A Recipe for Success

Written by Angela Lawrence, Senior Lecturer & Esports course leader


There’s an Autumn nip in the air, the Great British Bake Off has begun and the annual McMillan World’s Biggest Coffee Morning is just around the corner. Kenwood mixers are whirling into action in kitchens across the UK.

Meanwhile, bags are being packed, goodbyes said, and freshers are itching to begin their university life. Around the World lecturers are preparing to welcome their new students and planning for the academic year to come.

It strikes me that these two situations have something in common. I wouldn’t go as far as to say that all lecturers are good bakers (far from it!), but there is something vaguely familiar about the nurturing, caring principles of baking and lecturing; the desire for a good outcome and the commitment to working hard to achieve this.

Quality Ingredients

Ever tried baking a cake with less than quality ingredients – with a dodgy cooker and scales that don’t quite weigh correctly? The chances are your cakes won’t turn out to be as good as you would like them to be. Quality, fit-for-purpose equipment and excellent ingredients are needed to guarantee the bake that you are looking for.

When choosing a university to spend three or more years of their life at, prospective students similarly seek quality – high rankings in the league tables and TEF, good NSS scores, high levels of student satisfaction and committed, highly qualified academics. A quality university is needed to turn out a top-notch, highly qualified and work-ready graduate.

The Recipe

Even quality ingredients can’t ensure a perfect bake if the recipe is wrong. One too many eggs or not enough baking powder and the cake’s a flop.

The same balance needs to be considered within the course that a student selects. The onus is on academics to create a balanced mix of exciting learning content, activities, guest lecturers, trips and course materials to ensure that students learn exactly what they need to know. Miss out a vital ingredient and students will struggle to achieve success in their assessments.

The Temperature

Too hot an oven and your cake will burn. Too cool an oven and your cake won’t rise. Getting the temperature right is as important as having the correct recipe.

Lifelong friendships are made at university, so a good balance between studying and fun is needed. The correct work-play balance creates an environment in which students flourish – without the fun some students struggle with the pressure of study and can be tempted to drop out. Too much fun and grades may suffer. A good university seeks to provide exactly the right balance between social and study. Student Unions, personal tutors, pastoral care and student guidance teams are all there to support students in getting it right.

Decorations

Jam and cream fillings, a sprinkle of icing sugar here, a coating of chocolate there and your cake is more than a cake, it’s a thing of beauty. It’s those finishing touches that make your cake the one that everyone wants to take a bite out of.

Similarly, a degree is not enough. Employers are inundated with graduate applications for advertised vacancies, and applications that stand out are those where the candidate has more than just a degree. Work experience, success in student competitions, self-awareness, confidence, professional presentation, global awareness…these are many of the added extras that lead an employer to choose YOU over other applicants.

Staffordshire University has a recipe for success. A university that has risen to within the top 50 universities in the league tables, been awarded a silver in the TEF, achieved one of the highest graduate employability rates in the UK and provided a supportive and fun environment in which students flourish.

Would you like a taste of our recipe? Come and visit us at one of our Open Days to find out for yourself – we can promise you a delicious time.

Undergraduate courses

Postgraduate courses

Five things you didn’t know about Staffordshire Business School!

Written by Rachel Gowers, Associate Dean Recruitment


1.    We are one of the leading Business Schools in the world for Social Media. We’ve won the Edurank ‘Best Twitter Performance’ award twice in the Business School category (beating Harvard into second place) and we’ve also come in the top 20 Business School blogs in the Top 20 Business Education Blogs And Websites To Follow in 2018

2.    Our Marketing Management course includes exemptions from The Chartered Institute of Marketing and also Google Garage Exams, covering SEO, PPC and loads of other practical skills so you can start to build your own digital marketing campaign straight away.

3.    The Events Management Degree is a top ten course* according to The Complete University Guide League Tables 2019. We’ve also added some new modules this year like ‘experiential marketing’ and ‘managing the visitor experience’ which mean you get out and about straight away and start working with companies to design their systems.  You’ll also get to go on an overseas residential in your second year – last year we went to Iceland.


4.   
Business degrees are the same wherever you go – right? Wrong! Our Business Degree covers topics you won’t find anywhere else, we worked with employers to come up with them.  You’ll study Business Agility, Big Data, Authentic leadership and Customer Experience Strategy (CX) – don’t know what these are? Google them – these are vital topics for 21st Century leaders.

5.    Accounting and Finance degrees at Staffordshire Business School offer more than just a degree.  You will also gain exemptions from three professional bodies meaning you can fast-track to professional qualifications when you’ve finished you’re degree. Plus we were ranked 1st for ‘Students Satisfied with Teaching’ in the Guardian League Tables 2018.

As if five wasn’t enough, did you know we are the first Business School in the UK to launch an Esports degree…don’t know what this is? Find out here.

*ranked 7th in the ‘Hospitality, Leisure, Recreation & Tourism’ category

Thinking of joining us? Find out more about our courses in clearing

 

Undergraduate courses

Postgraduate courses

Exciting news for Esports students at Staffordshire University

Written by Stuart Kosters, Lecturer in Esports at Staffordshire Business School


 

Staffordshire Business School launches the brand new Esports Hub – a customised esports lab for showcase and learning.

We strive for excellence and have spoken to many esports industries to deliver the very best training; in delivery and presentation.

Computer equipment is top of the range industry standard, featuring tournament level hardware and software, allowing for ease of use and the best in quality assurance.

  • Razer Naga Chroma Professional Grade Ergonomic MMO Gaming Mouse
  • Razer Kraken 7.1 Chroma V2 – Gaming USB Headset and 7.1 Surround Sound with 50 mm Drivers, Retractable Digital Microphone
  • Razer BlackWidow Chroma V2, Linear and Silent Mechanical Gaming Keyboard
  • Razer Goliathus Chroma RGB Gaming Mouse Mat

Stylish graphics surrounding the room showcasing your home of Esports Hub, stems from extensive research and design prototypes, to be unique and current in the world of competitive gaming and learning. This esports lab strives to be one of a kind.

State of the art broadcasting area for your training experience and exhibition pleasure featuring an incredible range of the best equipment from sound editing, to vision mixing and full 360% camera rotations to capture every moment and showcase the very best in esports event exhibitions:

  • 360 degrees camera
  • vision mixing unit
  • soundboard
  • and full streaming training unit

Custom made interview area with a backdrop and modern esports furniture for viewing pleasure allows for extensive use of training in casting and interview skills, building soft skill management and providing the best experiences to share with online and local viewership.

Want to find out more? Visit us on one of our Open Days to have a look around and speak to our expert staff!

Details of our Esports Hub Launch Event on 18 August 2018!

Thinking of joining us? Find out more about our courses in clearing

 

Undergraduate courses

Postgraduate courses

Social Media And Our Communication Skills

Social media opens vast possibilities for finding connections and interactions. It also is a very powerful tool to communicate ideas. The uprisings that we have observed during last years in various parts of the world were all organised by people getting together in social media platforms. Once the message is out, it can spread to millions within seconds. The latest #metoo movement on social media was so effective that it has been selected to be the 2017 Times Magazine person of the year.

However, this popularity comes with a cost. More connection does not imply more interaction. Having grown up with social media, the new generation prefers to communicate through an online platform than to have a face-to-face conversation. Real-life interactions, however, teach us aspects of non-verbal communication: being able to read and respond to facial expressions, eye-to-eye contact or changes in tone of voice. These abilities could easily be lost in digital communication. Besides, experts relate the rising occurrence of depression, anxiety and isolation among youngsters with their excessive exposure to social media.

While communicating through social media, we often do not feel the need to form grammatically correct complete sentences. This is particularly common for youngsters and teenagers who heavily rely on emoji, acronym or short expressions. However, over time, this convenience is likely to weaken their ability to write and to communicate in formal environments. In a world becoming increasingly competitive, these skills will be the essential assets for success.

So, while we are enjoying the benefits of social media, we need to remember that the real-life friendships and face-to-face interactions are equally valuable. A balanced use of digital and face-to-face interactions can immensely expand our communication capabilities and help us to utilise our full potential.

Mehtap Hisarciklilar-Riegler, Associate Professor, Staffordshire Business School

The Economic and Social Impact of Stoke City FC

The English Premier League is a global brand. Stories abound of travellers from Stoke-on-Trent travelling to far flung corners of the earth, getting into a cab, pub, or conversation and being asked; “Where are you from?” the traveller responds; “I am from Stoke” only to be told; “I know Stoke FC!”, a list of players is usually reeled out including Peter Crouch and co, and from then onward, the conversation takes on a new dimension of familiarity and friendliness.

Peter Crouch Goal Celebration

 

English Premiership Clubs have fans in all corners of the world. Jerseys are sold in Africa, Asia, the Americas, Europe and Australia. Matches are watched on all sorts of devices and football players are household names with kids dreaming of growing up to be like their heroes or even just meeting them someday.

 

Beyond the pitch however, there is another dimension that is closer to home. Football clubs are generating huge revenues and investing these in a variety of ways with a huge impact to their local economies. For example, Stoke FC’s revenue was £11 million in the 2007/2008 football season and then Championship promotion boosted the Club’s revenue even more from commercial, match day and broadcast streams. In the 2015/2016 Stoke FC’s total revenues rose to £119 million, making them the 9th in the Premier League. The growth in the Club’s income since joining the Premier League has enabled it to significantly increase its investment in the region and grow the profile of the Club and the city at home and abroad.  Some key regional and social impact statistics for Stoke FC for the 2015/2016 season are shown in Table 1.

 

Table 1: Key Regional Economic and Social Impact of Stoke City FC Statistics (2015/2016 Season)
2,391 international visits
119,000+ domestic tourists
£7 million visitor spending
301 direct Club employees (FTEs)
£1.3 million spent on local community initiatives
£29 million spent on Club supply chains (some local)

 

In addition to the impact highlighted in Table 1, the Club has also expanded its stadium to boost match day attendance and attract more visitors to the region, invested in players from the UK and abroad to extend the reach of its fan base to other areas of the globe, invested around £4million into its academy providing local young people with opportunities to develop their football careers at the Club, and invested in the Community Trust to work with the wider community to target individuals who want to get back into education, employment or generally improve their health or mental well-being.

 

Not only does success on the pitch attract visitors to the region who spend on travel, accommodation and food and drink, there is the indirect effect from the supply chain and the induced impact from increased employee spending. Analysis from Ernst & Young LLP shows that Stoke City FC generated a total Gross Value Added contribution of 132 million to the region during the 2015/2016 season. £108 million was directly contributed via the club and its tourism, a further £13 million was generated via indirect effects in local supply chains and £10 million was generated via induced effects. This activity also attracts businesses to locate their operations within the area.

Staffordshire University students and staff with Tony Scholes (CEO of Stoke FC)

 

Granted that a lot of the players might not live in the region, the activities of Stoke City FC resulted in an estimated £66million total liability to the Exchequer in 2015/2016. The presence of Stoke City FC also supported many FTE jobs in the regional economy during that period. 301 people were directly employed by the club, 853 people were employed by relevant supply chains, 401 people were employed via tourism to watch Stoke FC, and a further 682 were employed because of induced effects.

 

Beyond these, the Club supports a variety of initiatives to improve the lives of individuals and communities, working with a number of stakeholders including schools, local government and wider supporting organisations (e.g. the premier league). Community activities are delivered by Stoke City FC’s Community Trust (SCCT) which was founded in 1989 and became a registered charity in 2004. Ernst & Young LLP estimate that around 10,900 people have participated in community and charitable programmes in 2015/2016. 119,600 day trips were organised and 304 people have gained at least one qualification as a result of the Clubs initiatives. During the period under review, 10,246 hours of volunteering community work was done with the result of £8.7 million savings for the local community on physical wellbeing and £2.9 million savings on mental well being from increased physical activity.

 

With these key statistics, it is not hard to cheer for our local team. The sporting and commercial success of the Club in recent years, which includes breaking their transfer record twice in the 2015/2016 season, has allowed Stoke FC to further embed itself as a key member of our local economy. We at Staffordshire University will continue to cheer for the club. You should do the same too 😊😊😊!!!

 

Industry vote of confidence in UK’s first esports degree

A trailblazing degree dedicated to the rapidly growing esports industry has received the backing of the UK’s leading industry experts.

Staffordshire University announced in May that it was launching the country’s first BA (Hons) Esports degree and has been overwhelmed with enquiries from prospective students from all over the world.

The University recently invited organisations including British Esports Association, Ukie, The National University Esports League (NUEL), Fast Web Media and Codemasters to make up an industry panel and help advise on modules making up the course which aims to supply skilled graduates to the global gaming industry.

Gaming Conviction.com: “Staffordshire to offer degree in esports”

This offers the opportunity of future collaboration and companies like Red Bull have already offered student work placements at their new esports studio in London.

Rachel Gowers, Associate Dean for Recruitment in Staffordshire Business School, said: “It is vital that the degree supports the needs of those working and recruiting to this specialist sector. The industry is driving the creation of new jobs and companies are looking for people who are both entrepreneurial and tech savvy.

“Our course focuses on the business and culture of esports from developing teams, communities and a fan base to hosting esports events. We are delighted to be partnering with the businesses and organisations who can help us to fine tune the course prior to launch in 2018.”

Joana Ferreira of Fast Web Media, a digital marketing company which played a major role in promoting the first esports industry awards, said she was delighted to be part of the process.

“Being a part of this panel is very exciting for me. Having worked within digital marketing for esports for a couple of years now, it’s fantastic to be able to help mould what future esports employees look like and what it takes to run an esports business. Staffs Uni is impressively forward thinking, and this esports degree is just another testament to that.”

The University has also won the high profile backing of Ed Vaizey MP and Vice Chair of the British Esports Association.

He added: “Staffordshire University’s decision to establish an esports course is visionary and far sighted. Esports is one of the fastest growing entertainment mediums in the world, and anything that can help the UK establish itself as a centre for this exciting industry should be celebrated.”

The new degree course is in direct response to the Ukie white paper on esports. Dr Bobbie Fletcher, Associate Professor of Games Education, said: “Plans to grow the UK as an esports hub brings huge opportunities and we are well placed as a University to respond to that. Connecting with industry in this way enables us to benefit from their expertise and exciting work experience opportunities.”

Prospective students are invited to visit Staffordshire University on Sunday 22 October for an esports taster event. Taking place between 11am – 6pm at the LRV on Leek Road, Stoke-on-Trent (ST4 2DF), this is an opportunity to experience esports, get hands-on with the games and have a go at casting. It’s also a chance to find out about university teams and watch them compete in the Esports Varsity. Book here

 

Author: Maria Scrivens, Media Relations Manager

What Next After Graduation?

Now you have completed an important journey of your life! It is truly a milestone and whether you have done it for yourself or for parents’/partner’s sake, the dedication, commitments and challenges have been great and will live with you for a very long time to come. From now on, anything that you wish to set as a target or challenge is within your reach! Some of you will be looking for jobs and others will make a decision whether to set another educational goal. A master’s degree perhaps, a PGCE or professional qualifications? Any and all are within your sight and sky is the limit for you! Whatever you would like to do, you are now the expert to confirm to yourself, yes, I can and I will do it…

Just to let you know that Staffordshire Business School offers a wide range of Masters degrees, just to mention few: MSc Accounting and Finance, MSc Digital Marketing Management, MSc International Business Management, MA Human Resource Management and MA Strategic Human Resource Management. Most of which attract a student finance loan of £10,280 to pay for the fees and your living costs. Because the University wanted to make it easy for those who wish to further their study, it set the Masters fees so low! Therefore, the £10,280 student finance loan is more than enough to pay the fees and goes a long way to cover significant part of your living expenses. For example, the fees for the MSc Accounting and Finance is £6,200 (for Home and EU students). The recipients of £10,280 from student finance will be left with £4,080 after paying the fees which they can use towards their living expenses!

Remember, if you are still finding it difficult to make this strategic decision about your future, your ‘former’ personal tutor, course leader and all other staff who taught you are only too pleased to discuss this with you. Of course the Postgraduate course tutors are there too to provide further details about their particular course.

Being the Connected University, the message is simple, do not hesitate to get in touch!

Angela Lawrence, Senior Lecturer at Staffordshire Business School.

www.staffs.ac.uk

Esports. Is it a game changer for UK education?

Staffordshire University Business School has become the first British University to launch an esports degree. The course focuses on the business and culture of esports from developing teams, communities and a fan base to hosting esports events.

Staffordshire University has invested heavily in new facilities as part of a £40m transformation of its Stoke-on-Trent campus and academics feel the University is well placed to plug into rapidly growing sectors like esports which is the practice of playing video games competitively over the internet or via networked computers in venues and stadiums.

Already Staffordshire University has responded to the Association for UK Interactive Entertainment’s (Ukie) white paper on esports by introducing a module on esports in their Games Degree.

Back in January, Dr Fletcher, Head of the Games and Visual Effects at Staffordshire University said:

“The module which is available to students on our Games Studies course is a fascinating branch of cultural studies. It looks at the national, and international market for esports, and the cultural aspects that drive it as well as the darker side of cheating and doping by esports players. Games designers are growing up and that brings with it new trends in gaming which comes with its own set of ethical dilemmas.”

Other countries around the world have recognised esports as part of the curriculum for some years.  In South Korea, where the first esports association was set up 17 years ago, they have been accepting esports players onto their sports programmes for four years. At the Asia Pacific University in Malaysia, students can complete certificates in League of Legends, DOTA 2 and Counter-Strike: Global Offensive. In Norway,  the Garnes Vidaregaande high school pupils can opt for esports and can study for up to five hours per week, they focus not just on game play but also combine physical exercise in the mix.

One thing all these esports educators have in common is an agreement that esports provides a vast amount of transferable skills to the participants.

Top skills for esports:

  1. Teamworking
  2. Resilience
  3. Stamina
  4. Problem Solving
  5. Communication
  6. Endurance
  7. Decision Making
  8. Leadership
  9. Critical thinking
  10. Analytical

The students on Staffordshire University Business School’s BA (Hons) esports will also have classes in event management, digital marketing, the legal side of esports and streaming techniques. This will make sure that when they leave university they’ll have all the right skills to prepare them for a great career. With huge growth predicted in this area there are lots of job opportunities.  Many recruitment agencies, like Odgers Berndston have set up separate divisions to deal with esports careers and there are even some new sites that have sprung up like ‘esports Careers’ who are currently listing almost 500 vacancies.  The British esports Association lists over 12 career paths on its website, here are a few:

  1. Shoutcaster/host
  2. Coach/analyst
  3. Journalist/content creator
  4. PR/Marketing executive
  5. Community/social media manager
  6. Broadcast/production crew
  7. Event manager

To find out more about esports at Staffordshire University Business School visit the website staffs.ac.uk.

Rachel Gowers MBA
Associate Dean
Staffordshire University Business School