The Interactive Filmmaking Lab at the School of Computing and Digital Technologies of the Staffordshire University, is a research group that has been established and is being led by Dr Polina Zioga, in order to facilitate cutting edge interdisciplinary research and research supervision in the niche area of interactive filmmaking and related media, combining creativity and cognitive sciences, with the use of innovative interactive technologies.

This involves applied and creative projects in collaboration with industrial partners; exploratory and basic research, i.e. neurocinematics; as well as exploration of new theoretical underpinnings that are currently shaping the discourse of the field.

Our research expertise and strengths lie in the use of innovative technologies, such as 360o, VR, Motion Capture and Brain-Computer Interfaces (BCIs); Expanded and Live Cinema practices; and scientific methodologies, such as Neurocinematics.