#HomeOfHealthPsychology on Tour: Midlands Health Psychology Network Conference, Coventry

Dr Amy Burton (Senior Lecturer in Health Psychology & Course Director MSc in Health Psychology) blogs about a recent conference trip with staff and students from the Centre for Health Psychology at Staffordshire University.

Staff and students recently attended and presented at the Midlands Health Psychology Network Conference. The event, held at Coventry University on the 2nd March 2017, was attended by over 20 current staff and MSc, Professional Doctorate and PhD students from Staffordshire University.

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Poster contributions included: MSc Student Laura Campbell, who presented her Masters research investigating causal attributions towards people with familial Hypercholesterolaemia; Professional Doctorate student Dayyanah Sumodhee on her exploration of healthy eating in people attempting to quit smoking; and PhD students Sonia Begum, Sian Calvert and Claudia Lega. Staffordshire University also contributed to oral presentations with Professional Doctorate Student Meghan Linscott delivering a well-received talk on the benefits of applying Health Psychology to urban planning.

Meghan Linscott, Professional Doctorate in Health Psychology Student

Meghan Linscott, Professional Doctorate in Health Psychology Student

Meghan enjoyed the opportunity to deliver her first presentation at a local friendly conference: “For me, the conference was an excellent opportunity to deliver an oral presentation for the first time. Whilst I am pleased with how it went, I feel confident that my performance will be much better the next time I present at a conference, so this was a very valuable experience for me. For a relatively small conference, I am so pleased it attracts an audience from undergraduate students right through to the influential health psychology figures. I like how varied the talks were and I thought the talks about health psychology and public health were particularly insightful for the whole audience.”

A trip to the conference was built in to the MSc Health Psychology teaching programme to ensure all current students had the opportunity to attend. MSc student Riana Mansfield really enjoyed the experience: “I found the conference was a fantastic opportunity to find out about real-life applications of health psychology in various fields, in some areas which I hadn’t considered before, such as audiology. I enjoyed hearing about the many different career paths health psychology can open the door to and it gave me food  for thought on my potential next steps following my degree. Thank you for the opportunity to attend the conference and to network with professionals and fellow students from different areas sharing the same interest in Health Psychology!”

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#HomeOfHealthPsychology on Tour

MSc student Sam Ridyard also valued the opportunity to learn about future possibilities for Health Psychology careers; I really enjoyed attending the conference. It was a good opportunity to see what others in our field are involved with and to communicate with others in Health Psychology, and I have come away with a number of ideas about post-MSc avenues to take”.  While MSc student Lucy Field valued the opportunity to network with other Health Psychologists and trainees: “The MHPN was a fantastic conference and we were very lucky to attend as part of our MSc course. It was great to listen to current researchers and connect with health psychologists”.

Once again, as MSc Course Director I was impressed by our Health Psychology students. They all presented extremely well and made sure they took every opportunity to network and discuss their research with others at the conference. I look forward to attending again next year.

The Midlands Health Psychology Network

The MHPN hold a one day conference in February every year which is attended by around 100 members from across the Midlands and is a forum for health psychologists to share clinical and research experiences, information, knowledge and training. Existing members include MSc students, doctorate students, chartered health psychologists based at local NHS sites and regional universities, third sector employees, senior and early career academics, health practitioners and pharmacists. To learn more about the MHPN please visit their website: www.mhpn.co.uk


Staffordshire University – The Home of Health Psychology

Staffordshire University’s Centre for Health Psychology is a centre of excellence for teaching and research in Health Psychology, and is home to Staffordshire’s BPS Accredited Stage 1 MSc in Health Psychology and Stage 2 Professional Doctorate in Health Psychology. The Centre for Health Psychology is part of the Staffordshire Centre for Psychological Research.

Keep updated with the latest Health Psychology news from Staffordshire University via following us on @StaffsPsych and via the #HealthPsychStaffs hashtag.

For further information about Health Psychology courses and research at Staffordshire University please visit the following webpages:

Staffs Psychology Graduation 2016 Gallery!

The Psychology Department held their Annual Graduation Ceremony at the beautiful Trentham Estate in July 2016. See the below gallery for images of our Graduating Class of 2016:

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Psy1The School of Psychology, Sport and Exercise at Staffordshire University is a leading School in the UK for Psychology degrees situated in the heart of England.  We produce internationally recognized research in our Staffordshire Centre for Psychological Research which informs our teaching and is conducted in collaboration with a variety of healthcare providers, charities, international sports teams and private sector organisations.

Interested in a Psychology degree? Come to an Open Day – for further details, and to book your place at an open day, please visit: http://www.staffs.ac.uk/openyourmind/

For more information or details of the wide range of Psychology degrees on offer at Staffordshire University please visit our website and our courses page.

Growing Success at the Fourth Staffordshire Health Psychology Conference!

Dr Rachel Povey (Senior Lecturer in Health Psychology) reports on a successful conference held by Staffordshire University’s Centre for Health Psychology:

At the end of June, Staffordshire University’s 4th Health Psychology Conference took place in the Science Centre. This year the conference had grown to 50 delegates who included undergraduate and postgraduate students, graduates, and external partners. The conference had a real buzz about it and as well as the usual oral paper presentations, this year’s programme included posters and workshops for the first time. The conference organization for this year had also changed, with a group of health psychology trainees collaborating with me in the planning and running of the conference (Lisa Cowap, Nicola Stenberg and Harpreet Sohal).

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The oral programme was kicked off by Adam Boughey, a 4th year trainee who presented a behaviour change intervention using yoga for smoking cessation. A number of thought-provoking papers followed, some of which focused on outcomes of research, others were more reflective discussions from trainees on the Professional Doctorate in Health Psychology. The conference finished with a fascinating keynote from Dr Daniel Masterson, a Health Psychologist and recent graduate of the Professional Doctorate in Health Psychology. Daniel presented his interesting and challenging work as a health psychologist working in the novel environment of urban planning.

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Dr Daniel Masterson delivers his keynote talk on urban planning

Prizes were awarded to current PhD Student Sian Calvert for the best poster for her work investigating healthy eating behaviours and social norms in high schools, and to health psychology trainee Harpreet Sohal for the best oral paper. Overall, the conference was a great success, with lots of positive feedback including “one of the best conferences I have attended” and “it has inspired me to conduct further research”.  A great day all round!


 Staffordshire University – The Home of Health Psychology

Staffordshire University’s Centre for Health Psychology is a Psy1centre of excellence for teaching and research in Health Psychology, and is home to Staffordshire’s BPS Accredited Stage 1 MSc in Health Psychology and BPS Accredited Stage 2 Professional Doctorate in Health Psychology. The Centre for Health Psychology is part of the School of Psychology, Sport and Exercise, one of the leading research-active academic schools for Psychology and Sport degrees situated in the heart of England.

For further information about Health Psychology courses and research at Staffordshire University please visit the following webpages:

MSc Health Psychology Graduates Talk at the Stoke-on-Trent Health Literacy Group Meeting

The Health Literacy Group (Stoke-on-Trent) hosted an event on 24th June 2016 at Keele Hall. The event was organised by Mike Oliver from the Stoke-on-Trent Council Public Health Team who is also a current MSc Health Psychology student at Staffordshire University.

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Mike Oliver facilitating discussions during the Health Literacy event

From Ideas to Action: Update and Moving Forward’ encouraged attendees to share ideas and good practices for promoting health literacy for people living in Stoke-on-Trent.

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Jo Protheroe, delivering her keynote speech

Jo Protheroe, Chair of Health Literacy UK, and Lesley Mountford, Director of Public Health for Stoke-on-Trent, were keynote speakers at the event. They shared health literacy statistics and examples of how health literacy can influence a person’s ability to maintain good health.

After the keynotes there were eight presenters who showcased examples of health literacy initiatives and good practice in Stoke-on-Trent. One of these presenters was our Sarah Higgins, who shared her findings on nutrition label health literacy from her research conducted whilst on the MSc Health Psychology course.

Sarah commented: ‘It was wonderful to hear about so many successful health literacy projects in Stoke-on-Trent and to share my research findings with the group. The passion and motivation to influence health literacy in the area is truly inspiring!’

After the presentations group discussions took place to discuss the examples of good practice as well as feedback on future actions to promote health literacy. For more details please follow the Stoke-on-Trent City Council Twitter account (@SoTCityCouncil) and the #HLStoke hashtag.

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 Staffordshire University – The Home of Health Psychology

Staffordshire University’s Centre for Health Psychology is a Psy1centre of excellence for teaching and research in Health Psychology, and is home to Staffordshire’s BPS Accredited Stage 1 MSc in Health Psychology and BPS Accredited Stage 2 Professional Doctorate in Health Psychology. The Centre for Health Psychology is part of the School of Psychology, Sport and Exercise, one of the leading research-active academic schools for Psychology and Sport degrees situated in the heart of England.

For further information about Health Psychology courses and research at Staffordshire University please visit the following webpages:

“Like being in a foreign country”: Communication Issues for People who have had Strokes

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Dr Rachel Povey

Trainee Health Psychologist Louise Clancy together with her supervisor Dr Rachel Povey (Senior Lecturer in Health Psychology) are conducting research into the experiences of stroke patients with communication difficulties. Louise, whose placement is at Bradford Hospitals NHS Trust, has already conducted a systematic review and an interview study to examine patients’ communication difficulties, and is now recruiting for a quantitative study which looks at the differences in people with and without communication difficulties after having a stroke.

Communication difficulties after having a stroke are very common with about a third of stroke patients having problems with communicating including speaking, reading and understanding what other people are saying (known as aphasia). The interest for this research came from Louise’s experiences of working in a stroke rehabilitation setting both in the UK and Australia.

Louise explains: “via working in stroke care settings and conducting research in this area I have observed the physical, emotional, cognitive and social challenges faced as a consequence of stroke and have become passionate about facilitating the voices of this group in being heard”.

The findings from all three studies will be used to inform future training programmes for healthcare professionals who work with people with post-stroke aphasia.

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The systematic review was completed, together with Dr Greg Norris, a Consultant Clinical Neuropsychologist, and looked at communication interventions developed for healthcare professionals working with patients with post stroke communication difficulties. The findings showed that these interventions were beneficial to staff and patients, although time and financial constraints are common issues which can be a key barrier to attending training. The interview study aimed to explore in depth the experiences of staff-patient communication within inpatient stroke care settings. Louise interviewed patients and carers as well as healthcare professionals in order to get an overall view of the issues.  The interviews gave an excellent insight into the issues faced by all three groups, with communication issues for people with stroke being likened to “being in a foreign country”. The final piece of research is being conducted using an online questionnaire and is aiming to look at the differences between people with and without communication difficulties after having a stroke.

Louise is conducting this research with the support of Dr Lyndsey Hall-Patch (Clinical Neuropsychologist) and her Academic Supervisor Dr Rachel Povey. If you have had a stroke, and would like to be a part of this interesting study, please go to: http://bit.ly/22gYrg0 to find out more details.


The Home of Health Psychology – Staffordshire University

Staffordshire University’s Centre for Health Psychology is a Psy1centre of excellence for teaching and research in Health Psychology, and is home to Staffordshire’s BPS Accredited Stage 1 MSc in Health Psychology and BPS Accredited Stage 2 Professional Doctorate in Health Psychology. The Centre for Health Psychology is part of the School of Psychology, Sport and Exercise, one of the leading research-active academic schools for Psychology and Sport degrees situated in the heart of England.

For further information about Health Psychology courses and research at Staffordshire University please visit the following webpages:

The Third Annual Staffordshire Psychology Student Conference a Great Success!

Dr Robert Dempsey and Dr Louise Humphreys, co-organisers of this year’s Psychology Student Conference, report on a very successful event featuring a range of talks by current third year students about their final year research projects:

The Psychology Department at Staffordshire University were pleased to host the Third Annual Psychology Student Conference in March 2016. The Conference featured a range of talks and poster presentations by current Final Year Psychology Students and was well attended by current first, second and third year students, postgraduate research students, academic staff and invited guests from the University including Professor Allan Howells, Deputy Vice-Chancellor (Research, Enterprise & External Affairs).

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The students presented research using a variety of psychological methodologies and included presentations on diverse topics such as “Experiences of positive body image in women with a BMI above 25“, “The effects of cooperative gaming vs competitive gaming on spontaneous helping behaviour“, “The Effect of Fact vs. Myth-Based Interventions on Mental Health-Related Stigmatising Attitudes”, and “The effects of physical activity and hypnosis on physiological stress response and psychomotor performance”.

All our students did a fantastic job of presenting their research and presented in a confident, professional and engaging manner.

Student Awards Ceremony

The Conference was also followed by a Student Awards Ceremony where we acknowledged the contributions of our student presenters and also gave out prizes for Best Performance at each level of study, plus two student-nominated awards for Best Teamwork and Unsung Student (recognising a student who makes a valuable contribution to student life at Staffordshire). Professor Allan Howells, Deputy Vice-Chancellor at the University presented the awards and raised the students for their hard-work and their confidence in presenting their research in front of a large audience.

Staff attending the conference also voted for the Best Student Talk and Best Student Poster Presentation. We were extremely impressed with the overall quality of the students’ presentations and the hard work they had obviously placed into their final year research project. The two winners of the Best Talk and Poster prizes were:

  • Kondwa Thawethe won the Best Poster Prize for her poster titled: The effect of music listening on cold pressor pain perception and tolerance.
  • Paige Johns won the Best Talk for her oral presentation titled: Effect of different presentation modes and levels of negative arousal on an individual’s susceptibility to developing false memories.

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Dr Louise Humphreys, Level 6 Psychology Tutor and conference co-organiser, said “the conference was fantastic event and was very much enjoyed by all who attended. The presentations covered such a range of topics and the students were very enthusiastic about their research – I really enjoyed hearing about the work that they had done. I felt very proud to be part of the event. It was also great to see students from various years receive awards – to see their hard work and achievements being recognised.”

Dr Robert Dempsey, conference co-organiser and Award Leader for the BSc Psychology degree, commented: “I thought the conference was a great showcase for our students’ final year research projects and that our students did a fantastic job of presenting their work to an audience of their peers and staff. I was very impressed by the quality of the students’ talks and poster presentations and, like many who attended the event, I really enjoyed the conference and enjoyed hearing about great research being produced by our students“.


The School of Psychology, Sport and Exercise at Staffordshire University is a leading School in the UK for Psychology degrees and is situated in the heart of England.  We produce internationally recognized research which is driving knowledge in this area forward and we work with a variety of healthcare providers, charities, international sports teams and private sector organisations.

For more information or details of the wide range of Psychology degrees on offer at Staffordshire University please visit our website and our courses page.

Health Psychology staff, students and graduates present their research at the 2016 MHPN Conference

Staffordshire University has once again illustrated why we are the #HomeOfHealthPsychology at the Midlands Health Psychology Network Conference. The event, held at Kings Hall in Stoke-on-Trent on the 25th February 2016, was attended by 3 members of staff and over 20 current students and graduates from Staffordshire University’s Centre for Health Psychology. Our Health Psychologists and trainees made a huge impact at the conference presenting in half of the talks and displaying several research posters.

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Our current MSc in Health Psychology students enjoying the MHPN Conference

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Aimee Cooke with her poster at the MHPN Conference

Contributors included: current MSc Students, such as Aimee Cooke who presented her poster on vestibular rehabilitation interventions; Professional Doctorate students, including Katrin Hulme who presented the experience of chronic cough; and graduates, including Rebecca Rushton who presented on her MSc research exploring the effectiveness of personality and the theory of planned behaviour for predicting intentions to attend for cervical screening. Rebecca found the conference a fantastic opportunity to put into practice the skills developed during her time studying for the MSc Health Psychology: “Having the opportunities to develop my presentation skills during the MSc prepared me to present at the conference. Although I was apprehensive it has provided me with invaluable experience”.

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Rebecca Rushton presenting her research in the Kings’ Hall, Stoke

A trip to the conference was built in to the MSc Health Psychology teaching programme to ensure all current students had the opportunity to attend. MSc student Suha Ahmed really enjoyed the experience: “I learnt a lot from the conference and particularly enjoyed learning about all the different areas where Health Psychologists work and conduct research. I also found it useful to watch the presentations and pick up tips to help me develop my own presentation skills and enjoyed having the opportunity to talk to other health psychologists in person and ask questions about their research. I absolutely loved it!”.

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Rebecca Lawrence-Higton presenting her research at the MHPN Conference

The MSc students also valued the opportunity to learn about research conducted by our own Professional Doctorate students. For example, Mike Oliver particularly enjoyed the presentation by current Professional Doctorate student Alison Killen: “I thought Alison’s presentation was really thought provoking.  The points about gratitude as a means to promote wellbeing was interesting, and the ‘gratitude diaries’ sounded like a practical way to take the theory into practice.  Set in the context of ageing and loneliness which are receiving more and more attention, I think the work provides an example of how health psychology could make a big difference in society”.

Some of our current and past Professional Doctorate in Health Psychology students

Some of our current and past Professional Doctorate in Health Psychology students

Our MSc Health Psychology Course Director, Dr Amy Burton, was impressed by the professionalism, confidence and health psychology knowledge shown by our current and past students: “three of my current and graduate project students presented at the conference this year and all were passionate about their research. They used skills developed throughout the MSc to network with, and answer questions from, other health psychologists and trainees from throughout the Midlands – I’m confident they all have an exciting career in Health Psychology ahead of them”

Current MSc Student presentations:

Cooke, A., & Burton, A. Vestibular Rehabilitation: Impact upon Quality of Life and Physical Daily Tasks. A Mixed Methods Approach. (Poster)

Current Professional Doctorate Student presentations:

Killen, A., & Macaskill, A. Using a gratitude intervention to enhance well-being in older adults.

Highton, F., C., O., & Clark-Carter, D. The experience of vision impairment diagnosis and its prognosis on health related quality of life.

Hulme, K., Dogan, S., Parker, S., & Deary, V. “Chronic cough, cause unknown”: A qualitative study of patient perspectives of idiopathic cough.

Sumodhee, D., & Payne, N. Healthy eating beliefs and intentions of mothers and their adult children: An intergenerational transmission perspective. (Poster)

Health Psychology MSc Graduates and Staff presentations:

Higgins, S. J., & Semper, H. The effects of nutrition label format on healthier dietary choices: A forced choice eye-tracking study. (Poster)

Hope, K., & Sherman, S. Perceptions of cervical cancer and screening among older women – A work in progress. (Poster)

Hughes, M., Burton, A., & Dempsey, R. Using photo elicitation to explore quality of life in people with paraplegia and chronic pain.

Rushton, R., & Dean, S. Predicting cervical screening intentions using personality and the Theory of Planned Behaviour

Lawrence-Highton, R., & Burton, A. Looking at things from a positive point of view: an IPA on the exercise experience of individuals with positive body image

The Midlands Health Psychology Network

The MHPN hold a one day conference in February every year which is attended by around 100 members from across the Midlands and is a forum for health psychologists to share clinical and research experiences, information, knowledge and training. Existing members include MSc students, doctorate students, chartered health psychologists based at local NHS sites and regional universities, third sector employees, senior and early career academics, health practitioners and pharmacists. To learn more about the MHPN please visit the website: www.mhpn.co.uk.


The Home of Health Psychology – Staffordshire University

Staffordshire University’s Centre for Health Psychology is a centre of excellence for teaching and research in Health Psychology, and is home to Staffordshire’s BPS Accredited Stage 1 MSc in Health Psychology. The Centre for Health Psychology is part of the School of Psychology, Sport and Exercise, one of the leading research-active academic schools for Psychology and Sport degrees situated in the heart of England.

For further information about Health Psychology courses and research at Staffordshire University please visit the following webpages:

MSc Health Psychology Graduate wins National BPS Prize!

We are very pleased to announce that our own MSc in Health Psychology graduate Sarah Higgins has won the UK-wide award for ‘Outstanding MSc Thesis’ awarded by the British Psychological Society’s Division of Health Psychology. The competition for this award is stiff with course leaders from across the UK nominating the best MSc thesis from their cohort of students.

Sarah Higgins‘ thesis was entitled ‘The effects of nutrition label format on healthier dietary choices: A forced choice eye-tracking study’ was nominated by her supervisor Dr Heather Semper and course leader Dr Amy Burton as she achieved the highest mark in the 2014-15 cohort, and the work was of exceptional quality. Sarah completed her MSc in Health Psychology alongside a full time job as a Psychology Technician at Staffordshire University, and achieved a Distinction overall for her Masters’ degree.

Sarah Higgins presenting a poster version of her study at the Midlands Health Psychology Network conference in Stoke-on Trent on February 25th 2016.

Sarah Higgins presenting a poster version of her study at the Midlands Health Psychology Network conference in Stoke-on Trent on February 25th 2016.

Sarah’s thesis explored whether hybrid labels, which combine text values and traffic light colours, could improve the selection of healthier dietary choices and the attention to health-related nutrients. She used an eye tracker to investigate the label formats with 48 healthy participants. The analyses showed significantly lower correct selections of healthier dietary choices for colour-only vs. hybrid label formats. The colour-only and hybrid label formats were processed faster than the text-only label formats, with reduced fixation counts and fixation dwell times. For all label formats the percentage fixation dwell time was significantly greater for fats and sugars than other nutrients.

Supervisor Dr Heather Semper said “Sarah’s thesis was exceptional, and we are very pleased that she has won the award and very proud of her. She clearly worked very hard on the project and the topic is novel and interesting. We are currently in the process of writing this study up for publication in a peer reviewed publication. She has a very bright career in health psychology ahead of her”.

The award will be presented at the Division of Health Psychology’s Annual Conference in Aberdeen in August 2016 (http://ehps2016.org/) where she has been invited to present the paper in an oral presentation.


Staffordshire University’s Centre for Health Psychology is a centre of excellence for teaching and research in Health Psychology, and is home to Staffordshire’s BPS Accredited Stage 1 MSc in Health Psychology. The Centre for Health Psychology is part of the School of Psychology, Sport and Exercise, one of the leading research-active academic schools for Psychology and Sport degrees situated in the heart of England.

For further information about Health Psychology courses and research at Staffordshire University please visit the following webpages:


 

Psychology Careers Fair 2016: Improving Students’ Employability!

The Psychology department are pleased to announce that the Annual Psychology Careers Fair will take place on Wednesday 9th March 2016, 12-4pm, in the Science Centre Foyer.Psychology Careers Fair 2016

Careers Fair (March 15)

Students and exhibitors at last year’s Careers Fair

Attending this event will be a number of graduate employers and organisations including Saltbox, In Mind, Douglas Macmillan, and Think Ahead, amongst others. Each of these exhibitors will be able to discuss volunteering opportunities, potential job vacancies and information on careers with their organisations.

In addition to these external organisations, the Staffordshire University Careers team will be available to talk to students about the services offered by the University’s Careers Network including the use of E-Coach, CV writing, and job hunting. There will be also be stalls with information on postgraduate opportunities in Psychology at Staffordshire University with current postgraduate students willing to chat to attendees to provide insight from the students perspective on studying at postgraduate level at Staffordshire University.

Dr Heather Semper, Employability lead for Psychology.


The School of Psychology, Sport and Exercise at Staffordshire University is a leading School in the UK for Psychology degrees and is situated in the heart of England.  We produce internationally recognized research which is driving knowledge in this area forward and we work with a variety of healthcare providers, charities, international sports teams and private sector organisations.

For more information or details of the wide range of Psychology degrees on offer at Staffordshire University please visit our website and our courses page.

Student Blog – Iram: International Travel, Employability & Business Psychology

Hi, my name is Iram and I am a final year Single Honours Psychology student here at Staffordshire University. Below is a post introducing a new module I will be undertaking as part of my degree studies:

During Business Week at the University I attended a talk by Louise Holland from Holland Alexander, who is also a Staffordshire University Graduate. She explained what challenges you would face when starting and running your own business and what individual skills and qualities are required. During the talk I was wondering how psychology would relate to business.

One of the great things about psychology is it can be applied to many different areas such as Health Psychology, Forensic Psychology and Counselling, but I had not heard a lot about psychology in the business area. But this was about to change when I attended a talk by Lesley Drumm, the award leader for BSc (Hons) Applied Computing. She introduced a new module: Interdisciplinary Entrepreneurial Application for Transforming Education in High Technologies, otherwise known as IDEATE High Tech. This module offers a unique opportunity for students from four different European countries; Finland, Lithuania, Slovenia and United Kingdom to work as a team and develop a business idea whilst building an entrepreneurial attitude.

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Turku, Finland

The aim of this module is to understand how to overcome contemporary challenges, environmental issues such as social equality and health and use important skills such as creative thinking and decision making for innovative business solutions. Students are required to work together online and travel to Turku, Finland as well as Vilnius, Lithuania to work together face-to-face. Even though most of the challenge information will be provided when we travel to Finland, we have been told the topic revolves around ‘technology addiction’.

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Vilnius, Lithuania

I was lucky enough to be one of the four students selected for this exciting module and I feel this will be a great opportunity to expand my psychological knowledge and work in a completely different subject. I am nervous as I have not studied or worked in the business area but being a Psychology student I understand how much of a growing topic ‘technology addiction’ is. So it will be beneficial to see how we can work together and use previous research to build new technologies with care to prevent negative health behaviours. I am also looking forward to placing my quantitative skills to gather appropriate market research. As well as of course enjoying the course, the travelling and working alongside international students and seeing how our ideas and work fit together.

The other fellow students selected for this module are:

Will, L5, BSc (Hons) Applied Computing: “I am nervous about the tasks ahead, but the experience of working in a different country is making me feel more excited.”

William, L5, BSc (Hons) Applied Computing: “I am excited to see how people from different cultures look and react to internet and technological addiction.”

Elizabeth, L6, BSc (Hons) Animal biology and Conservation: “I am really looking forward to studying in a different country and learning how students from other countries approach their work.”


Iram will be writing regular blogs as she works on the IDEATE module over the next few months – keep checking back for the latest updates on Iram’s business venture!


The School of Psychology, Sport and Exercise at Staffordshire University is a leading School in the UK for Psychology degrees and is situated in the heart of England.  We produce internationally recognized research which is driving knowledge in this area forward and we work with a variety of healthcare providers, charities, international sports teams and private sector organisations.

For more information or details of the wide range of Psychology degrees on offer at Staffordshire University please visit our website and our courses page.