Mr Craig Holdcroft has joined as a Lecturer in Business and Digital Marketing. In the Department of Business and Law, School of Justice, Security and Sustainability, Staffordshire University, United Kingdom.
Craig, alumni of Staffordshire University finished his MSc in Digital Marketing Management in 2020. Since then has had an interest in both academia and all areas of marketing. His most recent focus has been to develop business pathways in PPC and digital journeys, predominantly for SMEs which span the UK and Europe. This was achieved by opening his own digital marketing agency, offering both digital services and consultancy to small businesses. Alongside this, he holds memberships in both the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM).
From industry to education
Previous job roles Craig has held include the Head of Guerrilla Marketing (Foodhub), Senior Digital Marketing Manager for a restaurant franchise and External Sales Management / Key account management within the industry of electrical wholesaling. Furthermore, he has worked alongside internationally recognised brands Jacuzzi and Teuco as a service engineer and client liaison.
Craig has an interest in digital disruptive products. These include technologies in augmented reality and virtual reality. During his time in the industry he investigated how AR technologies could enhance the customer journey.
Craig is teaching on the MSc Digital Marketing Management and the Digital Business and Innovation and Project Management for the CMDA apprenticeship degrees respectively this year.
From a future research perspective, Craig seeks to embark on a new research journey in the digital and innovation area. This would include collaborations and personal studies towards further honours in academia.