Parting Words and Pathways: Learnings and Signing Off at Staffordshire Forensic Partnership (Placement report)

by Zainab Mansoor on the MSc Digital Marketing Management

As my internship journey with Staffordshire Forensic Partnership draws to a close, I stand at the crossroads of discovery and reflection. In this blog post, I invite you to join me in revisiting the pivotal moments, invaluable lessons, and transformative growth that have defined my time here.

The Journey Began in June!

Clueless, anxious, and a bit ecstatic, my journey at the Staffordshire Forensic Partnership started in June 2023. The three initial feelings were just the tip of the iceberg of what I felt because I always wanted to over-achieve in life. This aspiration has allowed me to push boundaries, overestimate my goals, and eventually strike success in the past. But this time, it was different. I was accompanied by highly professional and trained staff members who helped me pave realistic, timely, achievable, and specific goals. I learned that while confidence is necessary, overconfidence in any workplace can lead to problems. But more on that later!

Planning what I wanted to achieve and do in the placement for my first learning. It was the first step towards realizing that planning is helpful in every facet of life. It helps you strategize, contemplate, and manifest. I was deployed in the company’s social media department and was in charge of generating organic leads. Organic and developing are two intimidating words; how would I have known what people would want to read and/or like?

However, this is where the fun part began. I began to research, conducted a thorough competitive analysis, evaluated strategies, and drafted my version of a testing strategy. Slowly, I began to test my content on different channels; one of my favorites was the mighty LinkedIn. I started by visiting different conferences and workshops, posting blog articles on topics like CSI and the latest forensic trends and interviews with Academics, Police and Students. While the pieces managed to gain traction, the over-arching goal of achieving more kept pushing me to try new ideas.

The growth phase (Improvise, Adapt, and Overcome)

As with all great digital marketers, there is not a one-size-fits-all strategy. Especially in the digital space. There is always a need for improvisation, and this is where I learned the role of content curation during my placement. After creating my blogs, I realized my LinkedIn audience greatly appreciates video-based content. I decided on the idea of creating podcasts with Staffordshire Alumni who were employed in the forensics field. The idea of podcasts was solid because people habitually scroll or listen. This passive content consumption is widespread because it is effortless and allows people to do their work without distraction. It’s like being on social media yet working at the same time.

In the next stage, I could loop in two additional guests after reaching out to different guests and explaining my agenda. I launched the podcasts in their basic formats through audio files, and they garnered an overwhelming response from the community. Not only engagements, but I was also able to grow the organic follower count on LinkedIn. This is where I learned that I had overcome the plateau of engagement, likes, and page reach. Initially, I struggled with Word Press but then when you have the right support, you are always able to get pass through it.

I learned how to do specifications on the website. Working with Police, Academics and to top that in the field of Forensics, it was not easy as you know nothing about the subject. But eventually with time, I learned about the field through different workshops and conferences. I also visited Staffordshire Police Headquarters with an opportunity to meet with their Communications team. I sat with each one of them to know their respective roles and to have all the motivation and inspiration of how do they manager their respective job roles and responsibilities.

Visit to Staffordshire Police Headquarters – Zainab in the fore ground

Bidding a hard farewell

At the end of this placement, I would be remiss if I did not say that I have a whole new perspective on digital marketing. My advice to all future digital marketers is based on different tiers. Tier 1 starts with understanding your audience and who you are primarily reaching; this is very important. Without your audience, you’re just shooting arrows in the dark, which might land, but who’s to know where. Tier 2 involves understanding the audience’s pain points and creating personalized content. This personalization consists of following social media trends or posting enough content to become one.

Pro tip: I suggest pumping lots of content if you’re managing a relatively new page. A suitable method for this is to create a content calendar that allows you to plan ahead. It enables you to estimate the type of posts, maintain diversity, and reach those hungry people.

The last tier involves content monitoring and improvisations at the very best. Content monitoring will help you evaluate the performance of every post, helping you make intelligent decisions.

As I bid farewell to this beautiful place, I only wish to see the page flourish and carry on the foundation to build into a social media giant.

Staffordshire Forensics Partnership – Linked In Twitter Website

Read about another successful Digital marketing placement here – Middleport Pottery

Find out more about the course here MSc Digital Marketing Management which is currently recruiting for a Jan 2024 start.

A guide to food and drink in Shelton

by Walter Vundla (international student)


PAK FOODS is a supermarket that offers a variety of international products. It first opened in 1989 as a convenience store under the name Pricewise in Lenton, Nottingham and then changed to PAK FOODS in 1996.  

The Stoke-on-Trent, Shelton branch opened in 2007. The organisation offers ethnic, hard-to-find and great tasting foods (, 2023). The products are at an affordable price as the concept of value is important to the consumers and the organisation. The store is located at 50 Stoke Road, Shelton, ST24 2QX. The store is opened Monday to Saturday from 08:30am to 20:00pm and from 11:00am to 17:00pm on Sundays.  

Pak Foods on the Stoke Road – fresh veg, meat and lots more

Product Range 

Meat and Poultry  

PAK Foods sell quality fresh meat and poultry and has had excellent prices for at least 10 years. PAK Foods offers 100% Halal meat and poultry and believes in quality, value, and an exceptional customer service. All the meat suppliers are carefully chosen, and local suppliers are chosen wherever possible. PAK Foods also offer marinated chicken and other selected meats ready for either barbecues or making a tasty meal.  

 Fruit and Vegetables  

All the fruits and vegetables are delivered daily to ensure quality and its freshness. PAK Foods prides itself at having a vast range that are rarely found in other supermarkets. Fruits like sweet Pakistani mangoes, Greek watermelon, Mirabelle plum, India cactus figs, yellow dragon fruits and many others. Vegetables like, kale, spinach, cabbage, lettuce, yellow pumpkin, green pumpkin, okra, chilli, and other products. PAK Foods is always on the lookout for some ways to improve on its local suppliers.  

World Foods 

PAK Foods has food ingredients to cover most of the worlds famous recipes. Herbs, spices, and sauces to bring the recipes to life and the taste that the consumers may need. A fantastic range of Asian, African, Europeans and Mediterranean to choose from depending on a consumer taste. Other world foods include, Basmati and Tilda rice, Iwisa maize meal.  

Hair products 

PAK Foods also has hair products suitable for all types of hair.  

Contact details 

Telephone – 01782 749555 

Instagram – @pakfoods_official   Facebook – @PAK FOODS     

Website –  Email –  


Chaiiwala is food and drink restaurant that offers a variety of cuisines. However, it is known for its Karak Chaii tea that has made the brand to be known globally. The organisation was found in 1927 on the streets of New Delhi. It has 100 years of history and tradition (, 2023). Chaiiwala has over 50 stores across the UK (United Kingdom) and has potential to expand. The organisation is on its way to become a global brand with franchise opportunities around the world (, 2023).  

Chaiiwala differentiate itself through not compromising on quality and service. The committed has enabled the organisation to become a brand and be one of the fastest growing businesses. The Stoke-on-Trent branch is in Shelton, 119 College Road, ST4 2EE. The store is open Monday to Friday from 08:30am to 00:00am and Saturday and Sunday from 09:00 to 00:00am. Consumers can order food and get them delivered to their home.  

Chaiiwala Menu  

Hot Drinks  

Karak Chaii – it is a well brewed strong tea. Can be served in regular or large. It is gluten free and suitable for vegetarians.  

Pink Chaii – it is a creamy, milky pink tea with aromatic spices.  

Mint Tea – black tea with fresh mint leaves.  

English Tea – the everyday cup with a splash of milk.  

Cold Drinks  

Mango Falooda – mango milkshake with ice cream.  

Limbu Pani – a cloudy refreshing lemon drink. 

Iced Karak Chaii – strong brewed tea with ice and caramel  

Iced Karak Coffee – Milky coffee with ice and caramel  

All Day Breakfast 

Desi Breakfast – Masala omelette with masala beans, daal or chana with your choice of two classic rotis/parathas/toast and a karak chaii or karak coffee.  

English-Ish Breakfast – masala omelette with masala beans, two lamb bacon rasher, two sausages, and two slices of toast.  

Omelette Wrap – Fresh masala omelette wrapped in a classic roti.  

Shakshuka – Soft running eggs in tomato and onion curry, served with flaky paratha perfect for dipping.  

The menu has a variety of other foods and dessert that consumers can enjoy. Street food like vegetarian kebab roll, masala chips, Mumbai Mac ‘N’ Cheese. Meals can be served as vegan or vegetarian, depending on the consumer’s choice.  

Contact details  

Telephone – 01782 498749    Instagram – @chaiiwala   Facebook – @Chaiiwala Twitter – @chaiiwala 

Hawasana Afghan Cuisine  

Hawasana Afghan Cuisine is an online takeaway delivery service and a dine in restaurant that is based in Stoke-on-Trent. The restaurant’s mission is to bring value for money for money, services, and food, However, the restaurant is working on improving its services in Staffordshire.  

Hawasana offers a wide range of starters, kebabs, rice, drinks, desserts, biryani, and many other cuisines that may be of interests to consumers. The Stoke-on-Trent branch is based at 77 Stoke Road, Stoke-on-Trent, ST4 2HQ. The restaurant opens Monday to Sunday from 14:00pm to 23:00pm.  

Hawasana Afghan menu  


Starters include Tandoori Mix Kebab, Lamb Tikka Kebab, Chicken Tika Kebab, Koffta Kebab, Bolani and many others to choose from.  


Qabuli Pilau – A mixture of lamb or chicken, rice, sultanas, and carrots which are cooked in a steamed dish to give it a special flavour and taste.  

Qurma Pilau – Boiled rice steamed with a touch of oil and cumin to give a delicious taste, served with any qurma dish.  

Pacha Pilau Special – this dish is served with pilau and fresh salad.  

Afghan Traditional  

8 Pcs Mantoo – steamed pasta filled with mince, onion, and herbs, served with special sauce.  

Shorba – lamb, potato, and carrot soup. A simple and tasty dish Afghan Shorba served with naan bread.  

Half Kg Lamb Karahi – Slowly cooked in our special spice, fresh tomatoes, green chilli, garlic served with fresh naan bread.  

One Kg Chicken Karahi – Slowly cooked in our special spice, fresh tomatoes, green chilli, garlic served with fresh naan bread. 

One Kg Lamb Kahari – Slowly cooked in our special spice, fresh tomatoes, green chilli, garlic served with fresh naan bread. 

Kebabs (in Afghan style)  

Choppan Kebab (on the bone), Lamb tikka kebab, koffta kebab, chicken garlic and pepper kebab, tandoori mix kebab and 5-piece lamb chop. this is link to the restaurant menu.  

Contact details  

Facebook – @Hawasana Afghan Cuisine Telephone – 01782911141 

Here’s a detailed review of Hawasana by Moorlands Eater (the best food blogger in the area) – note it is from 2019 so prices have probably changed a bit

Rice N 3 

Rice N 3 is a restaurant based in Stoke-on-Trent that sells Indian street food. Rice N 3 strive to improve their services and quality so that they can provide an exceptional customer experience. Consumers can order their food online and be delivered to their homes. This is a new development to make consumers to order and get their food delivered. Rice N 3 also offers affordable prices. 

The restaurant is in Shelton, 78 Ashford Street, Stoke-on-Trent, ST4 2EN. It is a walking distance from the campus and from the train station. It is opened Monday to Saturday from 12:00pm to 22:00pm and closed on Sundays. 

Rice N 3 menu  

Rice N 3 – rice and any three of the curries freshly cooked (lamb on bone, chicken on bone with spinach, tarka Dall, mixed vegetable jalfrezi, keema and peas and boneless chicken Kahari.  

Desi thug munch box – Comes on naan bread, 2 Seekh kebabs, 2 meat samosas, chips, sizzling chicken tikka and donner, salad and sauce of your choice and two drinks.  

Fully Loaded fries – can choose from any combination of your choice.  

Authentic biryani – can choose from meat samosas, vegetable samosas, kebab chaat, keema biryani, vegetable pakora portion. this link will take you to the FOODHUB where they can see the menu. 

Contact details  

Telephone – 01782911323  Facebook @Rice N 3   Instagram @rice_n_3 

Other Places on Campus 

The Catalyst kitchen – it is in the Catalyst building and it offers hot drinks, salads, soup, shakes and smoothies, jacket potatoes, etc.  

In the Catalyst Building, Leek Road campus

Verve – it is in LRV, opposite the Catalyst building. It offers a wide range of foods and alcoholic beverages as well.  

The Verve on Leek Road Campus – student union

Ember lounge – it is next to the Student Union building in College Road.  

Ember Lounge, Stoke Road campus

Pavilion – it is in College Road. It offers burritos and wraps.   

Pavilion on College Road

Squeeze Box, College Road drinks and snacks

Squeeze Box, College Road campus

Sweet and Spice – It is a takeaway shop based 128 Boughey Road, Stoke-on-Trent, ST4 2BB.  

Sweet and Spice – Leek Road