We recently attended the PraxisUnico conference where Bill Aulet from MIT gave a presentation on “The coming crisis in entrepreneurship education and what to do about it”.
Entrepreneurship is exploding globally and many people believe that this is something that cannot be taught and those that are successful are born with the skills for it. Bill however does not agree this is the case. He believes some of the greatest entrepreneurs – Richard Branson, Steve Jobs and Bill Gates – have one thing in common: they made great products.
He also stated that the single condition needed to be successful is a paying customer. The customer should be involved from the very beginning so you know who they are and what they require. By not carrying out market research and selecting the market segment you will be most successful in you are likely to fail.
For more detail on the 24 steps to a successful start-up you can sign up for the Disciplined Entrepreneurship Toolbox at http://detoolbox.com/ or purchase the book http://disciplinedentrepreneurship.com/
The 24 steps game plan is below