Nuffield Placement Blog: Investigating the impact of TV viewing on children’s creativity

We have recently hosted a local college student on a Nuffield Research Placement. The student worked with Dr Sarah Rose (Senior Lecturer in Psychology & Director of the Children’s Lab, part of the Staffordshire Centre for Psychological Research) to develop a project investigating the impact of watching TV on children’s creativity. Here Manvir writes about his experience.

After a rigorous application process, I  was pleased to have been granted a 4-week placement at Staffordshire University in Psychology, provided by the Nuffield Research Foundation. My placement consisted of carrying out research within the field of child development, where I had to plan and set up a pilot study on the effects of television on 3- to 5-year-old children’s creativity.

My first week was very welcoming, I got a tour around the campus and got to meet many people such as members of staff, IT technicians, whom all aided me through my placement by providing me with the appropriate equipment, guidance etc. I received my workspace and received all the information I needed from my supervisor on the history and aims of my project.

The first couple days were just a matter of settling into the University and summoning the psychologist inside me! My first tasks were to plan out the step-by-step procedures we would use to collect the data. This involved me finding and editing suitable TV episode and audiobook which would appeal to the children at the nursery, writing a script, gathering relevant materials and creating data scoring sheets. Since the research involved working with young children, parental consent was required. The staff at the University Nursery, who were very kind and welcoming, distributed the forms to the children.

The two weeks of preparation flew by and before I knew it, it was time to begin the first day of the experiment! Me, Sarah and 3rd year Psychology Student Charlotte headed to the nursery where we set up and began the experiment in a separate quiet room. One by one children were introduced and taken through various fun activities such as naming everything they can think of that makes a noise, finding as many uses as they can for paper cups, acting like different animals, the list goes on. This was all done to measure their creativity prior and after either listening to or watching a magical story from CBeebies. The children all reacted differently, some thought hard, some laughed, some were confused, but nevertheless they all came up with some great ideas and just watching the children actively engage in the tasks was so thrilling to watch as a researcher. All the procedures went to plan, phew!

After three days of conducting the experiment, it was then my job to score and tally the results and present them on a chart. Finally, on my last week of the placement my task was to write up and create a poster on everything I done in my placement, this included the aims, methodology, results, references, etc. I found it so difficult to sum up such an action packed few weeks in one poster that I struggled to fit everything in!

Overall, I am very grateful for the opportunity to work with Staffordshire University, I am proud to of been a part of the research and grateful for Nuffield Research on providing me with the placement and if possible, I would do it all again!


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

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