June Dennis, Dean of Staffordshire Business School
We’ve been celebrating Global Enterprise Week at Staffordshire Business School this week and have welcomed some fantastic guest speakers. What’s been very evident is that there is no one reason or way to start your own business – each guest speaker has had a uniquely individual journey and experience. In some instances, they have fallen into self-employment, in others, it was a well thought through and planned decision to do so.
So what makes a successful entrepreneur?
There are so many lists out there that can offer you the top 3 or 7 or 20 traits you must have to be a successful entrepreneur. This is my list based on what our guest speakers shared this week!
Passion & determination – if you are to succeed, you need to be passionate about your business proposition. What’s the point of setting up a business in something you don’t like or believe in? However, passion alone will not be enough. It really does help if you love what you do, but you need to be prepared for setbacks. I can promise you that things won’t go as smoothly as you hoped. There will be times when you question whether you did the right thing. That’s when you need to be resilient and, as they say, ‘keep calm and carry on’.
Strong work ethic & self starter – when you work for yourself, it’s very easy to have a lie-in when you don’t feel like working without realising that time is your most precious commodity. Even when you don’t feel it, you have to push yourself to make that phonecall, finish the report or knock on the door. You need to be disciplined. One friend, when he didn’t have any work, used to go to the cinema or meet friends for a coffee. Another friend would purposely post leaflets around the neighbourhood to promote his business. Can you guess which one was most successful?
…but also a good finisher – basically, you won’t get paid until you finish the job. And, you need to finish the job in good time. So don’t procrastinate. Sometimes, ‘good enough’ is better than not getting the job done in time. You won’t get repeat business if you don’t deliver on time.
Creativity – you don’t necessarily have to have a new-to-the-world invention or be able to design amazing advertising campaigns, but you do need to be a good problem solver and find ways around problems that come your way. That’s being creative!
Keep an eye out for opportunities – Be a purposeful networker. You don’t have to be an extravert to develop a supportive network and you never know what’s around the corner! Nearly every contract I received resulted in further business, either from the same organisation or as a result of them passing my details on to a third party. For example, as a result of writing Mintel reports, I was contacted by the chief executive at the time asking if I could act as an expert witness in a court case. The timing wasn’t great and I had to juggle domestic commitments and workload but saying yes to this one phone call provided me with the opportunity to be one of a handful of special marketing experts – and it paid well!
Know your worth – friends may ask for freebies or big discounts sometimes with the promise that you’ll get lots of publicity. If they value you, they will pay for your services or goods. Occasionally, they may be able to offer you something in kind, such as your first review or office space. I got a free hair cut from my hairdresser when we spent the time it took to cut my hair discussing how he could improve his pricing policy. It was win-win and neither of us took the other person’s services for granted. As an expert witness, I realised no one queried how much I was charging, so I increased my fees by £50-£75/day for each new quote. I never got turned down….
And finally,
Be prepared to learn – constantly! If you weren’t successful in getting a contract – find out why. If you made a mistake, learn from it. Get feedback whenever you can and look at ways to develop new skills.
collection of images taken from the stories of other users that provide a link to their complete story). Bigger cards, easier access and constant reminders: Facebook is clearly showing its cards on how it wants users to engage, and we can understand why. By using stories to market to users, pages can post as often as they like without filling up the news feed of their followers and 
polls and links within the story itself. Want feedback on a new service? Add an emoji slider and let them show you how happy they are, the possibilities are endless. And this is only the beginning, with the increase of popularity for Facebook stores expected to 
subscription polices, they emphasise that users can cancel this at any time, which increases trust in their service too.
ts potential customers to relinquish their data by signing up to their service, which would enable them to view more pins and to create their very own.
‘Conkers’ is a day out at an activity centre in Derbyshire, where a group of new Staffordshire University students spent a day during Welcome Week. The day is used to bring people out of their shell and get them involved with various activities that involve communicating and working as part of a team.
The first part of the day was mainly about the communication within their teams. They had to get a bucket of water through an obstacle course, without losing too much water and not letting it touch the ground.
By the end of all the activities, it was apparent that all who took part gained something positive from their experiences. Team working skills and communication were improved and it also helped with their self-confidence.
for internet access. Therefore, it is a necessity for businesses to make sure their marketing is working as effectively as possible for mobiles. Geolocation is the ability to show where the mobile device, and the user of the device, are located using the built in GPS. The best thing about using geolocation data is that it knows where mobile users are in-real-time. Therefore, it enables businesses to create a tailored and relevant promotion to target these potential customers in a more effective way. For example, it can be used for presenting coupons or adverts to potential customers when they are in the same street. Geolocation can target users in a few different ways. However, the three most common are:-
