A new year, and a new site structure

The University’s web presence will have a major change to its information architecture this year. The aim is to bring the website’s structure in line with the recommendations outlined by a recent JISC-funded project.

Apart from bringing the University into line with a recommended structure, there are a number of advantages from our point of view, including:

  • URLs being less dependent on the organizational structure
  • “Future proofing” URLs against possible changes
  • Avoiding having to differentiate between services offered to students and/or the public
  • Separating off content into more clearly defined areas.

The main impact for Tridion users is that structure groups where various departmental information is held will be moving to a central location. Marketing will carry out the migration process for each department alongside Tridion users, and will attempt to minimise disruption by mapping redirects on the server for IS to implement.

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Embedding quotes and videos in your pages

You can now enhance your Tridion pages by adding pull quotes and videos to an article. You can have multiple combinations of each, which are attached to paragraphs in article components.

  • A pull quote is designed to show a quote as an “aside” to the rest of the page. They do not have to be attributed, so they can also be used to just highlight part of the content, but they must be attributed when written in the first person.
  • An embedded video is normally sourced from the University’s YouTube channel.

For information on how to add these items, please see the Tridion documentation.

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Guidelines for new short URLs

Short URLs work as easy-to-remember “pointers” to longer URLs. They are set up on the web server by Information Services, and are referred to as redirects.

Redirects have two main purposes:

  1. To provide a shorter, easier to remember URL for publicity purposes.
  2. If a web page needs to move location, to point to the new address in order to avoid incoming links suddenly being broken.

A list of currently implemented redirects is available on the University website, but if you are thinking about having a new short URL set up, here is some general guidance:

1. Short URLs should be all lowercase

URLs containing capital letters are more difficult to describe to someone than simply saying “all lowercase”.

2. Letter and numbers only

No underscores, dashes or other characters. You’d be surprised how easy it is to confuse “dash” with “slash”, or even “underscore”!

3. Should not contain a year, or other date reference

Redirects with years in cause extra maintenance for recurring events, in that a new one has to be created each year. Aim to just use the event name on its own.

4. Should not go directly to documents (PDFs, Word documents, etc.)

This is in order to avoid “PDF shock“. It also avoids a user with a mobile device having to download a potentially large file without warning.

5. Should not go off site

If the content is on another site (i.e. not on staffs.ac.uk), that site’s URL should be publicised instead (there will be an exception for the University’s official social media accounts).

6. There should not be multiple pointers to the same page

This can cause confusion for users, although it would still be acceptable if a department or other area had recently changed its name; this would mean the “old” name being used as a pointer to the new one until it is established.

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How Users Read on the Web

Bad news.

You know all that work you put into crafting your web copy, probably rewriting and checking it over several times? Well, unfortunately the odds are that very few visitors are actually going to read it.

Sorry if it sounds blunt, but the overwhelming majority of users do not read text; they scan it, hoping to pick out something relevant. This is not laziness, it’s just a natural thing, so don’t be offended if you regularly hear of visitors being unable to find information that’s in plain sight on the page – the trick is to rewrite it in an easily digestible form.

We intend to spearhead a project to give more specific guidance on writing for the web, but in the meantime, two useful resources are:

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Terms used in analytics reports

Analytics reports are not just about how many “hits” you’ve had on your pages, but several other analyses as well. Here are what the figures referred to in the reports actually represent:

  • Page views: This represents what people commonly refer to as “hits”. A count of 10 page views for a certain area of the site could be one person looking at 10 pages, or 10 people looking at one page.
  • Visitor: a unique “person”, i.e. a client machine with a certain IP address that was used to view one or more pages.
  • Visit: A visitor came to the site and viewed one or more pages. Failure to view any new pages on the site from the same client machine, and during a period in excess of 30 minutes, means the end of the visit.
  • BQ (Behaviour Quotient): AT Internet’s trademark for a figure calculated from a number of elements, including:
    • Pages viewed per visit
    • Pages viewed per minute
    • Pages viewed per incoming visit
    • Visit entry ratio
    • Average visit duration

    This gives a score on how “useful” the visitor found the information they looked at during their visit. The higher this number is, the more “useful” they found it.

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Potential pitfall: document filenames and URLs

A great advantage of a CMS like Tridion is that hyperlinks are managed “internally” by the system. Should any content have to be republished in a different location (e.g. a department changing its name), then any hyperlinks to it from other Tridion content will not break. It also means that an update do a document is a simple matter of opening the existing component, loading the new file, then republishing.

That’s the theory, but in practice, it’s links from non-Tridion content that can lead us to a potential pitfall.

How documents are given URLs

Once published on the web, any documents (PDFs, Word documents, etc.) obviously have a URL, which is used by web browsers to find the file. Multimedia files in Tridion are given a URL that is assembled like so:

  1. http://www.staffs.ac.uk/assets/ (or http://staging.staffs.ac.uk/assets/)
  2. Tridion’s unique identifier for the component (something like tcm:42-31205, but with non-alphanumeric characters removed) – this is used to guard against two files having the exact same URL.
  3. The file extension.

For example, a multimedia component created from a file, originally called open_day_calendar.xls on your PC, would eventually be published to the outside world at http://www.staffs.ac.uk/assets/open_day_calendar_tcm44-40174.pdf.

The pitfall

Say that, at some point in the future, you wish to update your document, so you go into Tridion and open the relevant component. The catch is this: if you were to choose “load from disk” and choose a new version of the file that does not match the original filename exactly, this would cause item [2] (above) to change. This would mean that the URL would change when the file is republished, and so all links from:

  • URLs in printed documents (or their PDF equivalents)
  • links from other sites
  • visitors coming from search engines

would be immediately broken.

The same would also be true if the file extension (item [4] above) changed.

How to avoid it

  • When you originally create a multimedia component, choose as generic a filename as possible. Something like opendayprogramme.pdf is much better than opendayprogramme-to-go-in-Tridion-4-Dec.pdf. Remember, the user will also see the filename if they download the file to their machine, so keep it short and simple.
  • “Future proof” your filename. Do not include dates (or even years), revision information, phrases like “web version”, etc.
  • When it comes to updating the component, rename the file you’re about to upload to the exact same filename as the original filename:
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Stats round-up: Q3, 2011

In the first of a regular series, we take a look at some of the statistics that have been taken from the analytics on the University’s recruitment pages.

Visits: A-level results day shows big boost

The undergraduate recruitment cycle caused a spike in traffic this year of over 3× that of the usual amount, with the busiest day (of course) being A-level results day, 18 August.

Chart of site traffic: lowest day showed 3,057 visits, highest was 20,392 on 18 August.

Geolocation: India, USA and France in top 3

Excluding the United Kingdom, the top 10 countries that visitors were located in were:

  1. India
  2. United States
  3. France
  4. Germany
  5. Malaysia
  6. Greece
  7. China
  8. Pakistan
  9. Ireland
  10. Canada

Referring sites: Facebook beats UCAS – on a technicality!

Referring sites (which are other web sites that directed people to ours via a hyperlink) surprisingly showed Facebook to be the leader, but only because traffic from UCAS is split between two servers; taken together, www.ucas.com and search.ucas.com make up one fifth of referred visitors.

The high figure for Facebook was no doubt boosted by activities across faculties and services in the run up to this year’s student intake.

Search engines: Google dominates

It’s almost complete dominance for Google, which accounts for over 9 out of 10 of users who have arrived at the site via a search engine. This figure is almost unchanged from that of a year ago.

Operating systems: mobile platforms making inroads

The number of visitors using mobile devices has doubled in the last year, with BlackBerry, iOS, Android and Windows Mobile together accounting for around 1 in 14 users.

Less common (but equally diverse) devices used to visit our site included:

  • Sony PS3 (55 visits)
  • Wii (29)
  • Sony PSP (11)
  • Nintendo DS (8)

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Image content folders now subdivided

To help speed up reponse times in the Tridion GUI, the image folders have now been subdivided by an additional level.

Previously, all images were together in one folder separated by size. With some folders containing near on 2,000 images, we have now subdivided them by using the first part of the filename as the folder name. In most cases, this corresponds with the faculty or service that “owns” the images, so it should help to make searching for images a little easier:

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Locating a component for a hyperlink

If you are linking to a another page in the Tridion-based  website, you should be using component links (not URLs).  However, it can be difficult to track down the component that you need to link to, especially if it resides within  an unknown faculty or service. However, this is where Tridion’s search facility comes in.

In this example, we will use the search facility to quickly link to the Advice Studies subject guide.

  1. In your article, enter the text for your link, and highlight it. Select the “hyperlink” button, change the drop-down list to “component”, then select the “browse” icon.
  2. In a separate tab, highlight a line of text; Around 10-12 words should be unique enough to identify the relevant article. Copy it to the clipboard (keyboard shortcut: [CTRL]+[C])
  3. Back in Tridion, choose “search view” at the bottom of the window. Paste the text into the “search for” field (keyboard shortcut: [CTRL]+[V]), and click “search”.
  4. Tridion will return the matching component (an article in this case) in the right-hand pane. Click on it once to select it, then choose “OK”.
  5. The link has now been set up to the correct article. Click “OK” to finish adding it.
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Searching for images within Tridion

Normally when you “Add” an image into a Article within Tridion, the interface defaults to displaying only multimedia files when you are searching.

To get to the search window, it is always located at the bottom left of the screen as “Search view”.

If you wanted to search for specific sizes or a date of when the files were published it becomes tedious unless you utilise the search facility available.

Images within Tridion are usually identified at first by their file name alone, who they’re created by and the folder they are located in (Size 02, size 05, etc.).

When you perform a straight forward search when inside an Article component for an image, only images will be shown.

The results pane to the right of your search window will display the images found once search is complete. If you scroll across, you can see the general sizes of files based upon their folder location:

Narrow down images through default search

Note: Ignore this if you only look for images through the Article component search.

If you wanted to search outside of the Article component for an image (through “Search View” in the default Tridion interface), you have to narrow down the location you would like to search– otherwise your results will include other types of components.

You need to browse to the images folder. To do this click the browse button to the right of the “Search in” box, and the browse window will appear. Navigate to 02c -> Building blocks -> Content -> Images.

You can now either press OK, or if you wanted to search for a specific size of an image go into the images folder and select the folder size you want, and press OK.

Now anything you type in the search box will display images only based on the folder you’re in. To return to searching out components, click on the drop down list and select the “\”.

General Search Criteria

If you are just performing a general search, here are some things you can search for depending on your faculty:

  • fcet, amd, sciences, law, business, health – matches mostly images within the specific shorthand faculty name
  • news – matches all images used in news stories
  • campus – matches some mixed search results of some campus images
  • portrait – matches all portraits

Advanced search

You can also search for images by date modified and author of the image component. To do this, you need to click the advanced tab within the image pane, and select the ‘date modified’ checkbox, and select the date period you wish to search through.

You can also leave the name field blank (uncheck the name box) if you cannot remember the name of an image file you have created but know you created it or someone else created it in a certain period, and it will search for all images located within the time period.

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