Staffordshire Business School adapt Digital Marketing courses to respond to business needs

Following the successful government-funded Small Business Leadership Programme, in conjunction with the Small Business Charter, Staffordshire Business School has enhanced the digital marketing courses to respond to identified business needs.

Issues emerged from the Small Business Leadership Programme

The programme allowed us to work with businesses nationally to understand their key challenges across business operations and provide guidance on how to survive and thrive in a continuously transforming environment. Naturally, businesses have their unique needs, however there were overarching themes identified which impact success. Whilst there have been developments in accessibility of training, digital marketing continues to be highlighted as a significant area with skills gaps. Particularly with the rise in e-commerce as a necessary approach for selling products and services due to the pandemic(Statista, 2020).

The Changing Consumer

It is no secret that in 2020 we saw accelerated changes in the way in which consumers engage with businesses. With 56.3% of the world’s population now on social media (We Are Social, 2021), changing customer expectations is not something that we can ignore. Operationally, we have learned that there is not the required time on a day to day basis to address those vast changes. The Small Business Leadership Programme enabled us to work practically with those businesses to ensure that understanding their audience is not something that is simply discussed in theory, but can be executed. This concept, coupled with working with businesses first hand, is embedded within course curriculum to ensure that the relevant skills are developed prior to entering the professional environment.

Attracting New Business

It is clear from the challenges caused by COVID-19, that if customers are not acquired and retained, business survival is put under great pressure (Hubspot, 2020). But how exactly do we use the right channels to attract new business? Through social listening, strategising against objectives and harmonising with business values, our connected business were able to ‘see the wood from the trees’ when striving for growth. As a digital society, we are inundated with options for promotion. This in fact has been a key barrier for our businesses, who found that perhaps too may options caused confusion of where they should be engaging.

Practical Ways to Plan and Rebuild for the Future

Overall, a general consensus across the five cohorts on the Small Business Leadership Programme was that planning for the future was most challenging, particularly with the reality of the changing environment often being faster than what they could plan for. We supported those businesses to think proactively, utilising guidance from our Entrepreneurs in Residence and to only use reactive approaches when relevant changes emerged for their business. We identify here that in order to support these business challenges, a flexible learning framework is key to any individual developing themselves within digital marketing.

Responding to the identified skills gaps, specifically with SME’s nationally, Staffordshire Business School provides a wide range of Digital Marketing courses focusing on industry expected knowledge, alongside fundamental skills needed to succeed in a professional environment. See our list of available courses below.

There are still places available on all courses, starting September 2021. Our variety of courses support a flexible approach to studying, with options for all experience levels.

Need help with Digital Marketing in 2021? Opportunities from Staffordshire Business School

The pandemic has illustrated how important a good website, good ecomerce offer and good social media are to business. Those that already had these established have been able to keep taking orders and in many cases to pivot their business.

We are now offering again the opportunity for a student placement to assist you with your digital marketing needs. Have a look here at projects completed in 2020 to get an idea of what is possible.

To get our Masters students ready for the industry we have two modules:

  1. ‘The Management of a Digital Marketing Project’ – this module will prepare a tri-partite agreement between the student, the academic staff and the organisation as to the focus of the project, existing benchmark measures, what is to be achieved and how to make the project sustainable (so that it can continue after the student leaves). This is carried out between January to March/April
  2. The Work Based Digital Marketing Project – a credit work experience (450 hours) to deliver the project with the organisation concerned. (April to August)

The project can be in any type of organisation e.g. private sector, public sector, charity or a university. It is essential for the work project activity to take place at the premises – many of the projects have been remotely delivered due to COVID.

We have built in flexibility to the work-placement so it could be that you would like a portfolio of tasks to be completed rather than just one main project. Examples could be – creation of a digital marketing strategy, audit and re-launch of social media, budget and investment plan for marketing, devising and implementing a training plan for existing staff.

Below are some of the current students – either reach out to them directly or contact jon.fairburn@staffs.ac.uk

Jessica Bell

Jessica Bell
Jessica Bell – Ideally, I would like a placement within events or tourism, but I’m very flexible and I am open to offers.

I recently completed my bachelors degree in Tourism Management, in which I obtained a First Class honours. I am now studying a masters degree in Digital Marketing.

I am extremely enthusiastic about travelling and understanding different cultures around the world. I decided to take an internship during my gap year where I worked in a prestige country club in South Florida for 7 months and later I worked in a country club in Connecticut for the remaining 5 months. After I completed my degree my manager in Connecticut asked me to go back to work for them for another year in 2019. During my time in America I worked in the front of house as a bartender and server, I worked events, worked on the reception and worked in the office helping to plan events and create content for the clubs website. Aside from working in America, I also have voluntary experience working for the Stone Food and Drink Festival 2018, as well as becoming a student representative for my course. 

During my time at university I worked with a number of different softwares including SPSS, Excel, PowerPoint and I also obtained a Microsoft Office Specialist for Word in 2019. I also have experience working with small social media advertising campaigns to build a brand image

Overall I am strong team player, I have good work ethics and I’m a fast learner that can work independently as well as in a team if needed. Ideally, I would like a placement within events or tourism, but I’m very flexible and I am open to offers.

Further contact details can be found from my LinkedIn profile or email jessica.bell9107@gmail.com

Paige Sinclair

Paige Sinclair
Paige Sinclair

I have recently graduated with a 2:1 in BA (Hons.) Event Management. Previous to that I completed a National Vocational Qualification level 3 in Hospitality supervisor and leadership at Cardiff.

I am currently working as a team member at Staffordshire University Student Union bar. For my volunteer work, I had experience working with Channel 4 and at the Stone Food and Drink Festival.

Before this, I helped out at events that were hosted by the college which includes the chef forum and local MP conference, and at a hospitality competition. The skills that I have are customer service, good at solving problems, have a positive attutude to everything I do, good communication both written and oral, time-management, reliable, and confident talking to new people. I also have computer skills that include Microsoft Word, PowerPoint, Excel, and confident in using social media. Additionally, I am opened minded and can adapt to new environments as well as willing to learn new things.

Linkedin here or email at paigesinclair97@hotmail.com

Verity Adams

Verity Adams
Verity Adams

In 2018 I graduated with a BSc (Hons) degree in Computer Science at Keele University. Whilst undertaking my degree, I worked as an IT Intern for a houseware distribution company. After graduation, I started working as a Junior Graphic Designer for Dee Set, a company that focuses on driving growth, market share and ROI to a large range of clients, such as ASDA, Tesco and Wilkinsons. I then quickly progressed into a more senior Graphic Designer role within a Digital Marketing company, BWAR Ltd. I opened my own Digital Marketing business ‘Yello Dog’ in December 2019. To assist me with running my business and further my knowledge and experience of Digital Marketing, I decided to apply for a MSc Digital Marketing Management Degree at Staffordshire University.

My work experience and qualifications have provided me with an extensive and broad skillset. My Computer Science degree has enabled me to understand the technicalities associated with building websites, computer software and assist with many digital trends of today. My role as a Graphic Designer has provided me with an understanding of brand identity, digital marketing and social media. Owning my own business has given me the opportunity to obtain and work with my own clients, identify ways of marketing my own business and manage my own projects and deadlines.

Linkedin profile and email me verity@yellodog.co.uk

Sruthy AB

Sruthy AB
Sruthy AB

I have graduated with 1st class BSc (Hons) Computer Science and 1st class MBA (Post-grad) degree in HRM and marketing specializations. Due to my keen interest and evolving technologies in Digital marketing and its immediate growth in a new dimension, I am pursuing my 2nd Master in digital marketing management with Staffordshire University.

I have  gained eight years of corporate experience internationally  with leading IT companies from leading markets such as Asia (India), Middle East (Dubai) and Europe (UK ) with wide range of expertise in the field of business technologies management, solutions automation (such as ERP/CRM/ED-Tech/E-learning solutions), SAAS model implementation, digital marketing management & content creation, performance analysis, brand management, SEO and corporate website management including email & online marketing, PR & CSR activities promotion and media management etc.

I am currently looking for a project with a reputed organisation that challenges me with my expertise & skills to excel in my career and helps me to gain further experience in digital marketing & management. Moreover, being multilinguistic I am always a great team player and I want to help organizations to grow in the new dimensions of digital marketing and experience its potential. Ideally, I would like a placement within IT sector, but would not mind if it’s an exceptional offer from other fields. Contact information – Sruthy AB | LinkedIn /Email Sruthyab@gmail.com

Sandra Decowska

Sandra Decowska
Sandra Decowska – bilingual in English and Polish

I have graduated with a BA (Hons) in Tourism Management at Staffordshire University with Upper Second (2:1) and I am now studying an MSc in Digital Marketing Management.

Bi-lingual – fluent in both Polish and English.

Recently, I have experience working as a Planning Distributor at TK Maxx Newcastle-under-Lyme. In this role I am working closely with the planning and distribution team. This role is office based within a very busy, fast-paced environment.

This has taught me a lot of transferable skills such as computing skills, implementation new team strategies, efficiently manage the office duties, dealing with administration, customers and suppliers.

My ideal placement if possible would be within the events, tourism or hospitality industry. However, I am willing to try anything new that may broaden my knowledge and skills.

If you would like to contact me, my details are:

Linkedin or email me sdec2977@gmail.com

Arnold Tembo

Arnold Tembo
Arnold Tembo

I have recently graduated with​ a BA (Hons) in Business Management. Having grown up in a small family business which sold food and beverages, I have been able to gain insider knowledge of how to run a business successfully. When studying Business Management at university I successfully created a business from scratch working within a small team.


I have previously worked as a Healthcare Assistant and much recently as a Call Handler at an urgent care centre. By working in these positions, I have learned to become a more compassionate person, as I show more kindness and empathy towards other people in my daily life.

I have a passion for Digital Marketing that is why I am pursuing a master’s degree in Digital Marketing Management. The master’s course has taught me how digital marketing strategies can be applied to a business and given me extensive knowledge on different marketing tools. For the last year I have been running a blog on Instagram and WordPress. This experience has made me efficient in creating content that connects with diverse audiences and have gained solid understanding of different media platforms.

I am a highly creative individual on the other hand I am extremely analytical, what separates me from a lot of people is my enormous desire to learn. I am looking for a placement in an organisation that will help me gain further experience and knowledge in Digital Marketing. If you would like to contact me, email me at : tembo.aj@outlook.com

If you wish to take a look at my blog, you can find It on Instagram: arnoldwrites_blog or if you want to take a look at my blog on WordPress: ARNOLD WRITES – BLOG (wordpress.com)

Niamh Beer

Nimah Beer
Niamh Beer – runs her own Etsy shop

I have a BA (Hons) English Literature (2-year fast track) where for my placement I worked with my own small Etsy Business and focused on the importance of Social Media in the online marketplace. Creating my Etsy shop enabled me to learn about SEO as well as the use of their marketing services as well as those which are provided by different social media platforms.

 My interest in the sector is within social media as I feel like I understand it well and have been a user for more than a decade. I have used my knowledge of Social Media to run a Twitter account for a small business a family member was starting and help with brand building. This was great experience for me as I was able to learn what went well and what could be improved on. I currently am applying the skills I am learning in my Digital Marketing Management MSc to my own Etsy shop which has seen great improvement. I am experienced in using analytics as well as identifying different demographics, I also have the ability to create Marketing Communications Plans and Global Digital Marketing strategies.

I am a quick learner and am always enthused to learn more in order to further my career. I am looking for a placement which can enable me to enhance my skills and can challenge me. Email me b010250h@student.staffs.ac.uk

Jack Dutton

Jack Dutton
Jack Dutton experienced in film and video

I currently have a BA Experimental Film Production (First class). My experience ranges from volunteer to paid work, as well for my own interest. My main skills lie in social media and videography, which I have an extensive knowledge of. I have a range of experience creating content whether it is for business or different groups. Primarily this is promotional materials, such as logos, business cards, and videos such as trailers or adverts.

I have a keen interest in Digital Marketing, specifically around content curation and social media management. I am currently undertaking an MSc in Digital Marketing Management. Before starting my course, I have worked with Staffordshire University to introduce prospective students to camera equipment and walkthrough the film courses at the university. In addition, I have worked with Stoke Council to go into schools to deliver presentations around anti-smoking, and then work with groups of students to produce these anti-smoking messages into short films. I also currently hold an FLT licence which I gained whilst working at B&Q .

At present I am looking for a project or work placement that helps me further my experience in digital marketing, in order to develop my skills and pursue a career in the future within the industry.

Contact information: – Email: jackadamdutton@gmail.com

James Gooch

James Gooch
James Gooch lots of expertise in sound production

I have recently completed my BSc (Hons) Sound Design in which I obtained a 2:1, this focussed on sound for visual media. I strengthened my skills in digital media, including sound for film, TV and games using tools such as Logic Pro X (Certified Pro), Pro tools ultimate and Adobe Audition and Premiere. I comprehensively studied music production and technology including use of industry standard hardware. Within this time I also improved my skills using Adobe Photoshop and completed my certification as an associate in visual design. I also obtained experience within Microsoft Office, namely Word, PowerPoint and Excel. I also have a lot of experience with virtual meeting rooms such as Microsoft teams.

Within my pursuit of an MSc in Digital Marketing Management I have gained skills and knowledge of content marketing, marketing strategy and planning, SEO, email marketing and social media marketing. I would love to further my experience in all of these aspects of digital marketing specifically SEM gaining hands on experience with PPC and other digital marketing tools.

I have recently been successful acquiring a digital marketing role within a B2B company in which I can further my knowledge and experience in social media, content curation/creation, SEO, website management, visual design and analytics. Within this role I am gaining experience with tools such as Zoho, WordPress and Google analytics.

My experience mostly consists of customer facing roles, this includes seasons abroad with PGL Travel in Spain and France, Customer team member at Coop (ongoing) as well Student Ambassador for Staffordshire University advocating the university on open days as well as with the Unibuddy chat service (ongoing).

Don’t hesitate to connect with me on my LinkedIn

If you would like to discuss how we can benefit each-other please contact me: Gooch.James@hotmail.co.uk

Digital marketing students deliver for business

The MSc in Digital Marketing Management was developed to deliver the technical, strategic and organisation skills for this industry. As such the course includes a substantial project with an external client and this work is credited as part of the award. Carrying out a project at the height of the pandemic was even more challenging than usual with everything needing to be done remotely and ongoing changes to adapt to the new situation – so Congratulations to the students below for these excellent projects.

If you are interested in enrolling for this September we are putting on virtual course information events – 3.00-4.00pm 1st September register here or
3.00 – 4.00pm 10th September register here

Eerik Beeton carried out a project for The Waterfront Gallery, in Milford Haven, West Wales. This has involved developing the ecommerce offer on the website, creating social media channels Facebook, Instagram and helping to recruit volunteers for the gallery.

Eerik Beeton who carried out a project at the Waterfront Gallery in  Milford haven, Pembrokeshire
Eerik Beeton who carried out a project at the Waterfront Gallery in Milford Haven, Pembrokeshire

Charlotte Cunningham created a completely new website for Simply Hygiene which is already on the first page of google search due to excellent SEO optimisation. She has also started her own digital marketing company, Sharkey’s Digital Marketing and has also accepted a position as the Marketing Manager for The Aston Care Home group and The Learning College in Stone.

Charlotte has a new marketing job with the Aston Care group in Stone
Charlotte has a new marketing job with the Aston Care group in Stone

Craig Holdcroft carried out a project for the Donna Louise Trust developing the website and social media. He has also started his own marketing business, Holdcroft Digital Marketing while at Staffordshire University, completing projects for a number of Micro and SME’s.

Craig Holdcroft
Craig Holdcroft is running his own agency and part-time lecturing for business and marketing.

Grace Thomson started a student peer blog for the Staffordshire University Careers Studio and this has now been incorporated into the main careers website for the University. The project included providing guidance and training for students across the different faculties in blog writing and social media. The blog has already achieved 23,000 reads in the short time it has been up.

Grace Thomson
Grace Thomson

Amber Mottershead carried out her project for Stone Cricket Club providing a new website and turbo charging the social media channels on twitter, instagram and facebook. She now has a new job as marketing and events executive at The Retrofit Academy

Amber is now the marketing and events executive for the Retrofit group
Amber is now the marketing and events executive for the Retrofit group

Here’s a short film

If you want to find out more about the course please contact

Paul Dobson (Course leader) or Kat Mitchell or Jon Fairburn

Sign up to our virtual course information event here – 3.00-4.00pm 1st September register here or 3.00 – 4.00pm 10th September register here

Support for micro & SME’s businesses: Survive and Thrive

Project leads: e:Prof Jon Fairburn @ProfjonFairburn and e:Kat Taylor @KatTayloruk

There are two parts to the Survive and Thrive project – a series of webinars and 1 to 1 business support. This project aims to support businesses in Staffordshire and the surrounding regions.

The webinars are designed to be interactive and resources to download during the webinars will be made available, as well as examples and the opportunity for chat and questions. If you are unable to attend the webinar then you can watch a recording.

Several of the webinars link to each other and we would encourage you to sign up for all of the webinars.

Practical Hints and Tips for Small and Micro-businesses occurred on Staffordshire Day (May 1st)Recording here

How to critically assess your business operation and ask really good questions in light of Covid 19 – 2pm May 21st Recording here

How to Create Clear Messaging & Develop Customer Relationships Online – 2pm May 28th Recording here

Strengthening your business and its future prospects: adapting your operations and supply chain management 2pm June 4th Recording here

Are you in the right place? How to connect to the right audience & analyse your performance 2pm June 11th Recording here

E-commerce 1: A fun, no techno-babble guide to having a go with electronic commerce! 2pm 18th June Awaiting editing

E-commerce 2:  A detailed navigation of the e-commerce strategy template introduced in the E-Commerce 1 webinar 2pm June 25th Recording here

How to manage your staff and their wellbeing out of the lockdown and beyond 2pm July 2nd Recording here

Introduction to advanced operations for key social media platforms 2pm July 7th Recording here

How to develop & integrate email marketing into your business 2pm July 9th Recording here

Managing change, risk and longevity – what does the future hold? 2pm July 16th

Register here

Applications for FREE 1 to 1 business support are NOW CLOSED (All businesses that are due to receive help have been contacted).

CONTACT INFO Prof Jon Fairburn or Kat Taylor

#SurviveandThrive #Staffordshire #Staffsbiz #Businesstips

MSc Digital Marketing Management students preparing for placement and connecting with the region

When we started the MSc in Digital Marketing Management (FT and PT available), we were determined that students would get credited work experience working with partners. To set up the placement there is a whole module dedicated to the preparation of the placement (which is three months long). Details of when and how to get involved are on our earlier blog here.

Charlotte Cunningham is working with Valentine Clays in Fenton. The placement will be focusing on a strategic digital marketing plan and improving their SEO performance of their main website, along creating website content for their sub-companies LoveClay and Art in Clay.

Charlotte Cunningham
Charlotte Cunningham

Eerik Beeton will be completing his placement with a Staffordshire local IT Company, CoRE Educational Ltd. During his placement Eerik will improve the SEO performance of the company’s e-commerce site selling refurbished IT.

Eerik Beeton
Eerik Beeton

Lewis Copeland is working with Hilton Garden Inn in Hanley on behalf of RBH Hospitality Management. The placement is focussed on developing and implementing a strategic social media plan for the opening of the new hotel.

Charlotte Gooding will be completing her project placement with City Stage Crews Ltd. The project will focus on implementing a digital marketing strategy due to the business currently not having one including creating a website for the business.

Charlotte Gooding
Charlotte Gooding

Sohnia Butt will be undertaking a project at The Mitchell Arts Centre in Hanley, Stoke on Trent. The project will focus around the social media marketing, email marketing and website revamp to increase sales with their target audience

Sohnia Butt
Sohnia Butt

Amber Mottershead will be completing her placement in her current employment at Stone Cricket Club. The placement will focus on developing and implementing an improved digital marketing strategy. This will include building a new website, monitoring the Google Analytics, developing a clear and consistent brand identity and managing multiple social media channels.

Grace Thomson will be completing her placement with Staffordshire University in the Careers Team. Grace is focusing on implementing a social media strategy with an aim of increasing brand awareness. Grace is also working on increasing website traffic.

Grace Thomson
Grace Thomson

Leah Mahon will be completing her project placement at creative recruitment agency, The Candidate in Manchester. The project is focused on creating a content marketing/SEO and social media strategy to increase reach, particularly with client audiences.

Leah Mahon
Leah Mahon

Daniel O’Sullivan is now working for Port Vale Football Club he will be developing the strategic direction of the markerting plan.

Craig Holdcroft, will be completing his placement with The Donna Louise Trust, a charitable organisation located in Stoke On Trent. The initial plan will be to extend the digital reach of the charity with the aim to grow followers and charity engagement within the Staffordshire and South Cheshire area. 

Craig Holdcroft who will be working with the Donna Louise Trust
Craig Holdcroft




Keair Bailey will be developing the website and social media content for PeakMyRun

Jordan Hubble will be working with the Staffordshire University Student Union

Sophie Lawrence is working with Stoke City Football Club. The placement will entail content creation and SEO to display the impact and raise awareness of the Premier League Primary Stars Project.

More to be added as the placements are confirmed.

All of these students and course tutors Prof Jon Fairburn @ProfJonFairburn and Kat Taylor @kattayloruk will be attending the Digital City Festival in Manchester on Thursday 12th March if anyone wants to connect there.
#DCF2020

Need help with Digital Marketing in 2020?

The MSc in Digital Marketing Management is one of our awards to meet the changing demands of industry. Marketing is going through a fundamental change with ever more marketing carried out online – a major consequence of this is the incredibly detailed data that is generated which leads to data driven policy.

The marketing industry is booming, examples from our partners include, Synectics Solutions in Newcastle under Lyme, Don’t Panic who organise many digital award nights and conferences or alumni who have set up businesses such as Jill Quick, or Louise Holland

To get our Masters students ready for the industry we have two modules:

  1. ‘The Management of a Digital Marketing Project’ – this module will prepare a tri-partite agreement between the student, the academic staff and the organisation as to the focus of the project, existing benchmark measures, what is to be achieved and how to make the project sustainable (so that it can continue after the student leaves). This is carried out between January to March/April
  2. The Work Based Digital Marketing Project – a credit work experience (450 hours) to deliver the project with the organisation concerned. (April to August)

The project can be in any type of organisation e.g. private sector, public sector, charity or a university. It is desirable but not essential for the work project activity to take place at the premises, or it could be a mix with some days in the company and some work off site.

We have built in flexibility to the work-placement so it could be that you would like a portfolio of tasks to be completed rather than just one main project. Examples could be – creation of a digital marketing strategy, audit and re-launch of social media, budget and investment plan for marketing, devising and implementing a training plan for existing staff.

As the module is part of the course then paid remuneration is not required. However, we would expect travel expenses and any other identified costs of the project to be paid – these can be discussed and agreed before the placement starts.

Below are profiles of some of the students on the course so reach out direct to them if you are interested or if you want to discuss it with a staff memebr contact Jon Fairburn 01782 294094 jon.fairburn@staffs.ac.uk

Alex Bedford

Alex Bedford
Alex Bedford

I have a lot of experience developing and leading teams to achieve results. This is proven through a history of achievement working with Active Lives Education, Cheshire Football Association, Birmingham County Football Association, Walsall Local Authority, Sported UK, Sports Across Staffordshire, and The Football Association.

I have a keen interest in Digital Marketing. I am pursuing a Master’s degree in Digital Marketing Management.  I have experience in creating and managing marketing and communication strategies and also have experience in website management, email and text marketing, social media management, content curation, and online paid advertising.

I currently run a business called Active Lives Education however am looking for a project that helps me gain further experience in digital marketing, to develop my skills and develop a career or business in this field.

Contact information – Linkedin profile email alex.bedford@activeliveseducation.co.uk mob 07468583274

Amber Mottershead

Amber Mottershead
Amber Mottershead

I hold a foundation degree of science in Film and Television Production and have recently graduated from my BA degree in Events Management (2 year fast track) which I gained a 2:1 in. I have a large work experience portfolio from volunteering to paid work. For 4 years I was a manager of a Children’s play centre then moving onto the cash manager of B&M. I now work as an Events Assistant at Moddershall Oaks. For my volunteer work I have experience of working for the likes of Channel 4, Woman of the Year and Stone Food and Drink Festival. I have also worked several corporate events such as the Hotel Marketing Conference and Land Rover.

I have skills within Web design, as well as using all social media platforms for brand building. I also have quite a good understanding with photoshop and other computer software that may be needed, I am a quick learner and can pick up things fairly quickly.

Ideally, I would like a placement within a sector that holds Events, but I would be open to offers. 

If you would like to follow my LinkedIn, this can be found at: https://www.linkedin.com/in/amber-mottershead-ba48b1166/ or email me Amber1210@live.co.uk

Or if you’d like to have a look at some of my volunteer work you can find this on Instagram: @amottevents 

Lewis Copeland

Lewis Copeland
Lewis Copeland

I have recently graduated from my BA Events Management (2 Year Accelerated) in which I achieved a first-class honours. I have previous work experience as a bar supervisor for three years as well as voluntary work experience with Channel 4, The Stone Food and Drink Festival as well as being a student representative for my course.

I currently work for The Student Hub at Staffordshire University as a Digital Marketing Ambassador. In this role I manage multiple platforms (Facebook, Twitter and Instagram) as well as improving the overall engagement and reach of the platforms.

I am able to use social media platforms to build and uphold brand image. I have experience in using analytics to improve the reach of posts as well as identifying demographics which not be being reached and making steps to target them.

Ideally I would like a placement in tourism, events or hospitality but I am open to offers.

If you would like to connect with me, my LinkedIn is: https://www.linkedin.com/in/lewis-copeland-10268515b/  or Email me at: lewis_copeland@hotmail.com

Sophie Lawrence

Sophie Lawrence
Sophie Lawrence

I have recently graduated with a First-Class BA (Hons) Degree in Events Management and have now started studying MSc Digital Marketing Management. I have a large work experience portfolio from both paid and volunteer work. I have been a chef for the past three years at The Orange Tree Bar and Grill, I also hold a range of customer service skills which I have been able to develop by working at a bar and on a hotel reception. To broaden by experience in events management I have volunteered at numerous events such as Woman of the Year 2018, Stone Food and Drink Festival and The Royal Oak Gin festival.

I have skills in web design, brand building and analytics, I can also use all forms of social media and some computer software which may be required. I am a reliable team player who learns quickly, I enjoy expressing my creativity when carrying out jobs and ensuring all tasks are completed to the best of my ability.

If possible, I would like to find a placement within the events, tourism or hospitality sector although I am open to other opportunities.

Please find me on LinkedIn (https://www.linkedin.com/in/sophie-lawrence-05367414a/) or email me (sophielouiselawrence@gmail.com) if you are interested in my expertise.

Charlotte Gooding

Charlotte Gooding

I have recently graduated with a 2:1 in BA (Hons) Events Management and am now currently studying MSc Digital Marketing Management. I have a wide work experience portfolio varying from paid work to voluntary. Over the last three years I have been a bar staff member for Stonegate pubs working for Walkabout until it closed down in April this year and now Yates Newcastle-under-Lyme. Within my role at Yates I tend to work on the bar and occasionally the kitchen, but recently I have taken on the role to be more involved in the social media for the business. To help to widen my knowledge of events and volunteers I volunteered for the Stone Food and Drink Festival in 2017/18. 

My main stills revolve around social media and helping to design promotional material. I am a reliable person with work ethic and put all my effort into anything that I do.

My ideal placement if possible would be within the events, tourism or hospitality industry. However, I am willing to try anything new that may broaden my knowledge and skills 

Please find me on LinkedIn (https://www.linkedin.com/in/charlotte-gooding-66867314a/) or email me (charlottegooding@live.co.uk) if you would like to contact me.

Aaron Shaw

Aaron Shaw

I recently graduated from Staffordshire University with a 2:1 BA (Hons) degree in Business management and I’m now studying an MSc in Digital Marketing Management. I am a team leader at the Staffordshire University Students’ Union. This role requires excellent communication skills, the ability to delegate tasks to the team I am managing and making sure the venue (LRV and Verve) is running as smoothly as possible. This has taught me a multitude of transferable skills within customer service as I have developed my interpersonal and leadership skills. This is reflected within my dedication to the Staffordshire Stallions American Football as a team player and a defensive captain.

I’m currently looking for a digital marketing placement for my work based digital marketing project. This will give me a chance to utilise the skills and knowledge that I have learnt within my masters and apply it to a professional environment. Any opportunity to be able to get this experience would enable me to further my employability.

My degree has given me an insight into a variety of different aspects within Business Management. This has given me fundamental knowledge on topics that also relate to the MSc in Digital Marketing Management. I have extended my academic skills and abilities by studying into a specialised area of Business.  An MSc has enabled me to have a greater understanding of analytics, search engine optimisation and the ability to design a global digital marketing strategy.

If you would like to contact me, my details are;

LinkedIn – linkedin.com/in/aaron-shaw-ba20a3150

Email – aaronjamesshaw1994@hotmail.co.uk

Leah Mahon

Leah Mahon

I have graduated with a BA (Hons) Journalism and I am now studying my MSc in Digital Marketing Management. Throughout university, I worked as a venue member for Staffordshire University’s Student’s Union in front and back of house customer service roles and as a Student Ambassador. These roles have instilled me with strong interpersonal skills and self-organisation through working in these multifaceted positions.

I have experience working as a Trainee Journalist at The Sentinel newspaper and Staffs Live, where I was responsible for researching and writing feature and news content for print and online publication. I utilised my qualifications in Reporting and Shorthand at 100WPM from the National Council of Training for Journalists, ensuring accuracy and time management.

I am an experienced CRM Marketing Assistant, where I was responsible for curating content for email marketing campaigns and market research. Studying Digital Marketing has developed my knowledge within integral marketing theories, brand development and content curation/SEO. I am now implementing this in the creation of my own lifestyle blog, The Wordsmith.

I am interested in opportunities in the content marketing sector, and I am open to writing diverse content in an array of industries.

My contact details are:

LinkedIn   –    https://www.linkedin.com/in/leah-mahon-b15627121/

Email       –    leah_mahon@outlook.com

Grace Hague

If you are a business owner and you are looking for a driven, creative and hardworking individual that has a keen interest in digital marketing, SEO and business development…then look no further!

I am currently looking for a placement within an organisation that will help me gain further knowledge and experience in the digital marketing field.

I have recently graduated from Staffordshire University with a 2:1 in Tourism Management. My main interests lie in SEO, content curation, analytics and brand building through social media.

I have consolidated experience working in fast-paced environments, working in a team, customer engagement and I have the desire to learn and help businesses grow!

So, what are you waiting for? Get in touch via LinkedIn or email!

LinkedIn: https://www.linkedin.com/in/grace-hague-12846b10a/

Email: Grace_Hague@mail.com

What makes an entrepreneur?

June Dennis, Dean of Staffordshire Business School


We’ve been celebrating Global Enterprise Week at Staffordshire Business School this week and have welcomed some fantastic guest speakers.  What’s been very evident is that there is no one reason or way to start your own business – each guest speaker has had a uniquely individual journey and experience. In some instances, they have fallen into self-employment, in others, it was a well thought through and planned decision to do so.

So what makes a successful entrepreneur?

There are so many lists out there that can offer you the top 3 or 7 or 20 traits you must have to be a successful entrepreneur.  This is my list based on what our guest speakers shared this week!

Passion & determination – if you are to succeed, you need to be passionate about your business proposition.  What’s the point of setting up a business in something you don’t like or believe in?  However, passion alone will not be enough.  It really does help if you love what you do, but you need to be prepared for setbacks.  I can promise you that things won’t go as smoothly as you hoped. There will be times when you question whether you did the right thing.  That’s when you need to be resilient and, as they say, ‘keep calm and carry on’.

Strong work ethic & self starter – when you work for yourself, it’s very easy to have a lie-in when you don’t feel like working without realising that time is your most precious commodity.  Even when you don’t feel it, you have to push yourself to make that phonecall, finish the report or knock on the door.  You need to be disciplined.  One friend, when he didn’t have any work, used to go to the cinema or meet friends for a coffee.  Another friend would purposely post leaflets around the neighbourhood to promote his business.  Can you guess which one was most successful?

…but also a good finisher – basically, you won’t get paid until you finish the job.  And, you need to finish the job in good time.  So don’t procrastinate.  Sometimes, ‘good enough’ is better than not getting the job done in time. You won’t get repeat business if you don’t deliver on time.


Creativity – you don’t necessarily have to have a new-to-the-world invention or be able to design amazing advertising campaigns, but you do need to be a good problem solver and find ways around problems that come your way.  That’s being creative! 


Keep an eye out for opportunities – Be a purposeful networker.  You don’t have to be an extravert to develop a supportive network and you never know what’s around the corner!  Nearly every contract I received resulted in further business, either from the same organisation or as a result of them passing my details on to a third party.  For example, as a result of writing Mintel reports, I was contacted by the chief executive at the time asking if I could act as an expert witness in a court case.  The timing wasn’t great and I had to juggle domestic commitments and workload but saying yes to this one phone call provided me with the opportunity to be one of a handful of special marketing experts – and it paid well!

Know your worth – friends may ask for freebies or big discounts sometimes with the promise that you’ll get lots of publicity.  If they value you, they will pay for your services or goods.  Occasionally, they may be able to offer you something in kind, such as your first review or office space.  I got a free hair cut from my hairdresser when we spent the time it took to cut my hair discussing how he could improve his pricing policy.  It was win-win and neither of us took the other person’s services for granted. As an expert witness, I realised no one queried how much I was charging, so I increased my fees by £50-£75/day for each new quote.  I never got turned down….

And finally,

Be prepared to learn – constantly!   If you weren’t successful in getting a contract – find out why.  If you made a mistake, learn from it.  Get feedback whenever you can and look at ways to develop new skills.

Digital Entrepreneurship – A Game Changer

Professor Fang Zhao, Staffordshire Business School


Digital revolution is in its full swing now. Digital technologies become pervasive and ubiquitous, disrupting and reshaping business models and processes. According to the estimation of McKinsey Global Institute (2017), by 2030, 75 million to 375 million workers, about 3 to 14 percent of the global workforce will have to change their job categories thanks to digital disruption. Digital technologies have also created and grown the gig (or sharing) economy and generated new entrepreneurial opportunities and new types of entrepreneurship called digital entrepreneurship. The forecast is that digital entrepreneurship may add $1.36 trillion to the future world top ten economies and could generate 10 million additional jobs by 2020 (Nanterne 2014).

What is digital entrepreneurship?

Based on our team’s research, digital entrepreneurship is a distinctive concept signifying a strategic mindset and transformation, through which entrepreneurs and entrepreneurial organisations pursue business opportunities and create new and transformative services/products, processes, digital ecosystems, markets, business models, and ventures involving digital technologies.

What are the opportunities for businesses and organizations?

There are many opportunities that digital technologies can give rise to, in terms of the growth of digital entrepreneurship. In short, they present three key opportunities: connectivity, scalability and speed. Social media, one aspect of digital technologies, plays a key role in connectivity through network relations which may lead to co-creation and co-ownership. Digital connections are the veins of new venture creation linking creative people and focusing minds and actions on making something people want. On the other hand, the scalability and fast speed allow start-ups to scale up and down quickly and extend their reach across borders and time zones. 

What are the key challenges?

However, the low barrier to use digital platforms increases competitions and minimizes the chances of distinguishing one’s products/services from its rivals. There are also intellectual property issues, cyber security, data protection, to name a few. Digital entrepreneurs need to learn fast to upgrade their capability and skills. New learning becomes a continuous part of venture and business capability development. Knowledge bytes are a daily venture building feature as learning and working become integrated and fused in the digital entrepreneur’s world. Last but not the least, technology is just a tool, just a conduit, just a pathway, the goal is the business. The ultimate objectives that you use technologies for your business count the most. 


For further discussion on the topic area, please contact Professor Fang Zhao, Associate Dean – Research and Enterprise in Staffordshire Business School, Staffordshire University at fang.zhao@staffs.ac.uk.


#GEW2019

About Global Entreprenuership Week:

From the 18-24November, Global Entrepreneurship Week inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities…Continue reading

Learn more about Global Entreprenuership Week 2019 by visiting: https://www.genglobal.org/united-kingdom

#GEW2019

Global Entrepreneurship Week at Staffordshire Business School #GEW2019

#GEW2019

ALL WELCOME

Monday 18th Nov 2-4pm LT111/113 Julia Roberts

Professional skills for the self- employed Communications and Events Professional

Julia will start with a small talk on how her career developed and then will follow this with some workshop activity.

Tuesday 19th Nov 10.00 – 11.00 LT 02 Ashley Emily Whitehead

Building brand identity: the case study of Simply Great Britain

Tuesday 19th Nov 1.00-2.00 R101 Science Centre Emily Whitehead

Building brand identity: the case study of Simply Great Britain

Tuesday 19th Nov 1.30 – 1.50pm Flaxman Film Theatre Dr Tolu Olarewaju

“The Hult Prize is both the world’s largest student enterprise competition and the  world’s largest movement for social impact. Students from universities around the globe compete to win $1,000,000 in start-up funding to start a business that solves a pressing social issue. This year’s business challenge concerns climate change and is our chance to show the world that our institution is dedicated to Impact. Come and find out how to compete this year and the benefits of engaging with students from every part of our planet.”

http://www.hultprizeat.com/staffordshireuni

Friday 22nd Nov 10.00 – 12.00 S205 Mellor (IT lab) Jonathan Westlake

10.00 – 11.00 Good online tools for digital marketers

11.00 – 12.00 Good online tools for entrepreneurs and the self employed

These are practical workshops come early to ensure you get a seat.A

Speakers profile

Julia Roberts is a communications consultant with over twenty two years of professional work experience within Creative Communications and Marketing including Digital Media, Public Relations and Event Management.

Julia is also the founder and creative director of the Ginger and Spice Festival The Ginger and Spice Festival was crowned champions of British Food Fortnight Competition 2017 and was selected as regional finalists at the Rural Business Awards in both 2018/2019 and 2019/2020.

Her business Rocket Communications and Events Ltd was shortlisted as a regional finalist in the Rural Business Awards 2019/2020.

Julia Roberts - Entrepreneur in Residence

Emily Whitehead

Emily Whitehead Ltd provides highly experienced training, coaching, consultancy & speaking, delivering to a wide range of businesses and organisations. Specialising principally in marketing & communication strategy, leadership & management, business structure, environmental planning & management, this work is carried out for both private clients and within funded projects (most recently ERDF projects in Staffordshire & Leicestershire). Other projects have included work with Staffordshire CC, Stafford BC, Staffordshire Chambers of Commerce, Staffordshire University Business School , Keele Sustainability Hub, UKCPA, WiREUK & National Forest.

Operating under Emily Whitehead Ltd, Simply Great Britain has a mission to change how Britain views small, micro business one story at a time. Working within a membership community model, Simply Great Britain celebrates, supports & connects its members both online and in person.

Jonathan Westlake

Jonathan is an IT specialist. Exposure over the years to a wide variety of business contexts ranging from small firms to large organisations.  He has extensive experience of business techniques and transformation technology used by business. He was also instrumental in setting up Wavemaker Stoke and also runs his own small business. He is also vice-chair and secretary of the British Computer Society North Staffs branch.

5 top tips to be successful on social media

Andrew Rizvi, MSc Digital Marketing Management Student


Planning

When mapping out a plan for social media it is always best to start with the goals you want to achieve for business standpoint and how you plan to implement them.

Using SMART for goal setting can be a successful foundation for social media marketing if followed correctly:

  • Goals must nail down exactly what is expected of the initiative. Also simply being just more active on social media is one of the quickest ways to burn valuable time unnecessary. That’s why it’s crucial to ask ‘why’ your business is on social media.
  • Measurable – Being able to definitively answer “yes, we hit the goal” or “we missed the goal by 20%” is a good goal standard. Key Metrics, Goals or OKRs that you would like to accomplish broken down into days, weeks, months, and the year.
  • Attainable – Out of reach goals are demoralizing and frustrating. Having to stretch to hit a goal is productive, but don’t go overboard with expectations.
  • Relevant – A social media-marketing goal needs to tie in to marketing’s overall goal. Is it to build an audience? Increase website traffic? Strengthen branding?
  • Timely – Dates and times keep companies accountable to their goals. Staying on track may at times be impossible, so be able to acclimatise to change is also important

Engaging with customers rather than just promoting

Social media is becoming more and more like a customer service platform. A tricky part of this is that the better you get the more difficult engagement becomes. The other side of this is that customers are more often than not the best source of inspiration, as they will often be asking the questions ‘why’ don’t you do this. Useful tools to find out what’s working on social media are Twitter List, Google Keyword Planner and Facebook Pages to Watch or even simply creating a community site. This allows a company to then evaluate and remarket itself in the future by using metrics from former campaigns.

Engaging with your target audience by using free or low-cost brands, such as Buffer Reply or TweetDeck. This allows for a more interactive service that can help with providing insight to customers as well as the business. For example, everyone person on Twitter has 100 friends that follow them, and those 100 friends have 100 friends that follow them. Even if only 5% of the total friends share the content, that’s still a massive number of shares and impressions. Crafting content unique to each platform is critical and is why planning is so important to keep a constant stream of customer engagement for marketing purposes.

Boost organic content to a targeted audience

Unless you would have a big team overseeing your social media with the ability to invest a lot of time, you can end up wasting a lot of money on paid advertising. Organic social media posting is the perfect testing ground for paid ads and boosted posts. In other words, you’re using organic reach to determine what posts you should put money behind and use this as an opportunity in disguise. And therefore, being able to use A/B testing can help use company resources wisely regardless of the size of it.

That opportunity is paid social media advertising. Even if you only have £5 to spend on boosting a Facebook post or promoting a Tweet, it will effectively get that content in front of hundreds of potential customers. That is why looking out for posts with high engagement but low reach as a good barometer for potential success and is something that should be checked regularly by using analytics, to ensure that the content will be maximising its possible target audience.

Using a combination of Facebook Audience Insights and Twitter Audience Insights to learn about your audience and create personas. Once you have an idea of who they are, use those insights to create highly targeted ads that will resonate with users.


Measuring Your Results

A clear and fundamental part of this is holding up the results against the goals you set at the beginning to compare. This gives a clear indication as to what is working and what is not. The main providers of gaining this information can be found using tools such as Sprout Social, Google Analytics, Iconosquare and Snaplytics to make sure that resources are being spent wisely and how they can be better placed elsewhere if not.

  • Followers. Total up the number of new followers each social media platform received, and compare this number to the goal set. This can be achieved using analytics tools such as Sprout Social to measure the success.
  • Likes/shares/comments. Measure the amount of engagement the audience has with the posts. Note which type of content gets the biggest responses for future strategies.
  • Leads. Ultimately, successful social media marketing increases the number of qualified leads for the company. This is the metric that tells you the most about your efforts. Therefore can give the biggest indictor as to where it was a success and where it can be improved.


Create an Editorial Calendar

Last but least, an important way of keeping on track of everything and staying ahead of the game is to have a ‘content schedule’. If there’s a common thread between the biggest brands on social, it’s that they post on a consistent basis.

Chances are that when doing it, juggling multiple social channels and trying to tick as many boxes as possible is incredibly challenging. This is why having a content calendar can make the process much easier by:

  • Allowing you to fine-tune each post for each platform without having to jump between sites.
  • Timing posts to maximize engagement, keeping you from having to constantly post in real-time.

Taking the time to make a schedule does double duty of keeping your social media presence organised while also maximising your contents’ reach. This inevitably helps a company reach its potential, whilst being able to continuously funnel information to a specific target market.