Technology, Opportunity and Entrepreneurship

Technology has fabulously changed our jobs market since it transformed the production landscape during the industrial revolution, but even more so in the past three decades. Like in the 16th century, many jobs that were once considered crucial are now obsolete, and new job descriptions are being created in the labour market even as many forms of automation are presently being integrated into the production process. One does not have to go far to see how technology has changed our lives in forms of communication, transportation, work and leisure. Your being able to read this article has been greatly enhanced by technology and I as the writer have had to have some basic skills in technology to be able to deliver this article to you.

As an economist, there used to be a time when my profession worried about what humankind would do when we ran out of oil but recent technological advancements have once again rendered that discussion archaic. There also used to be a time when the factors of production were firmly believed to be land, labour, capital and entrepreneurship but some economists will argue that there is a need to include one additional factor of production in the modern era – you guessed it “technology”.

So what does this mean for young people as they decide their future? Should we be scared of this trend? How far reaching will advancements in technology be felt? Humankind has been very fortunate to have been able to grasp the benefits of technology and we have used it to live longer healthier lives, explore space and other planetary objects, and open great doors for the future but we have also made many mistakes along the way. Young people need to wary of this and know that they have to be the ones to decide on how we harness this power and what we use it for.

Business Management students at BMW in Munich

Business Management students at BMW in Munich

My area of focus in economic research right now is entrepreneurship and I became interested in entrepreneurship particularly because entrepreneurs are the ones who combine all the other factors of production to actually benefit humankind. Without the entrepreneur, other factors of production would be idle. Entrepreneurs however need to be somewhat knowledgeable to be able to do their jobs properly. Adam Smith, one of my favourite economists used the example of a small grocery to illustrate this point:

“The owner of such an enterprise [a business] must be able to read, write, account, and must be a tolerable judge too of perhaps, fifty to sixty different sorts of goods, their prices, qualities, and the market where they are to be had cheapest.”

This example shows that a business owner needs a modest amount of education to function profitably. This education might not necessarily be formal but the entrepreneur must know their stuff.

In our current society we are awash with technological advancements and these seem to be changing the way we live and do business. Businesses that have not kept abreast of current vagaries or have been slow to make investments in innovation have found themselves left behind, and entrepreneurs will need to know that they will face the same fate if they do not stay knowledgeable about technological developments that affect their customers and market.

This also presents some opportunities for entrepreneurs as they can be avant-gardists and influencers of the future. Imagine the impact that innovators have had on our current society not just in terms of social media but virtually in all productive fields. The world needs smart means of using its limited resources to improve the quality of our lives, and individuals who can do this successfully will be blessed with the commensurate rewards.

A holistic education is thus needed to be successful in the present climate as well as an open mind and the right sort of social capital. As the saying goes “no one is an island” and “many hands make light work”. Business owners and potential successful entrepreneurs will also be wise not to jump into the water with both feet but to test out their ideas and products carefully before venturing out boldly into the wide world.

Yes You Can!

I love a good TV commercial, a good ad. I guess it goes with the territory, being a marketer. In fact I’ve often thought that it should be written into the person specification for all marketing roles; “Must love a good ad”. It’s the ones that elicit a strong emotion that are the best; the ones that make me laugh, cry, squirm, rant, or just sit quietly and contemplate…the ads that I can’t wait to tell other people about. So I keep a board of my favourite ads on Pinterest, and I bring them out from time to time to liven up a lecture or tutorial. The students love it – they love a good ad too!

So here’s a thing. I was watching a programme on TV the other night and along came the commercial break. More often than not the perfect opportunity to get up to put the kettle on or nip to the loo. Not this time. I didn’t move. I was still sat on the sofa, totally absorbed by an advert for the 2016 Paralympics. The new Superhumans Ad features more than 100 people with disabilities tunefully contributing to Sammy Davis Jr’s “Yes I can”! It celebrates disability and all that is good about diversity and inclusivity. A sequel to the 2012 Superhumans ad, it is pure genius.

Now I don’t recall any ads for the Olympic Games this year. I’m pretty sure there were some, but none stand out in my memory as one to add to the Pinterest board. So what is it about the Paralympics ad that makes it so memorable…that etches a permanent “must remember this one” notch in my marketing brain? Maybe it’s just a damn good ad, a powerful creative concept, a strong visual and a catchy tune…or maybe it’s something more.

Do you remember the spectacular opening ceremony of the London 2012 Paralympics; Stephen Hawking’s speech and Marc Quinn’s celebrated sculpture of pregnant disabled woman Alison Lapper dominating the centre stage? It was breathtaking, thought provoking and much applauded by the media Worldwide, over days and weeks to come. With a finale of Beverley Knight singing “I am what I am” bringing tears to the eyes of many in the 62,000 strong audience at the Olympic Stadium, something changed that night in terms of our perception of disability. The nation as a whole suddenly embraced impairment and stood in awe of the achievements of our paralympic athletes.

London 2012 Paralympics was hailed as the best Paralympic Games ever. It began a new era, a Games where “remarkable” triumphed over just “great”. Oscar Pistorious, the blade runner, appeared on our screens sprinting on what became a new generation of prosthetic limbs to be exposed with pride instead of hidden from view. Extraordinary stories were told of triumph over adversity and a nation, indeed a World, watched and listened with respect and pride. Research concluded that 81% of British adults thought the 2012 London Paralympics had a positive impact on the way people with an impairment are viewed by the public. That’s eighty one percent!

We were led into the 2012 London Paralympics with the first Superhumans ad, which I also loved, but which elicited a different emotion in me. There was something shocking about it; the car crash, the bomb, the foetal scan picture. There was also something mysterious about it, with the dark background of unknown territory. Looking back, it feels like an introduction to what is possible, where the new ad feels like a celebration of what we know can be achieved.

If you’ve not seen it yet then watch it on YouTube. You too will undoubtedly feel proud and in awe of these incredible people. I’m pretty sure we’re going to be treated to an amazing Paralympic Games in Rio and I’m pretty sure the World will be watching, echoing the words from the Superhumans ad in anticipation of some spectacular achievements…. Yes You Can!

Our courses in Marketing

Accounting and Finance achieve 97 per cent satisfaction in National Student Survey

Accounting and Finance students studying in a groupWe are proud to announce that the university’s Accounting and Finance courses have achieved 97% satisfaction in the overall quality of the courses, ranking 7th out of 119 institutions teaching Accounting and Finance.

The breakdown of key results is as follows (all rankings are out of 119 institutions teaching Accounting and Finance):

  • Staff are good at explaining things – 97% (12th)
  • Staff have made the subject interesting – 95% (3rd)
  • Staff are enthusiastic about what they are teaching – 100%! (1st and only 2 other universities got 100%)
  • The course is intellectually stimulating – 95% (7th)
  • I have received sufficient advice and support with my studies – 96% (3rd)
  • I have been able to contact staff when I needed to – 97% (12th)
  • I have been able to access general IT resources when needed to – 100%! (1st and only 3 others got 100%)
  • As a result of the course, I feel confident in tackling unfamiliar problems – 92% (8th)

Our Accounting and Finance Two-year Fast-Track BA (Hons) course attracted 100% satisfaction rating in no fewer than 8 categories.

Karl McCormack, Course Leader for the BA (Hons) Accounting and Finance Two-year Fast-track degree, said:

“It is really good to see that our accounting students are having such a great experience on their course and at the university. Our strong personal tutoring programme, staff enthusiasm and promotion of the Staffordshire Graduate attributes all play a crucial role in these results. It must not be forgotten though that the dedication of staff, both academic and support, shapes the overall experience.”

Acting Dean of Business and Law, Dr Peter Jones, added:

“These results are testament to the great work that our Accountancy and Finance team does in producing a fantastic student experience. To be in the top 10 in the UK is a real achievement.”

More information on our Accounting and Finance courses

Accounting and Finance on Twitter: @StaffsUniAF

Latest Edition of Enterprising Times

The latest edition of Enterprising Times is now available for you to view. The edition includes celebration photos at graduation, details of courses available in clearing and lots of upcoming events in the autumn.

Cover of Enterprising Times July-August 2016 edition

This will be the last edition of Enterprising Times in its current format. Enterprising Times was established in 2010 and has covered the activities of the Business School, along with the School of Education and the Law School on a bi-monthly basis. It has also welcomed contributions from outside of the university, leading to plenty of coverage of activity outside of the university, locally, nationally and internationally.

The format has served us and subscribers well but we feel that the time has come to move to more dynamic, mobile-friendly forms of communication and dissemination. This blog represents a key means of communication moving forward, and we also have our Twitter feed and Facebook page. Enterprising Times itself will take on a new look from the autumn. Watch this space!

Staff and students in the Business School and the university as a whole are welcome to contribute to the blog. We are also inviting contributions to the blog from people and organisations external to the university. If you would like to contribute, please e-mail your material to Jon Fairburn (Jon.Fairburn@staffs.ac.uk), Tom Ward (T.Ward@staffs.ac.uk) or Louise Robinson (L.S.Robinson@staffs.ac.uk).

We look forward to keeping in touch with you via this blog!

Back issues of Enterprising Times will still be available.

Students will be researching at the Stone Food and Drink Festival

For the third year running final year students on Tourism Management and Events Management will be carrying out research at the Stone Food and Drink Festival from 30th Sept to 2nd October.

The festival is the premier food and drink festival in the county attracting over 15,000 visitors.

Tourism Management students will then go onto use these skills in their dissertation and Events Management students will use them for evaluating the events they have to organise as part of their course.This way the students get practical experience of a core skill in their industries and also an opportunity to network with parts of the industry.

Students will also involved in running the social media campaign in the run up and through the festival as well as a range of other roles.

nice one

Keep up to date with all our tourism and events news through our twitter feed @tourismsu

Courses on Tourism Management and Events Management

 

George’s Glory

 

Business Management student George Balshaw

Business Management student George Balshaw was victorious in raising almost £2000 for the Alzheimer’s Society this summer, following a gruelling 70.3 Iron Half Man at Cholmondeley Castle.

The Half Iron Man event consists of a 1.9km swim followed by a 90km bike ride and a 21km run to finish. George’s marathon of a challenge was undertaken partly to fulfil a personal goal but also to raise money and awareness for the Alzheimer’s Society.

A terminal condition which affects 850,000 people in the UK, with symptoms including memory loss, confusion and problems with speech and understanding, Alzheimer’s is a disease that George and his family have had to learn to understand and deal with.

“My Grandmother has been diagnosed with dementia for 3 years” George said, “She lives with my Granddad, who suffers with the consequences of the illness every hour of every day and night. The Alzheimer’s Society has released some strain and helped my Granddad by providing clubs for my Grandma to attend, thereby giving him some of his own time back. They have also helped him to understand the disease that he is dealing with” said George, “so I wanted to give something back and to raise awareness of this all-too-common heartache that families are burdened with.

George and his grandmother

I’ve been building up to the event since signing up in October; in April I completed the Paris marathon in 4 hours twenty two minutes as part of my training.”

George completed the triathlon in an impressive 5 hours and fifty seven minutes, a good hour quicker than he expected.  His training was ongoing whilst he was working on a placement year between the second and third year of his university course.