We are now offering again the opportunity for a student placement to assist you with your digital marketing needs. This placement is credited as part of their course MSc in Digital Marketing Management
To get our Masters students ready for the industry we have two modules:
Digital Marketing Strategy in Practice (Jan to April 2023)
This module will prepare a tri-partite agreement between the student, the academic staff and the organisation as to the focus of the project. During this time the student and the organisation will develop the working relationship and the student will receive access to the data and systems needed to carry out the initial assessment
First, the student will assess the existing marketing practice (using analytics, comparison against four competitors, best practice in the sector and discussion with the organisation as to what they are trying to achieve).
From the evidence strategic options will be prepared and discussed with the organisation and the strategy agreed for the placement. Finally, consideration will be given as to how to make the project sustainable (so that it can continue after the student leaves).
Once there is agreement the tripartite form is completed and signed. This work carried out between January to April 2023.
The Digital Marketing Work Placement
A credited work experience (600 hours) to deliver the project with the organisation concerned. (April to August 2023).
The project can be in any type of organisation e.g. private sector, public sector, charity or a university. It is not essential for the work project activity to take place at the premises – many of the projects have been remotely delivered due to COVID.
Here is the link to profiles of this year’s students. Please contact them direct to start a conversation. If you have any other issues please contact either Prof Jon Fairburn or Dr Muddasar Khwaja (emails below with other documents)
Frequently asked questions (FAQs)
We’re not sure what we’re doing with our marketing can you help? You are very suited to a placement. The student will first review your activity and then in discussion with you provide you with options depending on what your needs are.
What is digital marketing? Digital marketing covers a very wide rage of techniques to both get your messages out and to get customers to engage with you. From website design , SEO optimisation, content creation (including podcasts, films and blogs), email marketing, social media, PPC campaigns and more – digital marketing is so much more than just social media. In fact we have found that in general in recent years social media has been quite a way down the list of effective strategic approaches that organisations can take to develop thier digital marketing.
We need someone to set up and run some social media accounts? This has been a common request but so often it is based on very little. What are you trying to achieve? Which social media channel matches the personas of your customers? What is the size of your marketing budget for paid adverts on these channels? Most social media channels have been tightened so organic growth can be very small without a budget.
We’re a B2B business can you help? Yes, B2B often requires a different approach to a B2C organisation. B2B organisations are often sitting on unused assets.
What resources will the placement need? A line manager who can respond to updates and proposed work to give feedback. To provide a recommendation on Linkedin at the end of a satisfactorily completed project.
Will we need to pay for the placement? We have had paid and unpaid placements on the course (the workplacement is credited). Placements that are paid are likely to have access to a wider range of possible students. Some companies have paid a stiped for satisfactory completion of the project. We would expect any organisation to pay for any transport costs and meal allowance if working on site.
The MSc in Digital Marketing Management was developed to deliver the technical, strategic and organisation skills for this industry. As such the course includes a substantial project with an external client and this work is credited as part of the award. Carrying out a project at the height of the pandemic was even more challenging than usual with everything needing to be done remotely and ongoing changes to adapt to the new situation – so Congratulations to the students below for these excellent projects.
Eerik Beeton carried out a project for The Waterfront Gallery, in Milford Haven, West Wales. This has involved developing the ecommerce offer on the website, creating social media channels Facebook, Instagram and helping to recruit volunteers for the gallery.
The MSc in Digital Marketing Management is one of our awards to meet the changing demands of industry. Marketing is going through a fundamental change with ever more marketing carried out online – a major consequence of this is the incredibly detailed data that is generated which leads to data driven policy.
To get our Masters students ready for the industry we have two modules:
‘The Management of a Digital Marketing Project’ – this module will prepare a tri-partite agreement between the student, the academic staff and the organisation as to the focus of the project, existing benchmark measures, what is to be achieved and how to make the project sustainable (so that it can continue after the student leaves). This is carried out between January to March/April
The Work Based Digital Marketing Project – a credit work experience (450 hours) to deliver the project with the organisation concerned. (April to August)
The project can be in any type of organisation e.g. private sector, public sector, charity or a university. It is desirable but not essential for the work project activity to take place at the premises, or it could be a mix with some days in the company and some work off site.
We have built in flexibility to the work-placement so it could be that you would like a portfolio of tasks to be completed rather than just one main project. Examples could be – creation of a digital marketing strategy, audit and re-launch of social media, budget and investment plan for marketing, devising and implementing a training plan for existing staff.
As the module is part of the course then paid remuneration is not required. However, we would expect travel expenses and any other identified costs of the project to be paid – these can be discussed and agreed before the placement starts.
Below are profiles of some of the students on the course so reach out direct to them if you are interested or if you want to discuss it with a staff memebr contact Jon Fairburn 01782 294094 firstname.lastname@example.org
a lot of experience developing and leading teams to achieve results. This is
proven through a history of achievement working with Active Lives Education, Cheshire
Football Association, Birmingham County Football Association, Walsall Local
Authority, Sported UK, Sports Across Staffordshire, and The Football
I have a keen interest in Digital Marketing. I am pursuing a Master’s degree in Digital Marketing Management. I have experience in creating and managing marketing and communication strategies and also have experience in website management, email and text marketing, social media management, content curation, and online paid advertising.
I currently run a business called Active Lives Education however am looking for a project that helps me gain further experience in digital marketing, to develop my skills and develop a career or business in this field.
I hold a foundation degree of science in Film and Television Production and have recently graduated from my BA degree in Events Management (2 year fast track) which I gained a 2:1 in. I have a large work experience portfolio from volunteering to paid work. For 4 years I was a manager of a Children’s play centre then moving onto the cash manager of B&M. I now work as an Events Assistant at Moddershall Oaks. For my volunteer work I have experience of working for the likes of Channel 4, Woman of the Year and Stone Food and Drink Festival. I have also worked several corporate events such as the Hotel Marketing Conference and Land Rover.
I have skills within Web design, as well as using all social media
platforms for brand building. I also have quite a good understanding with
photoshop and other computer software that may be needed, I am a quick learner
and can pick up things fairly quickly.
Ideally, I would like a placement within a sector that holds
Events, but I would be open to offers.
Or if you’d like to have a look at some of my volunteer work you can find this on Instagram: @amottevents
I have recently graduated from my BA Events Management (2 Year Accelerated) in which I achieved a first-class honours. I have previous work experience as a bar supervisor for three years as well as voluntary work experience with Channel 4, The Stone Food and Drink Festival as well as being a student representative for my course.
I currently work for The Student Hub at Staffordshire University as a Digital Marketing Ambassador. In this role I manage multiple platforms (Facebook, Twitter and Instagram) as well as improving the overall engagement and reach of the platforms.
I am able to use social media
platforms to build and uphold brand image. I have experience in using analytics
to improve the reach of posts as well as identifying demographics which not be
being reached and making steps to target them.
Ideally I would like a placement
in tourism, events or hospitality but I am open to offers.
I have recently graduated with a First-Class BA (Hons) Degree in Events Management and have now started studying MSc Digital Marketing Management. I have a large work experience portfolio from both paid and volunteer work. I have been a chef for the past three years at The Orange Tree Bar and Grill, I also hold a range of customer service skills which I have been able to develop by working at a bar and on a hotel reception. To broaden by experience in events management I have volunteered at numerous events such as Woman of the Year 2018, Stone Food and Drink Festival and The Royal Oak Gin festival.
I have skills in web design, brand building and analytics, I
can also use all forms of social media and some computer software which may be
required. I am a reliable team player who learns quickly, I enjoy expressing my
creativity when carrying out jobs and ensuring all tasks are completed to the
best of my ability.
If possible, I would like to find a placement within the
events, tourism or hospitality sector although I am open to other
have recently graduated with a 2:1 in BA (Hons) Events Management and am now
currently studying MSc Digital Marketing Management. I have a wide work
experience portfolio varying from paid work to voluntary. Over the last three
years I have been a bar staff member for Stonegate pubs working for Walkabout
until it closed down in April this year and now Yates Newcastle-under-Lyme.
Within my role at Yates I tend to work on the bar and occasionally the kitchen,
but recently I have taken on the role to be more involved in the social media
for the business. To help to widen my knowledge of events and volunteers I
volunteered for the Stone Food and Drink Festival in 2017/18.
main stills revolve around social media and helping to design promotional
material. I am a reliable person with work ethic and put all my effort into
anything that I do.
ideal placement if possible would be within the events, tourism or hospitality
industry. However, I am willing to try anything new that may broaden my
knowledge and skills
graduated from Staffordshire University with a 2:1 BA (Hons) degree in Business
management and I’m now studying an MSc in Digital Marketing Management. I am a
team leader at the Staffordshire
University Students’ Union. This role requires excellent communication
skills, the ability to delegate tasks to the team I am managing and making sure
the venue (LRV and Verve) is running as smoothly as possible. This has taught
me a multitude of transferable skills within customer service as I have
developed my interpersonal and leadership skills. This is reflected within my
dedication to the Staffordshire
Stallions American Football as a team player and a defensive captain.
looking for a digital marketing placement for my work based digital marketing
project. This will give me a chance to utilise the skills and knowledge that I
have learnt within my masters and apply it to a professional environment. Any
opportunity to be able to get this experience would enable me to further my
My degree has
given me an insight into a variety of different aspects within Business
Management. This has given me fundamental knowledge on topics that also relate
to the MSc in Digital Marketing Management. I have extended my academic skills
and abilities by studying into a specialised area of Business. An MSc has enabled me to have a greater
understanding of analytics, search engine optimisation and the ability to
design a global digital marketing strategy.
I have graduated with a BA (Hons) Journalism and I am now studying my MSc in Digital Marketing Management. Throughout university, I worked as a venue member for Staffordshire University’s Student’s Union in front and back of house customer service roles and as a Student Ambassador. These roles have instilled me with strong interpersonal skills and self-organisation through working in these multifaceted positions.
I have experience working as a Trainee Journalist at The Sentinel newspaper and Staffs Live, where I was responsible for researching and writing feature and news content for print and online publication. I utilised my qualifications in Reporting and Shorthand at 100WPM from the National Council of Training for Journalists, ensuring accuracy and time management.
I am an experienced CRM Marketing Assistant, where I was responsible for curating content for email marketing campaigns and market research. Studying Digital Marketing has developed my knowledge within integral marketing theories, brand development and content curation/SEO. I am now implementing this in the creation of my own lifestyle blog, The Wordsmith.
am interested in opportunities in the content marketing sector, and I am open
to writing diverse content in an array of industries.
Written by Angela Lawrence, Associate Dean at Staffordshire business school
There’s an Autumn nip in the air, the Great British Bake Off has begun and the annual McMillan World’s Biggest Coffee Morning is just around the corner. Kenwood mixers are whirling into action in kitchens across the UK.
Meanwhile, bags are being packed, goodbyes said, and freshers are itching to begin their university life. Around the World lecturers are preparing to welcome their new students and planning for the academic year to come.
It strikes me that these two situations have something in common. I wouldn’t go as far as to say that all lecturers are good bakers (far from it!), but there is something vaguely familiar about the nurturing, caring principles of baking and lecturing; the desire for a good outcome and the commitment to working hard to achieve this.
Ever tried baking a cake with less than quality ingredients – with a dodgy cooker and scales that don’t quite weigh correctly? The chances are your cakes won’t turn out to be as good as you would like them to be. Quality, fit-for-purpose equipment and excellent ingredients are needed to guarantee the bake that you are looking for.
When choosing a university to spend three or more years of their life at, prospective students similarly seek quality – high rankings in the league tables and TEF, good NSS scores, high levels of student satisfaction and committed, highly qualified academics. A quality university is needed to turn out a top-notch, highly qualified and work-ready graduate.
The Recipe Even quality ingredients can’t ensure a perfect bake if the recipe is wrong. One too many eggs or not enough baking powder and the cake’s a flop.
The same balance needs to be considered within the course that a student selects. The onus is on academics to create a balanced mix of exciting learning content, activities, guest lecturers, trips and course materials to ensure that students learn exactly what they need to know. Miss out a vital ingredient and students will struggle to achieve success in their assessments.
Too hot an oven and your cake will burn. Too cool an oven and your cake won’t rise. Getting the temperature right is as important as having the correct recipe.
Lifelong friendships are made at university, so a good balance between studying and fun is needed. The correct work-play balance creates an environment in which students flourish – without the fun some students struggle with the pressure of study and can be tempted to drop out. Too much fun and grades may suffer. A good university seeks to provide exactly the right balance between social and study. Student Unions, personal tutors, pastoral care and student guidance teams are all there to support students in getting it right.
Jam and cream fillings, a sprinkle of icing sugar here, a coating of chocolate there and your cake is more than a cake, it’s a thing of beauty. It’s those finishing touches that make your cake the one that everyone wants to take a bite out of.
Similarly, a degree is not enough. Employers are inundated with graduate applications for advertised vacancies, and applications that stand out are those where the candidate has more than just a degree. Work experience, success in student competitions, self-awareness, confidence, professional presentation, global awareness…these are many of the added extras that lead an employer to choose YOU over other applicants.
This blog discusses whether the inclusion of social media within university courses is supportive of higher education’s employability agenda, and if so how can it be assessed?
The Department for Education forecasts a professional and technical skill gap which will rank the UK in the lowest quartile of Organisation for Economic Cooperation and Development countries by 2020. The demand for graduates in the workplace remains high and is forecast to increase in the professional sector despite employers being dissatisfied with graduate employability skills, particularly in literacy, problem solving and work experience. The issues of graduate employability are further pronounced within the financial professional sector with nearly a third of employers requiring subject specific degrees. Conversely one fifth of graduates remain in long term nonprofessional employment.
So if the skill gap presents the largest challenge for Higher Education, how does the integration of social media within teaching help our students?
The increasing use of social media in all walks of life has clearly also impacted on the lives of academics and students alike. The term ‘social media’ is often used to describe the variety of technology based platforms (online and offline) used to communicate and collaborate. It is sometimes also used when discussing technology in general terms.
There is an assumed duty within higher education that students should be exposed to the technology which is in use in the workplace but this presents problems in that such technologies are cyclical and often become unpopular over time. Given the planning timescale for course and module design within universities, it is therefore important that the teaching and assessment of social media should be generic in nature with the focus on the functionality and benefits of such technology.
In order to make an informed decision as to the arguments for the inclusion of social media for the assessment of students from an employability perspective, we need to understand the value of this medium to industry. Communication, Collaboration, Problem Solving, Social interaction and networking are often regarded as work based competences which are highly valued by employers and therefore it is important that these are incorporated into the design of social media teaching and assessment, methods of testing, regardless of what technology is used. In the modern workplace, the practical use and familiarly with technologies such as online conferencing and collaboration, webinars and Microsoft and Google packages is equally important and there is a case for assessing these skills alongside academic competences.
Although often impractical in large universities, a flexible course design to accommodate a variety of industry sectors will unquestionably benefit the student. For example the successful launch of the BA (Hons) Esports degree at Staffordshire University has resulted in a tailored programme of study specifically including the use of social media for marketing and event design in the gaming sector
The Chartered Institute of Management Accountants (CIMA) adapts a real time problem based approach to their assessment to ensure that students have sufficient depth of knowledge to apply to real industry problems. The technology itself is inherently part of the assessed activity in that if students are not familiar with the technology then they will be unable to complete the assessment. This has the potential to be expanded through the use of social media itself as a method of assessment.
So the ultimate question is whether the use of technology is appropriate and beneficial both to the student and the employer.
Mark Wordley is Lecturer and Course Leader for the Accounting & Finance Courses at Staffordshire University and is responsible for work placements within the Business School.
The Christmas Market Fayre will consist of over 50 stalls selling hand crafted products and locally sourced and produced fine foods for festive treats and Christmas gifts, located in the Courtyard and the Darwin Suite. There will also be music and entertainment, along with Christmas lunches in the contemporary restaurant and a festive afternoon tea in the Wedgwood Tea Room.
In addition to the Christmas market, visitors can also enjoy the Wedgwood Museum or take a tour of the Wedgwood factory, where they can put their skills to the test in the creative studio by having a spin on the potter’s wheel or designing a unique Wedgwood plate.
The World of Wedgwood is situated in Barlaston in Stoke-on-Trent. It is not far from junction 14 (north) and junction 15 (south) which makes life a lot easier for tourists travelling from the motorway . The Christmas Market Fayre has free entry and there is also free parking available on the venue.
I am doing my final year project on the World of Wedgwood’s Christmas Market Fayre. The aim of my project is to establish the customer profile and to broadly evaluate the marketing aspects of World of Wedgwood. This is vital to my project as it will enable me to understand what attracts people to visit the World of Wedgwood and how it can be improved for future visitors.
Data collection will be conducted by asking the visitors at the Christmas Market Fayre to fill out a survey. This survey consists of various questions about the customer experience e.g. what they enjoyed the most about the Christmas Market and what they would like to see improved in the future.
I hope to pursue a career within the Tourism industry as l enjoy working with people. This final year project will enable to reach this goal because it is going to teach me interpersonal skills, good communication skills and lastly, it will enable me to use my own initiative.
My MSc in Digital Marketing Management at Staffordshire University includes the module ‘Managing a Digital Marketing Project’. This normally involves working with a company to create and implement a digital marketing strategy. I asked to take a different approach to the project and decided to create my own digital marketing agency: Track Digital Marketing. This, I reasoned, would allow me to develop my marketing and web design skills and gain an income by working with small businesses in Staffordshire.
Although I had not previously studied marketing, I felt optimistic that the skills I learned on the course and my previous experience in teaching English would provide me with the background needed to excel at digital marketing. However, the business management side of the project was something that I found more daunting.
Fortunately, Be Inspired at Staffordshire University offered business support in the way of training, a business grant and a mentor. I’ll be honest, when interviewed for the scheme I was sceptical about how much help they would actually provide (apart from the business grant). However, the combination of business training from Be Inspired, project management assistance from Professor Jon Fairburn, and business startup and digital marketing advice from my mentor Matt Clayton (owner of Build A UK Business) has been hugely beneficial.
After the initial setup of Track Digital Marketing I was ready for small businesses to queue up and bombard my email address with pleadsfor me to help them market themselves online. However, it only just occurred to me that my competition was vastly experienced at online marketing and probably had teams of experts in every digital marketing field. Whilst my knowledge and practical experience gleaned from the course made me an all-round professional marketer, I could not compete with huge established companies for the top Google searches. This left me with targeting a particular niche (small businesses in Staffordshire) and old-fashioned networking.
Luckily, I found that business owners (now including myself) love nothing more than telling everyone within a half-mile radius about their business. This is how Brereton Timber and I found each other: a good ol’ chin wag over a garden fence. To be more specific, a fence panel supplied and fitted by Edward Taylor from Brereton Timber.
A happy customer
Edward and business partner Craig Wardle had an expanding fence supplying and fitting business – amongst a variety of other services. However, their old website did not reflect their current success, and their marketing consisted mainly of a 13ft wooden bear with ‘Brereton Timber’ plastered on it.
After discussing Craig and Edward’s digital marketing options and painstakingly explaining ‘long-tail keywords’, we agreed to complete the following:
An internal digital marketing and website audit.
Competitive research into the marketing activities of their main competitors, both regional and national.
Customer research and marketing preferences.
A comprehensive search engine and mobile optimised e-commerce website.
Keyword research and content marketing to bring customers in and guide them towards sales.
Although we are still in the process of designing the website and creating content, since we started working Brereton Timber’s online sales for July are higher than the rest of the year combined. The new website has a professional image befitting their professional work, has improved search engine rankings, and perhaps most importantly is customer-friendly.
Craig and Edward have expressed their gratitude in their own way (by promising me a free Christmas Tree in December) and had this to say: “Honestly, we can’t believe the change Track Digital Marketing has made to our business. Customers are always saying how good the website looks and we know that Andy is available anytime we have a query or want to change something on our website.” Despite their online success, Brereton Timber refuses to capture the Brereton Bear who continues to terrorise locals on the A50 between Holmes Chapel and Brereton.
Without a doubt, one of the main challenges for students today is that different employers look for different sets of employability skills. However, it can be difficult for students to think about their employability skills whilst at university given busy schedules and pressure to meet assignment deadlines.
At Staffordshire University we take employability promise seriously. We want all of our students to graduate with the right employability skills and experience to enable them to follow their chosen career path. We promise our students to equip them with relevant employment skills and we deliver on our promise. We are proud about the fact that 97% of our graduates are in employment after graduating. When it comes to employability of our graduates, we are proud to be No. 1* in England for graduate employability. To achieve this, we work in partnership with many industry-leading organisations to help them tap into our home-grown graduate talent as well as helping students develop their employability skills through various initiatives and practices such as mentoring and work-shadowing. Global Entrepreneurial Week (GEW) event held at Staffordshire University every year plays the key role in equipping graduates with relevant work-related skills.
At Staffordshire University, we are committed to helping students maximise their employability and ultimately finding their dream graduate job, by offering a range of career-related events. In particular, GEW is an annual event at Staffordshire University that brings together a range of industry leading employers on campus during which students can meet and network with employers to find out about employment opportunities. Organised specifically for students, GEW and FutureFest event is designed to inform students about the future world-of-work. The Staffordshire University is committed to helping students maximise their employability, therefore the program is centred on topics that can help students succeed in every step of their career development process.
However, whilst we are committed to bringing leading business experts to share their expertise with students, there is also an expectation from students to actively participate in this event in order to get the most out of this unique opportunity for their career development. How to make the most out of this event? Network, network, network. Forward thinking students always have their CVs on hand to give out to potential employers. If you have never written a CV, you could get a professional help from the Career Office, who would assist you in writing a professionally looking CV, highlighting your transferable skills, and any work experience you have to date.
GEW and FutureFest event will provide students with an excellent opportunity to meet employers, discuss job opportunities, better understand career opportunities across various industries, get industry insights from recruiters, network with Industry leaders or simply get inspired. So, if you’re looking for your dream job or just looking to further enhance your employability skills, come along to GEW and FutureFest event held at Staffordshire University on November 13. We look forward to active participation of students in GEW and FutureFest 2017!
Dr Katerina Thomas, Senior Lecturer at Staffordshire Business School
Stoke on Trent, Staffordshire is the capital of Potteries in the UK. Stoke on Trent is the home of several international household names such as Emma Bridgewater, Wedgewood, Middleport Pottery (home to Burleigh Pottery) and Royal Stafford who all produce china and earthenware. Famously, these pottery places attract tourists to Stoke to visit the brand they know and love.
I was eager to learn about the different visitors and their reasons for wanting to come to Stoke on Trent, so I carried a Visitor Survey at Emma Bridgewater on behalf of their Marketing Team, as primary research for my dissertation.
One of my findings was that for 60% of visitor’s at the factory, the main reason for visiting Stoke on Trent was the Emma Bridgewater site. So how has it become a destination venue?
There are plenty of things to do whilst at the Emma Bridgewater Factory, although they get really busy so where possible, I recommend booking the activity prior to arriving.
Activities available include:
The Decorating Studio – Pick your choice of item to decorate (from a mug to a dog bowl). The price of your decorating experience is dependent on the piece you choose to paint and a £2.95 studio fee. You can either collect your master piece 2 weeks later or pay a £5 postage fee.
Factory Tours – Tours around the factory to see how everything is made for a small price of £2.50 and Under 16’s are FREE.
Experience Days – Includes a behind the scenes tour, Afternoon tea, a session in the decorating studio and it includes 10% off at the gift shop. All for £30 per person!
Afternoon Tea – A great price of just £12.50 for amazing sandwiches, soups and beautiful cakes.
Café – Great homemade food that was fresh (I would recommend the Pesto chicken sandwich). The café is open to the general public, so you don’t have to be taking part in any activities, you can just enjoy the daily specials.
Secret Garden – It’s a secret… you’ll have to visit and find out yourself.
Special Event activities – for example at Halloween they had Owls, a pumpkin counting competition and fancy dress. More detail for further upcoming events available on their website – http://emmabridgewaterfactory.co.uk/
Another bonus is the factory offer FREE parking and great transport links for example it is a 10-minute walk from Stoke train station and a 2-minute walk from Hanley bus station.