Business at Staffordshire University

Featured

In this blog you can find links to all of our courses and social media pages

Kerry Edge, Administrative Assistant- Recruitment


In the School of Justice, Security and Sustainability, we offer a range of undergraduate, postgraduate and professional business courses, delivered either full-time, part-time or via distance learning. More information on each individual subject and course can be found below:

Undergraduate

Postgraduate

PhD

Professional Courses

We also have a selection of professional courses in Business, Marketing and Human Resource Management.

Social Media

To keep up to date on all of our latest news and events make sure you follow us on social media. Here are links to all of our social media channels:

Volunteering at the Stone Food Festival

By Grace Hurst L6 Events Management student

As the first weekend of October approaches, it’s not just the locals who anticipate The Stone Food and Drink Festival every year. After going virtual in 2020, with no live events taking place at all, it was a pleasure to volunteer at this year’s 2021 festival. Volunteering opportunities have been sparse over the last 18 months and many small businesses have taken a huge hit, meaning many events need all the help they can get, so I’m here to talk about my experience and how to get involved as an event volunteer yourself!

Stone Food and Drink Festival is located at Westbridge park in Stone and has been running since 2004. It’s a not-for-profit community event that supports local businesses, giving them a platform to showcase what they do and providing a fun filled event celebrating all things food and drink. The festival has a wide range of options to suit anyone, from local craft beers and liqueurs to street food and desserts in the Gourmet Marquee (which can all be enjoyed alongside volunteering!).

Grace (centre) in the Chefs demonstration tent
Grace (centre) in the Chefs demonstration tent

I represented Staffordshire University as an event marshal and as a third-year events management student. I spent the majority of the day networking with local businesses in and around Stone or helping out at the Demonstration Kitchen and the Talks and Tastings tent. This included encouraging guests to join the live events in each tent, handing out samples and being a friendly face for attendees to approach and ask general questions to.

The vendors and organisers were grateful to have a helping hand on the day and it was a lot of fun being able to watch demonstrations from business owners and to gain an insight to what an event looks like behind the scenes.

Tent
There is a huge amount of cover at the festival which means even with rain people can have a great time
Flamin’ Rooster is just one of many great food stalls at the event

Small Business Spotlight

  • Joules –Joules Brewery are the main sponsor for the festival, who have recently opened a new venue called The Crown Wharf which opened in July 2021 and is located on Crown Street in Stone. The taphouse has become extremely popular with locals due to the friendly staff, lively atmosphere and of course, great beer! The new project also aims to bring a community theatre to the establishment calledThe Crown Wharf Theatre as there is currently no purpose-built event space in Stone where local arts and community groups can join to enhance their creativity and passions. They are looking for volunteers here.
  • Ten Green Bottles – Ten Green Bottles is a gin and craft beer bar who currently have two venues in Newcastle-Under-Lyme and Stone. The business attended the festival to talk the latest drink trends alongside Stafford Distillery, sharing their knowledge of quality cocktails and recommending the best ingredients. As well as handing out samples of their cocktail containing lychee gin infused with passionfruit liqueur and tonic (yum!), they also had a pop-up bar and a stall to purchase their products from. To check out all things cocktail, visit their websites linked.
Gin bar
Gin bar

Community events such as this one are so rewarding to volunteer at, as well as being a lot of fun to be a part of, particularly for students interested in areas such as events management like myself. At the event I gained valuable experience to put into practice at future events I either volunteer at or host myself and am looking forward to the next project! If you’re interested in becoming a volunteer for next year or just want to attend yourself as a guest, visit Stone Food and Drink Festival’s website

If you’re a student at Staffordshire University looking for volunteer opportunities ask your tutors and try the Careers service

Get in touch with Grace through her linkedin profile

Business Research Seminar Series 2021-2022

The Research Seminar Series during the period October 2021 – January 2022 will be centered around the topics of innovation and entrepreneurship and will include the talks by Ema Talam, Dr Frederick Nyakudya, Professor Geoff Pugh and Dr Nebojsa Stojcic.

All our research seminars will be held on the last Wednesday of the month (detailed schedule is provided below) between 12.00 – 13.00 via Microsoft Teams

12.00-13.00, 27th October Innovation policies: How to enable firms to innovate more? – Speaker Ema Talam, Lecturer in Innovation and Entrepreneurship, Staffordshire University

12.00-13.00, 24th November The effect of gender and resources on entrepreneurial activitySpeaker Dr Frederick Nyakudya, Senior Lecturer in Innovation and Entrepreneurhip, Staffordshire University

12.00-13.00, 15th December Promoting innovation by SME’S in traditional manufacturing industries: Why and how? – Speaker Geoff Pugh, Professor of Applied Economics, Staffordshire University

12.00-13.00, 26th January The spatial impact of entrepreneurial zones: Firm, city and inter-city evidence – Speaker Dr Nebojsa Stojcic, Vice Rector for Business affairs, University of Dubrovnik and Visiting Professor Staffordshrie University

Please contact Ema Talam (organiser of the series) if you have any queries ema.talam@staffs.ac.uk

Ema Talam and Dr Frederick Nyakudya both work on the new Help to Grow project linking research with knowledge exchange to regional businesses. Sign up now if your business would benefit from training and mentoring.

New Air Quality Guidelines from the World Health Organization

The World Health Organization has released new air quality guidelines (the first since 2005) which show that most people live in areas with poor air quality for one or more pollutants.

The new standards are the result of an enormous scietific review which has taken place over the last few years. The headline changes can be seen in Table 1 below

New Air quality stanards from WHO

I’m pleased to say I had a small part in the process attending a couple of international meetings to discuss and report on a systematic review that was carried out for WHO namely:

Fairburn, J.; Schüle, S.A.; Dreger, S.; Karla Hilz, L.; Bolte, G. Social Inequalities in Exposure to Ambient Air Pollution: A Systematic Review in the WHO European Region. Int. J. Environ. Res. Public Health201916, 3127. https://doi.org/10.3390/ijerph16173127

The UK along with many other European countries had already been struggling to meet air quality standards agreed years ago with actions by the Commission against 18 member states.Of particular note are the new standards set for Nitrogen oxides and Particulates (PM2.5) which will be especially challenging.

The situation is already so bad in many UK cities that Clean Air Zones are either in place or being planned for many cities including Stoke on Trent, Bristol, Birmingham , and Manchester.

A large number of research programmes are examining ways to deal with this issue including Transitions Network (I chair the Advisory Board of this project), BioAirNet, Breathing City, CleanAirV, HEICCAM, and TAPAS.

The EU has already stated that they will be placing greater empahsis on the WHO standards and have recently opened a consultation on cleaner air.

Good practice exists particularly for some cities in continental Europe – the problem in the UK has long been a lack of political will to deal with the problem BUT radical measures will be needed to get the UK anywhere near to these standards and so reduce the 40,000 premature deaths due to air pollution which happen in the UK every year.

WHO Guidelines for air quality 2021

WHO AIR QUALITY GUIDELINES 2021

Resources

Air pollution data for every European country 1990-2019

Costs and health aspects of air pollution in the UK

State of Global Air and profiles for lots of countries

I maintain an air quality list on twitter here and you can follow me @profjonfairburn

You can read about some of my recent work with the World Health Organization here

Flying high with Drew

I started my journey at Staffordshire University studying a foundation degree in Visitor Attraction and Resort Management, a unique, bespoke course with Alton Towers Resort. I learnt a lot during my time studying at Staffordshire University, some standout modules for me were business development and hotel and hospitality. I was able to transfer knowledge learnt in the classroom to my placements at Alton Towers. While studying, and since I’ve graduated, I‘ve worked in a wide range of departments such as the Resort Box Office, Sea Life and Guest Excellence as well as working on large events such as Scarefest and Santa Sleepover. I loved working with customers and using my customer service skills to make sure guests had a magical visit at the Resort.

Once I completed my Foundation degree, I then decided to gain the full degree and studied for another year to gain a BA in Events Management. This was a step up and again a huge experience, with stand out memories such as when I got to plan and host my own virtual event to a live audience. We hosted the Staffordshire University Film Night, which streamed over Facebook and had a lot of viewers while raising money for our chosen charity Macmillan Cancer Support. Once I completed my full degree I started to apply for jobs. It has always been a dream to become a member of cabin crew. I used my academic and customer service skills from university and my placements to gain a place at the Ryanair training course. This was an intense training course which included both exams and practical training. After completing the training and becoming qualified to fly, I have now been to a wide range of destinations in Europe, and I really can’t wait to see where my future takes off now. This has been my dream for a long time, I am hugely proud to be flying with Ryanair, as well as being hugely grateful for the opportunities and experiences I have gained while working for Merlin Entertainments as well as studying with Staffordshire University.

Beth’s guide to Stoke and Staffordshire

By Beth Bairstow-Morris

Staffordshire University is my home university, and, in September, I’ll be heading into my third and final year of BA (Hons) Events Management. Having lived in Staffordshire for almost all my life, I’ve tried and tested the best places for students to eat, drink and visit, and I’m here to tell you all about them!

Let’s start with some on-campus student union run facilities and the two favourite hangouts for my uni friends and I: Ember Lounge and Squeeze Box. Ember Lounge serves classic pub food and drinks and is the perfect place to spend a break from studying or grab some food with friends after a day of lectures. Squeeze Box is my favourite place to head for a bite to eat in the morning, along with either a takeout coffee or one of their infamous freshly squeezed orange juices or smoothies!

Lots of individual shops as well as events and gardens to see at Trentham Gardens
Lots of individual shops as well as events and gardens to see at Trentham Gardens

Moving on, we have the lovely Trentham Estate, an important local attraction to mention for many reasons. Firstly, their Event Volunteer programme, if nobody has told you already, it won’t be long before your lecturers and industry pros are emphasising the importance of volunteering to gain experience ready for your placement and graduate job applications, whatever course you’re taking. Trentham have a fantastic volunteer programme and last year I successfully applied and have worked on several events including the Christmas Fairy Lights experience, the summer concerts and market research for Trentham Live 2022!

With so many events, restaurants and attractions on offer, Trentham Estate is a great place to head for a day or evening out with friends and a fantastic place to catch up with family when they come to visit. Who wouldn’t love a trip to the Monkey Forest to get away from assignments for a while!? There’s even a Premier Inn on site you can recommend to your parents so they don’t have to crash in your flat!

A few weeks back, I headed to The Crepe & Waffle House in the Shopping Village for a catchup with my Aunty, which certainly suited both our sweet tastes!

Staffordshire and Stoke-on-Trent are filled with arts and culture, so what better place to take you to next than the Cultural Quarter in Hanley? Piccadilly and the surrounding area are home to a variety of entertainment venues including The Regent Theatre, showcasing phenomenal touring productions, and The Sugarmill, a great place to head to for local music and small gigs, as well as some great restaurants and cafes like The Slamwich Club and The Quarter.

Most recently, I visited The Quarter for lunch with my friend. Their menu is split into a Daytime Menu and an Evening Menu and the range of options is HUGE, with traditional classics, all-day breakfast and brunch and even Mediterranean style platters! I ordered the egg and salmon sourdough from the all-day brunch menu and my friend had the battered cod with chunky chips from the selection of main dishes. (My friend said she was still dreaming of the battered cod days later!)

Just a little further along in the Cultural Quarter, you’ll find the Mitchell Arts Centre, a small local theatre with a Café-Bar and even a dance studio and meeting rooms to hire. As someone who’s heavily involved in the local amateur theatre scene, I’ve spent a LOT of time here: watching performances, taking part in performances and volunteering (yes, more volunteering!) as Marketing & Events Officer for Stoke Amateur Theatre Society.

Last but not least, it would be incredibly remiss of me to not mention the UK’s largest theme park, the Alton Towers Resort. Of course, this is a GREAT place to have right on your doorstep, whether that’s for a thrilliant day out with friends or for some fantastical escapism with the family when they visit. You can find some great student offers on admission here!

It’s also a great place to work as student, with plenty of seasonal opportunities on offer, particularly if you are studying Events Management or Visitor Attraction & Resort Management. I currently work as a Team Leader on the Guest Excellence Team and have gained invaluable experience and loved every minute of working at the Resort!

For Events in Autumn 2021 have a look at Jon Fairburn’s blog by clicking here


University wide clearing – 0800 590 830

Courses available in clearing at the Business School

Call our friendly team of Clearing experts on 0800 590 830 who are on hand to support you through the process, or sign up to one of our free events: www.staffs.ac.uk/clearing

Events for Autumn 2021 in Staffordshire

Here’s a pick of some of the great events available if you are joining us at Staffordshire University this Autumn. There’s also a list of venues and other information sources at the end for more events

Sept

3-5th Trentham Live featuring McFly, The Vamps and Alfie Boe at Trentham Gardens

7th Nick Cave and Warren Ellis at the Regent Theatre

11th Sept to 17th October British Ceramics Biennial , all things ceramics with events all over the city. The main location is the Good Yard just round the corner from the Stoke campus. (I wrote about the longer term plan for the Goods Yard here).

18th LOL Comedy Club at the Regent Theatre

18th and 19th Balloon Festival at Uttoxeter Racecourse

23rd The Vaccines at the Sugarmill

26th Potteries Arf Marathon get your running shoes on or just watch

October

1st Manic Street Preachers at Victoria Hall, Hanley

1st – 3rd Stone Food Festival (the best food festival in the region). Take a short train journey from Stoke to Stone or cycle along the canal path weather permitting.

4th Comedian Josh Widdicombe at the Regent Theatre

8th Scarefest at Alton Towers

8th – 9th Oktoberfest in Hanley Park right next to the Stoke campus

November

9-13th Derren Brown Showman at the Regent Theatre

22-23rd Love Cheese Live at the Staffordshire County Show Ground

23-24th Comedian Jimmy Carr at the Victoria Hall

26th Modfather Paul Weller at the Victoria Hall

Useful entertainment links

University wide clearing – 0800 590 830

Courses available in clearing at the Business School

Call our friendly team of Clearing experts on 0800 590 830 who are on hand to support you through the process, or sign up to one of our free events: http://orlo.uk/VJY7l

Just one of the many great events on this Autumn
Just one of the many great events on this Autumn

Business Innovation and Entrepreneurship


Dr Bharati Singh, Course Leader, Business Innovation and Entrepreneurship


The Business Innovation and Entrepreneurship course is not only about being an entrepreneur or setting up your own business but it is actually understanding how innovation and entrepreneurship should really be at the heart of any business decision. Successful businesses today are the ones who have been really innovative, they have fresh thinking with an entrepreneurial mindset. In today’s dynamic business setting, both small and large companies harness entrepreneurial streaks.  

Business photo created by rawpixel.com – www.freepik.com

Entrepreneurship and innovation play a very important role within businesses of all shapes and sizes. Employees are expected to think outside the box which can only happen if employees can think innovatively. Today’s world is rather dynamic with the speed of innovation becoming faster, a shorter product life cycle, ever-changing consumer taste, technological advancement, competitor threat, changing government and legal landscape and other external factors not in the control of businesses.

In the face of the current pandemic, it becomes ever so important to be aware of the surrounding economic conditions and the political climate. To explore the ethical and unethical anomalies in the contemporary global political and global economic systems. Such systems can provide both challenges and opportunities.  

Sustainability has become a buzz word today. It is not only about shareholders and profitability anymore. Consumers, suppliers, governments and many other stakeholders now question the practices of businesses. Companies are expected to run their businesses with a social responsibility. The triple bottom line (Elkington 2018); which translates to people, profit and planet, need to be considered.  

Social vector created by freepik – www.freepik.com

Creative Destruction (Schumpeter, 1942) has taken a different meaning altogether in todays business environment. We are in the midst of the fourth industrial revolution and ‘disruption’ is at the heart of it. Companies go through continuous organisational change and hence, have to assess how to leverage innovative business models to remain competitive.   

Of course, to innovate or have an entrepreneurial streak and to sustain a competitive edge, it is imperative for individuals and companies to have a strategy. Strategy is key in business planning and entrepreneurial success. 

Thus, to gauge global challenges and opportunities, understand about the social enterprise, develop an entrepreneurial mindset, to be creative and innovative, develop sustainable business practices, leverage change management and have a strategy to maintain competitive advantage, reading for a degree in Business Innovation and Entrepreneurship will enable students to hit the ground running. 


References: 

Elkington, J. (2018). 25 Years Ago I Coined the Phrase “Triple Bottom Line.” Here’s Why It’s Time to Rethink It. Harvard Business Review, June 25, 2018  

Schumpeter, J. 1942. Capitalism, Socialism, and Democracy. New York: Harper & Bros.  

University Life as a Mature Student

Storm Barratt, Course Director, Staffordshire Business School


Most new students view their impending studies as a challenge, feeling nervous and excited in equal parts. For students leaving home for the first time or moving from the cocoon of sixth form and further education, the prospect of independence beckons and can be either a boon or a burden.

Everybody worries about fitting in but for the mature student, the thought that you might be a fair few years older than those fresh out of school with, in some cases, little or no academic background, only adds to the feelings of nervousness.

I was nervous about being older and not fitting in and the hardest part was fitting the work around my family. “ Ella, 36

“I always thought students were there for a jolly – but it’s harder than it looks. At first I did struggle a bit with essays but my tutors explained it to me and after that the whole university experience became enjoyable – the learning, the lecturers, interacting with younger people. Stephen, 66

I wish I had been braver and done this sooner. The hardest part of the course was how much technology I had to get to grips with. Kathy, 51

I attended Staffs Uni at the grand old age of 53 to study Accounting & Finance. I had had a few false starts with Higher Education earlier in my life when a young family, illness and money worries meant that it was nigh on impossible to continue with my studies but at 53 I figured it was now or never.

I chose a subject that I was interested in and with which I had a fair bit of experience, however my ultimate goal was to be a teacher. I opted for an accelerated degree programme as, like many mature students, taking three or four years out of my working life wasn’t feasible.

I admit, in spite of having the motivation to come to university, that on walking into a room full of young students on the first day, I did feel intimidated and for the first few days, it was like being on a different planet. However, the mature students naturally gravitated towards one another recognising common ground in life experience and it soon became clear that it was the perfect environment for us. Over the coming weeks and months, we laughed and cried together and supported each other through studying, building a bond of friendship which is still with us today.

I was one of the lucky ones in that I didn’t have children living at home (in fact my youngest son was at university at the same time), nor did I have to work full-time but the commitment of my peers who had young families to look after, working and studying, I was blown away by their dedication even when times got tough.

As the weeks moved on, in spite of a 35-year age difference, it became obvious that I could learn as much from the school-leavers as they could from me. Two particular students dragged me kicking and screaming through the Economics module by helping me in their spare time, and in return, I proofread their written assignments.

There are so many benefits to being a mature student. As one of our 2021 graduates, Anthony, explains

I came to University completely lacking in confidence but over the months my confidence grew, not only because of the friendships made but also the excellent support from the University – from academic tutors to library staff to well-being counsellors. I couldn’t have asked for more. I will be returning to Staffs to study for a Masters in Sep, something I didn’t even dare dream of when I first started.”

Yes, university study is hard and very challenging at times but the immense sense of pride when graduation finally beckons, particularly if it hasn’t been plain sailing, is a great feeling.

Graduates from my course have gone onto become teachers (higher education lecturers!!), accountants, business owners and more, so join us for an adventure of discovery – who knows where it might take you.

Finance and Business Enterprise

Dr Syed Zaidi, Course Leader, Finance and Business Enterprise


Our World is changing rapidly and becoming a global village. In this rapidly changing world, businesses have also evolved how they operate. The need for the employees who are ‘Jack of all trades’ has become a significant necessity for the businesses. Top management of businesses realises the importance of a dynamic workforce. The executives are aware that the rapidly changing business needs demand employees who can give them an edge due to their dynamic capabilities. In recent times this ‘Jack of all trades’ has been often regarded as an insult, but the full phrase isa jack of all trades is a master of none, but oftentimes better than a master of one. It was a compliment. This perceived Jack of all trades was in reality, William Shakespeare. The continuously challenging business world has now begun to realise this, and now looking for multi-skilled, multi-talented employees.

Woman vector created by freepik – www.freepik.com

The higher education sector has also realised that the conventional approach of teaching and learning is becoming outdated. The students need to be trained and equipped with a range of skills to be able to succeed in the fast-moving challenging business environment.

The higher education sector should listen to the employers and tweak their way of teaching and learning. Staffordshire University has consulted a range of employers to understand the latest challenges and altered the teaching method and courses. The conventional approach to the delivery of full-time course of study comprising 15 weeks of student learning and assessment needs revision. The style of delivery needs to be updated in light of the employer demands. Staffordshire Business School has adopted the block teaching style to suit the dynamic business world. Block teaching is a style of teaching where lectures, seminars and learning are provided in intensive blocks. The university has adopted five-week blocks in which students will be studying one module with full concentration. This style of teaching offers deep-dive immersive learning. Block teaching focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in finance and business.

Finance and accounting are no longer just about taxation and the management of financial capital. Finance and Business Enterprise will offer contemporary modules in the field of Accounting, Finance and Business enterprise. The course includes dynamic modules to understand the future of work, understanding the concept of Risk and Reward and the need to study the balance of power. The course also offers topics in sustainability accounting, corporate finance, audit and forensic accounting and financial narrative and reporting.  Looking forward to solving yesterday’s problems. Fintech and digitisation module will analyse how Financial Technology (FinTech) is revolutionising finance. The module will gain an appreciation for the role of digitisation in business by exploring concepts such as automation, artificial intelligence and data mining and the challenges and opportunities these concepts present. The award provides a deeper understanding of the crucial role of finance in organisational decision making and the pursuit of competitive advantage. The students will graduate with an entrepreneurial mindset and the contemporary financial and accounting skills required to survive and thrive in uncertain business environments.

With this award, students may find themselves pursuing a career as a Fintech Manager, Investment Analyst, Financial Manager, Finance Engineer, Data Analyst, Sustainable Wealth Manager, Trust officer, Financial Advisor, or Forensic Accountant.

Staffordshire Business School adapt Digital Marketing courses to respond to business needs

Following the successful government-funded Small Business Leadership Programme, in conjunction with the Small Business Charter, Staffordshire Business School has enhanced the digital marketing courses to respond to identified business needs.

Issues emerged from the Small Business Leadership Programme

The programme allowed us to work with businesses nationally to understand their key challenges across business operations and provide guidance on how to survive and thrive in a continuously transforming environment. Naturally, businesses have their unique needs, however there were overarching themes identified which impact success. Whilst there have been developments in accessibility of training, digital marketing continues to be highlighted as a significant area with skills gaps. Particularly with the rise in e-commerce as a necessary approach for selling products and services due to the pandemic(Statista, 2020).

The Changing Consumer

It is no secret that in 2020 we saw accelerated changes in the way in which consumers engage with businesses. With 56.3% of the world’s population now on social media (We Are Social, 2021), changing customer expectations is not something that we can ignore. Operationally, we have learned that there is not the required time on a day to day basis to address those vast changes. The Small Business Leadership Programme enabled us to work practically with those businesses to ensure that understanding their audience is not something that is simply discussed in theory, but can be executed. This concept, coupled with working with businesses first hand, is embedded within course curriculum to ensure that the relevant skills are developed prior to entering the professional environment.

Attracting New Business

It is clear from the challenges caused by COVID-19, that if customers are not acquired and retained, business survival is put under great pressure (Hubspot, 2020). But how exactly do we use the right channels to attract new business? Through social listening, strategising against objectives and harmonising with business values, our connected business were able to ‘see the wood from the trees’ when striving for growth. As a digital society, we are inundated with options for promotion. This in fact has been a key barrier for our businesses, who found that perhaps too may options caused confusion of where they should be engaging.

Practical Ways to Plan and Rebuild for the Future

Overall, a general consensus across the five cohorts on the Small Business Leadership Programme was that planning for the future was most challenging, particularly with the reality of the changing environment often being faster than what they could plan for. We supported those businesses to think proactively, utilising guidance from our Entrepreneurs in Residence and to only use reactive approaches when relevant changes emerged for their business. We identify here that in order to support these business challenges, a flexible learning framework is key to any individual developing themselves within digital marketing.

Responding to the identified skills gaps, specifically with SME’s nationally, Staffordshire Business School provides a wide range of Digital Marketing courses focusing on industry expected knowledge, alongside fundamental skills needed to succeed in a professional environment. See our list of available courses below.

There are still places available on all courses, starting September 2021. Our variety of courses support a flexible approach to studying, with options for all experience levels.