Hult Prize 2020 – Save Our Planet by Student Entrepreneurship

The Hult Prize returns in 2020 and we’re on the hunt for students across Staffordshire University to enter as teams in this year’s competition ahead of the closing date on Tuesday 3 December 2019.

The Hult Prize is both the world’s largest student enterprise competition and the world’s largest movement for social impact. Students from universities around the globe compete to win $1,000,000 in start-up funding to start a business that solves a pressing social issue.

For 2020, the Hult Prize challenges teams from universities globally to build bold businesses that:

 1. Have a positive net impact on the environment with every sale completed, dollar earned, and decision made; and

 2. Reach no fewer than a million consumers within a decade.

Hult Prize 2020 Challenge

This year’s business challenge concerns climate change and is our chance to show the world that our institution is dedicated to Impact. There are many benefits of competing apart from the chance to win the $1,000,000 in start-up funding. 

Students will get to hone their business skills, develop exciting business ideas, engage with fellow students from every part of our planet, and represent the university at a global level.

They will compete across hundreds of cities en-route to regional finals and the summer Hult Prize Accelerator. A final round and awards ceremony is hosted by Former President Bill Clinton each year at the Clinton Global Initiative annual meeting.

Staffordshire University Students with Other International Students at the Regional Finals in London, 2019.

How do you compete in the Hult Prize at Staffordshire University?

All students need to do is develop an idea and form a team. 

Each team (of between three to four students) should fill the form here and click the submit button.

This will qualify them for our on-campus event which takes place on Wednesday 4 December at LT001 Ashley Lecture Theatre (Leek Road). At the event each team will get ten minutes to pitch their idea to our judges and will go through five minutes of questioning.

Where can I get more information or register for the Hult Prize 2020?

Visit the Staffs Uni page on the Hult Prize website to register teams and/or to contact Tolu Olarewaju our University Hult Prize Campus Director.

Important Dates:

Friday 29 November 2019:
Q&A Session at LT001 Ashley Lecture Theatre (Leek Road) – 2 pm.

Tuesday 3 December 2019:
Team Registration Deadline – 6 pm. All teams must register here.

Wednesday 4 December 2019: The Main Event On-Campus Team Business Idea Pitches.
Venue: LT001 Ashley Lecture Theatre (Leek Road) – 11 am to 1 pm.

All students and members of staff are welcome to watch the business idea pitches.

The power of branding #racetowin 2019

Prof. Vish maheshwari, Associate dean and professor of marketing


It is that time of the year again when festivities are in full swing for the imminent arrival of Christmas. There is a special feeling around mostly ‘merry’ but with a touch of somewhat uncertainty about few other developments that I would like to avoid discussing on this occasion!!

However, concentrating on the interesting #racetowin approach from most retailers to acquire as much customer interest, awareness and conviction (in the form of business), it is fascinating to see and experience how power of branding and varied marketing communication strategy is put in action.

From emotion to cognition, symbolic to functional and logical, social to societal aspects, but all with a touch of empathy, being crafted by retailers to connect with their customers at the time of this wonderful festive season. Below are some of the examples to understand application and delivery of brand essence through impactful storytelling:

McDonalds’ Christmas advert portrays close bond between Archie the imaginative reindeer and a young girl called Ellie, displaying the love and togetherness for families.

(Image: McDonald’s)

As usual much awaited each year, John Lewis (and Waitrose) advert this time aims at combining the sense of joy, love, compassion, excitement and friendship between a little girl Ava and a young dragon called Edgar.

(Image: John Lewis & Partners/PA)

Whereas, Boots have focused its advert around practicalities and struggle to find the right gift for your loved ones and is part of its wider festive campaign ‘Gift Like You Get Them’. This is alongside the launch of its new and creative approach through developing various personas to find perfect gifts using curated edits online called Boots ‘Boutique’ covering both offline and online platforms.

On the other hand, the online retailer Very.co.uk has focused its Christmas campaign around important aspect of community spirit promoting a powerful message of social responsibility and sharing the joyfulness of festivities by ‘act of giving’ and collectiveness.


Finally, it’s the return of Amazon’s singing boxes again for third year in a row but with a better emotional touch where the delivery of Christmas gifts through these boxes claim to play an important part in bringing smiles for your loved ones and create wonderful festive memories.

The examples above demonstrates that the concept of delivering brand essence and identity through meaningful interactions. Using relevant messages helps in connecting with customers through different attributes across all channels of integrated marketing communication. It also develops a recognisable brand image for recollection and reconnection with a positive impact and assured conviction during ‘selection/choice making’ stage as part of buying behaviour process. It reinforces the power of brand and branding that goes beyond mere physical and experiential attributes of a product or service.

To end – it is important to assert what philosopher Stephen King once stated that ‘products can be quickly outdated but a successful brand is timeless’


#GEW2019

About Global Entreprenuership Week:

From the 18-24November, Global Entrepreneurship Week inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities…Continue reading

Learn more about Global Entreprenuership Week 2019 by visiting: https://www.genglobal.org/united-kingdom

#GEW2019

What makes an entrepreneur?

June Dennis, Dean of Staffordshire Business School


We’ve been celebrating Global Enterprise Week at Staffordshire Business School this week and have welcomed some fantastic guest speakers.  What’s been very evident is that there is no one reason or way to start your own business – each guest speaker has had a uniquely individual journey and experience. In some instances, they have fallen into self-employment, in others, it was a well thought through and planned decision to do so.

So what makes a successful entrepreneur?

There are so many lists out there that can offer you the top 3 or 7 or 20 traits you must have to be a successful entrepreneur.  This is my list based on what our guest speakers shared this week!

Passion & determination – if you are to succeed, you need to be passionate about your business proposition.  What’s the point of setting up a business in something you don’t like or believe in?  However, passion alone will not be enough.  It really does help if you love what you do, but you need to be prepared for setbacks.  I can promise you that things won’t go as smoothly as you hoped. There will be times when you question whether you did the right thing.  That’s when you need to be resilient and, as they say, ‘keep calm and carry on’.

Strong work ethic & self starter – when you work for yourself, it’s very easy to have a lie-in when you don’t feel like working without realising that time is your most precious commodity.  Even when you don’t feel it, you have to push yourself to make that phonecall, finish the report or knock on the door.  You need to be disciplined.  One friend, when he didn’t have any work, used to go to the cinema or meet friends for a coffee.  Another friend would purposely post leaflets around the neighbourhood to promote his business.  Can you guess which one was most successful?

…but also a good finisher – basically, you won’t get paid until you finish the job.  And, you need to finish the job in good time.  So don’t procrastinate.  Sometimes, ‘good enough’ is better than not getting the job done in time. You won’t get repeat business if you don’t deliver on time.


Creativity – you don’t necessarily have to have a new-to-the-world invention or be able to design amazing advertising campaigns, but you do need to be a good problem solver and find ways around problems that come your way.  That’s being creative! 


Keep an eye out for opportunities – Be a purposeful networker.  You don’t have to be an extravert to develop a supportive network and you never know what’s around the corner!  Nearly every contract I received resulted in further business, either from the same organisation or as a result of them passing my details on to a third party.  For example, as a result of writing Mintel reports, I was contacted by the chief executive at the time asking if I could act as an expert witness in a court case.  The timing wasn’t great and I had to juggle domestic commitments and workload but saying yes to this one phone call provided me with the opportunity to be one of a handful of special marketing experts – and it paid well!

Know your worth – friends may ask for freebies or big discounts sometimes with the promise that you’ll get lots of publicity.  If they value you, they will pay for your services or goods.  Occasionally, they may be able to offer you something in kind, such as your first review or office space.  I got a free hair cut from my hairdresser when we spent the time it took to cut my hair discussing how he could improve his pricing policy.  It was win-win and neither of us took the other person’s services for granted. As an expert witness, I realised no one queried how much I was charging, so I increased my fees by £50-£75/day for each new quote.  I never got turned down….

And finally,

Be prepared to learn – constantly!   If you weren’t successful in getting a contract – find out why.  If you made a mistake, learn from it.  Get feedback whenever you can and look at ways to develop new skills.


#GEW2019

About Global Entreprenuership Week:

From the 18-24November, Global Entrepreneurship Week inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities…Continue reading

Learn more about Global Entreprenuership Week 2019 by visiting: https://www.genglobal.org/united-kingdom

#GEW2019

Digital Entrepreneurship – A Game Changer

Professor Fang Zhao, Staffordshire Business School


Digital revolution is in its full swing now. Digital technologies become pervasive and ubiquitous, disrupting and reshaping business models and processes. According to the estimation of McKinsey Global Institute (2017), by 2030, 75 million to 375 million workers, about 3 to 14 percent of the global workforce will have to change their job categories thanks to digital disruption. Digital technologies have also created and grown the gig (or sharing) economy and generated new entrepreneurial opportunities and new types of entrepreneurship called digital entrepreneurship. The forecast is that digital entrepreneurship may add $1.36 trillion to the future world top ten economies and could generate 10 million additional jobs by 2020 (Nanterne 2014).

What is digital entrepreneurship?

Based on our team’s research, digital entrepreneurship is a distinctive concept signifying a strategic mindset and transformation, through which entrepreneurs and entrepreneurial organisations pursue business opportunities and create new and transformative services/products, processes, digital ecosystems, markets, business models, and ventures involving digital technologies.

What are the opportunities for businesses and organizations?

There are many opportunities that digital technologies can give rise to, in terms of the growth of digital entrepreneurship. In short, they present three key opportunities: connectivity, scalability and speed. Social media, one aspect of digital technologies, plays a key role in connectivity through network relations which may lead to co-creation and co-ownership. Digital connections are the veins of new venture creation linking creative people and focusing minds and actions on making something people want. On the other hand, the scalability and fast speed allow start-ups to scale up and down quickly and extend their reach across borders and time zones. 

What are the key challenges?

However, the low barrier to use digital platforms increases competitions and minimizes the chances of distinguishing one’s products/services from its rivals. There are also intellectual property issues, cyber security, data protection, to name a few. Digital entrepreneurs need to learn fast to upgrade their capability and skills. New learning becomes a continuous part of venture and business capability development. Knowledge bytes are a daily venture building feature as learning and working become integrated and fused in the digital entrepreneur’s world. Last but not the least, technology is just a tool, just a conduit, just a pathway, the goal is the business. The ultimate objectives that you use technologies for your business count the most. 


For further discussion on the topic area, please contact Professor Fang Zhao, Associate Dean – Research and Enterprise in Staffordshire Business School, Staffordshire University at fang.zhao@staffs.ac.uk.


#GEW2019

About Global Entreprenuership Week:

From the 18-24November, Global Entrepreneurship Week inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities…Continue reading

Learn more about Global Entreprenuership Week 2019 by visiting: https://www.genglobal.org/united-kingdom

#GEW2019