WHO have set an annual mean target of 5 ugm3 for Particulates (PM2.5) and WHO states “Exceedance of the air quality guideline levels is associated with important risks to public health”.
What has been the government’s response? As it happens the Environment Bill is going through Parliament and they are currently out to consultation on what the targets should be – their suggestion a target of 10 ugm3 by 2040!Note the consultation closes 27th June
So, they propose a target that is twice the WHO standard to be met in a generation. Why does air pollution have such a low priority in Britain? In part because there has been a marked political reluctance to change policy and behaviours – failures include:
a. Deregulation of buses outside London which led to a steep fall in bus use.
b. The lack of cheap, reliable and extensive mass transport in most cities outside London.
c. A failure to develop active transport including dedicated integrated cycle lanes in towns and cities
d. Failure to regulate or ban wood burning stoves which now account for 40% of PM2.5 emissions and which continue to grow in use.
Linking Regenerative Travel and Residents’ Support for Tourism Development in Kaua’i Island (Hawaii): Moderating-Mediating Effects of Travel-Shaming and Foreign Tourist Attractiveness in Journal of Travel Research
“Leaving the place behind, better than before” is the regenerative state-of-mind approach to reset, rethink and move forward, beyond sustainable tourism. Despite growing global attention, empirical evidence supporting tourism developments through regenerative travel remains extremely rare. Moreover, rampant incidents of travel-shaming across tourism destinations undermine foreign tourist attractiveness, ultimately affecting residents’ support for tourism developments. To address this overlooked and potential research gap, the present study develops and tests a holistic moderated-mediation model of resident’s support for tourism development, involving regenerative travel, travel-shaming and foreign tourist attractiveness. Drawing on study data from 463 islanders in Kauai (Hawaii) and the use of structural equation modeling via Mplus, the study provides pioneering evidence on the effects of regenerative travel on residents’ support for tourism development, under moderating-mediating influence of travel-shaming and foreign tourist attractiveness. The present study implications extend to the development and validation of a new scale for regenerative travel. The study findings offer strategic insights and directions for imagining new business models, resources, and relationships within regenerative tourism in the post-pandemic world.
By Prof Jon Fairburn – Lead for Business and Management UoA
Business and Management research has been highly rated by peers and stakeholders in the HE sector. Our work is interdisciplinary and highly collaborative with members in several research centres across the University. Our research has focused on:
Inequalities, employment and welfare
Innovation and leadership
4* research is defined as ‘Quality that is world-leading in terms of originality, significance and rigour.’
3* Quality that is internationally excellent in terms of originality, significance and rigour but which falls short of the highest standards of excellence
As a group of Applied Researchers we are especially pleased to have our work so highly rated on impact (our Environment statement documents many examples of this) including work at the local, regional, national and international level. We have made extensive contributions to the tackling austerity, economic development in the Balkans and environmental justice nationally and internationally as well as a range of projects for sustainable businesses. In terms of Impact we are now ranked 17th in the country.
106 units were submitted to the Business and Management panel and Staffordshire Business School now ranks joint 51st in the sector overall.
I’d like to say a big thank you to all of the staff submitted to the unit, the team at RIIS including Tim Horne, Jackie Reynolds, Cathal Rogers, Emma Davies, Holly Hoar, Yolanda Granja-Rubio. For research and review Ema Talam, Sarah Beighton and Bella Reichard. Thank you also to Deans and senior managers during the REF period including Susan Foreman, Peter Jones, David Williamson, June Dennis, Hazel Squire and Angela Lawrence.
He holds Doctor of Philosophy (PhD) in Marketing from the British University in Dubai, United Arab Emirates. He possesses corporate experience of more than eighteen years, and teaching experience of more than four years. He has designed and delivered Digital Marketing Professional courses supporting 38 entrepreneurs and marketing practitioners to develop and execute digital marketing strategies including SEO, PPC search and display campaigns, social media and email campaigns.
Before joining Staffordshire University, he has served as Lecturer and the Head of the Marketing department at The British University in Dubai, and as an adjunct Lecturer at University of Wollongong Dubai. He is a Certified Practising Marketer from the Australian Marketing Institute. He is a member of the American Marketing Association (AMA) and the Australian Marketing institute.
His research portfolio includes several research papers published in the top-tier marketing journals such as Journal of Strategic Marketing and Journal of Marketing Theory & Practice among others. His scholarly interests are broadly within the field of international and digital marketing. He is particularly interested in the development of cross-cultural, digital and social media marketing capabilities that may play a role in improving customer experience and organisational performance.
he is an expert in data analysis using SPSS and AMOS statistical packages,
Structural equation modelling and multi-group moderation analysis, Search
engine marketing including search engine optimisation and pay per click search,
display google campaigns, Social media campaigns including Facebook business
manager and LinkedIn, Email campaigns using Mailchimp and constant contact,
Website optimisation using WordPress content management system.
He holds Doctor of Philosophy (PhD) in Marketing from the Universiti Teknologi Malaysia (UTM), Malaysia. He possesses corporate experience of more than seven years, and teaching experience of more than five years. He has worked in different capacities at leading multinational corporations such as the British Council, Nestle, the Coca-Cola Company and Marriott Hotel.
Before joining Staffordshire University, he has served in senior academic positions at University of Westminster in Tashkent, Pontifical Catholic University of Peru, Webster University, SZABIST University, and UCSI University Malaysia. He had been a member of the American Marketing Association (AMA).
Moreover, he has been providing trainings on quantitative and qualitative research-based tools like SPSS, AMOS, R, Mplus, SmartPLS and NVIVO. He is a proficient user of digital marketing tools like Power BI, Alexa and Tableau. His research interests include digital marketing, marketing analytics, tourism marketing, technology management, and consumer psychology
Etherington D and Jones M (2022 forthcoming) Political Economy of the Inclusive Labour Market Welfare through Work Revisited in P McGurk and J Ingold eds Employer Engagement: Making Active Labour Market Policies Work, Bristol Policy Press
Daguerre A and Etherington D (2022) Austerity, the Covid Crisis and Welfare Policies under the Conservative Government in Martin Powell and Hugh Bochel eds Conservative governments and social policy Bristol Policy Press (contract signed with publishers to deliver this chapter).
Etherington D and Jones M (2022) The Challenges of Levelling Up in England’s North Midlands: Post-Covid Precarity in Stoke-on-Trent to be submitted to Local Economy
Dodds K, Broto VC, Detterbeck K, Jones M, Mamadouth V, Ramutsindela M, Varsanyi M, Wachsmuth D and Woon CY (2022) ‘10th anniversary of Territory, Politics, Governance: achievement and prospects’ Territory, Politics, Governancehttps://doi.org/10.1080/21622671.2022.2038446
Fred Nyakudyais working on a paper “How do institutions affect entrepreneurs in South Africa” for submission to the Technological Forecasting & Social Change
Fred Nyakudyais working on a paper “The effect of gender and resources on entrepreneurial activity: Evidence from the UK East Midlands region. For submission to the International Journal of Entrepreneurial Behaviour and Research
EtheringtonD, Jones M, Harris S, and Hubbard S, (2021) Powering up or reducing inequalities? Assessing the impact of benefit cuts and withdrawal of (Furlough) support on Stoke-on-Trent, Staffordshire University/Citizens Advice Staffordshire North & Stoke on Trent, http://eprints.staffs.ac.uk/7031/1/
Book review byDuncan Adam of The Politics of Social Inclusion and Labor Representation: Immigrants and trade unions in the European context. Connolly, H., Marino, S. & Martinez Lucio, M., 15 May 2019, New York: Cornell University Press. 200 p. forthcoming in Transfer
Visiting Professor Mark Gregory gave a speech at the NHS Conferederation entitled “Identifying how health impacts economic and social outcomes – A bottom up view from Stoke-on-Trent”
M A Wasim & K Mitchell “The role of technology in student learning and engagement: the case of the webinar” for Springer’s series Eurasian Studies in Business and Economics (EBES conference proceedings).
M A Wasim & K Mitchell “Investigation of higher education teacher adoption of Microsoft teams: managing behaviour through online delivery and promoting positive usage” for Springer’s series Eurasian Studies in Business and Economics (EBES conference proceedings).
John Middleton, Paul Southon and Jon Fairburn are working on a paper for PETRA with the working title “Environmental provisions in trade agreements”
Ema Talam has won a bid to produce a literature review on ‘the potential of R and d tax credits to support the Creative industries’ for the West Yorkshire Mayoral Combined Authority.
Prof David Etheringon with Dr Luke Telford submitted to the British Academy under the small grants schemes The UK Government’s levelling up agenda in the Covid-19 era: Assessing the lived experience of poverty in ‘left behind’ Stoke – awaiting decision
PhD: Arbresh Raveni (10-2020). Fiscal Policy in small open economies in transition, with particular reference to Macedonia. Supervisor Prof Geoff Pugh
PhD: Berat Havoli (04-2021).Determinants and Economic Consequences of the Cost of Government Borrowing: With Particular Reference to Selected European Transition Economies. Supervisor Prof Geoff Pugh
PhD: Simon Milosheski (08-2021). The Detection and Quantification of House Price Bubbles for (i) United Kingdom, the Netherlands and Germany (ii) a Panel of East European countries. Supervisor Prof Geoff Pugh
DBA: Andrew Stephenson (03/2021). Using the Net Promoter System Methodology to Deliver Cultural Change in Retail Organisations: Impacting both the Customer and Employee Experience. Supervisor Prof Geoff Pugh
Research seminar series (recordings) organised byEma Talam
Small breweries face a two-fold disadvantage in competition with larger breweries: (i) by their relative lack of scale economies in production; and (ii) by facing powerful buyers in the market for beer (e.g. national wholesalers and pub chains). Our contribution was to theorise and quantify the latter source of disadvantage – whereby powerful buyers can force down prices for the products of small breweries – as a “market access cost”. This new evidence contributed to HMT’s recent reform of Small Brewers’ Relief, which was designed to enable small breweries to compete in the market for beer by creating a more level playing field.
For more than 20 years a group of Staffordshire colleagues have analysed business support measures for small breweries in cooperation with the Society of Independent Brewers (SIBA) and contributed to policy reviews conducted by HMT. The contribution and demonstrable impact of this work on introducing Small Brewers’ Relief (resulting in the remission of up to 50% of excise duty to small breweries) in the 2002 Budget was submitted as an Impact Case Study for the Business and Management Unit of Assessment in REF2014. Impact on HMT’s recently completed review of Alcohol Taxation (2019-2021) continues the story. To date, the main developments and evidence of impact are as follows.
HM Treasury’s Small Brewers Relief: Technical Consultation (January 2021) (henceforth HMT 2021a) cites our research at length, fully referencing two of our publications: see Paragraph 3.11 and Footnote 3 (p.16); Paragraph 3.24. (p.19); and Paragraphs 3.31 – 3.36) (pp.21-22). Our research is accurately summarised and introduced as follows: “The review team considered academic research by John Wyld, Geoff Pugh and David Tyrrall on the impacts of SBR on the brewing industry. Treasury officials met with the authors to discuss their research in August 2019.”
HM Treasury’s Small Brewers Relief: Technical Consultation Response (November 2021) (henceforth HMT 2021b) references the submission we made to HMT’s review, which developed the previous research referred to in HMT (2021a): “Along with feedback from brewers, the Government also received a paper from Geoff Pugh and David Tyrrall, the economists whose previous work on SBR was discussed in the technical consultation document. While produced independently, the paper was endorsed by SIBA and attached to their response” (HMT 2021b, ppp.10-11; see also p.26).
The particular impact of the Staffordshire research on HMT’s revision of Small Brewers’ Relief was endorsed by SIBA. The nature of the impact was summed up in SIBA’s public response to the changes in Small Breweries’ Relief announced by HMT on November 2021: “It is welcome that the Treasury has listened to SIBA’s representations on behalf of small brewers, and the views of MPs from across the political divide, to increase the 50% threshold from the proposed 2,100 hectolitres to 2,500hl … our worst fears have been averted and the rate is more manageable than was proposed in the consultation.” SIBA responds to Treasury publication of Small Breweries’ Relief changes – SIBA – The Voice Of British Brewing, 30-11-2021). In turn, a direct link to our research was made both by HMT policy makers and by SIBA.
In a letter made available to the Staffordshire research team, Kemi Badenoch, Exchequer Secretary to the Treasury, replied to a communication regarding SBR from Owen Thompson MP: “The new academic research referred to in your letter was recently brought to my attention, and I have asked my officials to consider it within the scope of our review of the SBR scheme”.
In an email of November 30th 2021, Barry Watts, SIBA’s Head of Public Affairs and Policy, thanked the Staffordshire team, noting that “your research really helped to make the case to the Treasury and convinced them to alter course”.
Additional evidence of impact is that I was contacted by Paul Hegarty, Honorary Secretary of the All-Party Parliamentary Beer Committee, to discuss wider issues “about the economics of the cask beer sector”.
The main contribution of our research was to demonstrate that small breweries face a two-fold disadvantage in competition with larger breweries: (i) by their relative lack of scale economies in production, which are well known, if not reliably quantified; and (ii) by facing powerful buyers in the market for beer (e.g. national wholesalers and pub chains).
Our contribution to the literature and to the policy debate was to theorise and quantify the latter source of disadvantage as a “market access cost”, an effect arising from goods market monopsony. This new evidence contributed to HMT’s decision to retain SBR, which benefitted all small breweries and their employees.
Although the precise impact of our research on HMT’s overall policy decision to retain SBR can be little more than conjectural – as one influence among many – the impact of our research on a particular feature of the reformed SBR can be precisely identified. This particular contribution – as attested to in Point 3 above – was to persuade HMT to “alter course” to retain the full SBR remission (50%) for all breweries producing up to 2500 hectolitres (hl) p.a. rather than up to the originally proposed 2100 hl (HMT, 2021a: Paragraph 1.4). This change will help to secure the future viability of almost 100 breweries employing more than 500 full-time and more than 200 part-time . The importance of retaining the full SBR for these breweries is confirmed by the responses to the following question included in the 2019 SIBA Industry Survey: “How important is Small Breweries Relief to your ability to work and compete as a small business?” On a five-point Likert scale – from “Not important” to “Extremely important”, 86% responded “extremely important”.
 The original Staffordshire team comprised Geoff Pugh, David Tyrrall and John Wyld. Geoff (still 0.5 FTE at Staffordshire) and David (now retired) have continued this long-standing project, in part as a scholarly memorial to our colleague and friend John Wyld who passed away in January 2021. In the most recent phase of our research, we have been joined by Dr Dragana Radicic, currently an Associate Professor at Lincoln University and a former Staffordshire PhD student.
 This calculation is based on the most recent data available. In 2019, SIBA’s annual Industry Survey yielded a sample of 280 breweries, each reporting their current annual production of beer (in hl). Of these, 14 produced between 2100 hl and 2500 hl p.a. (5%), employing an average of 5.43 full-time and 2.23 part-time employees. In the same year, according to HMT (2021a: Annex A), there was a total of 1900 breweries in the UK. Hence, scaling up from the SIBA sample size to the population size (5% of 1900) yields 95 breweries producing between 2100 and 2500 hl p.a. which, when multiplied by the mean employment for the breweries in this production range, yields total employment of 516 full time and 212 part time. Of course, we cannot know how representative the SIBA survey is of all breweries. However, these indicative calculations suggest modest but not insignificant consequences of the decision to include breweries in the 2100 hl to 2500 hl range in the full rather than in the initially proposed reduced rate of SBR.
 12 from the 14 breweries producing in the range 2100 to 2500 hl responded “Extremely important”, which scaled up from the sample (280) to the population (1900) gives 81 breweries (rounded) (86%).
We are now offering again the opportunity for a student placement to assist you with your digital marketing needs. This placement is credited as part of their course MSc in Digital Marketing Management
To get our Masters students ready for the industry we have two modules:
‘The Management of a Digital Marketing Project’ – this module will prepare a tri-partite agreement between the student, the academic staff and the organisation as to the focus of the project, existing benchmark measures, what is to be achieved and how to make the project sustainable (so that it can continue after the student leaves). This is carried out between January to March/April
The Work Based Digital Marketing Project – a credit work experience (450 hours) to deliver the project with the organisation concerned. (April to August)
The project can be in any type of organisation e.g. private sector, public sector, charity or a university. It is not essential for the work project activity to take place at the premises – many of the projects have been remotely delivered due to COVID.Here’s a blog with examples of previous projects our students have completed.
We have built in flexibility to the work-placement so it could be that you would like a portfolio of tasks to be completed rather than just one main project. Examples could be – creation of a digital marketing strategy, SEO audit, PPC campaign and re-launch of social media, budget and investment plan for marketing, devising and implementing a training plan for existing staff.
After studying a BA(Hons) in Sound Design in London, which I received a 2:1 in. Before that I obtained all Distinctions in Digital Media at College. I am now working towards achieving a MSc in Digital Marketing Management. I have a range of experience creating various forms of digital content whether that has paid or volunteer. With this, I have been able to sharpen my skills in Adobe, Microsoft Office and other industry standard software, such as Pro Tools. I’ve always had a keen interest in technology, as well as social media which has given me excellent computer skills.
While I am currently working in C.E.X, I have also worked in
a variety of small businesses which have given me multiple transferable skills
such as time management, ecommerce, efficiently managing duties, dealing with
customers, suppliers and administration.
I am looking for a placement that will challenge me, help me continue to sharpen my skills in digital marketing as well as keep me on my toes! Feel free to send me an email: email@example.com or send me a message on my LinkedIn!
I am currently studying Digital Marketing Management at masters level after completing my degree in sports journalism. I have extensive knowledge on different Adobe softwares- including Indesign and Photoshop. As well as these softwares, I am fully capable of doing video and sound editing- just a couple of skills that were put to the test at the local football club Kidsgrove Athletic whilst completing my work experience for my degree.
In 2018, I graduated from
Staffordshire University with a 1st Class (Hons) in Events
Management. I’m currently studying a MSc
in Digital Marketing Management.
I have previously managed my
own business, social media; I Built my own website and became a member of a
networking group. I made many amazing
connections whilst networking. A
previous student and I represented Staffordshire University in the tourism
awards at both Drayton Manor (2016) and the Alton Towers Resort (2017).
I have also got over ten years’ experience in the hospitality industry, 2-3 years’ experience working within the University Hospital (Newcastle). I have also worked within the care industry, warehouse industry and pride myself in working with local businesses to contribute towards the economy.
I have also started to build my own Gift Shop and event accessories business; where I will be linking the business to work and raise more awareness within the mental health sector. My business will start by creating magical Christmas Eve boxes for families, attend wedding and event fayres and much more. I am very passionate about mental health and a placement in that industry would be especially welcome. Please email to firstname.lastname@example.org
2019 I graduated with an MSc in International Business Management at
Staffordshire University and I am now studying an MSc in Digital Marketing
I have gained over five years of experience working with various fast food takeaway shops in the UK. During this time, I have learned to develop ways to improve my soft skills such as Emotional Intelligence, having cultural awareness and the ability to communicate within part of a team and showed good problem solving skills that is important in business. Although my experience is mostly in customer facing roles, more recently, I have put myself forward to help a small but dedicated digital marketing team for Mitchell Arts Centre (MAC) as part of voluntary work.
have a passion for Digital Marketing and my interest in the sector is within
SEO, website management, email marketing and gaining hands on experience with
PPC and other digital marketing tools.
Overall I have good computer skills that include Microsoft Word, PowerPoint, Excel and have good understanding in using social media. I am looking for a placement which can enable me to enhance my experience in digital marketing and develop my skills and pursue a career in the future within the industry. If you would like to discuss how we can benefit each other please email me email@example.com
I would love to work in
marketing consultancy however, I am very open to all different kinds of
I completed my Marketing
Management bachelor’s degree with a First-Class honours and have continued my
studies with Staffordshire university in MSc Digital Marketing.
I am passionate about marketing and would be open to challenge myself in any area of marketing. After completing my marketing degree, I took a part time marketing job where I create content and manage the social media and website for a local business. The business is primarily in the hair and beauty sector but have very recently opened up a restaurant/bar, this meant me adapting my existing marketing techniques with the business to target a different demographic. Alongside this job and my degree, I have been working at Tesco. I have very good time management skills and know how to prioritise certain tasks.
Throughout my degree I gained
skills and experience in using different software’s including: Canva, Microsoft
Word, Excel, PowerPoint. I also obtained Microsoft office specialist
certificates and Google Digital Garage certificates in 2019.
I also acquired a level 4 CIM
qualification and gained experience working alongside different businesses including
Plush hair lounge for my final year project. During my final year I achieved
extremely high grades including 90% in a Corporate Brand and Reputation
Overall, I am hard working, have a keen eye for detail, I’m a fast worker and thrive under pressure. I work well individually and, in a team, and I can be relied upon to meet deadlines. I would love to work in marketing consultancy however, I am very open to all different kinds of opportunities. Email firstname.lastname@example.org
Interests in helping charities maximise donations and
minimise costs.I’d like to think of myself as an entrepreneur. Someone who
seeks out new opportunities, managing high risk strategies in order to achieve
life changing results.
I have now set my site on launching an online Marketplace
website that will donate all profits to charitable causes worldwide. www.areeni.com will allow retailers and
private sellers to list their items for sale. A monthly subscription will be charged
as well as a varying commission fee. With each item sold, both buyer and seller
will be directly contributing to charitable causes. What’s more is that users
will be able to see just how much their spending has raised for charity as well
as where the money is being spent.
I am now open to new opportunities to help and support any charities looking to improve their marketing performance. For enquiries please contact me via email: email@example.com. Alternatively you can connect with me on LinkedIn.
I recently completed my Bachelor’s Degree in Events
Management, in which I achieved a First-Class Honours. I am now studying a Master’s
Degree in Digital Marketing Management.
Key areas I studied during my Events Management degree
include Event Planning, Contemporary Issues Affecting Events, Accounting,
Customer Service and Digital Marketing.
During the summer I volunteered at a Cancer Research UK charity shop. Where I gained experience of working in a fast-paced environment, meeting customers, building rapport, as well as using the till and working with money.
I am a hardworking, determined, and organised individual
with a keen interest in travel and tourism, events, and hospitality. I believe
that Digital Marketing is the way forward in the fast pace of the 21st
Century, and especially as we emerge from the Covid-19 pandemic, and face an
uncertain future where climate change needs to be at the forefront of all of
Graduated with a 2:1 in BA (Hons) International Business Management and currently undergoing a Postgraduate degree (MSc) in Digital Marketing Management, to broaden my knowledge with globally recognize digital tools in the Digital Marketing industry. I’ve two years of experience working in the Tourism Industry with a Tour Operating Agent in Italy. My experience provided me with a broad understanding of diversified cultures and ethnicities.
I am skilled with providing good customer care, team working, a practical approach to problem-solving, good interpersonal skills and confident use in social media and Microsoft Office. I work energetically with an exceptional work ethic to deliver the best interest to my employer.
Overall, I am looking for a work placement that helps me further broaden my knowledge in digital marketing with any industry as I’m adaptable and open to working in any new environment, with a willingness to learn and develop my skillset in pursuing a career within the industry. Email firstname.lastname@example.org
I am a recent graduate from Staffordshire University, where I studied Games Studies. In my final year I was looking at more community-based modules as well as my final year dissertation project observing Consumer Awareness of Accessibility in Games which had an underlining of observing how games are marketed.
During my final year I
was also an academic note taker for a student who was studying the MSc Digital
Marketing Management course, I realised through this I had alot of transferable
skills, coming from a design and tech orientated background with an interest in
User Experience and Accessibility, that I could utilise for marketing purposes.
I graduated with a second class upper (2:1) degree in Computer Science and I am now pursuing a MSc in Digital Marketing Management. Prior to that, I started a small-scale business in the early stage of my entrepreneurship career. I needed to find out more about digital marketing, how promotion could put my business at the top and everything that would positively impact my business in general.
Since I was mostly interested in how the search engine could rank a website above their competitors and get customers to the door, I decided to go for a paid course in SEO where I gained a technical knowledge of the digital marketing industry.
have acquainted myself with knowledge on search engine optimisation, content
marketing, web development and e-commerce marketing.
the years, I have worked as an SEO specialist for organizations globally and
this has helped me gain insights on the importance of data applications to
businesses. During this time, I have applied extensive knowledge on keyword research,
link building and content writing in building client satisfaction.
At the moment, I am looking for a placement that would enable me hone my skills and gain more expertise in digital marketing. Email me at email@example.com
I have a BSc (Hons) in Computer Science, while undertaking my degree, I worked for an IT firm as a Network Administrator and Engineer. After my graduation, I worked for a tertiary institution in Nigeria as a Network Administrator.
I have always had a passion for business and eCommerce. So, in 2019 I left my role at the tertiary institution to venture into the eCommerce world. Venturing into e-commerce gave birth to my passion for digital marketing. I learned and developed in Paid advertising using Twitter, Facebook, Google, YouTube, Instagram, etc.., which also led me to float a digital marketing agency “Fola Ajileye Digitals”.
I have done paid digital marketing promotions for a lot of companies and individuals.
My background in Computer Science has afforded me a lot of experience and edge in building websites, advertising, and catching up with digital trends.
Owning my own business has given me the opportunity to work with various clients across many industries. I have made it my duty to identify the most efficient ways to grow a business or brand.
I am a creative, motivated
and aspirational individual, a natural with technology, quick-to-learn new
software and I instinctively study trend analysis. Over the course of the
last 4 years I have obtained additional qualifications to further my
knowledge within marketing and business operations. I graduated with
First-Class honours in 2021 after
completing my bachelor’s degree in Marketing Management. After this, I have
continued with my studies at Staffordshire University, currently studying MSc
Digital Marketing Management.
For my Work Placement module I would like to work within a marketing consultancy agency to enhance both my skills and development within a fast-paced, ever-changing environment. However, I am available for various types of prospects in a wide range of industries. In addition to this, I would like to assist a company with the skills that are already developed through my previous experience.
Currently, I work at DePe Gear Company as the Digital Marketing and Communications Officer. I am responsible for content creation, the management of both social media platforms and website (through WordPress and a social media management tool), email marketing campaigns, Google Adwords analysis, Search Engine Optimisation (SEO), Industry reports and analytics and leasing with external marketing agencies. DePe Gear is a company within the manufacturing/engineering industry which is an industry, that until recently, I was unfamiliar with. Entering this new industry has allowed me to expand my own marketing knowledge to effectively generate both engagement and leads.
degree allowed me to gain skills and knowledge in a variety of different platforms
and softwares to assist within a marketing role. These include: Canva, Hootsuite,
MailChimp, Google Analytics, Social Media Analytics, and more. In addition to
these skills, over my life at University I have also obtained a level 4
certificate in Professional Marketing from the Chartered Institute of Marketing
(CIM), an accredited certificate in the fundamentals of Digital Marketing and
additional completed courses from LinkedIn Learning. Furthermore, I gained more
practical industry knowledge through my Work Placement module at level 6 For
Raven Black House in Leek. Within my level 6 placement, I assisted Raven Black
House with the production of an omni-channel social media marketing strategy.
As the first weekend of October approaches, it’s not just the locals who anticipate The Stone Food and Drink Festival every year. After going virtual in 2020, with no live events taking place at all, it was a pleasure to volunteer at this year’s 2021 festival. Volunteering opportunities have been sparse over the last 18 months and many small businesses have taken a huge hit, meaning many events need all the help they can get, so I’m here to talk about my experience and how to get involved as an event volunteer yourself!
Stone Food and Drink Festival is located at Westbridge park in Stone and has been running since 2004. It’s a not-for-profit community event that supports local businesses, giving them a platform to showcase what they do and providing a fun filled event celebrating all things food and drink. The festival has a wide range of options to suit anyone, from local craft beers and liqueurs to street food and desserts in the Gourmet Marquee (which can all be enjoyed alongside volunteering!).
I represented Staffordshire University as an event marshal and as a third-year events management student. I spent the majority of the day networking with local businesses in and around Stone or helping out at the Demonstration Kitchen and the Talks and Tastings tent. This included encouraging guests to join the live events in each tent, handing out samples and being a friendly face for attendees to approach and ask general questions to.
The vendors and organisers were grateful to have a helping hand on the day and it was a lot of fun being able to watch demonstrations from business owners and to gain an insight to what an event looks like behind the scenes.
Small Business Spotlight
Joules –Joules Brewery are the main sponsor for the festival, who have recently opened a new venue called The Crown Wharfwhich opened in July 2021 and is located on Crown Street in Stone. The taphouse has become extremely popular with locals due to the friendly staff, lively atmosphere and of course, great beer! The new project also aims to bring a community theatre to the establishment calledThe Crown Wharf Theatreas there is currently no purpose-built event space in Stone where local arts and community groups can join to enhance their creativity and passions. They are looking for volunteers here.
Ten Green Bottles – Ten Green Bottles is a gin and craft beer bar who currently have two venues in Newcastle-Under-Lyme and Stone. The business attended the festival to talk the latest drink trends alongside Stafford Distillery, sharing their knowledge of quality cocktails and recommending the best ingredients. As well as handing out samples of their cocktail containing lychee gin infused with passionfruit liqueur and tonic (yum!), they also had a pop-up bar and a stall to purchase their products from. To check out all things cocktail, visit their websites linked.
Community events such as this one are so rewarding to volunteer at, as well as being a lot of fun to be a part of, particularly for students interested in areas such as events management like myself. At the event I gained valuable experience to put into practice at future events I either volunteer at or host myself and am looking forward to the next project! If you’re interested in becoming a volunteer for next year or just want to attend yourself as a guest, visit Stone Food and Drink Festival’s website
If you’re a student at Staffordshire University looking for volunteer opportunities ask your tutors and try the Careers service