed my degree my manager in Connecticut asked me to go back to work for them for another year in 2019. During my time in America I worked in the front of house as a bartender and server, I worked events, worked on the reception and worked in the office helping to plan events and create content for the clubs website. Aside from working in America, I also have voluntary experience working for the Stone Food and Drink Festival 2018, as well as becoming a student representative for my course. 

During my time at university I worked with a number of different softwares including SPSS, Excel, PowerPoint and I also obtained a Microsoft Office Specialist for Word in 2019. I also have experience working with small social media advertising campaigns to build a brand image

Overall I am strong team player, I have good work ethics and I’m a fast learner that can work independently as well as in a team if needed. Ideally, I would like a placement within events or tourism, but I’m very flexible and I am open to offers.

Further contact details can be found from my LinkedIn profile or email jessica.bell9107@gmail.com

Paige Sinclair

Paige Sinclair
Paige Sinclair

I have recently graduated with a 2:1 in BA (Hons.) Event Management. Previous to that I completed a National Vocational Qualification level 3 in Hospitality supervisor and leadership at Cardiff.

I am currently working as a team member at Staffordshire University Student Union bar. For my volunteer work, I had experience working with Channel 4 and at the Stone Food and Drink Festival.

Before this, I helped out at events that were hosted by the college which includes the chef forum and local MP conference, and at a hospitality competition. The skills that I have are customer service, good at solving problems, have a positive attutude to everything I do, good communication both written and oral, time-management, reliable, and confident talking to new people. I also have computer skills that include Microsoft Word, PowerPoint, Excel, and confident in using social media. Additionally, I am opened minded and can adapt to new environments as well as willing to learn new things.

Linkedin here or email at paigesinclair97@hotmail.com

Verity Adams

Verity Adams
Verity Adams

In 2018 I graduated with a BSc (Hons) degree in Computer Science at Keele University. Whilst undertaking my degree, I worked as an IT Intern for a houseware distribution company. After graduation, I started working as a Junior Graphic Designer for Dee Set, a company that focuses on driving growth, market share and ROI to a large range of clients, such as ASDA, Tesco and Wilkinsons. I then quickly progressed into a more senior Graphic Designer role within a Digital Marketing company, BWAR Ltd. I opened my own Digital Marketing business ‘Yello Dog’ in December 2019. To assist me with running my business and further my knowledge and experience of Digital Marketing, I decided to apply for a MSc Digital Marketing Management Degree at Staffordshire University.

My work experience and qualifications have provided me with an extensive and broad skillset. My Computer Science degree has enabled me to understand the technicalities associated with building websites, computer software and assist with many digital trends of today. My role as a Graphic Designer has provided me with an understanding of brand identity, digital marketing and social media. Owning my own business has given me the opportunity to obtain and work with my own clients, identify ways of marketing my own business and manage my own projects and deadlines.

Linkedin profile and email me verity@yellodog.co.uk

Sruthy AB

Sruthy AB
Sruthy AB

I have graduated with 1st class BSc (Hons) Computer Science and 1st class MBA (Post-grad) degree in HRM and marketing specializations. Due to my keen interest and evolving technologies in Digital marketing and its immediate growth in a new dimension, I am pursuing my 2nd Master in digital marketing management with Staffordshire University.

I have  gained eight years of corporate experience internationally  with leading IT companies from leading markets such as Asia (India), Middle East (Dubai) and Europe (UK ) with wide range of expertise in the field of business technologies management, solutions automation (such as ERP/CRM/ED-Tech/E-learning solutions), SAAS model implementation, digital marketing management & content creation, performance analysis, brand management, SEO and corporate website management including email & online marketing, PR & CSR activities promotion and media management etc.

I am currently looking for a project with a reputed organisation that challenges me with my expertise & skills to excel in my career and helps me to gain further experience in digital marketing & management. Moreover, being multilinguistic I am always a great team player and I want to help organizations to grow in the new dimensions of digital marketing and experience its potential. Ideally, I would like a placement within IT sector, but would not mind if it’s an exceptional offer from other fields. Contact information – Sruthy AB | LinkedIn /Email Sruthyab@gmail.com

Sandra Decowska

Sandra Decowska
Sandra Decowska – bilingual in English and Polish

I have graduated with a BA (Hons) in Tourism Management at Staffordshire University with Upper Second (2:1) and I am now studying an MSc in Digital Marketing Management.

Bi-lingual – fluent in both Polish and English.

Recently, I have experience working as a Planning Distributor at TK Maxx Newcastle-under-Lyme. In this role I am working closely with the planning and distribution team. This role is office based within a very busy, fast-paced environment.

This has taught me a lot of transferable skills such as computing skills, implementation new team strategies, efficiently manage the office duties, dealing with administration, customers and suppliers.

My ideal placement if possible would be within the events, tourism or hospitality industry. However, I am willing to try anything new that may broaden my knowledge and skills.

If you would like to contact me, my details are:

Linkedin or email me sdec2977@gmail.com

Arnold Tembo

Arnold Tembo
Arnold Tembo

I have recently graduated with​ a BA (Hons) in Business Management. Having grown up in a small family business which sold food and beverages, I have been able to gain insider knowledge of how to run a business successfully. When studying Business Management at university I successfully created a business from scratch working within a small team.


I have previously worked as a Healthcare Assistant and much recently as a Call Handler at an urgent care centre. By working in these positions, I have learned to become a more compassionate person, as I show more kindness and empathy towards other people in my daily life.

I have a passion for Digital Marketing that is why I am pursuing a master’s degree in Digital Marketing Management. The master’s course has taught me how digital marketing strategies can be applied to a business and given me extensive knowledge on different marketing tools. For the last year I have been running a blog on Instagram and WordPress. This experience has made me efficient in creating content that connects with diverse audiences and have gained solid understanding of different media platforms.

I am a highly creative individual on the other hand I am extremely analytical, what separates me from a lot of people is my enormous desire to learn. I am looking for a placement in an organisation that will help me gain further experience and knowledge in Digital Marketing. If you would like to contact me, email me at : tembo.aj@outlook.com

If you wish to take a look at my blog, you can find It on Instagram: arnoldwrites_blog or if you want to take a look at my blog on WordPress: ARNOLD WRITES – BLOG (wordpress.com)

Niamh Beer

Nimah Beer
Niamh Beer – runs her own Etsy shop

I have a BA (Hons) English Literature (2-year fast track) where for my placement I worked with my own small Etsy Business and focused on the importance of Social Media in the online marketplace. Creating my Etsy shop enabled me to learn about SEO as well as the use of their marketing services as well as those which are provided by different social media platforms.

 My interest in the sector is within social media as I feel like I understand it well and have been a user for more than a decade. I have used my knowledge of Social Media to run a Twitter account for a small business a family member was starting and help with brand building. This was great experience for me as I was able to learn what went well and what could be improved on. I currently am applying the skills I am learning in my Digital Marketing Management MSc to my own Etsy shop which has seen great improvement. I am experienced in using analytics as well as identifying different demographics, I also have the ability to create Marketing Communications Plans and Global Digital Marketing strategies.

I am a quick learner and am always enthused to learn more in order to further my career. I am looking for a placement which can enable me to enhance my skills and can challenge me. Email me b010250h@student.staffs.ac.uk

Jack Dutton

Jack Dutton
Jack Dutton experienced in film and video

I currently have a BA Experimental Film Production (First class). My experience ranges from volunteer to paid work, as well for my own interest. My main skills lie in social media and videography, which I have an extensive knowledge of. I have a range of experience creating content whether it is for business or different groups. Primarily this is promotional materials, such as logos, business cards, and videos such as trailers or adverts.

I have a keen interest in Digital Marketing, specifically around content curation and social media management. I am currently undertaking an MSc in Digital Marketing Management. Before starting my course, I have worked with Staffordshire University to introduce prospective students to camera equipment and walkthrough the film courses at the university. In addition, I have worked with Stoke Council to go into schools to deliver presentations around anti-smoking, and then work with groups of students to produce these anti-smoking messages into short films. I also currently hold an FLT licence which I gained whilst working at B&Q .

At present I am looking for a project or work placement that helps me further my experience in digital marketing, in order to develop my skills and pursue a career in the future within the industry.

Contact information: – Email: jackadamdutton@gmail.com

James Gooch

James Gooch
James Gooch lots of expertise in sound production

I have recently completed my BSc (Hons) Sound Design in which I obtained a 2:1, this focussed on sound for visual media. I strengthened my skills in digital media, including sound for film, TV and games using tools such as Logic Pro X (Certified Pro), Pro tools ultimate and Adobe Audition and Premiere. I comprehensively studied music production and technology including use of industry standard hardware. Within this time I also improved my skills using Adobe Photoshop and completed my certification as an associate in visual design. I also obtained experience within Microsoft Office, namely Word, PowerPoint and Excel. I also have a lot of experience with virtual meeting rooms such as Microsoft teams.

Within my pursuit of an MSc in Digital Marketing Management I have gained skills and knowledge of content marketing, marketing strategy and planning, SEO, email marketing and social media marketing. I would love to further my experience in all of these aspects of digital marketing specifically SEM gaining hands on experience with PPC and other digital marketing tools.

I have recently been successful acquiring a digital marketing role within a B2B company in which I can further my knowledge and experience in social media, content curation/creation, SEO, website management, visual design and analytics. Within this role I am gaining experience with tools such as Zoho, WordPress and Google analytics.

My experience mostly consists of customer facing roles, this includes seasons abroad with PGL Travel in Spain and France, Customer team member at Coop (ongoing) as well Student Ambassador for Staffordshire University advocating the university on open days as well as with the Unibuddy chat service (ongoing).

Don’t hesitate to connect with me on my LinkedIn

If you would like to discuss how we can benefit each-other please contact me: Gooch.James@hotmail.co.uk

Top 3 Leadership behaviours to survive the Pandemic!

by Vanessa Oakes, Course Director at Staffordshire Business School

Vanessa also delivers on the Small Business Leadership Programme

Leadership theory identifies a vast range of styles and behaviours to emulate and develop, most with their own sets of advantages and disadvantages. This blog identifies three of the most useful behaviours to help you and your business survive and thrive, through the pandemic and beyond:

Leadership behaviour that develops resilience – Ensuring continued business success means that you and your staff will require a level of resilience in the face of significant change.

Resilience means more than just bouncing back to what was once ‘normal’, it requires fostering an atmosphere of support for those who are struggling to cope, talking with staff about the changes they are facing now and those that will come and encouraging an atmosphere of adaptation and innovation so that staff feel a part of the changes around them.  Most importantly, developing resilience is not just about how you weather the storm but how you harness it to improve your business for the future. For free webinars on developing resilience in yourself and your team, visit here

Leadership behaviour that exhibits trustAs organisations move towards more flexible forms of work in order to get the job done, resist the temptation to implement strict monitors and controls around new ways of working that communicate to your staff that they are no longer trusted to do their jobs well. During lockdown, your most valuable assets have found a way to work for you, in the face of childcare, caring or other personal hardships. Now is the time to communicate that you still trust them. If you feel you need to keep up to date with what they are doing, ask them for regular updates via email or virtually. If you feel that you need metrics for your own peace of mind, consider how you identify and develop them, and try to do it as openly as possible. Read more here

Leadership behaviour that builds loyalty – Once the impact of the pandemic lessens and a level of normality starts to return, labour markets will open as recruitment starts to rise once again. Staff will have more choice over where they work and how they work. Do you want to retain the staff that have seen your business through this crisis? Then it’s important to start thinking about how you will retain them over the next 2-4 years. This ManpowerGroup Webinar (on demand) identifies several recruitment and retention priorities to focus on as your business begins to re-focus

Contrary to the beliefs of the layman, Leadership is not a dark art or a skill that only certain individuals are born with. It is something that, once recognised, can be developed, honed and put to good use to improve organisational performance without the need for new products, new services or restructures. Effective leadership harnesses your organisations greatest asset, it’s people, and allows them to flourish for the benefit of the organisation.

If you would like more free training in this area then have a look at the Small Business Leadership Programme

The Small Business Leadership Programme is provided by Staffordshire Business School and is fully funded (free). Participants will develop strategic leadership skills and the confidence to boost business performance.

The course lasts ten weeks and the next two cohort start dates are

West Midlands 12th January  3.00-4.30pm

North West 13th January  3.00-4.30 pm

Register here https://smallbusinesscharter.org/sblp-registration

For more details see the website https://smallbusinesscharter.org/small-business-leadership-programme/

Contact Kat Mitchell if you would like a chat Kathryn.Mitchell@staffs.ac.uk

Small Business Leadership Programme – upcoming events

Have a chat with the team and find out about the course

30th September 4.00 – 4.30 interested in finding out about the course? Come and meet some of the team for a quick chat – Sign up here eventbrite link

Jonathan Westlake, Jane Pallister and Emily Whitehead ar ethree of our Entrepreneurs in Residence
Jonathan Westlake, Jane Pallister and Emily Whitehead are three of our Entrepreneurs in Residence

If you want to register for the Small Business leadership Programme sign up here http://smallbusinesscharter.org/small-business-leadership-programme/

For those enrolled on the course

Tuesday 6th October 3.00 – 3.30 Onboarding for those registered for the course – we will send you a meeting invite

Weds 7th October 4.00 – 4.30 – this is a back up event for anyone unable to make the event on Tuesday

Tuesday 13th October 3.00 – 4.30 Start of the course – we will send you a meeting invite

About the programme

The Small Business Leadership Programme supports senior leaders to enhance their business’s resilience and recovery from the impact of COVID-19. It helps small and medium-sized businesses to develop their potential for future growth and productivity.

Participants will develop strategic leadership skills and the confidence to make informed decisions to boost business performance.

The fully-funded 10 week programme will be delivered online by small business and enterprise experts from world-leading business schools.

The Small Business Leadership Programme is being delivered by a consortium of business schools accredited by the Small Business Charter (SBC), and supported by the Department for Business, Energy & Industrial Strategy.

Digital marketing students deliver for business

The MSc in Digital Marketing Management was developed to deliver the technical, strategic and organisation skills for this industry. As such the course includes a substantial project with an external client and this work is credited as part of the award. Carrying out a project at the height of the pandemic was even more challenging than usual with everything needing to be done remotely and ongoing changes to adapt to the new situation – so Congratulations to the students below for these excellent projects.

If you are interested in enrolling for this September we are putting on virtual course information events – 3.00-4.00pm 1st September register here or
3.00 – 4.00pm 10th September register here

Eerik Beeton carried out a project for The Waterfront Gallery, in Milford Haven, West Wales. This has involved developing the ecommerce offer on the website, creating social media channels Facebook, Instagram and helping to recruit volunteers for the gallery.

Eerik Beeton who carried out a project at the Waterfront Gallery in  Milford haven, Pembrokeshire
Eerik Beeton who carried out a project at the Waterfront Gallery in Milford Haven, Pembrokeshire

Charlotte Cunningham created a completely new website for Simply Hygiene which is already on the first page of google search due to excellent SEO optimisation. She has also started her own digital marketing company, Sharkey’s Digital Marketing and has also accepted a position as the Marketing Manager for The Aston Care Home group and The Learning College in Stone.

Charlotte has a new marketing job with the Aston Care group in Stone
Charlotte has a new marketing job with the Aston Care group in Stone

Craig Holdcroft carried out a project for the Donna Louise Trust developing the website and social media. He has also started his own marketing business, Holdcroft Digital Marketing while at Staffordshire University, completing projects for a number of Micro and SME’s.

Craig Holdcroft
Craig Holdcroft is running his own agency and part-time lecturing for business and marketing.

Grace Thomson started a student peer blog for the Staffordshire University Careers Studio and this has now been incorporated into the main careers website for the University. The project included providing guidance and training for students across the different faculties in blog writing and social media. The blog has already achieved 23,000 reads in the short time it has been up.

Grace Thomson
Grace Thomson

Amber Mottershead carried out her project for Stone Cricket Club providing a new website and turbo charging the social media channels on twitter, instagram and facebook. She now has a new job as marketing and events executive at The Retrofit Academy

Amber is now the marketing and events executive for the Retrofit group
Amber is now the marketing and events executive for the Retrofit group

Here’s a short film

If you want to find out more about the course please contact

Paul Dobson (Course leader) or Kat Mitchell or Jon Fairburn

Sign up to our virtual course information event here – 3.00-4.00pm 1st September register here or 3.00 – 4.00pm 10th September register here

New book chapter on Silver Entrepreneurs

Head of School Hazel Squire has a chapter on Silver Entrepreneurs in a new book entitled Entrepreneurshp Education: A Lifelong Learning Approach edited by Sukanlaya Sawang and published by Springer.

Book cover of Entrpreneurship Education
The book explores how entrepreneruship education can be embedded throughout the learner’s lifetime.

Silver workers (entrepreneurs over 50) represent between 26 – 34% of new start ups in developed countries. This chapter discusses the specific barriers they face when considering or setting up a new business venture. The chapter also identifies policy interventions that may help to reduce some of these barriers.

The research draws on the EU Erasmus project Silver Workers which worked across five European countries (Italy, Belgium, Portugal, Spain and the UK) to develop an online set of resources and a series of workshops to assist people in the entrepreneurship process.

Hazel Squire with her new book chapter on Silver Entrepreneurs
Hazel Squire with her new book chapter on Silver Entrepreneurs

Some of the businesses that were set up or assisted locally include:

Chapter reference – Squire H (2020) Understanding the barriers faced by older entrepreneurs: A case study of a ‘Silver Workers’ project pp 123 – 144 in Entrepreneurship Education: A lifelong Learning Approach (ed Sawang). Springer

Resources

Hazel can be contacted at h.squire@staffs.ac.uk or you can follow her on twitter @HazelSquire