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About Prof. Jon Fairburn

Professor of Sustainable Development.

Business School accounts on twitter

Main School accounts

Business School @BusinessStaffs several staff and students have access to this account, the main users are Prof Jon Fairburn and Angela Lawrence. Ranked No 1 by Edurank for Business Schools

Tourism and Events – @tourismsu Prof Jon Fairburn and students

Management Team

Prof Vish Maheshwari @ProfVish_M Head of Department

Rachel Gowers @rggowers   Associate Dean Recruitment and e-sports

Prof Jess Power @Jess_Power_ Associate dean for Students

Prof Jon Fairburn @BusinessStaffs  Lead for Research

Academics

Mayowa Akinbote @Mayobote Accounting and finance

Tony Bickley – @tonybickley    Accounting  and #parlez-vous digital

Prof Rune By @Prof_RuneTBy Organisational Behaviour & Change Leadership

Dr Nurdilek Dalziel @NurdilekDalziel Digital marketing

Paul Dobson @PaulDobsonuk Digital marketing, entrepreneurship, SMEs, social enterprises

Dr Andy Hanks @ajhanks_dr  HRM, CIPD, trade unions

Dr Andy Hirst @AndyHirst1956 International Business, Supply Chain Management, Risk Mgt Project Mgt, Strategy and Leadership

Dr John Hudson @brucie_rooster  Employee well being

Dr Andras Kenez @Andras_Kenez  Marketing

Angela Lawrence @IteroAnge  Apprenticeships and marketing

Dr Tolu Olarewaju @ToluOlarewaju Economics

Karl McCormack –  @KMcCormackSU Accounting

Bharati Singh @BharatiCSingh Strategy and banking

Carol Southall @cdesouthall  Tourism and Events Management

Hazel Squires – @HazelSquire Under-graduate Business Management Award Leader, Small Business Charter and Silverworkers project

Mark Wordley @markwordleyUK Accounting and finance, work placements and SMEs

Courses

MSc Digital Marketing Management  @MScDigStaffs

Projects

EU project @Silverworkers 

EU project  EUFORIA @XKeuforia

Webinar: Practical Training For Sustainable Tourism: Hints and Tips – SMARTOUR

21th Sept Tuesday, 2:00 pm (GMT)

Registration form:
http://www.anymeeting.com/PIID=ED51D782834839 

The 2017 International Year for Sustainable Tourism for Development is a call for action for all the stakeholders of the tourism value chain.

The “Practical Training for Sustainable Tourism” webinar will provide practical knowledge and tools to implement sustainable actions at business level and will support professionals and SMEs in defining a sustainable operational model.

The webinar will introduce 10 training modules that the SMARTOUR Project has designed  on key sustainable topics: Accessibility, Sustainable Supply Chains, Sustainable Food and drink tourism, Social media and marketing, Seasonality, Quality, Training, EU Quality Principles, Energy Controls, Interpreting Energy Bills, Indoor Air Quality.

A particular focus will be given to the module: Sustainable Food and drink tourism.

We suggest to register to the SMARTOUR platform before attending the webinar: smartour.dcnet.eu  

Duration: 40 min presentation, 20 min debate

Speaker: Jon Fairburn, Professor of Sustainable Development, Staffordshire University Business School

Facilitator: Silvia Barbone, Sustainable Tourism International Expert and PM4SD Author

Registration form:
http://www.anymeeting.com/PIID=ED51D782834839    

Useful links

Project website – http://www.smartourproject.eu/

Twitter @tourismsu   #SMARTOUR

Facebook page -Sustainable Tourism in Europe https://www.facebook.com/smartourproject 

SMARTOUR logo

Free online training tourism tool now available – SMARTOUR

Thinking about going into the tourism industry ? Or maybe you work there already but have never had training?

We have a free online tool to help you develop. It was developed by and with the tourism industry – here is the list of topics available:

  • Accessibility – what is the scope and potential of this growing market for those with access needs?
  • Sustainable Supply Chains – what are the actions needed to get the most from your local supply chain?
  • Sustainable Food and drink tourism – how important is food and drink for the tourist offer? and what simple low cost actions can you take
  • Social media and marketing – developing your markets and guidance on social media
  • Seasonality – developing a plan for seasonality
  • Quality – what is service quality and how does it link to the visitor experience?
  • Training – planning and thinking about training for staff
  • EU Quality Principles – a simple and practical guide to EU Quality principles
  • Energy Controls – why you need to control energy
  • Interpreting Energy Bills – looking at energy bills and saving money
  • Indoor Air Quality – what affects customer comfort in rooms?

Each unit last between 30 mins and 1 hour – a simple test is available at the end of each module.

The tool can be found here smartour.dcnet.eu

and here is some guidance on the registration process to get started. Fill this out correctly and the tool will generate a certificate you can print out (depending on your results).

SMARTOUR Online Training Tool ppt 

Useful links

Project website – http://www.smartourproject.eu/

Twitter @tourismsu   #SMARTOUR

Facebook page -Sustainable Tourism in Europe https://www.facebook.com/smartourproject 

SMARTOUR logo

The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

19 great events for Autumn 2017

There’s always lots going on in the region, music, comedy, food and drink festivals. Here’s my personal pick

September

October

November

December

Keep up to date with events by following our twitter feed @tourismsu

You might like our guide to Key visitor information and recommended markets

Details of our Tourism and Events courses are here 

jon.fairburn@staffs.ac.uk  01782 294094

 

Key visitor information and recommended markets

If you are studying or living in Stoke on Trent  here are the key information sources for whats on and where to visit

Our twitter feed for all things tourism and events @tourismsu 

Visit Stoke and on twitter @VisitStoke

Visit Newcastle under Lyme on twitter @NewcastleBID they also have an app

Enjoy Staffordshire on twitter @EnjoyStaffs

Visit Peak District on twitter @Visit Peak District and has an app available

Visit Cheshire on twitter @Visit Cheshire 

There’s lots of farmers and artisan markets in the region – here’s four of the best

Stone – first Saturday of every month – very popular and great food, plus great places in the town to eat as well . You can get the train from Stoke in 5 mins or cycle/walk along the canal there.

Nantwich – last Saturday of every month in the town square – again good produce, nice independent shops in the town

Leek – Sunday supplement in the town centre– arts and crafts and food, first Sunday of every month

Rode Hall – first Saturday of every month

Details of our Tourism and Events courses here

Erasmus International Staff Week – 13th to 17th Nov 2017- Employability, Enterprise and Entrepreneurship

For the week of  13th to 17th November 2017 Staffordshire University cordially invites, to our Stoke-on-Trent Campus, academic/teaching and professional staff from our International Partners with special interests in the following:

  • career services and entrepreneurship in Higher Education with emphasis on employability skills for students,
  • how Erasmus+ mobility impacts on employability and
  • professional development for staff gaining new perspectives on supporting students in the job market.

This year our international week will coincide with Staffordshire University’s CareersFest and Global Enterprise Week #GEW2017 – an annual, week long careers, employability and entrepreneurial festival, designed to ensure our students are future fit for their chosen career.

During this period the campus is transformed into a career-focussed festival, buzzing with jobs fairs, seminars, networking events and workshops.

We hope you can join us at this time, to engage with the activities, network and form alliances with colleagues, share best practices, judge competitions, run workshops, and see what Staffordshire University can offer.

Please register by completing the form on this link Erasmus Training Programme Application Form (004)

The accepted participants can book their accommodation in any hotel of their choice located close by. More detailed information of special rates and recommendations will be given directly to the participants via email.

NB! Do not book hotels or flights before your participation has been confirmed!

The participants are expected to cover their travel, accommodation and daily allowance expenses independently from their own funds, e.g. Erasmus+ staff mobility or other funds.

Organisers Wendy Pollard and Prof Jon Fairburn

Wendy Pollard – Erasmus Coordinator

Institute for Research and Knowledge Exchange

+44 (0) 1785 353404

erasmus@staffs.ac.uk 

Prof Jon Fairburn, Business School

+44 (0) 1782 294094

jon.fairburn@staffs.ac.uk 

Funded by the ERASMUS + PROGRAMME

Training and the hospitality industry – don’t get left on the platform !

The UK hospitality industry contributed an estimated £57 billion to UK GDP in 2014’ (BHA 2015) and still, in my opinion, we can’t seem to be able to train our employees. Is training too expensive, does it take too much time or is it due to our industry’s high staff turnover. When an employee is recruited and gets their ticket isn’t that a guarantee to training?

I was working behind a bar once and I asked an employee to cut a lemon (I was making a gin and tonic). The employee came back and had literally cut the lemon in half! Lesson learnt – communicate precisely and don’t assume that they know what you know! Just because someone is on the train it doesn’t mean they know where they’re going. All employees need training; it makes them feel part valued and part of a team and in turn we’re getting the best out of them. Investing in someone could mean a simple five minute lesson on till procedures or a full day of health and safety.

I often compare the hospitality industry to the music industry. Many people think they can sing- but how many can actually sell records? Many people think they can work in our industry but how many people can be motivated and passionate about their customers and team during the first hour and the 13th hour of a shift? Employees are predominately practical people and this is why on the job training works. Training should be a continuous activity throughout an employee’s journey. Training on the job is about observing others and doing, it doesn’t always have to be formal and structured.

Our service industries are essential; not only to the economy but also to communities, commercial business and relationships! We create opportunities for people to dress up, meet up, relax and enjoy whether it’s latte or lobster! Each service is unique and our employees create that uniqueness to achieve a stand-alone experience that someone will keep coming back for. But we can’t create those experiences without truly investing in our people.

Training is just like being on a busy train – once you have your ticket you have to fight your way to the front to get trained and a seat. You know the journey is going to be long- so let’s make it comfortable. It doesn’t matter if your train isn’t on the fastest or direct route what matters is that you’re heading for the right destination!

train picture

By Tonia Barrett

UPDATE – The SMARTOUR Tool is now online and covers this topic if you want to learn more 

If you are interested in training issues as a manager or want some training yourself then sign up to our FREE half day event on 17th May at Staffordshire University

Reference -The British Hospitality Association (2015) The Economic contribution of the UK hospitality industry. A report prepared by Oxford Economics for the British Hospitality Association. [Online]

Useful links

Project website – http://www.smartourproject.eu/

Twitter @tourismsu   #SMARTOUR

Facebook page – https://www.facebook.com/smartourproject/

SMARTOUR logo

The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Pottery Places in the heart of England by Kelly Jansen (Final year student)

 

Stoke on Trent, Staffordshire is the capital of Potteries in the UK. Stoke on Trent is the home of several international household names such as Emma Bridgewater, Wedgewood, Middleport Pottery (home to Burleigh Pottery) and Royal Stafford who all produce china and earthenware. Famously, these pottery places attract tourists to Stoke to visit the brand they know and love.

I was eager to learn about the different visitors and their reasons for wanting to come to Stoke on Trent, so I carried a Visitor Survey at Emma Bridgewater on behalf of their Marketing Team, as primary research for my dissertation.

One of my findings was that for 60% of visitor’s at the factory, the main reason for visiting Stoke on Trent was the Emma Bridgewater site. So how has it become a destination venue?

There are plenty of things to do whilst at the Emma Bridgewater Factory, although they get really busy so where possible, I recommend booking the activity prior to arriving.

Activities available include:

The Decorating Studio – Pick your choice of item to decorate (from a mug to a dog bowl). The price of your decorating experience is dependent on the piece you choose to paint and a £2.95 studio fee. You can either collect your master piece 2 weeks later or pay a £5 postage fee.

In the decorating studio

Factory Tours – Tours around the factory to see how everything is made for a small price of £2.50 and Under 16’s are FREE.

Experience Days – Includes a behind the scenes tour, Afternoon tea, a session in the decorating studio and it includes 10% off at the gift shop. All for £30 per person!

Afternoon Tea – A great price of just £12.50 for amazing sandwiches, soups and beautiful cakes.

Café – Great homemade food that was fresh (I would recommend the Pesto chicken sandwich). The café is open to the general public, so you don’t have to be taking part in any activities, you can just enjoy the daily specials.

Secret Garden – It’s a secret… you’ll have to visit and find out yourself.

Special Event activities – for example at Halloween they had Owls, a pumpkin counting competition and fancy dress. More detail for further upcoming events available on their website – http://emmabridgewaterfactory.co.uk/

Another bonus is the factory offer FREE parking and great transport links for example it is a 10-minute walk from Stoke train station and a 2-minute walk from Hanley bus station.

Factory Website – Facebook – Twitter – Instagram

Kelly Jansen is in her final year of BA Tourism Management she tweets at @KellyJansen95 and is on Linkedin 

Kelly Jansen and Danielle Barnsley

Kelly Jansen and Danielle Barnsley on site at Emma Bridgewater

 

Event – Tourism Management the ‘Smart’ Way 17th May

SMARTOUR logo

UPDATE – The SMARTOUR Tool is now online ! 

 

Do you have staff that would benefit from some training? Maybe you would like to develop some knowledge in a new area such as social media or service quality? Would you like to strengthen your links in your region?

We carried out an international survey with managers and staff in the tourism industry to identify the topics that the tourism industry wanted to produce a set of learning materials, workshops and an online training tool. On the day, we will also demonstrate the online tool that has been developed so that after the event you or your staff can do the training at a time that is suitable for you.

Come along to this FREE event to network, update your skills and learn about future opportunities.

Venue: Ashley Building, Staffordshire University, Leek Road, Stoke on Trent, ST4 2DF

Schedule

9.00 Registration (teas and coffees) LT111/3

9.30 Introduction and welcome Prof Jon Fairburn

9.50 – 11.00 Workshops

Workshop 1 –– Managing service quality in tourism – Carol Southall and Tonia Barrett LT14

Workshop 2 – Saving money on your energy costs – Neil Packer LT 111/113

Workshop 3 – SMARTOUR Online learning tool – Prof Jon Fairburn and Tom Ward LT 12

Workshop 4 – Food for thought – Tom Pridmore LT11

11.00 – 11.15 Time to register for online tool or network

11.15  Promoting and sustaining your business with Ron Lawrence owner of Colton House, Lichfield and Gillian Thomson from the Green Tourism Awards LT111/113

12.15 Lunch LT111/113 and LT 115 if needed

1.00 Close

Please register on the link https://smartour.eventbrite.co.uk if you have any queries about registration please contact Tom Ward t.ward@staffs.ac.uk or 01782 294902

About the presenters

Ron and Gay Lawrence have won many tourism awards including Green Tourism Gold Awards and Gold Tourism Awards from Enjoy Staffordshire and Visit England. Colton House is a luxury 5* Gold rated B&B, with awards for breakfasts and dinners from VE and the AA. Colton House is the highest rated accommodation provider in Staffordshire, with the facilities of a boutique country house hotel. www.coltonhouse.com  Tel: 01889578580

Prof Jon Fairburn leads the SMARTOUR project, teaches on the MSc Digital Marketing Management and runs the No1 twitter account for Business Schools in the world (according to Edurank) @BusinessStaffs

Carol Southall is a senior lecturer and the Award Leader for Tourism Management courses at the University she has also worked extensively in the tourism industry over the last 20 years. @cdesouthall

Tonya Barrett has previously worked in the tourism and hospitality industry and current lectures at Staffordshire University

Neil Packer is a Senior Lecturer in Engineering he has previously worked in the private sector and public sector on energy issues before joining the University.

Tom Pridmore has worked in the tourism industry for over 30 years. He is currently a Ribble Valley Tourism Officer and a director of TEAP Associates and a leading member of the Tourism Management Institute 

If you are a member of a professional organisation then attendance should count as 4 hours CPD accreditation (more details to follow soon)

Useful links

logosbeneficaireserasmusrightfunded

 

Stoke on Trent’s problem is not too many immigrants but too few!

Successful economies attract people whether they be countries, regions or cities. Diverse populations tend to be more tolerant, innovative, entrepreneurial and to have networks linking to elsewhere in the world, which benefit the economy. New people bring new cultural experiences whether that be events, art, food or celebrations.

The lack of diversity in the city even 15 years ago is clear from statistics. The 2001 census for Stoke on Trent saw the city population as 95% white and 96% UK born (the rest of Staffordshire was even more homogenous, for example Staffordshire Moorlands recorded 99.2 % white and 98.3% born in the UK).

The city has experienced a long term population decline in the post war period. The population of Stoke on Trent in 1951 was 275,115 and it has declined in every census up to and including the 2011 census which recorded 249,008 people. In comparison, the UK population grew from 41 million in 1951 to 63 million over the same time period tied to the post war boom in the economy. If Stoke on Trent had grown in population like the rest of the country it would now have a population of 453,000!

Currently the city population is estimated at 251,027 so for the first time in over 60 years Stoke on Trent has a growing population.

So what explains this current growth in Stoke on Trent? Throughout the 2000s three changes started to occur:

  1. Higher education expanded leading to an increase in all students including non-white students (often from other parts of the Midlands), international students and international staff at the two Universities.
  2. The coming of age of the Pakistani population that was the largest ethnic minority population (which even in 2001 only numbered 6,360 people).
  3. The inflow of population from Eastern Europe, which for Stoke was 3,080 people in the 2011 census.

Taken together the numbers are all low (both in absolute and percentage levels), especially compared to many other major urban areas in the UK. It is worth noting that here I have quoted numbers both foreign born and by non white ethnic group but it is worth remembering that many of these were born in the UK as well.

Therefore, the make-up of the population of the city has changed and the population is finally starting to grow though at very small levels.

Without immigrants our hospitals and care homes would struggle, our Universities would be smaller and some businesses would not be able to offer the services they do. The vacancy rate in the housing stock of the city has fallen and study after study shows that the immigrant population is a net contributor to the economy (not least because they are much less likely to claim benefits that the UK born population).

Some political parties like to blame these changes for the plight of the white working class in Stoke and elsewhere, but the reasons for economic weakness in the city are tied up with other factors.  Low skills levels, lack of investment, short term planning by government, offshoring of production, very low levels of business start up and changes in the world economy are much better explanations for the low wages and economic performance of the city than trying to blame immigrants. 

Some of these factors are staring to be tackled. For example the City was recently named the 2nd best place in the country to start up a business. The Ceramic Valley Project has set up sites across the city to attract businesses and this is already happening.

The City of Culture team is doing huge amounts of work talking to different groups, artists, businesses and others in the city to shape the bid and develop a positive image of the city.

As a city we need to attract investment and people – we need to present a positive and welcoming image to the outside world. An image that celebrates all the of people and communities of Stoke on Trent not just some of them.

 

Sources

http://www.neighbourhood.statistics.gov.uk

  1. Population census Stoke 2011 – total pop 249,008 – white 220,712 all other ethnic groups 28,296
  2. Population census Stoke 2001 country of birth – total pop 249,008 born in UK 228,294 all other Europe 5,363 (of which Accession countries were 3,080) , Africa 2,805 , Middle East and Asia 10,897 America and Caribbean 731, Antarctica and Oceania 305