Happy 10th Birthday iPhone!

The iPhone is 10 years old!  June 29th 2017 marked the tenth anniversary of what has become a 21st century icon and the apple of Apple’s eye.  Beyond its luring magnetic draw as an object of desire and its smart functional capability (yes – there’s an app for everything), the iPhone is a symbol of digital liberation.  The freedom from the wired and tethered world is a natural function – the true affordance is the capability and empowerment that this brings: the fluidity and ease with which we access and navigate the digital ecosystem and how we have come to live and behave in context of this.  The world is at our fingertips and in our hands.  The push-pull relationship and deterministic nature of technology is one of debate – have we reached a point where we have become entirely dependent on, and perhaps even addicted to our smartphones and other devices?  Would you relinquish your smartphone for even 24 hours? Perhaps reflect on this, and the reasons for your answer.

The ubiquity of connections and the penetration of smartphones is no less than phenomenal.   According to the GSMA ‘The Mobile Economy 2017’ report there were 4.8 billion unique mobile subscribers in 2016 – projected to rise to 5.8 billion by 2020.  In terms of SIM connections, these were reported at 7.9 billion in 2016 – projected to rise to 9.7 billion by 2020.  To put this in context there are, according to a range of sources, over 7.3 billion people on the planet.  In other words, there are more connections than people.  The mobile industry is one of the most disruptive forces that we have ever seen – not only technologically, but also in terms of the societal impact at all levels: individual, group, community, region & country and in personal, social and corporate contexts.  ‘Mobility’ has become firmly entrenched in virtually all aspects of our lives.  Devices and the construction of our future in terms of physical and virtual environmental infrastructure and the way in which we digitally engage with this are also intrinsically related – ‘smart’ has not only become a prefix for ‘phone’ but also for ‘home’, ‘city’ and ‘environment’.

Smartphones and ‘mobility’ have changed or created new behaviours, language and even laws – ranging from the urban pat-down digital dance ritual before leaving the house: tapping parts of your apparel and body to ensure that you have your phone, keys and wallet/purse, thru 2 new sms & txt spk lol! and legislation that governs the usage of handsets in vehicles.  They have influenced the creation of new models of interaction and the creation or disruption of markets – look to mobile banking, contactless payment systems, transport (e.g. UBER), social media and gaming for examples.

It’s also important to reflect on and understand the role that we play as consumers of the technologies.  On one hand, we are exactly that: consumers.  On the other hand, we are the creators and generators of data: stats relating to app usage, network usage, our location through geocoded data, the length of time we spend on calls, who we call, fitness data, health data – the list goes on.  We are an inherent part of the mobile ecosystem that is fuelling the innovation.  We are generating big data, and at the risk of politicising the matter – the democratisation of digital, paradoxically, has created an ecosystem where the digital proletariat are feeding the digital bourgeoisie.  From a more cultural perspective, we are recording the world in a manner that has never been recorded before with our smartphones – creating a digital multi-dimensional imprint of 21st century earth.

At Staffordshire University, we’re proud to have a history in Mobile Computing.  In 2001 we created what was then reported as the first BSc Mobile Computing degree in the UK.  Since then we have been agile and moved with the industry to keep abreast of developments in the mobile ecosystem.  Aspects of mobile computing are taught across modules at both undergraduate and postgraduate levels.  We have dedicated mobile app development laboratories in the Department of Computing in Stoke-on-Trent, and we teach iOS, Android & Microsoft app development.  Many of our students produce excellent final year dissertations in this subject area.

I’ll end this article, with a quote from Sundar Pichai, CEO of Google (extracted from the GSMA 2017 report): “The last 10 years have been about building a world that is mobile-first, turning our phones into remote controls for our lives. But in the next 10 years, we will shift to a world that is AI-first, a world where computing becomes universally available.”

Happy 10th Birthday iPhone!

Khawar Hameed is a Senior Lecturer/Academic in the Department of Computing, School of Computing & Digital Technologies, Staffordshire University, UK. @K_Hameed