Provision of tourism attraction material in foreign languages is one way of attracting international visitors and the largest group of international travellers in the world are the Chinese middle classes. Staffordshire University often acts as host to Chinese visitors in the region due to the links we have with universities in China we also host to many Chinese students every year who come here to study.

Charlotte Rabey, Vincent Law, John Lowther and Frances Hunt

The project team is composed of Vincent Law (BA Bus. Man. Fast Track), Charlotte Rabey (BA Events Man. Fast Track) and Frances Hunt (BA Bus. Man. Fast Track). They have been working with Prof Jon Fairburn and Dr Junie Tong to support Middleport Pottery in producing tourism materials in a range of print and audio formats.

As well as the general guide and plan of the site being available in simplified Chinese, a number of audio files have been created in Cantonese, Mandarin and English.

Middleport Pottery 中港陶器 – general introduction in simplified Chinese (pdf)

Middleport Pottery Plan – Chinese (pdf)

Sound files in Cantonese – 廣東話录音

Introduction to Middleport Pottery – 中港陶器

The Lodge – 游客中心

 The General Office – 办公室

The Designers Room – 设计师房间

Centenary Showroom 1951 – 百周年纪念室

Upstairs above the visitor centre 第二楼展览

The Bottle Oven Kiln – 瓶形窑

The Mould Store – 陶冶房

The cafe – 咖啡馆

The Burleigh shop – 伯利商店

The Factory Tour – 工厂旅程

Sound files in Mandarin – 普通话录音

Introduction to Middleport Pottery – 中港陶器

The Lodge – 游客中心

The General Office – 办公室

The Designers Room – 设计师房间

Centenary Showroom 1951 – 百周年纪念室

Upstairs above the visitor centre 第二楼展览

The Bottle Oven Kiln – 瓶形窑

The Mould Store – 陶冶房

The cafe – 咖啡馆

The Burleigh shop – 伯利商店

The Factory tour – 工厂旅程

Sound files in English – maybe useful for those with sight difficulties or who just prefer an aural medium – research by Charlotte Rabey, voice files by Frances Hunt.

Introduction to Middleport Pottery

The Visitor Centre

The General Office

The Designers Room

Centenary Showroom 1951

Upstairs above the visitor centre

The Bottle Oven Kiln

The Mould Store

The cafe

The Burleigh shop

The Factory tour

If you are interested in working on projects like this with us then please get in touch with Prof Jon Fairburn tel 01782 294094

Jon Fairburn and Vincent Law

If you would like to study tourism management or events management with us more information can be found here or come along to one of our open days.

Keep up to date with all things tourism and events by following our twitter feed @tourismsu

Last updated Oct 2019

Train

If you are coming from France, Belgium, the Netherlands or even parts of Germany it is worth considering the train. If coming from Brussels or Paris it will be both quicker and cheaper than flying plus you can usually travel at a better time of day.

The Eurostar site may be all you need.

The German national railway site where you can look for journeys all across Europe is very good. Available in lots of languages click the flag icon at the top.

http://seat61.com/  an amazing site site full of hints and tips on train travel across Europe. You should definitely have a look at this site before you buy a train ticket.

You will need to change trains in London. You arrive in London St Pancras and you will need to go to London Euston. The easiest way to do this is to walk it (about 10-15mins), come out the main entrance onto Euston Road and then follow that in the south west direction (see http://goo.gl/maps/3t6Yt ). If possible try and book your ticket all the way through to Stoke on Trent as this is a much cheaper option in general. Paris to Stoke can be as little as £65 or 65 Euros one way (prices correct Oct 2019). 

Flights and airports

There are four possible airports, in descending order of ease of travel to reach Stoke on Trent – Manchester, Birmingham, East Midlands, Liverpool.

Manchester – Has a dedicated train station (Manchester Airport) to connect to the main Manchester Piccadilly train station. Manchester Piccadilly to Stoke is about 45minutes on the train direct.

Birmingham – Has a dedicated train station Birmingham International with frequent services to Birmingham New Street which is the main station where you may need to change but there are also direct trains to Stoke on Trent. Direct journey time is about 1 hour 10 minutes.

East Midlands – If you are going to be hiring a car then this airport may be suitable. From the airport by car you come along the A50 in about 45mins to 1 hour.

Liverpool – again if you are hiring a car this may be suitable

You might want to try the websites http://www.skyscanner.net/  or google flights when looking for flights.

Travelling within the UK 

Airport taxis – the University supplier is A Star Travel and they are excellent, friendly people used to working with overseas visitors. Email information@a-star-travel.com

Tel +44 1782 633555             Mobile +44 7774 808083

Trains within Britain

There’s lot of train sites but don’t let that fool you, underneath they are all using the same database!

https://www.thetrainline.com/

Arriving at Stoke on Trent by Train

Stoke on Trent train station is right next to the Campus and forms part of the University Quarter.

As you come out the main entrance you will see a statute of Josiah Wedgwood opposite. If you go left you will come to College Road, if you go right you will come to Leek Road (see the campus map link below).

 Taxis within the Stoke on Trent area

Lucy Seven Taxi https://www.luckyseventaxis.co.uk/   01782 33 33 33

 Other useful information

• For maps of the different campuses
• For more on train travel in the UK
• Visitor information service for Stoke on Trent
• Visitor information for Staffordshire
• GoEuro for Stoke on Trent

If you want to know where to stay and eat in area then visit this link