Tonia Barrett, Lecturer, Staffordshire Business School
Most students decide to go to University as they want to learn, experience university life, meet friends, improve chances in their career, and gain more independence. Our Foundation Degree in Visitor Attraction and Resort Management (VARM) students achieve all of this and so much more. They leave with memorable and life changing experiences, broader knowledge, in depth understanding, increased determination, the skills to overcome challenges, an improved level of responsibility and time management skills. Are these skills you want to improve? Are you ready for a new challenge? Fancy meeting friends that that overtime become family? What we learn becomes part of who we are, check us out.
I have the great pleasure to be part of a growing programme full of enthusiastic, energetic, innovative, creative, humorous, and imaginative learners. This educational experience isn’t going to be easy, but after 2 years of studying, and gaining employment at Alton Towers resort there will be no doubt in your mind that it will all be worth it. Our VARM course looks for quality over quantity, so you won’t be in a room with hundreds of other learners, just liked minded people like you. We don’t strive for perfection at every entrance gate, we train, teach, stretch, and individually challenge you to develop as for us we are looking for progression not perfection in both your academic studies and your employment experiences. While studying you will take part in debates, discussions, individual and group assessments, you will design your own Visitor Attraction business, you will investigate, read, research, and analyse current practices. This course is a unique and bespoke opportunity for you to grow personally and professional in a friendly orientated environment that is supportive and inclusive to all learners. You will gain support from University specialists from a wide field of organisational areas to include Tourism, Events and Hospitality.
The VARM adventure includes 10-weeks paid placement in the UK’s leading theme park, Alton Towers Resort. The greatest showman once wrote ‘The noblest art is to make others happy’ (P. T. Barnum) and through your employment opportunities in the resort you will find yourself engrossed in delivering outstanding customer service, you will be able to build your communication skills, problem solving techniques, teambuilding as well as your own personnel management skills. While on your rollercoaster adventure, you will have the opportunity to gain access in student lead meetings with the Senior Leadership Team at the resort as well other unique opportunities. The exposure to these career driven individuals, not only helps with the writing of your assessments but also helps with your own career, motivation, networking, and drive to achieve your own dreams.
We are so much more than an educational establishment, we know through hard work, reflection, determination, motivation, and our support and guidance we can help turn your dreams into reality. As my favourite professor once said, ‘It’s not our abilities, but our choices that make us who we are.’ Dumbledore, Harry Potter. Throughout the success of VARM, it has been evidenced that the more you put in, the more you get out. Read the testimonials below from current and previous students, and then ‘make the right choice’.
Matt. Street Performer/Dungeon Attraction Manager. Graduated from VARM June 2021, moving into BA Business Management in September 2021. ‘Staffordshire University has given me the freedom to independently gain skills and understanding of the leisure industry, supported by teaching of theories and processes which can be applied throughout my job robes at Alton Towers Resort.’
Cameron. Animal Information Host at Shark Bait Reef by Sea Life. Graduated VARM June 2021, Business Top Up planned for September 2021.
‘Varm has been Fun, Friends and Fulfilment in myself. I’ve gained independence whilst being at Staffs both in my studies and work life. Grateful for all the opportunities and have really pushed and developed myself. A Clearer idea of where I want to work in the future thanks to the placements and working I’ve widened my network at Alton Towers.’
Nick. Guest Relations Manager. Distinction achieved in Fda Visitor Attraction & Resort Management, graduated June 2020. Currently studying Business management BA top-up. ‘VARM provides students with the chance to learn, gain experience and make unforgettable memories. Personally for me delivering a wealth of knowledge, after six enticing placements around the resort.’
Harry. Retail Team Leader. Level 4 VARM student, progressing to level 5 in September 2021. “Throughout my first year on the VARM course at Staffordshire University I have gained skills within a professional, safe, academic environment which I have been able to display through my work placements at Alton Towers Resort”