Music Band Participants Needed!

Every new year brings new beginnings, and at the Interactive Filmmaking Lab we are very excited to launch our new project and call for participants!

Are you an indie rock or alternative music band, aged 18+?
Are you close to Stoke-on-Trent and Staffordshire?
Would you like your band to be featured in a new Virtual Reality music video?
If yes, then we would like to hear from you!

Music Band Participants Needed!The study involves:

  • Performing your original music in line with a script and directing guidance, while being video-recorded and photographed. This will take place in the course of one or two days.
  • Providing your feedback on the experience, by giving an interview that will be video-recorded on another day.

Through our study, we will look at the use of interactive technologies for the production of music videos. Our aim is to find out what are the technological and creative opportunities and challenges. The project will be carried out by the Interactive Filmmaking Lab, a research group based at the School of Computing and Digital Technologies of Staffordshire University.

If you are interested, please contact us here:
Dr Polina Zioga |

May you all have a Happy New Year!

Autumn 2019

As we bid farewell to the Autumn, all eyes at the Interactive Filmmaking Lab are focused on the new project we are about to launch publicly, but we also take a look back at some of the key moments during the past few months.

In September, TechWorld featured our work on projects that go beyond the passive viewing of a two-dimensional screen:

Contemporary neuroscientists believe that human brain activity is continuous and transient. The Interactive Filmmaking Lab has taken this theory from the lab to the cinema.

You can read the article here.

In October, Dr Polina Zioga presented her latest research on Neurocinematics and Live Brain-Computer Cinema at the ECREA Film Studies Conference 2019 ‘Research Methods in Film Studies: Challenges and Opportunities’:

From Neurocinematics to Live Brain-Computer Cinema: Audience Research, Co-Authorship and Film Form

Zioga, P. (2019) ‘From Neurocinematics to Live Brain-Computer Cinema: Audience Research, Co-Authorship and Film Form’. In: ECREA Film Studies Section conference ‘Research Methods in Film Studies: Challenges and Opportunities’. Ghent, Belgium, 18-19 October 2019.

The abstract and more information can be found here.

Last but not least, we are excited to announce that we have four new lab members!

Dr Dave Payling is Associate Professor in Electronic Music at Staffordshire University. His research is centred on audio-visual composition and the intersection between visual music and electronic music composition. He works mainly with abstract visual and sound materials and explores the relationships that develop when they are combined. He is Senior Fellow of the Higher Education Academy (SFHEA), Member of the Institute of Engineering and Technology (MIET), and the ‘From the Floor’ section editor of Dancecult: Journal of Electronic Dance Music Culture.

Richard Harper is Lecturer in Games and Visual Effects at Staffordshire University. His is a Visual Media Specialist, with expertise on Virtual Reality (VR) and Motion Capture, among others. His current research focuses on close-range Photogrammetry for scene reconstruction and the use of VR for presenting real-world assets and environments, in the context of archaeological archival and preservation.

Conor-Jack Molloy is Technical Specialist in Games and Visual Effects at Staffordshire University, with expertise on Motion Capture, Rigging and Skinning for Character Animation.

Ethan Williamson is our latest Final Year Student studying on the BSc (Hons) Film Production Technology course. He is a talented videographer, photographer, editor and production assistant.

Stay tuned, as we are about to announce our new project soon!