Dr Ahmad Mlouk, Senior Lecturer, Staffordshire Business School
In a ‘Global Financial Literacy Survey’ carried out for S&P in 2014, four questions were asked to measure financial literacy among world population whereby 150,000 people were surveyed in more than 140 countries. The following 4 questions were asked (answer options in brackets) and those who correctly answered 3 out of 4 questions were regarded as ‘financially literate’.
1. Suppose you have some money. Is it safer to put your money into one business or investment, or to put your money into multiple businesses or investments? [one business or investment; multiple businesses or investments; don’t know; refused to answer]
2. Suppose over the next 10 years the prices of the things you buy double. If your income also doubles, will you be able to buy less than you can buy today, the same as you can buy today, or more than you can buy today? [less; the same; more; don’t know; refused to answer]
3. Suppose you need to borrow 100 US dollars. Which is the lower amount to pay back: 105 US dollars or 100 US dollars plus three percent? [105 US dollars; 100 US dollars plus three percent; don’t know; refused to answer]
4. (i) Suppose you put money in the bank for two years and the bank agrees to add 15 percent per year to your account. Will the bank add more money to your account the second year than it did the first year, or will it add the same amount of money both years? [more; the same; don’t know; refused to answer]
(ii) Suppose you had 100 US dollars in a savings account and the bank adds 10 percent per year to the account. How much money would you have in the account after five years if you did not remove any money from the account? [more than 150 dollars; exactly 150 dollars; less than 150 dollars; don’t know; refused to answer]
You might wish to have a go at this survey. The first 10 correct answers to all questions can each claim a free bar of chocolate. In order to participate, you must be based at Staffordshire University Stoke Campus. E-mail your answer to: a.mlouk@staffs.ac.uk
Sadly, the outcome of the survey was that only one third of world adult population are financially literate. This picture is a lot better for most developed countries, in the UK for example, according to the same survey, two third of adults are considered financially literacy. However, a recent Financial Conduct Authority survey found that 4.1 million people to be ‘in serious financial difficulty’, which means they are unable to cope with the payments of credit card and other debts. According to the Money Charity in the UK, total debt per adult was £31,284 at the end of August 2019, total interest payment over 12 months to the end of August 2019 was a staggering amount of £50,722 million, that is the equivalent of £139 million per DAY! Students have a big share of this … they need to be savvy with their economics, political and financial affairs! They need to become super financially literate in order to overcome this big hurdle in their early life and career! The above is not sustainable and there has to be a way out of this ‘open prison’ for so many people.
Here is a good tip for you: plan your finances AND avoid the use of credit card if at all possible and, if used, ensure to pay off the balance on time otherwise you will pay ridiculously high interest. Credit card interest on average at the end of August 2019 is 20% per annum at the time when Bank of England base rate of interest is 0.75% (November 2019). For more information and to further develop your financial literacy, visit www.themoneycharity.org.uk.
We offer undergraduate and postgraduate courses in Accounting and Finance at Staffordshire Business School
Dr Bharati Singh, Senior Lecturer, Staffordshire Business School
It’s that time of the year when it’s my turn again to write a blog for the Staffordshire Business School. So, I have pondered and contemplated and deliberated on what to write and have decided to continue with the theme from last year on sharing some thoughts from working in the corporate world.
Dr Bharati Singh
For this blog, I will dwell on gender diversity. Albeit, a narrow range consisting of pay gap and equal opportunities. While I have not personally experienced any gender discrimination with regards to pay and feel that I have been treated fairly in all my various jobs and roles with the various companies that I have worked with; I am aware that this is an ongoing issue and all the companies that I have previously worked for had a gender diversity forum.
Recently, I saw a video that was advertised by one of my previous employers. It showed young girls talking about their career aspirations. There was joy in their voices. However, when they were told that men in the workplace get paid more than women, the pictures captured of these girls showed confusion, anger, bewilderment.
A 2018 report by McKinsey (a consulting firm) states that companies do not walk the talk on gender diversity. While there are more women graduates than men who are negotiating their pay and promotions, while at the same time still in the same work as men, this is not translating into equal woman representation at higher levels of the corporate chain.
It is not only in the corporate world that the pay gap between the genders is high but also in the world of sports. Serena Williams, a US tennis player and winner of 23 grand slams, had spoken out on this matter more than a decade ago which finally led to Wimbledon being last on the block of grand slams to equalise the gap in 2007. However, the gap remains across other sports. Some argue that this is because women sports earn less money, but this was not the case with women’s soccer, which has led the US women’s soccer team filing a gender discrimination lawsuit.
SAN JOSE, CALIFORNIA – FEBRUARY 22: Serena Williams
speaks on stage during keynote conversation at 2019 Watermark Conference for Women Silicon Valley at San Jose McEnery Convention Center on February 22, 2019 in San Jose, California. (Photo by Marla Aufmuth/WireImage)
Globally, there remains a 32% gender gap as per a 2018 report by the World Economic Forum. It states that the progress towards closing this gap is rather slow with more countries regressing rather than progressing. The countries with the highest parity are the Nordic countries. They can do so due to the explicit support of policymakers towards gender equality in all public and private aspects. Hence, for countries to remain competitive and inclusive, policymakers will require gender equality to become critical to a nation states human capital development.
A 2019 research report in HBR confirmed that higher gender diversity leads to more productivity in firms in relation to market value and revenue. However, countries which did have liberal policies towards childcare and parental assistance, such as Japan, still do not benefit due to stiffly patriarchal work cultures. Another research by Australian Government states that a more inclusive environment helps retain employees.
What
is needed is a monumental shift in thinking as to why gender diversity is
important. Just a few companies or a few countries cannot help the cause; the
requirement is a cultural change. Where women make almost 50% of the world population,
it is imperative to recognise gender diversity as a need of the hour towards
enhancing organisation performance and attracting and retaining top
talent.
Click below to learn more about the courses we offer at Staffordshire Business School:
The Hult Prize returns in 2020 and we’re on the hunt for students across Staffordshire University to enter as teams in this year’s competition ahead of the closing date on Tuesday 3 December 2019.
The Hult Prize is both the world’s largest student enterprise competition and the world’s largest movement for social impact. Students from universities around the globe compete to win $1,000,000 in start-up funding to start a business that solves a pressing social issue.
For 2020, the Hult Prize challenges teams from universities globally to build bold businesses that:
1. Have a positive net impact on the environment with every sale completed, dollar earned, and decision made; and
2. Reach no fewer than a million consumers within a decade.
Hult Prize 2020 Challenge
This year’s business challenge concerns climate change and is our chance to show the world that our institution is dedicated to Impact. There are many benefits of competing apart from the chance to win the $1,000,000 in start-up funding.
Students will get to hone their business skills, develop exciting business ideas, engage with fellow students from every part of our planet, and represent the university at a global level.
They will compete across hundreds of cities en-route to regional finals and the summer Hult Prize Accelerator. A final round and awards ceremony is hosted by Former President Bill Clinton each year at the Clinton Global Initiative annual meeting.
Staffordshire University Students with Other International Students at the Regional Finals in London, 2019.
How do you compete in the Hult Prize at Staffordshire University?
All students need to do is develop an idea and form a team.
Each team (of between three to four students) should fill the form here and click the submit button.
This will qualify them for our on-campus event which takes place on Wednesday 4 December at LT001 Ashley Lecture Theatre (Leek Road). At the event each team will get ten minutes to pitch their idea to our judges and will go through five minutes of questioning.
Where can I get more information or register for the Hult Prize 2020?
Visit the Staffs Uni page on the Hult Prize website to register teams and/or to contact Tolu Olarewaju our University Hult Prize Campus Director.
Important Dates:
Friday 29 November 2019: Q&A Session at LT001 Ashley Lecture Theatre (Leek Road) – 2 pm.
Tuesday 3 December 2019: Team Registration Deadline – 6 pm. All teams must register here.
Wednesday 4 December 2019:The Main Event On-Campus Team Business Idea Pitches. Venue: LT001 Ashley Lecture Theatre (Leek Road) – 11 am to 1 pm.
All students and members of staff are welcome to watch the business idea pitches.
The MSc in Digital Marketing Management is one of our awards to meet the changing demands of industry. Marketing is going through a fundamental change with ever more marketing carried out online – a major consequence of this is the incredibly detailed data that is generated which leads to data driven policy.
The marketing industry is booming, examples from our partners include, Synectics Solutions in Newcastle under Lyme, Don’t Panic who organise many digital award nights and conferences or alumni who have set up businesses such as Jill Quick, or Louise Holland
To get our Masters students ready for the industry we have two modules:
‘The Management of a Digital Marketing Project’ – this module will prepare a tri-partite agreement between the student, the academic staff and the organisation as to the focus of the project, existing benchmark measures, what is to be achieved and how to make the project sustainable (so that it can continue after the student leaves). This is carried out between January to March/April
The Work Based Digital Marketing Project – a credit work experience (450 hours) to deliver the project with the organisation concerned. (April to August)
The project can be in any type of organisation e.g. private sector, public sector, charity or a university. It is desirable but not essential for the work project activity to take place at the premises, or it could be a mix with some days in the company and some work off site.
We have built in flexibility to the work-placement so it could be that you would like a portfolio of tasks to be completed rather than just one main project. Examples could be – creation of a digital marketing strategy, audit and re-launch of social media, budget and investment plan for marketing, devising and implementing a training plan for existing staff.
As the module is part of the course then paid remuneration is not required. However, we would expect travel expenses and any other identified costs of the project to be paid – these can be discussed and agreed before the placement starts.
Below are profiles of some of the students on the course so reach out direct to them if you are interested or if you want to discuss it with a staff memebr contact Jon Fairburn 01782 294094 jon.fairburn@staffs.ac.uk
Alex Bedford
Alex Bedford
I have
a lot of experience developing and leading teams to achieve results. This is
proven through a history of achievement working with Active Lives Education, Cheshire
Football Association, Birmingham County Football Association, Walsall Local
Authority, Sported UK, Sports Across Staffordshire, and The Football
Association.
I have a keen interest in Digital Marketing. I am pursuing a Master’s degree in Digital Marketing Management. I have experience in creating and managing marketing and communication strategies and also have experience in website management, email and text marketing, social media management, content curation, and online paid advertising.
I currently run a business called Active Lives Education however am looking for a project that helps me gain further experience in digital marketing, to develop my skills and develop a career or business in this field.
I hold a foundation degree of science in Film and Television Production and have recently graduated from my BA degree in Events Management (2 year fast track) which I gained a 2:1 in. I have a large work experience portfolio from volunteering to paid work. For 4 years I was a manager of a Children’s play centre then moving onto the cash manager of B&M. I now work as an Events Assistant at Moddershall Oaks. For my volunteer work I have experience of working for the likes of Channel 4, Woman of the Year and Stone Food and Drink Festival. I have also worked several corporate events such as the Hotel Marketing Conference and Land Rover.
I have skills within Web design, as well as using all social media
platforms for brand building. I also have quite a good understanding with
photoshop and other computer software that may be needed, I am a quick learner
and can pick up things fairly quickly.
Ideally, I would like a placement within a sector that holds
Events, but I would be open to offers.
Or if you’d like to have a look at some of my volunteer work you can find this on Instagram: @amottevents
Lewis Copeland
Lewis Copeland
I have recently graduated from my BA Events Management (2 Year Accelerated) in which I achieved a first-class honours. I have previous work experience as a bar supervisor for three years as well as voluntary work experience with Channel 4, The Stone Food and Drink Festival as well as being a student representative for my course.
I currently work for The Student Hub at Staffordshire University as a Digital Marketing Ambassador. In this role I manage multiple platforms (Facebook, Twitter and Instagram) as well as improving the overall engagement and reach of the platforms.
I am able to use social media
platforms to build and uphold brand image. I have experience in using analytics
to improve the reach of posts as well as identifying demographics which not be
being reached and making steps to target them.
Ideally I would like a placement
in tourism, events or hospitality but I am open to offers.
I have recently graduated with a First-Class BA (Hons) Degree in Events Management and have now started studying MSc Digital Marketing Management. I have a large work experience portfolio from both paid and volunteer work. I have been a chef for the past three years at The Orange Tree Bar and Grill, I also hold a range of customer service skills which I have been able to develop by working at a bar and on a hotel reception. To broaden by experience in events management I have volunteered at numerous events such as Woman of the Year 2018, Stone Food and Drink Festival and The Royal Oak Gin festival.
I have skills in web design, brand building and analytics, I
can also use all forms of social media and some computer software which may be
required. I am a reliable team player who learns quickly, I enjoy expressing my
creativity when carrying out jobs and ensuring all tasks are completed to the
best of my ability.
If possible, I would like to find a placement within the
events, tourism or hospitality sector although I am open to other
opportunities.
I
have recently graduated with a 2:1 in BA (Hons) Events Management and am now
currently studying MSc Digital Marketing Management. I have a wide work
experience portfolio varying from paid work to voluntary. Over the last three
years I have been a bar staff member for Stonegate pubs working for Walkabout
until it closed down in April this year and now Yates Newcastle-under-Lyme.
Within my role at Yates I tend to work on the bar and occasionally the kitchen,
but recently I have taken on the role to be more involved in the social media
for the business. To help to widen my knowledge of events and volunteers I
volunteered for the Stone Food and Drink Festival in 2017/18.
My
main stills revolve around social media and helping to design promotional
material. I am a reliable person with work ethic and put all my effort into
anything that I do.
My
ideal placement if possible would be within the events, tourism or hospitality
industry. However, I am willing to try anything new that may broaden my
knowledge and skills
I recently
graduated from Staffordshire University with a 2:1 BA (Hons) degree in Business
management and I’m now studying an MSc in Digital Marketing Management. I am a
team leader at the Staffordshire
University Students’ Union. This role requires excellent communication
skills, the ability to delegate tasks to the team I am managing and making sure
the venue (LRV and Verve) is running as smoothly as possible. This has taught
me a multitude of transferable skills within customer service as I have
developed my interpersonal and leadership skills. This is reflected within my
dedication to the Staffordshire
Stallions American Football as a team player and a defensive captain.
I’m currently
looking for a digital marketing placement for my work based digital marketing
project. This will give me a chance to utilise the skills and knowledge that I
have learnt within my masters and apply it to a professional environment. Any
opportunity to be able to get this experience would enable me to further my
employability.
My degree has
given me an insight into a variety of different aspects within Business
Management. This has given me fundamental knowledge on topics that also relate
to the MSc in Digital Marketing Management. I have extended my academic skills
and abilities by studying into a specialised area of Business. An MSc has enabled me to have a greater
understanding of analytics, search engine optimisation and the ability to
design a global digital marketing strategy.
I have graduated with a BA (Hons) Journalism and I am now studying my MSc in Digital Marketing Management. Throughout university, I worked as a venue member for Staffordshire University’s Student’s Union in front and back of house customer service roles and as a Student Ambassador. These roles have instilled me with strong interpersonal skills and self-organisation through working in these multifaceted positions.
I have experience working as a Trainee Journalist at The Sentinel newspaper and Staffs Live, where I was responsible for researching and writing feature and news content for print and online publication. I utilised my qualifications in Reporting and Shorthand at 100WPM from the National Council of Training for Journalists, ensuring accuracy and time management.
I am an experienced CRM Marketing Assistant, where I was responsible for curating content for email marketing campaigns and market research. Studying Digital Marketing has developed my knowledge within integral marketing theories, brand development and content curation/SEO. I am now implementing this in the creation of my own lifestyle blog, The Wordsmith.
I
am interested in opportunities in the content marketing sector, and I am open
to writing diverse content in an array of industries.
If
you are a business owner and you are looking for a driven, creative and
hardworking individual that has a keen interest in digital marketing, SEO and
business development…then look no further!
I
am currently looking for a placement within an organisation that will help me
gain further knowledge and experience in the digital marketing field.
I
have recently graduated from Staffordshire University with a 2:1 in Tourism
Management. My main interests lie in SEO, content curation, analytics and brand
building through social media.
I
have consolidated experience working in fast-paced environments, working in a
team, customer engagement and I have the desire to learn and help businesses
grow!
So,
what are you waiting for? Get in touch via LinkedIn or email!
Prof. Vish maheshwari, Associate dean and professor of marketing
It is that
time of the year again when festivities are in full swing for the imminent
arrival of Christmas. There is a special feeling around mostly ‘merry’ but with
a touch of somewhat uncertainty about few other developments that I would like
to avoid discussing on this occasion!!
However, concentrating on the interesting #racetowin approach from most retailers to acquire as much customer interest, awareness and conviction (in the form of business), it is fascinating to see and experience how power of branding and varied marketing communication strategy is put in action.
From emotion
to cognition, symbolic to functional and logical, social to societal aspects,
but all with a touch of empathy, being crafted by retailers to connect with
their customers at the time of this wonderful festive season. Below are some of
the examples to understand application and delivery of brand essence through
impactful storytelling:
McDonalds’ Christmas
advert portrays close bond between Archie the imaginative reindeer and a young
girl called Ellie, displaying the love and togetherness for families.
(Image: McDonald’s)
As usual much
awaited each year, John Lewis (and Waitrose) advert this time aims at combining
the sense of joy, love, compassion, excitement and friendship between a little
girl Ava and a young dragon called Edgar.
(Image: John Lewis & Partners/PA)
Whereas, Boots
have focused its advert around practicalities and struggle to find the right
gift for your loved ones and is part of its wider festive campaign ‘Gift Like
You Get Them’. This is alongside the launch of its new and creative approach
through developing various personas to find perfect gifts using curated edits
online called Boots ‘Boutique’ covering both offline and online platforms.
On the other
hand, the online retailer Very.co.uk has focused its Christmas campaign around
important aspect of community spirit promoting a powerful message of social
responsibility and sharing the joyfulness of festivities by ‘act of giving’ and
collectiveness.
Finally, it’s the return of Amazon’s singing boxes again for third year in a row but with a better emotional touch where the delivery of Christmas gifts through these boxes claim to play an important part in bringing smiles for your loved ones and create wonderful festive memories.
The examples above demonstrates that the concept of delivering brand essence and identity through meaningful interactions. Using relevant messages helps in connecting with customers through different attributes across all channels of integrated marketing communication. It also develops a recognisable brand image for recollection and reconnection with a positive impact and assured conviction during ‘selection/choice making’ stage as part of buying behaviour process. It reinforces the power of brand and branding that goes beyond mere physical and experiential attributes of a product or service.
To end – it is important to assert what philosopher Stephen King once stated that ‘products can be quickly outdated but a successful brand is timeless’
From the 18-24November, Global Entrepreneurship Week inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities…Continue reading
June Dennis, Dean of Staffordshire Business School
We’ve been celebrating Global Enterprise Week at Staffordshire Business School this week and have welcomed some fantastic guest speakers. What’s been very evident is
that there is no one reason or way to start your own business – each guest
speaker has had a uniquely individual journey and experience. In some
instances, they have fallen into self-employment, in others, it was a well
thought through and planned decision to do so.
So what makes a successful entrepreneur?
There are so many lists out there that can offer you the top 3 or 7 or 20 traits you must have to be a successful entrepreneur. This is my list based on what our guest speakers shared this week!
Passion & determination – if you are to succeed, you need to be
passionate about your business proposition.
What’s the point of setting up a business in something you don’t like or
believe in? However, passion alone will
not be enough. It really does help if
you love what you do, but you need to be prepared for setbacks. I can promise you that things won’t go as
smoothly as you hoped. There will be times when you question whether you did
the right thing. That’s when you need to
be resilient and, as they say, ‘keep calm and carry on’.
Strong work ethic & self starter – when you work for yourself, it’s very easy to have a lie-in when you don’t feel like working without realising that time is your most precious commodity. Even when you don’t feel it, you have to push yourself to make that phonecall, finish the report or knock on the door. You need to be disciplined. One friend, when he didn’t have any work, used to go to the cinema or meet friends for a coffee. Another friend would purposely post leaflets around the neighbourhood to promote his business. Can you guess which one was most successful?
…but also a good finisher – basically, you won’t get paid until you
finish the job. And, you need to finish
the job in good time. So don’t
procrastinate. Sometimes, ‘good enough’
is better than not getting the job done in time. You won’t get repeat business
if you don’t deliver on time.
Creativity – you don’t necessarily have to have a new-to-the-world invention or be able to design amazing advertising campaigns, but you do need to be a good problem solver and find ways around problems that come your way. That’s being creative!
Keep an eye out for opportunities – Be a purposeful networker. You don’t have to be an extravert to develop a supportive network and you never know what’s around the corner! Nearly every contract I received resulted in further business, either from the same organisation or as a result of them passing my details on to a third party. For example, as a result of writing Mintel reports, I was contacted by the chief executive at the time asking if I could act as an expert witness in a court case. The timing wasn’t great and I had to juggle domestic commitments and workload but saying yes to this one phone call provided me with the opportunity to be one of a handful of special marketing experts – and it paid well!
Know your worth – friends may ask for freebies or big
discounts sometimes with the promise that you’ll get lots of publicity. If they value you, they will pay for your
services or goods. Occasionally, they
may be able to offer you something in kind, such as your first review or office
space. I got a free hair cut from my hairdresser
when we spent the time it took to cut my hair discussing how he could improve
his pricing policy. It was win-win and
neither of us took the other person’s services for granted. As an expert
witness, I realised no one queried how much I was charging, so I increased my fees
by £50-£75/day for each new quote. I
never got turned down….
And finally,
Be prepared to learn – constantly! If you weren’t successful in getting a contract – find out why. If you made a mistake, learn from it. Get feedback whenever you can and look at ways to develop new skills.
Professor Fang Zhao, Staffordshire Business School
Digital revolution is in its full swing now. Digital technologies become pervasive and ubiquitous, disrupting and reshaping business models and processes. According to the estimation of McKinsey Global Institute (2017), by 2030, 75 million to 375 million workers, about 3 to 14 percent of the global workforce will have to change their job categories thanks to digital disruption. Digital technologies have also created and grown the gig (or sharing) economy and generated new entrepreneurial opportunities and new types of entrepreneurship called digital entrepreneurship. The forecast is that digital entrepreneurship may add $1.36 trillion to the future world top ten economies and could generate 10 million additional jobs by 2020 (Nanterne 2014).
What
is digital entrepreneurship?
Based on our team’s research, digital
entrepreneurship is a distinctive concept signifying a strategic mindset and transformation,
through which entrepreneurs and entrepreneurial organisations pursue business
opportunities and create new and transformative services/products, processes,
digital ecosystems, markets, business models, and ventures involving digital technologies.
What are the opportunities for
businesses and organizations?
There are many opportunities that digital
technologies can give rise to, in terms of the growth of digital
entrepreneurship. In short, they present three key opportunities: connectivity,
scalability and speed. Social media, one aspect of digital technologies, plays
a key role in connectivity through network relations which may lead to co-creation
and co-ownership. Digital connections are the veins of new venture creation
linking creative people and focusing minds and actions on making something
people want. On the other hand, the scalability and fast speed allow start-ups
to scale up and down quickly and extend their reach across borders and time
zones.
What are the key challenges?
However, the low barrier to use digital
platforms increases competitions and minimizes the chances of distinguishing one’s
products/services from its rivals. There are also intellectual property issues,
cyber security, data protection, to name a few. Digital entrepreneurs need to
learn fast to upgrade their capability and skills. New learning becomes a
continuous part of venture and business capability development. Knowledge bytes
are a daily venture building feature as learning and working become integrated
and fused in the digital entrepreneur’s world. Last but not the least, technology
is just a tool, just a conduit, just a pathway, the goal is the business.
The ultimate objectives that you use technologies for your business count the most.
For further discussion on the topic area, please contact Professor Fang Zhao, Associate Dean – Research and Enterprise in Staffordshire Business School, Staffordshire University at fang.zhao@staffs.ac.uk.
From the 18-24November, Global Entrepreneurship Week inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities…Continue reading
Building brand identity: the case study of Simply Great Britain
Tuesday 19th Nov 1.00-2.00 R101 Science Centre Emily Whitehead
Building brand identity: the case study of Simply Great Britain
Tuesday 19th Nov 1.30 – 1.50pm Flaxman Film Theatre Dr Tolu Olarewaju
“The Hult Prize is both the world’s largest student enterprise competition and the world’s largest movement for social impact. Students from universities around the globe compete to win $1,000,000 in start-up funding to start a business that solves a pressing social issue. This year’s business challenge concerns climate change and is our chance to show the world that our institution is dedicated to Impact. Come and find out how to compete this year and the benefits of engaging with students from every part of our planet.”
Friday 22nd Nov 10.00 – 12.00 S205 Mellor (IT lab) Jonathan Westlake
10.00 – 11.00 Good online tools for digital marketers
11.00 – 12.00 Good online tools for entrepreneurs and the self employed
These are practical workshops come early to ensure you get a seat.A
Speakers profile
Julia Roberts is a communications consultant with over twenty two years of professional work experience within Creative Communications and Marketing including Digital Media, Public Relations and Event Management.
Julia is also the founder and creative director of the Ginger and Spice Festival The Ginger and Spice Festival was crowned champions of British Food Fortnight Competition 2017 and was selected as regional finalists at the Rural Business Awards in both 2018/2019 and 2019/2020.
Her business Rocket Communications and Events Ltd was shortlisted as a regional finalist in the Rural Business Awards 2019/2020.
Emily Whitehead Ltd provides highly experienced training, coaching, consultancy & speaking, delivering to a wide range of businesses and organisations. Specialising principally in marketing & communication strategy, leadership & management, business structure, environmental planning & management, this work is carried out for both private clients and within funded projects (most recently ERDF projects in Staffordshire & Leicestershire). Other projects have included work with Staffordshire CC, Stafford BC, Staffordshire Chambers of Commerce, Staffordshire University Business School , Keele Sustainability Hub, UKCPA, WiREUK & National Forest.
Operating under Emily Whitehead Ltd, Simply Great Britain has a mission to change how Britain views small, micro business one story at a time. Working within a membership community model, Simply Great Britain celebrates, supports & connects its members both online and in person.
Jonathan is an IT specialist. Exposure over the years to a wide variety of business contexts ranging from small firms to large organisations. He has extensive experience of business techniques and transformation technology used by business. He was also instrumental in setting up Wavemaker Stoke and also runs his own small business. He is also vice-chair and secretary of the British Computer Society North Staffs branch.
As we enter November and preparations for Global Entrepreneurship Week begin around the World, Angela Lawrence, Associate Dean of Staffordshire Business School reflects on sporting success, failure and the qualities of a successful entrepreneur
Mention the title entrepreneur and who do you think of? Richard Branson, Bill Gates, Anita Roddick? These famous names are just the tip of the iceberg – actually there are 582 million entrepreneurs in the world. So with a world population of 7.7 billion, this means that there is approximately a 1 in 13 chance that you are or will become an entrepreneur!
Whilst cheering the England boys along in the Rugby World Cup recently, it has occurred to me that our team offers a few tips for budding entrepreneurs. England last won the Rugby World Cup in 2003, so the battle continues after 16 years of knock backs and failed efforts. Disappointment in the finals, losing against the Springboks shouldn’t lessen acknowledgement of the victory that we saw just one week earlier, when England beat the All Blacks to claim their place in the finals.
So, what can the budding entrepreneur learn from a team of brawny sportsmen who crashed out at the final hurdle?
1. Never give up
The odds were against our England boys in the semi-finals against the All Blacks, but they stood proud and strong as they faced their nemesis, determined not to give up or let the competition threaten them.
Even after suffering a crushing defeat in the finals the England team should take time to recognise what they have achieved over the course of the competition. As coach Eddie Jones said after the game, they “didn’t meet their goal to be the best team in the World, but they are the second best team in the World, so that’s how they should be remembered”.
Nothing is impossible. At times you will probably make wrong decisions, feeling like everything is going against you, but when the chips are down you need to stand strong – pick yourself up, dust yourself off and start again. It’s all about resilience and the ability to bounce back from adversity.
2. Everyone needs a team
Individually you can be brilliant, but with the support of a strong team you can be amazing! As the saying goes, teamwork makes the dream work! The phrase is said to be coined by John Maxwell, an American clergyman, who went on to say, “but a vision becomes a nightmare when the leader has a big dream and a bad team”. Even the most successful entrepreneur has a team around them and it is often the hard work and determination of the team that makes sure the entrepreneurial dream becomes a reality.
England captain Owen Farrell converted some magnificent tries throughout the competition, but the ability to kick a peculiarly shaped ball between two goal posts would not win a match without the hard work of his teammates, battling the opposing side tirelessly and creating opportunities for conversion.
3. Don’t be intimidated
Starting out as an entrepreneur, there will always be people who will tell you that you’re wrong, you’ve no idea, you’re living in cloud cuckoo land! It’s important to have the courage of your convictions and not to be deterred. You have a vision and you need to hold true to that – don’t be put off or intimidated by others. Face your fears, hold your head high and believe in yourself.
The Haka, a ceremonial dance complete with angry faces, stamping of feet and what could be perceived as threatening growls, was performed as expected prior to the England versus All Blacks semi-finals in the Rugby World Cup. The England team stood strong, forming a v-shaped formation and showing that they were not intimidated in any way. Their response, as reported in The Guardian said “Challenge laid down, challenge accepted”
We wouldn’t expect a professional team to play an energetic and bruising game like rugby, day after day without giving their bodies time to rest. World cup tournaments are planned to allow rest days between games, in recognition of the fact that teams need to rest and reform. A week between the semi-finals and the finals in the Rugby World Cup gave the England team time to recover, rest and prepare themselves mentally and physically for the all important culmination of years of training.
Creative thinking, invention, innovation and challenging the norm can be hard work. There will be days when everything falls apart and your risks are costly, times when you feel you can’t go on. It’s at times like these that you need to take time out to rest. Downtime is crucial – learning how to balance work and rest is essential to avoid burnout.
About Global Entreprenuership Week:
From the 18-24November, Global Entrepreneurship Week inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities…Continue reading
Staffordshire Business School has been awarded funding to support 50 microbusinesses to engage with technology to boost their productivity.
Staffordshire Business School is part of a consortium of business schools accredited by the Small Business Charter for their expertise in supporting small businesses and entrepreneurs who will deliver the programme. The Leading to Grow Programme will be offered at no cost to microbusinesses across Staffordshire.
Image: The Leading to Grow programme will run from January
Businesses that employ up to nine people will be able to apply to take part in workshops around how to use existing technologies to improve efficiency and profitability.
The funding has been made available through the government’s £8m Business Basics Programme run by the Department of Business, Energy and Industrial Strategy (BEIS) and Innovate UK.
Hazel Squire, Head of Department at Staffordshire Business School, said:
“As a digital University, this learning is an essential part of our offer to students and we’re delighted to be able to run The Leading to Grow Programme for small businesses in our region who may not have had access to this level of training and expertise.
This is in keeping with our Civic University commitment as it will ultimately enable businesses to grow and become more successful and have a positive impact on skills and the region’s economy. The programme will run from January and we are inviting interest from small businesses in our region who fit the criteria.”
Due to the small size and the dispersed nature of microbusinesses, they have not routinely received planned interventions by government agencies. The government is now targeting this type of business due to their potential and readiness to scale-up, and this is the first time that such a programme has been coordinated across the country.
The UK’s 1.1 million microbusinesses employ over 4 million people and contribute £533bn to the UK economy. The business schools, the Small Business Charter and the government hope to make a real impact on this important part of the economy.
Anne Kiem, Executive Director of the Small Business Charter and Chief Executive of the Chartered Association of Business Schools, said: “We are excited to be working with business schools to help improve the productivity of a range of microbusinesses. The pace of technological advances means that today’s small firms who embrace innovation will be tomorrow’s success stories.”
To register your interest in the Leading to Grow programme, email Eloise White at Staffordshire Business School on Eloise.White@staffs.ac.uk
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