Journalism is a dynamic storytelling medium that continuously evolves and has the ability to educate, uplift, and inspire change. It is our responsibility as journalists to find the truths and accurately and extensively communicate them to the public.

One of a journalist’s most valuable skills is the ability to tell stories. It’s a way of purposefully using narrative and storytelling to share information. Sourcing exciting information and presenting it in a way that hooks your audience in is essential to crafting a great story. 

It’s key to begin your story with the most important information and keep your audience’s interests front and centre while writing an engaging story. Steer clear of jargon in your writing to further engage readers, listeners, or viewers. 

Tips for Storytelling:

• Remember to tell an engaging story that is also educational if you want to stand out from the competition. This is ultimately your secret weapon. 
• Choose the angle you want to take on the story before you start crafting it. While journalists ought to maintain impartiality, choosing your viewpoint will aid with keeping concentration and delivering a clear message.
• Consider what makes your story unique and go with that.
• Journalistic writing is all about accuracy; if you stick to the facts, you’ll be fine. Remember to not include your personal opinions.
• If you’re a written journalist, you should express your point using simple language and well-formed sentences. Articles should aim for a sentence length of approximately 20 words, with one to three sentences per paragraph.
• maintain ethical standards.  Your stories should convey accurate, dependable, and trustworthy information acquired from reliable sources.

As a journalist, there are countless ways to tell stories, from radio pieces to television news packages. Storytelling is more than just writing narratives. For instance, creating a visual package can elicit feelings and provide additional context that words alone might not be able to. 

As the journalism industry transitions to the digital era. It’s critical to master the use of social media platforms, data visualisation tools, content management systems, and multimedia storytelling techniques. Journalists can improve their narrative skills and interact with their audience in new ways by effectively utilising these tools.