Dr. Joe Hazzam has joined as a Lecturer in Digital Marketing in the Department of Business and Law, School of Justice, Security and Sustainability, Staffordshire University, United Kingdom.
He holds Doctor of Philosophy (PhD) in Marketing from the British University in Dubai, United Arab Emirates. He possesses corporate experience of more than eighteen years, and teaching experience of more than four years. He has designed and delivered Digital Marketing Professional courses supporting 38 entrepreneurs and marketing practitioners to develop and execute digital marketing strategies including SEO, PPC search and display campaigns, social media and email campaigns.
Before joining Staffordshire University, he has served as Lecturer and the Head of the Marketing department at The British University in Dubai, and as an adjunct Lecturer at University of Wollongong Dubai. He is a Certified Practising Marketer from the Australian Marketing Institute. He is a member of the American Marketing Association (AMA) and the Australian Marketing institute.
His research portfolio includes several research papers published in the top-tier marketing journals such as Journal of Strategic Marketing and Journal of Marketing Theory & Practice among others. His scholarly interests are broadly within the field of international and digital marketing. He is particularly interested in the development of cross-cultural, digital and social media marketing capabilities that may play a role in improving customer experience and organisational performance.
Moreover, he is an expert in data analysis using SPSS and AMOS statistical packages, Structural equation modelling and multi-group moderation analysis, Search engine marketing including search engine optimisation and pay per click search, display google campaigns, Social media campaigns including Facebook business manager and LinkedIn, Email campaigns using Mailchimp and constant contact, Website optimisation using WordPress content management system.
He will be presenting some of his research in an online seminar (all welcome) – register on the link The impact of social media technologies on organization cultural intelligence and new product development in international market by Dr Joe Hazzam March 30 2022