International Recognition for the Interactive Filmmaking Lab

In the Interactive Filmmaking Lab we are passionate about our research, but we are also dedicated to research-led teaching and supervision for our students. Read here how we grow and gain international recognition:

And watch Ashton Clarke and Sophie Hiscock, our Film graduates, discussing their experience of working with us and creating the interactive crime drama Scapegoat (dir. Sophie Hiscock, 2019) which allows viewers to choose how to investigate a murder case!


New GTA-PhD Scholarship!

Project: Interaction Design and Storytelling for Interactive Films with Group Audience Participation
Supervisor: Dr. Polina Zioga, Lecturer in Film Production & Director of Interactive Filmmaking Lab
Location: School of Computing & Digital Technologies, Staffordshire University, Stoke-on-Trent, UK
Tenure: Fixed term for 3 years from October 2019 to September 2022
Reference: CDT19-GTAPHD02
Application deadline: 20 August 2019

full PhD scholarship is available in the School of Computing and Digital Technologies of Staffordshire University for the project ‘Interaction Design and Storytelling for Interactive Films with Group Audience Participation. The successful candidate will receive an annual stipend of £15,009 with PhD tuition fees waived for three years and will be expected to take up to 250 hours of teaching or teachingrelated activities per academic year. The post is located on the Stoke-On-Trent campus. 

The project titled Interaction Design and Storytelling for Interactive Films with Group Audience Participation combines practice-based experimentation and theoretical exploration. The main objective of the research is to investigate and develop in practice a new approach to creating in parallel the interaction design and storytelling of interactive films that involve group audience participation in different settings, from the cinema theatre to online live streaming. It will also examine the affordances and challenges of the audience group dynamics and how these can be factored in the creative and technological processes of the interaction design and storytelling.  

It will be homed at the Interactive Filmmaking Lab, a research group dedicated to interdisciplinary research in the expanding area of interactive filmmaking and related media. The lab brings together work in creativity and cognitive sciences, with the use of innovative interactive technologies. This involves applied and creative projects in collaboration with industrial partners, exploratory and basic research, and exploration of new theoretical underpinnings that are currently shaping the discourse of the field. 

The project will be primarily supervised by Dr Polina Zioga, Lecturer in Film Production & Director of the Interactive Filmmaking Lab. The PhD researcher will be further supported through a range of training and other opportunities provided by the Staffordshire University Graduate School.

Full detailsincluding entry requirements and how to apply can be found on:
Informal enquiries can be made to Dr Polina Zioga at


We have been silent, but quite busy in the Interactive Filmmaking Lab! We have completed not one but two manuscripts/proposals on the future of film studies and our new interactive productions are well underway. But in the mean time, we are proudly looking forward to GradEX19, the annual exhibition of project work undertaken by final year students at Staffordshire University, taking place at our campus, this Wednesday the 5th of June 2019, together with GradEX: Art and Design on the 6th of June 2019.

The categories involve, among many others, also projects in Film Production (located in Cadman), including our lab members’ Ashton Clarke and Sophie Hiscock. Following the ‘resurgence in popularity in recent years’ of interactive filmmaking, Ashton will present her research ‘An Investigation into Screenwriting For a Short Interactive Film’ which looks ‘at the definition of interactive film, the importance of the narrative in interactive film and how an interactive film script can be formatted’. While Sophie will show Scapegoat (dir. Sophie Hiscock, 2019), a short interactive film, hosted on an HTML-based website. The genre of the film is crime drama, allowing the viewer to pick the people they wish to investigate. 

More information:
View this year’s entries: