Beth’s guide to Stoke and Staffordshire

By Beth Bairstow-Morris

Staffordshire University is my home university, and, in September, I’ll be heading into my third and final year of BA (Hons) Events Management. Having lived in Staffordshire for almost all my life, I’ve tried and tested the best places for students to eat, drink and visit, and I’m here to tell you all about them!

Let’s start with some on-campus student union run facilities and the two favourite hangouts for my uni friends and I: Ember Lounge and Squeeze Box. Ember Lounge serves classic pub food and drinks and is the perfect place to spend a break from studying or grab some food with friends after a day of lectures. Squeeze Box is my favourite place to head for a bite to eat in the morning, along with either a takeout coffee or one of their infamous freshly squeezed orange juices or smoothies!

Lots of individual shops as well as events and gardens to see at Trentham Gardens
Lots of individual shops as well as events and gardens to see at Trentham Gardens

Moving on, we have the lovely Trentham Estate, an important local attraction to mention for many reasons. Firstly, their Event Volunteer programme, if nobody has told you already, it won’t be long before your lecturers and industry pros are emphasising the importance of volunteering to gain experience ready for your placement and graduate job applications, whatever course you’re taking. Trentham have a fantastic volunteer programme and last year I successfully applied and have worked on several events including the Christmas Fairy Lights experience, the summer concerts and market research for Trentham Live 2022!

With so many events, restaurants and attractions on offer, Trentham Estate is a great place to head for a day or evening out with friends and a fantastic place to catch up with family when they come to visit. Who wouldn’t love a trip to the Monkey Forest to get away from assignments for a while!? There’s even a Premier Inn on site you can recommend to your parents so they don’t have to crash in your flat!

A few weeks back, I headed to The Crepe & Waffle House in the Shopping Village for a catchup with my Aunty, which certainly suited both our sweet tastes!

Staffordshire and Stoke-on-Trent are filled with arts and culture, so what better place to take you to next than the Cultural Quarter in Hanley? Piccadilly and the surrounding area are home to a variety of entertainment venues including The Regent Theatre, showcasing phenomenal touring productions, and The Sugarmill, a great place to head to for local music and small gigs, as well as some great restaurants and cafes like The Slamwich Club and The Quarter.

Most recently, I visited The Quarter for lunch with my friend. Their menu is split into a Daytime Menu and an Evening Menu and the range of options is HUGE, with traditional classics, all-day breakfast and brunch and even Mediterranean style platters! I ordered the egg and salmon sourdough from the all-day brunch menu and my friend had the battered cod with chunky chips from the selection of main dishes. (My friend said she was still dreaming of the battered cod days later!)

Just a little further along in the Cultural Quarter, you’ll find the Mitchell Arts Centre, a small local theatre with a Café-Bar and even a dance studio and meeting rooms to hire. As someone who’s heavily involved in the local amateur theatre scene, I’ve spent a LOT of time here: watching performances, taking part in performances and volunteering (yes, more volunteering!) as Marketing & Events Officer for Stoke Amateur Theatre Society.

Last but not least, it would be incredibly remiss of me to not mention the UK’s largest theme park, the Alton Towers Resort. Of course, this is a GREAT place to have right on your doorstep, whether that’s for a thrilliant day out with friends or for some fantastical escapism with the family when they visit. You can find some great student offers on admission here!

It’s also a great place to work as student, with plenty of seasonal opportunities on offer, particularly if you are studying Events Management or Visitor Attraction & Resort Management. I currently work as a Team Leader on the Guest Excellence Team and have gained invaluable experience and loved every minute of working at the Resort!

For Events in Autumn 2021 have a look at Jon Fairburn’s blog by clicking here


University wide clearing – 0800 590 830

Courses available in clearing at the Business School

Call our friendly team of Clearing experts on 0800 590 830 who are on hand to support you through the process, or sign up to one of our free events: www.staffs.ac.uk/clearing

Events for Autumn 2021 in Staffordshire

Here’s a pick of some of the great events available if you are joining us at Staffordshire University this Autumn. There’s also a list of venues and other information sources at the end for more events

Sept

3-5th Trentham Live featuring McFly, The Vamps and Alfie Boe at Trentham Gardens

7th Nick Cave and Warren Ellis at the Regent Theatre

11th Sept to 17th October British Ceramics Biennial , all things ceramics with events all over the city. The main location is the Good Yard just round the corner from the Stoke campus. (I wrote about the longer term plan for the Goods Yard here).

18th LOL Comedy Club at the Regent Theatre

18th and 19th Balloon Festival at Uttoxeter Racecourse

23rd The Vaccines at the Sugarmill

26th Potteries Arf Marathon get your running shoes on or just watch

October

1st Manic Street Preachers at Victoria Hall, Hanley

1st – 3rd Stone Food Festival (the best food festival in the region). Take a short train journey from Stoke to Stone or cycle along the canal path weather permitting.

4th Comedian Josh Widdicombe at the Regent Theatre

8th Scarefest at Alton Towers

8th – 9th Oktoberfest in Hanley Park right next to the Stoke campus

November

9-13th Derren Brown Showman at the Regent Theatre

22-23rd Love Cheese Live at the Staffordshire County Show Ground

23-24th Comedian Jimmy Carr at the Victoria Hall

26th Modfather Paul Weller at the Victoria Hall

Useful entertainment links

University wide clearing – 0800 590 830

Courses available in clearing at the Business School

Call our friendly team of Clearing experts on 0800 590 830 who are on hand to support you through the process, or sign up to one of our free events: http://orlo.uk/VJY7l

Just one of the many great events on this Autumn
Just one of the many great events on this Autumn

Marketing Campaigns that hit the mark


Angela Lawrence, Chartered Marketer, Fellow of the Chartered Institute of Marketing and Associate Dean in Staffordshire Business School


I’ve always been a lover of clever marketing campaigns and frequently pondered on what makes a campaign so successful. Having identified some really smart campaigns over the years, I decided that four things matter and I developed my own model. There are already a couple of well-known marketing models with four-letter acronyms, to support marketing communications planning – Chris Fill’s DRIP model and Elmo Lewis’ classic, long-established AIDA model. I’d like to propose a third, MIMI. Here’s how it goes:


The first M stands for MEMORABLE. If you remember a marketing campaign then you probably talk to your friends and family about it. Word of mouth is like a bush fire – it spreads! Getting people to talk about your marketing campaign is a sure way to drive engagement and acquisition.

One of the most memorable campaigns of my lifetime was probably the 1971 Coca Cola advert which was absolute genius in its time and one of my first early memories of colour TV. “It’s the Real Thing”, the famous Coca Cola tagline will forever ring out to the tune of “I’d like to teach the world to sing” for me – most definitely memorable!


The I is for IMPACTFUL. If a campaign doesn’t make an impact, doesn’t drive a call to action, doesn’t change anything, then its probably a wasted investment. We invest in marketing campaigns because we want something to happen, whether that be purchase of a product or service, driving awareness or encouragement to sign up for further communications.

My favourite campaign in terms of the impact that it had, was the 2004 Dove Real Beauty campaign by the then Ogilvy and Mather. In terms of impact, this campaign

  • displaced 171 million banners with negative impact
  • reached 5.5 million unique women
  • drove 50% of the women who visited the Dove Ad Makeover site to create a message

The campaign extended beyond promoting a vision for beauty equality, by increasing sales of Dove from $2.5 to $4 billion in the campaigns’ first ten years. Dove soap bars became Unilever’s best-selling product company wide. That’s what I call impact!

The second M of my model stands for MEASUREABLE. Marketing costs money and every good finance officer will demand to know what the ROI will be before agreeing to your budget request. In todays world of digital marketing this is so much easier, with metrics such as Cost Per Click (CPC), Cost per Impression (CPI), Click Through Rate (CTR), conversion rate, number of visitors, post engagement, interactions, page views and many, many more. The hashtag has become a strong indicator of success – #MeToo, #BeKind, #LikeaGirl, #BlackLivesMatter and #NeverAgain resonate with me and illustrate the power of the online environment.

A truly measurable campaign that I think was just brilliant in its time was the EPICA award-winning Mini Getaway campaign in 2010. iPhones had only been around for 3 years, so a campaign developed around an app, to engage and encourage involvement was truly genius. I would hazard a guess that not many readers of this blog have ever seen this campaign, watch the video at the link above and I think you’ll agree that it’s Memorable, Impactful and Measurable without a doubt.


Finally, there is another I, this time for IDENTIFIABLE. It’s imperative that receivers of any campaign messaging need to be able to identify the product or brand. Some brands are identifiable purely by their colour – did you know that RAC orange is a unique colour? What colour are the McDonald arches? If I mention Cadburys, what colour would you associate with the brand?

Other brands are identifiable by a tune containing the tag line or even the brand name – think of Go Compare and you will no doubt sing it. The monotone, single note tune for We Buy Any Car still ring in my head, and as I’ve already said, Coca Cola is the Real Thing in the song from the 70’s ad. Other brands are identifiable by a character, such as the Compare the Market meercats, the Michelin Man, the Jolly Green Giant providing your sweetcorn, the Pillsbury Doughboy and my personal favourite, Captain Birdseye.

Memorable, Impactful, Measurable and Identifiable – I challenge you to apply my MIMI model to your favourite marketing campaign. In fact, why not come and study a marketing qualification with us at Staffordshire Business School, to learn for yourself how to develop and deliver marketing campaigns that truly hit the mark.

BA (Hons) Digital and Social Media Marketing

Masters in Digital Marketing Management

CIM Certificate or Diploma in Professional Digital Marketing