By Dr Alison Owen (Lecturer in Psychology, Staffordshire Centre for Psychological Research)
From the 17th to the 20th May the This Morning Live Shopping and Lifestyle Show took place at the NEC in Birmingham. The show is a shopping festival, where the This Morning television program is filmed live, and presenters from the show give talks and discussions on topics such as cooking, fashion and healthcare.
I was invited to attend the This Morning Live show by Katy Foxcroft and Gillian Robson, the developers of tanning cream, Tancream. They developed the cream after Gillian was diagnosed with skin cancer five years ago. After undergoing surgery for the cancer, Gillian was advised to wear a high protection sun cream of SPF50 daily. As she liked to have a tan, Gillian used fake tan, however this also meant having to apply a separate SPF50 product, so together Gillian and her friend Katy developed a false tan with added SPF50.
As well as selling their product, Katy and Gillian’s aim is to inform people about the dangers of not protecting their skin from the sun, and the risks of skin cancer. They therefore asked if I was able to come along to the This Morning Live show, as they had heard about the APRIL software that I use here at Staffordshire University, showing people how their skin may age if they do not protect their skin from the sun.
At the stand, ready to show people the APRIL software
I worked on the stall demonstrating the software to visitors to the show, as well as talking to them about all aspects of safe UV exposure, including skin cancer, sun damage, sunbeds and moles. I met such a wide variety of people, from elderly women who had always protected their skin, to a 19 year old girl who used sun beds for 20 minutes at a time, four to five times a week, and had done since she was 13 years of age. It was so interesting to meet so many different people, and hear their thoughts and experiences of protecting their skin from the sun.
The event was definitely ‘Health Psychology in action’. It was great to speak to such a wide variety of people, and to try and encourage them to protect their skin, and make healthier choices about UV exposure, when at times I only had short bursts of sometimes just a minute before they moved on to the next exhibit.
On the second day of the show, we had the addition of a UV camera on the stall to show people damage that had already been done to their skin. This was great for people to see, as they were able to view any underlying damage to their skin, before going on to see what further damage could be done to their skin (using the APRIL software) if they did not start protecting their skin.
As well as talking to visitors to the Tancream exhibit, I was also able to enjoy the show, watching Philip and Holly film sections of This Morning alongside other This Morning presenters, including Rylan, Gok Wan, and the This Morning doctors, Dr Chris and Dr Ranj. It was also an opportunity to meet other experts in the area of sun protection and UV exposure, and do some networking.
The show was a great experience, and just shows how different and varied the job of Psychology Lecturer here at Staffordshire University can be!
Staffordshire University – The Home of Health Psychology
Staffordshire University’s Centre for Health Psychology is a 
centre of excellence for teaching and research in Health Psychology, and is home to Staffordshire’s BPS Accredited Stage 1 MSc in Health Psychology and Stage 2 Professional Doctorate in Health Psychology. The Centre for Health Psychology is part of the Staffordshire Centre for Psychological Research.
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