Esports. Is it a game changer for UK education?

Staffordshire University Business School has become the first British University to launch an esports degree. The course focuses on the business and culture of esports from developing teams, communities and a fan base to hosting esports events.

Staffordshire University has invested heavily in new facilities as part of a £40m transformation of its Stoke-on-Trent campus and academics feel the University is well placed to plug into rapidly growing sectors like esports which is the practice of playing video games competitively over the internet or via networked computers in venues and stadiums.

Already Staffordshire University has responded to the Association for UK Interactive Entertainment’s (Ukie) white paper on esports by introducing a module on esports in their Games Degree.

Back in January, Dr Fletcher, Head of the Games and Visual Effects at Staffordshire University said:

“The module which is available to students on our Games Studies course is a fascinating branch of cultural studies. It looks at the national, and international market for esports, and the cultural aspects that drive it as well as the darker side of cheating and doping by esports players. Games designers are growing up and that brings with it new trends in gaming which comes with its own set of ethical dilemmas.”

Other countries around the world have recognised esports as part of the curriculum for some years.  In South Korea, where the first esports association was set up 17 years ago, they have been accepting esports players onto their sports programmes for four years. At the Asia Pacific University in Malaysia, students can complete certificates in League of Legends, DOTA 2 and Counter-Strike: Global Offensive. In Norway,  the Garnes Vidaregaande high school pupils can opt for esports and can study for up to five hours per week, they focus not just on game play but also combine physical exercise in the mix.

One thing all these esports educators have in common is an agreement that esports provides a vast amount of transferable skills to the participants.

Top skills for esports:

  1. Teamworking
  2. Resilience
  3. Stamina
  4. Problem Solving
  5. Communication
  6. Endurance
  7. Decision Making
  8. Leadership
  9. Critical thinking
  10. Analytical

The students on Staffordshire University Business School’s BA (Hons) esports will also have classes in event management, digital marketing, the legal side of esports and streaming techniques. This will make sure that when they leave university they’ll have all the right skills to prepare them for a great career. With huge growth predicted in this area there are lots of job opportunities.  Many recruitment agencies, like Odgers Berndston have set up separate divisions to deal with esports careers and there are even some new sites that have sprung up like ‘esports Careers’ who are currently listing almost 500 vacancies.  The British esports Association lists over 12 career paths on its website, here are a few:

  1. Shoutcaster/host
  2. Coach/analyst
  3. Journalist/content creator
  4. PR/Marketing executive
  5. Community/social media manager
  6. Broadcast/production crew
  7. Event manager

To find out more about esports at Staffordshire University Business School visit the website staffs.ac.uk.

Rachel Gowers MBA
Associate Dean
Staffordshire University Business School

 

“Let’s be Honest” Rules the Roost

The Chinese New Year celebrations begin at the end of the month and 2017 is the year of the rooster (back to the chicken blogs Dr Peter Jones!). Apparently the rooster is a Chinese symbol of honesty, a quality that could be said to make or break a business. This led me to ponder on the requirement for honesty within an organisation and, despite the fact that truth is said to hurt, the difference that honesty can make.

Honesty is the best policy

How often have you heard that said? It’s certainly true in terms of crisis management and at some point or other all businesses will find themselves dealing with some form of crisis. Historically those businesses that have been dishonest have fared badly in these situations; BP notoriously handled the oil spill off the Gulf of Mexico in 2010 poorly and dishonestly. Alton Towers on the other hand, have been repeatedly praised for their honest and straightforward response to the Smiler crash in June 2015. I’m a firm advocate of holding your hands up and admitting it when you get something wrong, then throwing all energies into making good any damage done and moving on.

I can see you!

Of course in these days of instant digital communication, businesses can’t hide their mistakes for long. There’s always some follower with a bug to bear that can’t wait to post or tweet negatively about a brand the minute a mishap occurs. Businesses seem to be getting wise to this and there are numerous examples of how organisations responded cleverly to crisis situations via their social media channels. The secret seems to be responding in a timely and appropriate manner…as well as being honest!

Lies, damned lies and statistics

Are dishonesty and lying the same thing do you think, or is one more intentional than the other? Either way, Volkswagen was hauled over the coals for lying about their emissions tests. That faux pas cost the company dearly, posting their first quarterly loss for 15 years in October 2015. Clearly it doesn’t benefit businesses to lie…unless they can get away with it.

One would hope that the businesses of today have learnt from these examples and that honesty and integrity prevail in order for the wheels of the business world to turn. The Federation of Small Businesses appears to be confident in the current economic forecast, so all bodes well for both the old red hens and the hatching businesses of 2017.