Organizers Fay Hutchinson (Careers) and Prof Jon Fairburn
Digital marketing is booming in the UK, a reflection of the UK being the largest ecommerce economy in Europe (2.5 times larger than Germany). The UK also has the highest population share that buy goods online at 87%.
Many digital marketing firms are expanding overseas and there is tough competition to secure workers.
The Expo will include the following:
- Stands and exhibits
- Guest talks from academics on a range of digital marketing topics
- Panels of experts
- A chance to hear about our courses, especially the work placement elements
- Insights from local digital marketing companies
- Talks from a past student on their work placements
If you are a business or organisation that wishes to exhibit (free), give a talk on a topic, take part in a panel or talk about the opportunities you have then please sign up on this link asap. This opportunity is open to any organisation that uses digital marketing (not just digital marketing companies). Talks should aim for between 10-20 mins.
Venue
3-6pm Tues 24th October
Catalyst Building, Leek Road, Staffordshire University, Stoke on Trent ST4 2DF
Schedule
3.15 ’AI and Social Media Marketing’’ with Dr Joe Hazzam
3.35 ‘Working on Digital Marketing at Middleport Pottery’ with Tselmeg Bat-Erdene (who completed her placement at the pottery) and Louise Bartley (Marketing and Comms Manager for Middleport Pottery
4.00 ‘Network branding in SME’S’ with Vicky Roberts
4.20 Panel discussion ‘Trends and developments in digital marketing’ with Craig Holdcroft, Vicky Roberts and Paul Dobson
4.50 Developing the marketing plan for a research institute with Stella Godwin (who completed her placement at the institute) – will include details of this year’s opportunity for a placement
5.10 Using Generative AI with SME’s (the basics of getting going) with Craig Holdcroft
5.30 Work placements on the MSc Digital Marketing Management by Prof Jon Fairburn – for businesses or organisations that would like to know more about hosting a work-placement
Courses and training
At Staffordshire University we offer undergraduate, post graduate and professional courses in Digital Marketing
- BA Digital and Social Media Marketing
- MSc in Digital Marketing Management
- CIM diploma in Digital Marketing
Placements and live briefs
Example of a recent digital marketing placement at Middleport Pottery
Examples of other digital marketing placements
Staff
Paul Dobson – Award Leader for the MSc in Digital Marketing Management
Dr Joe Hazzam – Award Leader for the BA Digital and Social Media Marketing
Kat Mitchell – Award leader for the CIM diploma in Digital Marketing
Craig Holdcroft – Digital marketing
Vicky Roberts – Branding
David Cook – Value creation and branding
Jon Fairburn – Work placements
Any comments or questions please email Fay Hutchinson (logistics) or Jon Fairburn (content)