Prof. Jon Fairburn

About Prof. Jon Fairburn

Professor of Sustainable Development. EU projects have been funded under INTERREG, GRUNDTVIG, FP7, ERASMUS, TRANSVERSALS

Social Inequalities in Exposure to Ambient Air Pollution: A Systematic Review in the WHO European Region

New paper that is open access

Full reference is Fairburn, J.; Schüle, S.A.; Dreger, S.; Karla Hilz, L.; Bolte, G. Social Inequalities in Exposure to Ambient Air Pollution: A Systematic Review in the WHO European Region. Int. J. Environ. Res. Public Health201916, 3127.

Here’s a short film of me discussing it

Follow me on twitter @Profjonfairburn and connect with me on Linkedin

New paper – Do alternative weighting approaches for an Index of Multiple Deprivation change the association with mortality? A sensitivity analysis from Germany

A new paper from Prof Jon Fairburn with collegaues in Germany. This is largely a technical paper looking at aspects of a German Index of Mutliple Deprivation. However it also considers general aspects of Deprivation indices and some of the approaches that are possible with the weighting of different components.

The article is open access so available to everyone and has a creative commons licence and has been published in BMJ Open Vol 9 Issue 8.



Two new Balkan papers – both open access

Stojčić, N, Hashi, I, Aralica, Z. Creativity, innovations and firm performance in an emerging transition economy (2018) Ekonomski Pregled, 69 (3), pp. 203-228.

Despite the longstanding consensus that creativity is the seedbed of innovation, the limited literature in this area fails to explore the contribution of various aspects of creativity to different stages of the innovation process or the mechanisms used by the management to foster the creativity of employees. This paper adopts a more complex strategy in order to highlight the role of creativity in the entire innovation process from the decision to innovate to investment in innovation, the transformation of innovation input into output and the effect of innovation output on productivity. A multi – stage CDM – type model encompassing different elements of creativity and practices designed to enhance creative potential is applied to the most recent Community Innovation Survey data. In modelling the management of creativity a distinction is made between decisions of firms to hire creative employees and the methods used to foster creativity of personnel such as multidisciplinary work teams, financial incentives and training for creativity. The results indicate that employees with creative skills and the adoption of creativity – enhancing methods by the management are important factors for innovation and better performance of enterprises. They also point to sectoral differences in the impact of creativity on innovation.


Abdixhiku, L., Pugh, G., Hashi, I. Business tax evasion in transition economies: A cross-country panel investigation (2018) European Journal of Comparative Economics, 15 (1), pp. 11-36.

This paper uses the Business Environment and Enterprise Performance Survey data for the years 1999, 2002 and 2005 to investigate business tax evasion in 24 transition economies. We use both conventional fixed effects estimation and the recently developed Fixed Effect Vector Decomposition approach. The most robust finding in our study is the importance of institutional factors. In particular, higher levels of corruption related to tax administration and slower transition reforms substantially reduce the amount of taxes paid by businesses in transition economies. In addition, we find a positive relationship between evasion and tax rate; and identify minor effects of the macroeconomic environment. We also find that social norms play a significant role in tax evasion. These findings inform policy recommendations intended to reduce either the possibility and/or the inclination to evade.


Childhood Bereavement Study – participants wanted

This study by Staffordshire University needs parents with children aged 3-6 years’ old for a study on how children cope in education when one parent dies. Your participation is voluntary and is a 30-minute interview about your experiences and the involvement of nursery or school staff in helping to support your child. All interview data is collated on a digital device that is password protected.

For further information, please contact Ruth Gill on / 01782 294969

This project has the full support of Child Bereavement UK

Access to Learning course for adults in addiction recovery – RECOVEU

RECOVEU – A participative approach to curriculum development for adults in addiction recovery across the EU

RECOVEU is a project funded by the EU and based on an international partnership of educators and practitioners working in the field of drug addiction.

During the course of the project an ‘Access to Learning’ pack to help adults in addiction recovery prepare for, and succeed in, further learning has been developed. The activities within the course take into account the specific barriers that socially disadvantaged people, such as those in addiction recovery, often face and their development has been informed by people in recovery and drug treatment providers.

The full Course Pack consisting of the ‘Access to Learning’ materials, Evaluation Toolkit and Guidelines for Delivery is freely available on an E-Learning Platform on the RECOVEU website together with an online ‘Train the Trainers’ module:

For further details of the project please contact: Tom Ward, Project Administrator (

A Plan for Economic Renewal in Stoke-on-Trent and North Staffordshire

With Ruth Smeeth MP -(Stoke-on-Trent North and Kidsgrove)

You are cordially invited to join us for a discussion on ‘Economic Renewal in Stoke-on-Trent and North Staffordshire’, organised in partnership with Staffordshire University.

This is an opportunity for academics, business leaders, students and local residents to begin a serious discussion about how to develop a long-term vision for the area.

The event will feature a keynote speech from Ruth Smeeth MP on the economic challenges and opportunities for Stoke-on-Trent followed by workshops and discussions on some of the issues facing North Staffordshire.

Date: Wednesday 15th Feb

Location: LT111/113 Ashley Building, Leek Road, Staffordshire University, Stoke on Trent ST4 2DF

Time: 1.00 – 3.30pm

Facilitators from Staffordshire University (Business and Education)

Twitter – @RuthSmeeth @BusinessStaffs

To register please email or contact us on 020 7219 4844

For further details please contact Glen Watson on or by phone on 01782 454 370

New paper: R&D Programmes, Policy Mix, and the ‘European Paradox’: Evidence from European SMEs

by Dr Dragana Radicic and Prof Geoff Pugh

Using a sample of small and medium-sized enterprises from twenty-eight European countries, this study evaluates the input and output additionality of national and European Union (EU) R&D programmes both separately and in combination. Accordingly, we contribute to understanding the effectiveness of innovation policy from the perspective of policy mix. Empirical results are different for innovation inputs and outputs. For innovation inputs, we found positive treatment effects from national and EU programmes separately as well as complementary effects for firms supported from both sources relative to firms supported only by national programmes. For innovation outputs,we report no evidence of additionality from national programmes and cannot reject crowding out from EU programmes. However, crowding out from EU support is eliminated by combination with national support. These findings have policy implications for the governance of R&D policy
and suggest that the European paradox—success in promoting R&D inputs but not commercialisation— is not yet mitigated.

Key words: R&D support; SMEs; policy mix; input and output additionality; European paradox

Science and Public Policy, 2016, 1–16
doi: 10.1093/scipol/scw077 

Environmental Justice, Indices of Multiple Deprivation and international progress

My latest paper written with Werner Maier (Helmholtz Zentrum München, Germany) and Matthias Braubach (World Health Organisation) has just been published. The first draft of this was written using the Boice method that I have discussed previously  

Incorporating Environmental Justice into Second Generation Indices of Multiple Deprivation: Lessons from the UK and Progress Internationally has been published in an open access journal in a special issue focused on Environmental Justice in the International Journal of Environmental Research and Public Health.  


Second generation area-based indices of multiple deprivation have been extensively used in the UK over the last 15 years. They resulted from significant developments in political, technical, and conceptual spheres for deprivation data. We review the parallel development of environmental justice research and how and when environmental data was incorporated into these indices. We explain the transfer of these methods from the UK to Germany and assess the progress internationally in developing such indices. Finally, we illustrate how billions of pounds in the UK was allocated by using these tools to tackle neighbourhood deprivation and environmental justice to address the determinants of health.


Eroica Britannia – Day 1

So here I am in Bakewell for day 1 of the fantastic festival known as Eroica Britannia.

Riders are getting registered

Rider registration at Eroica

and then having a quick drink in the tent


There’s all sort on including talks about racing on penny farthings


There’s lots of bike stuff to buy


Plus great food including vegan


Local stalls such as British Boxers


Great music from Lewis and Leigh


So come along and join in . You can follow Eroica on twitter , facebook, and instagram

My report from 2015 with lots of great pictures is available as pdf here web version or here print version.

If you would like know more about sustainable tourism and building a career in the industry we have a range of courses or visit us on an Open Day.

You can also follow us on twitter @tourismsu  and we have a Sustainable Tourism in Europe facebook page



Eroica Britannia 2016 – get ready !

L'eroica BritanniaEroica Britannia at Bakewell is now in its third year and what a great event it is. A vintage bicycle festival over three days (17-19th June) with the bicycle races on the Sunday. Over the first two days activities include

  • live music
  • vintage fairground
  • dancing
  • great food and drink
  • family cinema
  • best in show
  • bicycle jumble
  • talks and debates
  • plus loads of great bike and vintage stalls

On the Sunday 4,500 riders will take part in the races over 30, 55 or 100 miles. The routes around the Peak District are here if you want to cheer them on.

At Eroica

You can follow Eroica on twitter , facebook, and instagram

My report from 2015 with lots of great pictures is available as pdf here web version  or here print version.

Eroica Britannia

If you would like know more about sustainable tourism and building a career in the industry we have a range of courses or visit us on an openday.

You can also follow us on twitter @tourismsu  and we have a Sustainable Tourism in Europe facebook page

Keep an eye here as I will be blogging from the event.


£10 for 10 days writing challenge

Today, I delivered a Research Conversation (organised by Dr Katy Vigurs) . The theme was pre-research activity and then getting started. I have previously blogged about Boice Advice for New Faculty Members so I adapted some of that and some ideas of my own to develop and issue a challenge to the audience at the end

£10 for 10 days writing challenge rules

  • 10 days of writing
  • 20 to a maximum of 30 minutes writing per day
  • Monday to Friday only
  • 8am to 6 pm
  • No references needed but you can include them if you want
  • ONLY Writing – not find references, etc.
  • Email partners to say done each day (optional but you will find it useful)
  • Email me the writing when finished to claim the £10

When I have used this approach I have found that I can write 200-250 words per day, so if everything goes to plan they should have roughly a 2000-2500 word draft at the end. Let’s get writing a little and often.

The idea is to change existing behaviour!

I accompanied the challenge with some tips:

  • Choose the same time everyday.
  • I chose to make it the first thing I did every day, so sitting on the desktop as I logged in was the word document.
  • Put a sign on the door DO NOT DISTURB !

Anyway the following signed up to the challenge:

Law – Hannah Jones, Rhona Hammond-Sharlot, Jo Beswick,

Business – Zedias Mutema, Hazel Squire, Ahmad Mlouk, Mark Wordley, Andy Hanks, Carol Southall, Stephen Kelly, Andras Kenez, Carl Cattell, Ganess Dirpal.

Education – Katy Vigurs, Sarah Misra,

I can’t recommend Boice highly enough and we have copies in our library. Quite frankly this book should just be issued to all academics when they start working at any University. Anyone who accepted the challenge will find it useful.

Good luck to all those that accepted the challenge.

£10 for 10 days writing challenge

£10 for 10 days writing challenge


Middleport Pottery 中港陶器 – a guide for Chinese Visitors

Middleport Pottery

Provision of tourism attraction material in foreign languages is one way of attracting international visitors and the largest group of international travellers in the world are the Chinese middle classes. Staffordshire University often acts as host to Chinese visitors in the region due to the links we have with universities in China we also host to many Chinese students every year who come here to study.

Charlotte Rabey, Vincent Law, John Lowther and Frances Hunt

Charlotte Rabey, Vincent Law, John Lowther and Frances Hunt

The project team is composed of Vincent Law (BA Bus. Man. Fast Track), Charlotte Rabey (BA Events Man. Fast Track) and Frances Hunt (BA Bus. Man. Fast Track). They have been working with Prof Jon Fairburn and Dr Junie Tong to support Middleport Pottery in producing tourism materials in a range of print and audio formats.

As well as the general guide and plan of the site being available in simplified Chinese, a number of audio files have been created in Cantonese, Mandarin and English.

Middleport Pottery 中港陶器 – general introduction in simplified Chinese (pdf)

Middleport Pottery Plan – Chinese (pdf)


Sound files in Cantonese – 廣東話录音

Introduction to Middleport Pottery – 中港陶器

The Lodge – 游客中心

 The General Office – 办公室

The Designers Room – 设计师房间

Centenary Showroom 1951 – 百周年纪念室

Upstairs above the visitor centre 第二楼展览

The Bottle Oven Kiln – 瓶形窑

The Mould Store – 陶冶房

The cafe – 咖啡馆

The Burleigh shop – 伯利商店

The Factory Tour – 工厂旅程


Sound files in Mandarin – 普通话录音

Introduction to Middleport Pottery – 中港陶器

The Lodge – 游客中心

The General Office – 办公室

The Designers Room – 设计师房间

Centenary Showroom 1951 – 百周年纪念室

Upstairs above the visitor centre 第二楼展览

The Bottle Oven Kiln – 瓶形窑

The Mould Store – 陶冶房

The cafe – 咖啡馆

The Burleigh shop – 伯利商店

The Factory tour – 工厂旅程


Sound files in English – maybe useful for those with sight difficulties or who just prefer an aural medium – research by Charlotte Rabey, voice files by Frances Hunt.

Introduction to Middleport Pottery

The Visitor Centre

The General Office

The Designers Room

Centenary Showroom 1951

Upstairs above the visitor centre

The Bottle Oven Kiln

The Mould Store

The cafe

The Burleigh shop


The Factory tour


If you are interested in working on projects like this with us then please get in touch with Prof Jon Fairburn tel 01782 294094

Jon Fairburn and Vincent Law

Jon Fairburn and Vincent Law

If you would like to study tourism management or events management with us more information can be found here or come along to one of our open days.

Keep up to date with all things tourism and events by following our twitter feed @tourismsu



Please help us with our tourism questionnaire

We have a project to assist the tourism industry and a first activity is to find out the views of the different groups involved. A facebook group is also available if you are interested in these issues. 

The first questionnaire is for accommodation providers, visitor attractions, cafe/restaurants and other parts of the tourism industry – these are the main focus of the project and we will be developing an online training site based on this feedback. The site will allow the training to be customised (e.g. according to the type of establishment, type of staff etc) and provide feedback on progress.Please access the tourism industry survey here.

The second questionnaire is for  people living in areas with a tourism industry present. We have a short questionnaire of only 9 questions to get your views.Please access the community survey here.

The final questionnaire is for people who are tourists and who have been on holiday in the last year. Please access the tourist questionnaire here.

Thank you very much for your help and if you have any questions please get in touch with me on 01782 294094 or

Partners in the UK include Newcastle under Lyme college where the team is led by Vicky Disley

Newcastle under Lyme College and Jonathan Karkut and Dr Julie Scott at Touch TD

Touch TD

Funded under ERASMUS





The best places to eat and drink in Europe

Do you enjoy food and drink plus prefer exploring new regions? Then the recent announcement of Winners of the EU EDEN Destinations of Excellence Awards for Tourism and local gastronomy  is just what you need if you are planning this year’s holidays in Europe.

According to data of the UNWTO, for about 44% of travellers around the globe, food is one of the three criteria they take into consideration when they decide where to travel. It is one of the top 5 factors driving visitors’ satisfaction. 1 in 5 international visitors to Europe are involved in gastronomic activities on their trip.

The EDEN Awards recognise the important work that is being done by the winning destinations with their specialised tourism offers. The awards help raise awareness for sustainable food tourism, and draws attention to exciting, little-known European destinations that are off the beaten track.

If you would like know more about sustainable tourism and building a career in the industry we have a range of courses or visit us on an openday.

You can also follow us on twitter @tourismsu

On the links you will find a description of the region and their specialties as well as links to the official tourism sites to get you started. 

Of course if you are wondering where to visit in England then Staffordshire is fantastic, and here are some great events happening in Staffordshire in 2016


16 great regional events in 2016

This is just a flavour of the events that are happening in the region over the next year. Many of these events provide volunteer opportunities for our students, credited work experience and some organisations become partners in our research. The Peak District is the most popular national park in Europe and provides a great laboratory for our  field visits as well. So see the link if you want to know more about our courses in Events Management and Tourism Management or visit us on an Open Day.

Remember to follow us on twitter @tourismsu 

If you are reading this from abroad here is a guide for how to get to Stoke on Trent and Staffordshire

Students getting ready for Stone Food and Drink festival

How to get to Stoke on Trent, Staffordshire – a guide for European visitors

Last updated Oct 2019


If you are coming from France, Belgium, the Netherlands or even parts of Germany it is worth considering the train. If coming from Brussels or Paris it will be both quicker and cheaper than flying plus you can usually travel at a better time of day.

The Eurostar site may be all you need.

The German national railway site where you can look for journeys all across Europe is very good. Available in lots of languages click the flag icon at the top.  an amazing site site full of hints and tips on train travel across Europe. You should definitely have a look at this site before you buy a train ticket.

You will need to change trains in London. You arrive in London St Pancras and you will need to go to London Euston. The easiest way to do this is to walk it (about 10-15mins), come out the main entrance onto Euston Road and then follow that in the south west direction (see ). If possible try and book your ticket all the way through to Stoke on Trent as this is a much cheaper option in general. Paris to Stoke can be as little as £65 or 65 Euros one way (prices correct Oct 2019). 

Flights and airports

There are four possible airports, in descending order of ease of travel to reach Stoke on Trent – Manchester, Birmingham, East Midlands, Liverpool.

Manchester – Has a dedicated train station (Manchester Airport) to connect to the main Manchester Piccadilly train station. Manchester Piccadilly to Stoke is about 45minutes on the train direct.

Birmingham – Has a dedicated train station Birmingham International with frequent services to Birmingham New Street which is the main station where you may need to change but there are also direct trains to Stoke on Trent. Direct journey time is about 1 hour 10 minutes.

East Midlands – If you are going to be hiring a car then this airport may be suitable. From the airport by car you come along the A50 in about 45mins to 1 hour.

Liverpool – again if you are hiring a car this may be suitable

You might want to try the websites  or google flights when looking for flights.

Travelling within the UK 

Airport taxis – the University supplier is A Star Travel and they are excellent, friendly people used to working with overseas visitors. Email

Tel +44 1782 633555             Mobile +44 7774 808083

Trains within Britain

There’s lot of train sites but don’t let that fool you, underneath they are all using the same database!

Arriving at Stoke on Trent by Train

Stoke on Trent train station is right next to the Campus and forms part of the University Quarter.

As you come out the main entrance you will see a statute of Josiah Wedgwood opposite. If you go left you will come to College Road, if you go right you will come to Leek Road (see the campus map link below).

 Taxis within the Stoke on Trent area

Lucy Seven Taxi   01782 33 33 33

 Other useful information

If you want to know where to stay and eat in area then visit this link

Global Entrepreneurship week events at Staffordshire University


This gallery contains 4 photos.

Organisers – Prof Jon Fairburn, Clair Hameed, Ben Dyer, Angela Lawrence, Hazel Squire, Mark Wordley Contacts Jon Fairburn 01782 294094 or Clair Hameed 01785 353518 with initial queries or media requests Social media Business School twitter Be Inspired twitter Ben Dyer – Enterprise Days … Continue reading

New Index of Multiple Deprivation 2015

A new Index of Multiple Deprivation (IMD) 2015 is launched for the first time in 5 years.

The IMD is one of the most important datasets in the UK because:

  • Government departments and agencies have used it to allocate billions of pounds of spending.
  • Lottery funders, charities and local government all use it to help allocate and evaluate funds.
  • Health researchers in particular have found it very useful to look at determinants of health and to link socio-economic data with health outcomes.

So what are the key features of the Index?

  • The data is available at a very small spatial scale (the technical term is super output area, usually a population between 1,000 to 1,500 people).
  • The entire country is covered (not a sample).
  • The index includes a relative ranking (as well as some absolute figures) so we can tell how much better off one area is compared to another. For example we can find the bottom 10% of areas in the country.

Key results show that deprivation moves very slowly. Stoke on Trent as a whole is ranked 13 most deprived local authority out of 326. More detailed analysis show that 30% of the neighbourhoods rank in the 10% most deprived in the country. Furthermore despite billions of pounds going into city regeneration there are still large concentrations of deprivation in Birmingham, Manchester and Liverpool.

Data has also been produced for the Local Enterprise Partnerships and a series of summary reports and maps can be found on the link.  

Most of the work on the new IMD has been done by Oxford Consultants for Social Inclusion (OCSI) but yours truly as in previous editions was responsible for creating the air quality domain in the IMD.

The IMD in England, Scotland and Wales formed the basis for a lot of the environmental justice work that was done at Staffordshire University over the last decade. This initial work for various UK government agencies lead us on to work in Europe and collaboration with the World Health Organisation. See my staff page for links and more.

In addition, the UK Statistics Authority have now confirmed the Indices have National Statistics status.

If you want to keep updated on any future announcements from DCLG on the Indices, please email

General coverage of the IMD on twitter 


A review: Where to stay and eat in the Potteries

Latest update December 2019 – A review by Prof Jon Fairburn

This blog is mainly aimed at visitors who are staying the night and looking for places to eat and drink. As a University we receive visitors from all over the world. These visitors want a convenient place to stay with a selection of places to reach by foot in the evening for food and drinks if possible.


PotBank – this includes an aparthotel, and a cafe you can book through their website. Some of the rooms are available for booking through and it is only a 5 minute walk from the train station and the University.

Verdon Guest House  is popular if you fancy a guest house

The Premier Inn in the City Centre has good reviews

The Premier Inn at Trentham Gardens has been getting very good reviews and lots of people like the shopping village and gardens that are on the site.

The Best Western Stoke on Trent Moat House is centrally located and incorporates some of Josiah Wedgwoods original house  and is another popular choice. It has spa facilities and a swimming pool.There is an excellent pub a short walk away called The Holy Inadequate

In Newcastle under Lyme,

The Clayhanger Guest House has very good reviews

and the Travelodge New castle under Lyme Central Hotel this is chain but it has a good price and standard.

AirBnB has quite a few places in the area

If none of these appeal then you are strongly recommended to check Tripadvisor before booking.   especially if you are thinking of booking the large hotel near the train station.

Food and drink

Near the University

Hawasana is based in Shelton and on Stoke Road (the next road over from the College Road campus), they will provide you with authentic Afghan cuisine including huge naans  and cheap food – on facebook  – here’s a good review by a local blogger

She also gives a good review to Beirut which is a short walk (10 mins up the road) away.

in Stoke town centre a short walk away

Thalii Indian food which is good tapas style (again here is a review) , Planet Bollywood also does nice indian food

in Newcastle under Lyme

For breakfast and brunch Berts is excellent it is also open in the evenings and has a big stock of foreign beers.

Hong’s Kitchen -in Newcastle specialises in Hunan pot dishes – plus a lot of stuff you don’t usually see on Chinese menus in the Potteries.

The Blue Chilli Restaurant, 9 Berkeley Court, Newcastle under Lyme, ST5 1TT
Tel: 01782 715 885  great food, try the Thai Massaman curry.

The Art of Siam is another good Thai restaurant.

The Jalsa –  19-21 George Street, Newcastle under Lyme ST5  1JX, Tel 01782 611551     for good Indian food – try the Nowabi Chicken, Baza Lamb or the shashlik  dishes.

If you would like a drink after visiting either of the restaurants mentioned above then I would recommend The Greyhound which is owned by the local Titanic Brewery. This is a 2-3 min walk from any of the restaurants, just head straight up the road towards Hanley.

Bellini’s café 2 Pepper St, Newcastle-under-Lyme ST5 1PR. This is at the other end of Newcastle under Lyme. It is an Italian and has the best food in the conurbation from the places I have eaten. It is a little more expensive than the others but it is excellent.  Tel 01782 943541

Excellent places to have a drink near Bellini’s are The Bridge Street Ale House and the Lymestone Vaults which is in the same street as Bellini’s.

Ten Green Bottles is also very popular for gin and has a small outside area for summer.

Others to note

For authentic Polish food try Agie and Katie in Burslem (Agie is a Business School alumni).

Try the great pizzas from a clay oven at Klay Pizzeria in Hanley   also in Hanley is the Slamwich Club 

Finally, if you fancy something traditional try the excellent pies at Pieminster at Trentham Gardens

If you want to find out more on food in the area the following accounts are excellent

Eat Stoke on Instagram   

Moorlands Eater website

General info

General visitor information for the area including ceramic and factory tours can all be found on the Visit Stoke website

Trentham Gardens and Estate is very popular whether you want to eat, shop or walk around the gardens.

in the wider area

Enjoy Staffordshire has plenty of information for visitors and we are also only 10 miles from the Peak District National Park.