Pack away (some of) the Christmas toys!

Did your child get lots of toys for Christmas? Are you struggling to find places to store them all?

Dr Sarah Rose, Director of the Psychology Children’s Lab at Staffordshire University reports on some new research suggesting that having fewer toys may actually be better!

Researchers at the University of Toledo in Ohio gave 36 toddlers either 4 or 16 toys to play with for a 30-minute period. Their play was observed and analysed for indicators of play quality. It was concluded that when fewer toys were present children spent longer playing with each toy, showed better concentration, and were more creative as they expanded and developed their play ideas.

This study is a useful reminder to parents, and anyone working with children, that toddlers are easily distracted. Toddlers are developing their ability to focus their attention and steps that can be taken to support this are likely to have long term positive consequences. Attention is vital for academic success and young children with better attentional skills maintain this advantage as they get older.

Not only was having fewer toys found to beneficial to helping toddlers to sustain their attention it also encouraged them to explore and be more creative with the toys. Creativity is another skill that is developed in early childhood and as associated with many positive attributes such as educational achievement, well-being and success at work.

This evidence supports the idea of toy rotation. This involves small collections of toys being rotated into play while the majority are stored away. This provides opportunities for developing sustained attention and creativity while still providing children with novel and varied play experiences.

Further research in this area is needed, particularly relating to play in the home environment, where there are often additional distractions such as background Television and other screen media. The impact of screen time on children’s developing creativity is a topic that we are investigating within our Psychology Children’s Lab. If you are a parent of a 3 to 8 year old child please do consider taking part in our online survey – further details can be found here.

Dr Sarah Rose was also featured in The Sentinel newspaper providing commentary on this recent research finding (click here to read the full story).


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages: