Design across Europe

A group known as the European Design Leadership Board has formulated a series of recommendations for the European Commission on how to incorporate design as a driver of user-centred innovation across Europe in order to contribute to the Europe 2020 Strategy’s goals for smart, sustainable and inclusive growth. The aim of the report is to enhance design’s long-term contribution to the Europe 2020 goals through increased competitiveness and the pursuit of a better quality of life for EU citizens, with design embedded in Europe’s innovation systems. The recommendations in the report cover aspects including differentiating European design on the global stage, positioning design within the European innovation system and design for both innovative and competitive enterprises and an innovative public sector. On Horizon 2020, the report states that design research must be better embedded in the programme and in particular, that Horizon 2020 work programmes should have sufficient flexibility to enable the formation of multidisciplinary consortia in which design is one essential element. One possible output of projects could therefore be new, meaningful applications with a better design content, better technology usability and better value for users.

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