Enterprise training for 50 somethings and over

Are you aged 50 or over and are you thinking about setting up your own business? Or maybe you just fancy exploring a few ideas and getting some training?

Do you have a hobby or interest in an area you could turn into a business? Do you want a better work-life balance? Are you unemployed, facing redundancy or looking for a change? If the answer to any of these questions is yes then sign up now to this exciting new training course with the Business School at Staffordshire University.

We are offering you the opportunity to participate in a free face to face and online learning course that has been developed through identifying the needs of older workers. Through coaching, mentoring and training provided you will potentially be able to develop the entrepreneurial and enterprising knowledge and skills necessary to set up your own business.

Older woman facing camera behind flowers

We will look at areas such as how to obtain finance for your business and assess its viability. We even look at how to come up with a business idea in the first place, and once you know what you want to do we then guide you through the process of how to set it up. We help you to identify who your customers will be and how to promote your product to them. For those of you who feel you lack confidence we look at how to overcome some of the obstacles and barriers to ensure success.

The first of these courses will commence on 7th November 2017 and will include approximately 40 hours of face to face and online learning over a period of 1-3 months. The training is flexible so that you can choose to study the areas that best suit your needs. Following the training you will be signposted to a range of mentoring and support in the development of your business.

To register your interest in the course, please complete the application form using one of the links below. If you have completed the downloadable application form, please return it to Tom Ward at t.ward@staffs.ac.uk or the postal address detailed on the form. Should you require further information or a hard copy of the form, you can e-mail Tom or contact him on 01782 294902.

Online application form

Downloadable application form

Twitter: @silver_workers

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Funded by the Erasmus+ Programme of the European Union and EU flag logo

The Impact of Technology on Business and Communication

I remember the first time I accessed the Internet. It was circa 1996 and I worked as a Research Executive for a market research company. I poured myself a coffee as the computer whirred into life. “Today I’ll show you how to access the worldwide web” said my manager. I watched as she connected a strange looking plug to the phone socket, then opened a “window” on the computer, clicked the mouse and dialled up a connection. Suddenly a high-pitched sequence of beeping and screeching noises erupted from the speakers. It sounded like something was seriously wrong, but as silence returned she exclaimed “that’s it, we’re connected!”

We opened a search engine called Alta Vista (in those days Google wasn’t a verb), typed in the search term “viewing facility London” and proceeded to search for a suitable location to conduct some focus groups. There weren’t many results; a page or two at most. There were no sponsored results at the top of the page, nor advertisements down the side either. In fact there were very few companies with a web presence at all.

St.Helens, England - January 15th 2012: iPad2 in females hands displaying google search engine page. Google is one of the biggest search engines in the world. iPad2 was launched in March 2011.

Shortly afterwards the postman arrived with a pile of post, held together with several thick elastic bands and dropped it onto my desk. Invoices, letters from suppliers, bank statements, bills, CVs from job hunters.  It took me an hour or so to sift through the mail, filing documents appropriately in the rickety wire trays stacked on the corner of my desk – In, Out and Pending.

I loved my job. Loved this amazing new world it opened up for me. Talked enthusiastically about it to my friends and family on long, lazy, work-free weekends. Let’s face it, those were the days when nothing was done from the moment you left the office on a Friday until the moment you walked back through the door on a Monday morning.

In the past two decades technology has revolutionised the way we work. We are a wireless, paperless, fast-moving, connected, global workforce which, like the Big Apple, never sleeps. We are in touch with the whole of the world, twenty-four-seven. Business communications have never been easier or quicker. Isn’t it fantastic?

Well yes, it absolutely is, but it comes at a cost. The connected workforce is less tangible. It’s possible to go for whole days or more, without even seeing or speaking to business contacts. Instead we message them, email them, tweet, post, blog, Google, we Skype and run webinars, we send information and documents electronically. And we’re still messaging, emailing, tweeting and posting once the office doors are shut. From our trains, buses, sofas and sadly, sometimes even our beds. Work can invade our personal lives and the long, lazy weekends become brief gaps in time. We’ve not just changed the way we do business; we’ve changed the way we live.

You could argue that this is inevitable progression in society, much the same as Alexander Graham Bell’s telephone revolutionised both business and personal communications. Personally, I love being part of the connected university. The fact that we are becoming paperless has huge benefits to the environment. I love the fact that I can allow my students the luxury of attending a virtual lecture, a webinar, so that they don’t have to fight through traffic and pollute the atmosphere to get in to university for that day. But I couldn’t do it every day because I still need that face to face interaction with them. We are human beings after all. We can embrace technology and all that it represents, but I still want to do business with people, not machines.

I love to bump into my students in the corridor, say ‘hi’, catch up over a coffee. But like many, I like my personal time away from work too and the struggle to protect this is real.

Technology has indeed revolutionised the way we do business, but a word of warning; don’t forget the human touch. I remember being taught that “people buy people” and despite the digitally connected World that we live in, I still believe this to be true. I also believe that you work to live, not live to work. Technology has allowed work to invade our precious and much needed personal time and we are the only ones who can police that (I have to admit that I am guilty as charged in that respect).

So switch off your laptop, phone, iPad once in a while. Switch them off when work is done. Roll back twenty-plus years, talk to people… and enjoy!