Featuring Dr. Muhammad Ali Khan

11 March 2025

We are delighted to announce that Dr Muhammad Ali Khan has joined us as a Lecturer in Digital Marketing within the School of Digital, Technology, Innovation and Business (DTIB). With almost ten years of teaching experience and a student-centered approach, Muhammad brings a rich blend of academic rigor and practical expertise to our institution.

Muhammad’s academic journey is marked by a PhD from Manchester Metropolitan University, where he examined the field of advertisement effectiveness and consumer behaviour in radio advertising. His research provides valuable insights into how background music influences consumer responses to radio ads. Prior to his PhD, he earned an MSc in Marketing Management from RIPHA International University in Pakistan, and an MSc in Marketing Management from Liverpool Hope University in the UK. His undergraduate studies also took place at Liverpool Hope University, where he obtained a BA (Hons) Business and Marketing.

Muhammad has extensive work experience with a various range of clients across multiple digital platforms, sharing his skills in digital marketing strategies. He also contributed to course development at Warrington and Vale College, demonstrating his commitment to educational excellence.

In addition to his academic and teaching credentials, Muhammad has a passion for entrepreneurship. He has collaborated with small businesses to enhance their online visibility through search engine optimisation (SEO) and pay-per-click (PPC) campaigns, managing their accounts and optimising strategies to achieve tangible results.

His research interests encompass consumer behaviour, the effectiveness of advertisements, emerging trends in digital marketing, the impact of media on decision-making processes, and innovative marketing communication strategies.

To connect with Dr. Muhammad Ali Khan, please visit his LinkedIn profile page at https://www.linkedin.com/in/muhammad-ali-khan-07194438/