New Tourism paper from Dr Muddasar G Khwaja and colleagues

Linking Regenerative Travel and Residents’ Support for Tourism Development in Kaua’i Island (Hawaii): Moderating-Mediating Effects of Travel-Shaming and Foreign Tourist
Attractiveness in Journal of Travel Research

by U Zaman, M Aktan, J Agrusa & M G Khwaja


“Leaving the place behind, better than before” is the regenerative state-of-mind approach to reset, rethink and move forward, beyond sustainable tourism. Despite growing global attention, empirical evidence supporting tourism developments through regenerative travel remains extremely rare. Moreover, rampant incidents of travel-shaming across tourism destinations undermine foreign tourist attractiveness, ultimately affecting residents’ support for tourism developments. To address this overlooked and potential research gap, the present study develops and tests a holistic moderated-mediation model of resident’s support for tourism development, involving regenerative travel, travel-shaming and foreign tourist attractiveness.
Drawing on study data from 463 islanders in Kauai (Hawaii) and the use of structural equation modeling via Mplus, the study provides pioneering evidence on the effects of regenerative travel on residents’ support for tourism development, under moderating-mediating influence of travel-shaming and foreign tourist attractiveness. The present study implications extend to the development and validation of a new scale for regenerative travel. The study findings offer strategic insights and directions for imagining new business models, resources, and relationships within regenerative tourism in the post-pandemic world.

Congratulations on this publication in a prestigious Q1 journal!

Muddasar teaches on a range of courses in the Business School including the MBA and the MSc in Digital Marketing Management