Staffordshire Business School – Research Profile

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About Us

Staffordshire Business School aspires to be a leader in making a real impact on business and society through collaborative research and innovation. Our team of academics have successfully delivered many industry/business and government funded research projects and have extensive experience of leading large team projects including local, UK, EU and internationally funded projects. 

Many of our team members combine rich industry and practitioner experience with academic rigour in conducting world-leading research and generating social and economic impacts in a wide range of areas and fields. Our expertise includes but is not limited to the following research streams and clusters:

Business and Management

  • Human Resources Management
  • Labour Market, Employment Relations and Migration
  • Organisational Change and Development
  • Public Sector Management
  • Leadership and Management Learning
  • Corporate Governance and Firm Performance
  • Corporate Social Responsibility
  • International Business and International Management
  • Place Marketing and Branding
  • Consumer Behaviour and Health Marketing
  • SME Innovation
  • Merger and Acquisition
  • Strategic Management and Leadership
  • Financial Management
  • Entrepreneurship and Innovation
  • LGBT Tourism and Family Tourism

Digital Transformation and Innovation

  • Digital business strategy
  • Digital marketing and social media
  • Esports business and management
  • Digital technology diffusion in the financial sector
  • Digital entrepreneurship

Smart Cities/Communities/Urban and Regional Development

  • Smart cities strategy
  • Analysis and Evaluation of Public Policy on Urban Development (i.e. health; social care; urban education)
  • Place Leadership
  • Welfare reform
  • Community engagement and social inclusion
  • Environmental issues and sustainability

Postgraduate Research

Our academics conduct empirical research and are actively publishing across a range of disciplines.  As such they have a long history and a successful track record of research supervision at both MPhil and Doctoral levels. We are excited to welcome you to join our postgraduate research student community.

To find out more about our team and their scholarly expertise, please visit: https://www.staffs.ac.uk/academic_depts/business/people/

Contact Us

For partnership and collaboration with us in industry-oriented projects in both public and private sectors, please contact Professor Fang Zhao – Associate Dean – Research and Enterprise at fang.zhao@staffs.ac.uk.

For enquiries about our MPhil or PhD program, please contact:

Staffordshire University Graduate School at graduateschool@staffs.ac.uk.