For the third month running Staffordshire University Business School’s social media presence has dominated the rankings in EduRank, the Education sector’s digital benchmarking platform. There’s been some serious online activity going on to get us there; Undergraduate Business Course Leader, Angela Lawrence, shares our Six S’s of Social Success, to let you into the secret of how we did it:
1. Spice It Up!
They say variety is the spice of life, so we like to spice things up with lots of different types of post. Everyone knows that pictures and videos go down well on social media platforms, but daily streaming of Facebook Live or Periscope is just going to bore followers. Our posts mix business news, staff and student news, education sector news, trending videos and yes, Facebook Live and Periscope from time to time too. All with a common business thread, to attract followers who are eager to see what we’ve got to say each day
2. Seamless Scheduling
We scoff at the cry “but I don’t have time to be posting on social media!” Regular feed is made easy by scheduling your posts, whether by adopting a social media management tool such as HootSuite or by using the simple scheduling tool available on Facebook pages. Half an hour a week and you can schedule an interesting post for each day; then supplement these with emerging news and trends, as and when something newsworthy arises.
3. Share the Load
It’s only fair that everyone contributes towards our social media presence; after all it belongs to students and staff alike. So we recruit student social media “gurus” who adopt a channel, be it Facebook, LinkedIn, Twitter or Instagram, then focus on contributing to that channel from time to time. The job of maintaining an engaging social media presence shouldn’t have to be onerous for a select few, neither should it adopt the same tone of voice; freshen it up with views from different angles!
4. Say it Again
Quite simply, repurpose the good stuff! Our Mothership, Staffordshire University social media, posts some great content; as do the Student Union, the Student Guidance team and other schools within the university. So why reinvent the wheel? If it’s relevant to our Business audience, then we repost it on our Business channels…simples!
5. Sound it Out
There’s nothing quite like keeping your ears to the ground. Follow the blogs and websites that are going to create interesting posts for your platforms. If you’re using a Social Media Management tool then you can set it up to do this for you. Klout is one of our favourites; not only does it measure our social media presence and suggest posts of interest, but it tracks how retweets, likes and shares change our Klout score, helping us to identify the posts that work well.
We won’t baffle our audience with academic gobbledygook; we just say it as it is. Social media should be conversational, interesting and fun – it’s not the place to post your 10,000 word dissertation! It’s all about understanding Social Media Etiquette and maximising the shareability of your social messaging. The more shares, the higher the exposure and the higher you climb the rankings. So make it a conversation that followers want to join in on.