Read the latest blogs from around Staffordshire University
- How to have a bigger impact using Instagram and Facebook Live
Sohnia Butt, MSc Digital Marketing Management student As of right now, there are a total of 2.9 billion social network users around the globe. Therefore, it is essential that businesses stay ahead of their competition by building up their social … Continue reading → ... read more - Offender Management Experience at HMP Dovegate
Katrina Robinson, a level 4 student on the Criminal Justice with Offender Management degree, and students from the School of Law, Policing and Forensics went on an educational trip to Dovegate Prison last month, with Course Leader Louis Martin and lecturer Dave Simmonds. I didn’t know what to expect when ... read more - Recent changes in the Google’s algorithm can affect your page ranking and salesPaul Dobson, Senior Lecturer at Staffordshire Business School According to a number of reports Google has implemented a substantial search engine algorithm update in January, plus a number of smaller ones in February 2020 … But what does this mean … Continue reading → ... read more
- Ultimate Google Ads Guide for SME’s: 3 steps to increase return on Ads spendEerik Beeton, MSc Digital Marketing Management student There are a few reasons why your Google Ads might not work as well for your business as it seems to work for your competitors. Make sure you follow these three steps and … Continue reading → ... read more
- Can technology fix your supply chain?Marzena Reszka, lecturer, Staffordshire Business School Everyone is talking about technology and how it can suit nearly everything. Wherever there is a problem, there is the promise of a technological solution, using some combination of artificial intelligence or machine learning, … Continue reading → ... read more
- Digital Accountants…Getting Connected ?Conference Monday 23rd March 2020Time: 9:30am Location: Ashley Building LT004 Staffordshire University is the ‘Connected University’ that meets the needs of its students, businesses and society both in the UK and internationally. The conference focuses on the areas of contemporary … Continue reading → ... read more
- MSc Digital Marketing Managment students preparing for placement and connecting with the regionWhen we started the MSc in Digital Marketing Managment (FT and PT available), we were determined that students would get credited work experience working with partners. To set up the placement there is a whole module dedicated to the preparation … Continue reading → ... read more
- Preparation for Parental Leave
Lauren Evans (student) Employees are entitled to shared parental leave (“SPL”) and statutory shared parental pay (“SHPP”) if they have a baby or adopt a child. Employees can start SPL if they are eligible. Parents are able to decide between them how much time they choose, and who will take ... read more - True-Crime Fiction PodcastYou can hear me talking about Truman Capote’s In Cold Blood on the Crime Tapes Podcast. Here I am with the podcast hosts, criminologists James Treadwell and Kyla Lawton. It was a great experience and its always nice to meet … Continue reading → ... read more
- Google Analytics – not just for major corporations?Charlotte Gooding, MSc Digital Marketing Management student Google Analytics is known as the Internet’s leading website statistic monitoring program and is free to use from Google. Thomas Young states that Google provide Analytics free to use as once a digital … Continue reading → ... read more
- Paramedic collaborates with local charity to promote CPR awareness
Staffordshire University has teamed up with a local charity to produce a new video highlighting how prompt defibrillation could save a person’s life. The Heart of Weston was founded in memory of Chris and Steve Phillips, who tragically died of cardiac arrest, aged 28 and 29 respectively. The charity raises ... read more - Just a rant about engagementDr. Jenny Gale, Senior Lecturer in HRM, Staffordshire Business School Globally, employee engagement has been documented as low, particularly so in the UK, and we can debate about why this is so. However, frustratingly for practitioners (and those academics who … Continue reading → ... read more
- The Government Delay Full Roll Out of Universal Credit
Chelsea Leonard (Student) The principle of universal credit was introduced by the conservative government, in 2010. It was intended to simplify the benefit system, merging all benefits into one. These include income support, income-based jobseeker’s allowance, income-related employment and support allowance, housing benefit, child tax credit, and working tax credit. ... read more - Funnelling In or Funnelling Out… Is The Marketing Funnel Effective?Charlotte Cunningham, MSc Digital Marketing Management student One of the key areas to running a successful business is to ensure you understand the customer’s buying journey. The traditional marketing funnel has gone which has now been replaced by AIDA. The … Continue reading → ... read more
- “Are The Services Enough”: The Issue of Service Quality in Higher EducationDr Ijeoma Onwumere , Lecturer, Staffordshire Business School How service quality affects students and its continuity has been a recent debate phenomenon in Higher Education Institutions (HEI). The way student perceived service quality has been a growing research interest in … Continue reading → ... read more