Dr Sarah Rose featured on BBC Radio Stoke commenting on the ‘Momo hoax’

Dr Sarah Rose (Senior Lecturer in Psychology & Child Development, Award Leader – BSc (Hons) Psychology & Child Development) was briefly featured on BBC Radio Stoke commenting on the Momo Challenge hoax and the effects of the hoax on children and parents.

You can listen to Dr Rose’s interview via BBC Sounds:

BBC Sounds: Stuart George Show, BBC Radio Stoke, 28/2/2019 (from 32:40)


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent. The department is home to the Staffordshire Centre for Psychological Research, a large and active group of psychologists, PhD students and researchers conducting work into a variety of psychological disciplines and topic areas.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For further information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Psychology at the Museum: Activities for families on Sat 2nd March!

This Saturday, 2nd March (11am-3pm), Dr Sarah Rose (Senior Lecturer in Psychology & Child Development) will be visiting the Potteries Museum and Art Gallery with students from the BSc Psychology and Child Development course to run a series of free drop-in activities for families.

Dr Rose and the undergraduate students will be hosting a number of activities and demonstrations for families who are interested in finding out more about the human mind. The Potteries Museum is situated in Hanley city centre, Stoke-on-Trent (click here for a map). The hands-on psychology-related activities to be demonstrated on Saturday 2nd March will be suitable for anyone aged two years and older, and for people with any level of interest in psychology and the mind!

Come along and make a brain hat, find out how new skills are learnt, improve your memory and learn about emotions!


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent. The department is home to the Staffordshire Centre for Psychological Research, a large and active group of psychologists, PhD students and researchers conducting work into a variety of psychological disciplines and topic areas.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For further information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Dr Sarah Rose featured on BBC One’s Inside Out discussing the need for more men to work in childcare

Dr Sarah Rose (Senior Lecturer in Psychology, Staffordshire Centre for Psychological Research) was  featured on BBC One’s Inside Out West Midlands TV programme discussing the need for more men to work in early years childcare. Around 2-3% of childcare workers are men but local nurseries in the Stoke-on-Trent region have been attempting to increase the number of men working in their nurseries.

Dr Rose was interviewed for the programme (a link can be found below) and discussed the benefits of having more men working in childcare, including challenging some of the gender stereotypes and gender role assumptions which young children may be learning.

BBC iPlayer: Inside Out (West Midlands) 15th October 2018 (from 20 mins, 40 seconds in)


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Nuffield Placement Blog: Investigating the impact of TV viewing on children’s creativity

We have recently hosted a local college student on a Nuffield Research Placement. The student worked with Dr Sarah Rose (Senior Lecturer in Psychology & Director of the Children’s Lab, part of the Staffordshire Centre for Psychological Research) to develop a project investigating the impact of watching TV on children’s creativity. Here Manvir writes about his experience.

After a rigorous application process, I  was pleased to have been granted a 4-week placement at Staffordshire University in Psychology, provided by the Nuffield Research Foundation. My placement consisted of carrying out research within the field of child development, where I had to plan and set up a pilot study on the effects of television on 3- to 5-year-old children’s creativity.

My first week was very welcoming, I got a tour around the campus and got to meet many people such as members of staff, IT technicians, whom all aided me through my placement by providing me with the appropriate equipment, guidance etc. I received my workspace and received all the information I needed from my supervisor on the history and aims of my project.

The first couple days were just a matter of settling into the University and summoning the psychologist inside me! My first tasks were to plan out the step-by-step procedures we would use to collect the data. This involved me finding and editing suitable TV episode and audiobook which would appeal to the children at the nursery, writing a script, gathering relevant materials and creating data scoring sheets. Since the research involved working with young children, parental consent was required. The staff at the University Nursery, who were very kind and welcoming, distributed the forms to the children.

The two weeks of preparation flew by and before I knew it, it was time to begin the first day of the experiment! Me, Sarah and 3rd year Psychology Student Charlotte headed to the nursery where we set up and began the experiment in a separate quiet room. One by one children were introduced and taken through various fun activities such as naming everything they can think of that makes a noise, finding as many uses as they can for paper cups, acting like different animals, the list goes on. This was all done to measure their creativity prior and after either listening to or watching a magical story from CBeebies. The children all reacted differently, some thought hard, some laughed, some were confused, but nevertheless they all came up with some great ideas and just watching the children actively engage in the tasks was so thrilling to watch as a researcher. All the procedures went to plan, phew!

After three days of conducting the experiment, it was then my job to score and tally the results and present them on a chart. Finally, on my last week of the placement my task was to write up and create a poster on everything I done in my placement, this included the aims, methodology, results, references, etc. I found it so difficult to sum up such an action packed few weeks in one poster that I struggled to fit everything in!

Overall, I am very grateful for the opportunity to work with Staffordshire University, I am proud to of been a part of the research and grateful for Nuffield Research on providing me with the placement and if possible, I would do it all again!


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Student Blog: Presenting Summer Research Assistantship work at the BPS Annual Conference

Last summer, two of our Undergraduate Psychology students were awarded British Psychological Society Undergraduate Research Assistantships. This award enabled them to attend the British Psychological Society’s Annual Conference in Nottingham to present the research that they had carried out as part of their summer assistantship. One of the successful students, Ruth, reflects on her experience of the conference.

I had the pleasure of accompanying my course leader, Dr Sarah Rose to the BPS Annual Conference at the East Midlands Conference Centre in Nottingham recently to present our work on “Divergent thinking and pretend play in pre-schoolers. This day summed up what a fantastic experience the BPS Research Assistantship has been for me. It was a proud moment to see my name on the poster representing Staffordshire University amongst many other interesting displays of research that have been conducted all over the world in the last year.

Ruth with Dr Sarah Rose at the BPS Annual Conference

The conference was held at a fantastic venue and there were plenty of oral presentations to attend which were based on many different areas of psychology. I particularly enjoyed the Award presentation on “Puberty and the developing adolescent brain” and having just studied this topic as part of the Typical and Atypical module in level 6, this excellent presentation provided a brilliant consolidation to my knowledge and understanding of the subject. Other fascinating talks were given by the joint Spearman Medal award winners on “Observational to dynamic genetics” and “facial expression communication across cultures”, which were incredibly impressive, using ground-breaking technology within the research.

I had a very enjoyable day and came away feeling inspired and looking forward to Post Graduate study at Staffs in September, where I am hoping to complete the Masters degree in Applied Research.

Ruth Pettitt, Level 6 student, BSc Hons Psychology & Child Development.


Dr Sarah Rose (Lecturer in Psychology) supervised Ruth’s research and attended the conference with her. She writes:

Attending the BPS Annul Conference with Ruth was a real opportunity to feel proud of what our Students at Staffordshire University can achieve. Ruth completed the Foundation Year in Psychology before starting the BSc Psychology and Child Development. Throughout both courses Ruth has grown in confidence and has made the most of the opportunities available to her. This has included applying for, and being successfully awarded, a BPS Undergraduate Research Assistantship last summer. This enabled her to undertake the research which we presented at the conference.

Ruth, Dr Sarah Rose, and our other successful BPS Summer Research Assistantship recipient Tanya

Ruth has also successfully carried out an ambitious and innovative Final Year Project investigating the use of drawing to enhance young children’s memory. She is continuing to gain valuable research experience as over the summer she is working for the Behavioural Insights Team collecting data for a large-scale project aiming to assess an intervention to improve the language skills of children.


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Toddler’s language development via ‘In the Night Garden’ – Dr Sarah Rose writes for The Conversation UK

Dr Sarah Rose

Dr Sarah Rose, Lecturer in Psychology & Course Leader for the BSc Psychology & Child Development course at Staffordshire University, has recently written a piece for The Conversation UK about how the popular ‘In the Night Garden’ TV programme reflects the language development of the target toddler audience.

You can read Dr Rose’s piece for The Conversation by clicking here.

Watch out for more articles in The Conversation written by the members of the Staffordshire Centre for Psychological Research!


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Psychology & The Brain 2018… on tour!

By Dr Sarah Rose, Lecturer in Psychology, Staffordshire University.

A ‘brain hat’ coloured in by one of our guests at the Potteries Museum

Brain Awareness week is a worldwide celebration of the brain, encouraging people of all ages to appreciate the importance of what our brains do for us. As well as a very successful Psychology and the Brain event held at the University, a smaller event was also held at The Potteries Museum and Art Gallery in Stoke-on-Trent. This was led by myself and five of our Psychology and Child Development Students. The aim of the event was to provide some interactive activities for families to take part in, to learn together about the marvels of the brain.

The students found the experience of running the event and engaging with the public to be rewarding and had fun making their own ‘brain hats’ (see above for a picture).

“It was great to incorporate the information learned from my Psychology and  Child Development course into various activities. Also, being able to teach children about what the brain does and how it works was a truly worthwhile experience.” (Ingrid, Level 5 student)

“Demonstrating to local children at the Psychology and the Brain event what is involved in psychology using child friendly engaging activities was so much fun! As a Psychology and Child Development student, being given the volunteering opportunity has enabled me to demonstrate skills learnt on the course and helped towards building the perfect foundation for working with young people in my future psychology career.” (Rebecca, Level 6 student)

 “I found it very helpful how we were able to use the knowledge we already had but adapt this to suit children. For example, changing the “normal” Stroop task for one that children would find engaging and easier to comprehend. I think applying AND adapting knowledge enhances learning even more, as you really get to grips with the theory underpinning it.’ (Zoe, Level 6 student)

In addition to the students enjoying the event, I also had a great time! It was great to work with this group of students outside of the classroom. Seeing them share the knowledge that they have developed during their degree with families was very rewarding. They worked really well together and demonstrated that they could put what they were learning into practice as they explained the marvels of the brain to young children and their families.

Dr Sarah Rose is planning to organise similar events in the future if you are interested in finding out more about these please do get in touch (click here for Sarah’s contact details).


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Pack away (some of) the Christmas toys!

Did your child get lots of toys for Christmas? Are you struggling to find places to store them all?

Dr Sarah Rose, Director of the Psychology Children’s Lab at Staffordshire University reports on some new research suggesting that having fewer toys may actually be better!

Researchers at the University of Toledo in Ohio gave 36 toddlers either 4 or 16 toys to play with for a 30-minute period. Their play was observed and analysed for indicators of play quality. It was concluded that when fewer toys were present children spent longer playing with each toy, showed better concentration, and were more creative as they expanded and developed their play ideas.

This study is a useful reminder to parents, and anyone working with children, that toddlers are easily distracted. Toddlers are developing their ability to focus their attention and steps that can be taken to support this are likely to have long term positive consequences. Attention is vital for academic success and young children with better attentional skills maintain this advantage as they get older.

Not only was having fewer toys found to beneficial to helping toddlers to sustain their attention it also encouraged them to explore and be more creative with the toys. Creativity is another skill that is developed in early childhood and as associated with many positive attributes such as educational achievement, well-being and success at work.

This evidence supports the idea of toy rotation. This involves small collections of toys being rotated into play while the majority are stored away. This provides opportunities for developing sustained attention and creativity while still providing children with novel and varied play experiences.

Further research in this area is needed, particularly relating to play in the home environment, where there are often additional distractions such as background Television and other screen media. The impact of screen time on children’s developing creativity is a topic that we are investigating within our Psychology Children’s Lab. If you are a parent of a 3 to 8 year old child please do consider taking part in our online survey – further details can be found here.

Dr Sarah Rose was also featured in The Sentinel newspaper providing commentary on this recent research finding (click here to read the full story).


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Dr Sarah Rose comments on children’s fussy eating for The Sentinel

Dr Sarah Rose

Dr Sarah Rose (Lecturer in Psychology & Director of the Children’s Lab at Staffordshire University) was featured in The Sentinel Newspaper commenting on a news story about children’s fussy eating behaviours and how to encourage children to eat a variety of foods.

Read the story in full via the Stoke/Staffordshire Sentinel website:

The Sentinel: Here’s what to do if your child is a fussy eater

Dr Sarah Rose is a researcher in Developmental Psychology and Course Leader for Staffordshire University’s BSc (Hons) Psychology & Child Development degree.


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

BPS Funded Summer Research Project – Divergent thinking & pretend play in pre-schoolers; Is the relationship reciprocal?

Earlier in the summer we reported that we were delighted to have been two British Psychological Society Undergraduate Research Assistantship Scheme. Both projects have now been successfully completed and Ruth Pettitt, current Level 6 Psychology and Child Development student, reflects on her experience of working with Dr. Sarah Rose.

Ruth writes ‘I have thoroughly enjoyed working on the project throughout the summer. I was very apprehensive at the start, and wondered whether I was up to the task ahead. There were lots of “highs” and certainly a few “lows”, but I had lots of support and reassurance from my supervisor, Dr Sarah Rose confirming that this was completely normal when conducting research, especially with 4 year olds!’

‘My previous experiences of working with children certainly came in useful when collecting the data, you have to expect the unexpected at all times! Despite the timing of the project (just when all nursery children are about to leave, ready to start school!), we reached our target of 58 participants all between the age of 4 years 3 months and 4 years 9 months. Completing the project required perseverance and determination and there were many unexpected challenges to overcome. I had to be organised and manage the workload carefully, as it varied enormously from week to week. Despite Sarah being available throughout, the research frequently required me to work independently which gave me a real experience of the research culture. It was an invaluable experience that I can look back on and draw from in the future, and it has inspired an increased enthusiasm to be a future academic. I’ve gained a lot of practical experience, together with research knowledge far beyond that which I have already learned within my degree. This opportunity has certainly given me an increased confidence and I now feel better equipped to tackle my research project in Level 6.’

Ruth Pettit & Dr Sarah Rose

Dr. Sarah Rose says that ‘Working with Ruth has been an absolute joy. Research with young children always involves some highs and lows and problem solving is certainly a skill required when working in this area. Ruth has demonstrated her ability to think on her feet to make sure that the children taking part in the research had a positive experience while following the pre-planned experimental procedure. Together we have carried out novel research investigating the relationship between children’s play and creative thinking. We look forward to sharing our findings at conferences and through a peer-reviewed journal article.’

Current Staffordshire University Psychology students interested in gaining experience conducting research with young children can get involved with one of Dr. Sarah Rose’s ongoing projects by contacting her.


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages: