Staffordshire Business School – Research update

Staffordshire Business School aspires to be a leader in making a real impact on business and society through research and innovation. Our team have successfully delivered many industry/business and government funded research projects and have extensive experience of leading large team projects including local, UK, EU and internationally funded projects. Many of our team members combine rich industry and practitioner experience with academic rigour in conducting world-leading research in the areas of entrepreneurship and innovation, digital transformation, environmental health etc. Here are some of the exciting research projects that researchers at Business School have been doing:


Austerity, Welfare and Work: Exploring Politics, Geographies and Inequalities

In his new book, Prof David Etherington provides bold and fresh perspectives on the link between welfare policy and employment relations as he assesses their fundamental impact on social inequalities. Drawing on international and national case studies, the book reviews developments, including rising job insecurity, low pay and geographical inequalities.

Environmental health inequalities resource package

Prof Jon Fairburn is the lead author of a recent World Health Organization publication. The publication is aimed at local, regional and national policy makers hoping to improve environmental health especially for deprived and other groups. Jon has been collaborating with WHO for over 10 years on this subject.

Covid-19 and Smart Cities – What’s Changed? Getting ahead of the Game

Prof Fang Zhao and her team have been conducting research and analysis of a range of changing scenarios of smart cities in post-Covid-19 and pinpoint the opportunities and challenges for businesses, city councils and universities. Their research focuses on strategies, tactics and digital transformation.

The Impact of COVID-19 on BAME Owned Businesses in the UK

The project led by Dr Tolulope Olarewaju is investigating the specific challenges that BAME business owners faced during the COVID-19 pandemic and lockdown, the strategies that they used to keep their businesses afloat, and how they engaged with financial and regional support. The project is funded by the British Academy.

People, Place and Global Order: Foundations of a Networked Political Economy

This book co-authored by Dr Andrew Taylor explores how the convergence of technology and globalisation is shifting value creation out of products and processes and into digital networks and, in the process, leaving many people behind. He is looking into examples and models of how people and place may flourish within global networks. 

Leadership typology reveals how smart city leaders prefer to tackle inequality

The research of Associate Professor Alyson Nicholds sheds light on how leaders, operating in different organisations, roles and sectors prefer to tackle inequality differently. Her latest writing draws on organisational concepts of leadership and philosophy to show the benefits this type of understanding can reap for society.

Entrepreneurs in Residence

Business School has recently appointed Entrepreneurs in Residence providing students and staff with hands-on experience in conducting research to spot business opportunities, conduct market analysis and better understand consumer behaviour, leading to business venture creation.

For more information and collaboration and partnership, please contact Prof Fang Zhao – Associate Dean Research and Enterprise at fang.zhao@staffs.ac.uk.

Covid-19 and the Stay-at-Home Economy

Fang Zhao, Professor of Innovation and Strategy & Associate Dean Research and Enterprise, Staffordshire Business School


Covid-19 outbreak is not only a global health crisis but also an imminent economic shock. According to the Office for Budget Responsibility (OBR), the UK economy could shrink by a record 35% by June 2020 with over 2 million job losses. The International Monetary Fund warned Covid-19 would push the UK into its deepest recession for a century.

Image: BBC – https://www.bbc.co.uk/news/business-52279871

For businesses, it is estimated that the government’s lockdowns may cost 800,000 to 1 million business closures in the UK. The sector that is affected the most and is also the most vulnerable is small businesses which account for 96% of all businesses in the UK (Business Statistics, 2019). To prevent the catastrophic structural economic damage and mitigate the huge spike in unemployment, sound economic policy responses are urgently needed, which goes far beyond government handouts.

Image: BBC – https://www.bbc.co.uk/news/business-52279871

Economic restructuring is already happening. Cloud computing, e-commerce, online entertainment and delivery business are booming, being inflated by a huge surge in demand while retail (e.g. shops, pubs and restaurants) and entertainment industries (e.g. cinemas, theatres, and theme parks) and many others are suffering from heavy losses. Policy makers are confronting with the unprecedented daunting tasks to make strategic decisions on how to deal with the pandemic economic restructuring and crisis.

The pandemic outbreak has fuelled disproportionately the so-called ‘stay-at-home economy’. Working from home is becoming a new norm. For many this is the beginning of a new life and a new way of work for years to come. The implication for business is that it is time to rethink and reposition existing business models, processes, and target markets because consumer behaviours are changing fast and life will never be the same again.

Although small businesses are the hardest hit, they are also the most agile ones.  Some small businesses have already responded and adapted quickly to market changes. For examples, some have moved their businesses entirely online and some shifted their target market from restaurants and hotels to individual consumers or new markets. New businesses are also emerging surrounding the stay-at-home economy, such as virtual hair salons and online gym classes. Over the longer term, Covid-19 has irrevocably changed the way businesses will run and compete over the next decade.

Researchers at Staffordshire Business School are working hard to help better understand the impacts of Covid-19 on the economy and society and help policy makers develop strategies to tackle the economic fallout and revive the economy. Our staff are also conducting research on the changing behaviours of consumers due to Covid-19. For more information on our research and partnerships, please contact Professor Fang Zhao, Associate Dean – Research and Enterprise at fang.zhao@staffs.ac.uk.

Staffordshire Business School – Research Profile

About Us

Staffordshire Business School aspires to be a leader in making a real impact on business and society through collaborative research and innovation. Our team of academics have successfully delivered many industry/business and government funded research projects and have extensive experience of leading large team projects including local, UK, EU and internationally funded projects. 

Many of our team members combine rich industry and practitioner experience with academic rigour in conducting world-leading research and generating social and economic impacts in a wide range of areas and fields. Our expertise includes but is not limited to the following research streams and clusters:

Business and Management

  • Human Resources Management
  • Labour Market, Employment Relations and Migration
  • Organisational Change and Development
  • Public Sector Management
  • Leadership and Management Learning
  • Corporate Governance and Firm Performance
  • Corporate Social Responsibility
  • International Business and International Management
  • Place Marketing and Branding
  • Consumer Behaviour and Health Marketing
  • SME Innovation
  • Merger and Acquisition
  • Strategic Management and Leadership
  • Financial Management
  • Entrepreneurship and Innovation
  • LGBT Tourism and Family Tourism

Digital Transformation and Innovation

  • Digital business strategy
  • Digital marketing and social media
  • Esports business and management
  • Digital technology diffusion in the financial sector
  • Digital entrepreneurship

Smart Cities/Communities/Urban and Regional Development

  • Smart cities strategy
  • Analysis and Evaluation of Public Policy on Urban Development (i.e. health; social care; urban education)
  • Place Leadership
  • Welfare reform
  • Community engagement and social inclusion
  • Environmental issues and sustainability

Postgraduate Research

Our academics conduct empirical research and are actively publishing across a range of disciplines.  As such they have a long history and a successful track record of research supervision at both MPhil and Doctoral levels. We are excited to welcome you to join our postgraduate research student community.

To find out more about our team and their scholarly expertise, please visit: https://www.staffs.ac.uk/academic_depts/business/people/

Contact Us

For partnership and collaboration with us in industry-oriented projects in both public and private sectors, please contact Professor Fang Zhao – Associate Dean – Research and Enterprise at fang.zhao@staffs.ac.uk.

For enquiries about our MPhil or PhD program, please contact:

Staffordshire University Graduate School at graduateschool@staffs.ac.uk.

Business School Research News April 2018

Recent papers

Adnan Efendic and Geoff Pugh (2018). The effect of ethnic diversity on income – an empirical investigation using survey data from a post-conflict environment. Economics: The Open-Access, Open-Assessment E-Journal, 12(2018-17): 1-34. http://dx.doi.org/10.5018/economics-ejournal.ja.2018-17

This paper was picked up and promoted on twitter by Lars-Gunnar Wigemark (@LarsGWigemark ) who is the EU Ambassador to Bosnia and Herzegovina.

Vishwas MaheshwariPriya GuneshGeorge LodorfosAnastasia Konstantopoulou, (2017) “Exploring HR practitioners’ perspective on employer branding and its role in organisational attractiveness and talent management“, International Journal of Organizational Analysis, Vol. 25 Issue: 5, pp.742-761, https://doi.org/10.1108/IJOA-03-2017-1136

Vishwas Maheswari & Priya Gunesh (accepted for publication 2018 ) ‘Role of Organisational career websites for employer brand development’ in International Journal of  Organizational Analysis

Olarewaju, Tolulope (2017) Organising Household Consumption and Occupational Proportions: Evidence from Nigeria. International Journal of Organizational Analysis, 26 (4). ISSN 1934-8835

Almond K and Power J (2018) Breaking the tile in pattern cutting: An interdisciplinary approach. Journal of Art, Design and Communication in Higher Education, 17 (1) pp 33-50 ISSN 1474273X

Book chapters

Carol Southall has a chapter on Family Tourism in a new book – Special Interest Tourism: Concepts, Contexts and Cases (2018) eds Agarwal S, Busby G and Huang R.

https://www.cabi.org/bookshop/book/9781780645667

Carol Southall with the new book

Carol Southall with the new book

 

Jess Power has a chapter  Embedding interdisciplinary and challenge-led learning into the student experience. In: Experiential Learning for Entrepreneurship (2018) eds Hyams-SSekasi D & Caldwell E Palgrave, UK. https://www.palgrave.com/gb/book/9783319900049

Conference papers

Vicky Roberts will present her paper Understanding the role of Value Co-creation in Building New Luxury Brands: A Social Network Analysis Approach (Vicky Roberts, Stuart Roper & Sabrina Thornton). At the 13th Global Brand Conference 2-4th May Northumbria University

Angela Lawrence will present her paper Adopting Social Media For Stakeholder Engagement: A Case Of UK HEI at the Academy of Marketing Conference 2018 2nd to 5th July, University of Stirling

Tolu Olarewaju will present a paper Corruption, The Great Value Destroyer: The Role of Generalised Trust in Social Networks, Social Media Participation and Legal Institutional Quality for Corruption”. At the First Global Conference on Creating Value; at Leicester Castle Business School, De Montfort University from 23rd May, 2018 – 24th May, 2018. 

Carol Southall jointly delivered a paper with Dr Maren Viol (British University Vietnam) ‘Western-centrism in Internationalised HE Tourism Curricula: Perspectives from Vietnam’. at International Conference of Critical Tourism Studies – Asia Pacific. Held 3-6 March at University Gadjah Mada, Yogyakarta, Indonesia.

Upcoming events at the University

5th July Silver Workersover 50s conference at Staffordshire University – save the date more details to follow, please register on the link. Organised by Hazel Squire and Prof Jon Fairburn

https://www.eventbrite.co.uk/e/silver-workers-free-interactive-conference-registration-44791156555

International Erasmus Week 12-16th November

Wendy Pollard and Jon Fairburn are organising an international week on the themes Enterprise, Employability and Entrepreneurship. Please let your international partners know.

Full details and how to register on the link

http://staffmobility.eu/staffweek/erasmus-enterprise-employability-and

Funded by the ERASMUS + PROGRAMME

Students will be researching at the Stone Food and Drink Festival

For the third year running final year students on Tourism Management and Events Management will be carrying out research at the Stone Food and Drink Festival from 30th Sept to 2nd October.

The festival is the premier food and drink festival in the county attracting over 15,000 visitors.

Tourism Management students will then go onto use these skills in their dissertation and Events Management students will use them for evaluating the events they have to organise as part of their course.This way the students get practical experience of a core skill in their industries and also an opportunity to network with parts of the industry.

Students will also involved in running the social media campaign in the run up and through the festival as well as a range of other roles.

nice one

Keep up to date with all our tourism and events news through our twitter feed @tourismsu

Courses on Tourism Management and Events Management