Industry vote of confidence in UK’s first esports degree

A trailblazing degree dedicated to the rapidly growing esports industry has received the backing of the UK’s leading industry experts.

Staffordshire University announced in May that it was launching the country’s first BA (Hons) Esports degree and has been overwhelmed with enquiries from prospective students from all over the world.

The University recently invited organisations including British Esports Association, Ukie, The National University Esports League (NUEL), Fast Web Media and Codemasters to make up an industry panel and help advise on modules making up the course which aims to supply skilled graduates to the global gaming industry.

Gaming Conviction.com: “Staffordshire to offer degree in esports”

This offers the opportunity of future collaboration and companies like Red Bull have already offered student work placements at their new esports studio in London.

Rachel Gowers, Associate Dean for Recruitment in Staffordshire Business School, said: “It is vital that the degree supports the needs of those working and recruiting to this specialist sector. The industry is driving the creation of new jobs and companies are looking for people who are both entrepreneurial and tech savvy.

“Our course focuses on the business and culture of esports from developing teams, communities and a fan base to hosting esports events. We are delighted to be partnering with the businesses and organisations who can help us to fine tune the course prior to launch in 2018.”

Joana Ferreira of Fast Web Media, a digital marketing company which played a major role in promoting the first esports industry awards, said she was delighted to be part of the process.

“Being a part of this panel is very exciting for me. Having worked within digital marketing for esports for a couple of years now, it’s fantastic to be able to help mould what future esports employees look like and what it takes to run an esports business. Staffs Uni is impressively forward thinking, and this esports degree is just another testament to that.”

The University has also won the high profile backing of Ed Vaizey MP and Vice Chair of the British Esports Association.

He added: “Staffordshire University’s decision to establish an esports course is visionary and far sighted. Esports is one of the fastest growing entertainment mediums in the world, and anything that can help the UK establish itself as a centre for this exciting industry should be celebrated.”

The new degree course is in direct response to the Ukie white paper on esports. Dr Bobbie Fletcher, Associate Professor of Games Education, said: “Plans to grow the UK as an esports hub brings huge opportunities and we are well placed as a University to respond to that. Connecting with industry in this way enables us to benefit from their expertise and exciting work experience opportunities.”

Prospective students are invited to visit Staffordshire University on Sunday 22 October for an esports taster event. Taking place between 11am – 6pm at the LRV on Leek Road, Stoke-on-Trent (ST4 2DF), this is an opportunity to experience esports, get hands-on with the games and have a go at casting. It’s also a chance to find out about university teams and watch them compete in the Esports Varsity. Book here

 

Author: Maria Scrivens, Media Relations Manager

What Next After Graduation?

Now you have completed an important journey of your life! It is truly a milestone and whether you have done it for yourself or for parents’/partner’s sake, the dedication, commitments and challenges have been great and will live with you for a very long time to come. From now on, anything that you wish to set as a target or challenge is within your reach! Some of you will be looking for jobs and others will make a decision whether to set another educational goal. A master’s degree perhaps, a PGCE or professional qualifications? Any and all are within your sight and sky is the limit for you! Whatever you would like to do, you are now the expert to confirm to yourself, yes, I can and I will do it…

Just to let you know that Staffordshire Business School offers a wide range of Masters degrees, just to mention few: MSc Accounting and Finance, MSc Digital Marketing Management, MSc International Business Management, MA Human Resource Management and MA Strategic Human Resource Management. Most of which attract a student finance loan of £10,280 to pay for the fees and your living costs. Because the University wanted to make it easy for those who wish to further their study, it set the Masters fees so low! Therefore, the £10,280 student finance loan is more than enough to pay the fees and goes a long way to cover significant part of your living expenses. For example, the fees for the MSc Accounting and Finance is £6,200 (for Home and EU students). The recipients of £10,280 from student finance will be left with £4,080 after paying the fees which they can use towards their living expenses!

Remember, if you are still finding it difficult to make this strategic decision about your future, your ‘former’ personal tutor, course leader and all other staff who taught you are only too pleased to discuss this with you. Of course the Postgraduate course tutors are there too to provide further details about their particular course.

Being the Connected University, the message is simple, do not hesitate to get in touch!

Arshad Hussain, Senior Lecturer at Staffordshire Business School.

www.staffs.ac.uk

Esports. Is it a game changer for UK education?

Staffordshire University Business School has become the first British University to launch an esports degree. The course focuses on the business and culture of esports from developing teams, communities and a fan base to hosting esports events.

Staffordshire University has invested heavily in new facilities as part of a £40m transformation of its Stoke-on-Trent campus and academics feel the University is well placed to plug into rapidly growing sectors like esports which is the practice of playing video games competitively over the internet or via networked computers in venues and stadiums.

Already Staffordshire University has responded to the Association for UK Interactive Entertainment’s (Ukie) white paper on esports by introducing a module on esports in their Games Degree.

Back in January, Dr Fletcher, Head of the Games and Visual Effects at Staffordshire University said:

“The module which is available to students on our Games Studies course is a fascinating branch of cultural studies. It looks at the national, and international market for esports, and the cultural aspects that drive it as well as the darker side of cheating and doping by esports players. Games designers are growing up and that brings with it new trends in gaming which comes with its own set of ethical dilemmas.”

Other countries around the world have recognised esports as part of the curriculum for some years.  In South Korea, where the first esports association was set up 17 years ago, they have been accepting esports players onto their sports programmes for four years. At the Asia Pacific University in Malaysia, students can complete certificates in League of Legends, DOTA 2 and Counter-Strike: Global Offensive. In Norway,  the Garnes Vidaregaande high school pupils can opt for esports and can study for up to five hours per week, they focus not just on game play but also combine physical exercise in the mix.

One thing all these esports educators have in common is an agreement that esports provides a vast amount of transferable skills to the participants.

Top skills for esports:

  1. Teamworking
  2. Resilience
  3. Stamina
  4. Problem Solving
  5. Communication
  6. Endurance
  7. Decision Making
  8. Leadership
  9. Critical thinking
  10. Analytical

The students on Staffordshire University Business School’s BA (Hons) esports will also have classes in event management, digital marketing, the legal side of esports and streaming techniques. This will make sure that when they leave university they’ll have all the right skills to prepare them for a great career. With huge growth predicted in this area there are lots of job opportunities.  Many recruitment agencies, like Odgers Berndston have set up separate divisions to deal with esports careers and there are even some new sites that have sprung up like ‘esports Careers’ who are currently listing almost 500 vacancies.  The British esports Association lists over 12 career paths on its website, here are a few:

  1. Shoutcaster/host
  2. Coach/analyst
  3. Journalist/content creator
  4. PR/Marketing executive
  5. Community/social media manager
  6. Broadcast/production crew
  7. Event manager

To find out more about esports at Staffordshire University Business School visit the website staffs.ac.uk.

Rachel Gowers MBA
Associate Dean
Staffordshire University Business School