Staffordshire University networking event to inform breastfeeding policy and research priorities

Written by Dr Amy Burton, Senior Lecturer in Qualitative Psychological Research Methods

The World Health Organization  and UK Policy recommend breastfeeding exclusively for the first six months of life, followed by breastfeeding alongside complementary foods for up to two years and beyond. However, levels of exclusive breastfeeding at 6-8 weeks are only around 32% in England and Scotland and breastfeeding initiation is particularly low in Stoke on Trent, falling below the England average.

At Staffordshire University we have a group of researchers who are interested in learning about the experience of breastfeeding and finding new ways to develop and improve breastfeeding support. On the 26th May 2022 we held an event to discuss our breastfeeding research and establish new networks with breastfeeding stakeholders.

We welcomed 42 attendees (15 in person, 27 online) to the event which included representatives from national organisations such as The Breastfeeding Network (BfN), the National Childbirth Trust (NCT), LatchAid, Just Family CIC, the Association of Breastfeeding Mothers (ABM), Pure Insight, and the NHS, in addition to midwifery, criminology, and child nursing students, breastfeeding mothers, and pregnant women.

A photo of some of the attendees

We shared our breastfeeding research findings on:

We then facilitated a guided discussion with two breastfeeding mothers about their own experiences and thoughts about our research.


World Café discussions

Attendees then took part in a World Café. World Café is a collaborative research approach where group discussions are focussed on a series of questions. For our World Café we asked:

  • What stood out for you in the research and experiences that have been discussed today, and what do you hope to do with this new knowledge?
  • What do you feel are the immediate breastfeeding research priorities?
  • What do you feel are the biggest barriers to breastfeeding research influencing policy and practice, and how might we overcome these?

After each question a few attendees from each group moved to another table where the discussions continued. This resulted in further exchange of knowledge and summaries of previous discussions with the aim of reaching a group-led ‘world view’ of each issue. Discussion points were noted on poster paper and audio-recorded.

A picture of some of the discussion points noted during the World Café

After the event the attendees were given opportunity to feedback on the key outcomes of these discussions as part of a follow up evaluation survey.


Breastfeeding priorities

Our World Café highlighted a number of breastfeeding priorities. Some of these include:

  1. Breastfeeding information and support needs to be introduced earlier in pregnancy than is taking place in current practice.

[Breastfeeding is] touched on at booking to have a look at it further down the line, but then, and then at 34 weeks as well when we sort of go through the birth plan it’s briefly touched on, but like yourself, premature deliveries, you’ve missed that conversation, if you’re before 36 weeks you’ve missed that conversation so you’ve missed all that information, and as well if you’re premature obviously you’re encouraged to breastfeed or express and then it’s like but actually you’ve not had any education about that at all, so you’ve missed a lot. I think it needs to be a lot sooner.

If someone’s on the fence, they’re unsure, they don’t know what they wanna do [breastfeed or use formula], you know there’s not much information about it, you’re almost gonna guarantee they are gonna be buying formula as a back-up.

  • Pregnant women need to be informed, empowered, and prepared to overcome breastfeeding barriers and challenges.

If more women understand, either antenatally or postnatally, you know typical challenges and tips on how to overcome these or they are aware of myths and that you know? For example just giving them a bottle isn’t going to necessarily make a baby sleep longer, or the myth about mastitis. If women know these things then actually when, if a challenge arises, either they know where to seek support from you know? A peer supporter, peer support group or a healthcare professional, and maybe it’s just gonna help their confidence a little bit more if they think actually this isn’t the right information, and we’re just kind of arming these women a little bit better.

  • Intervention needs to include family members and social contacts who can support or create barriers for breastfeeding.

My mum, even though she breastfed till eighteen months with me and my sister, I think when my son was a couple of months old, she said “oh we’ve got family coming round, family friends coming round, if you want to come round for tea you can but can you just go into the living room if you’re gonna feed” and I said no, and she said “well we’ll have to go out for a meal with them instead and you won’t be able to come”, and it’s like fine, fine […] My mum isn’t bad in general, but I said to her, she said “I know what you’re gonna say because I know how passionate you are about it”, but I was like “I’m not just going into another room because I’m feeding him”.

  • Education and training about breastfeeding needs to be improved for healthcare professionals.

I’ve heard some absolute horror stories of terrible advice received from various professionals, health visitors, outdated advice, midwives, doctors, I’ve even received terrible advice myself when I needed some antibiotics, I’m allergic to penicillin, “ooh you need to stop breastfeeding cause if we need to give you antibiotics”, “we won’t have very many to give you”, and it’s like well, I don’t plan on needing antibiotics anytime soon, but you know I’ll manage, thanks. And that’s not true anyway, there’s plenty of antibiotics I could receive-

Speaker 2: Yeah, and it’s always so surprising when you hear stories like that-

Speaker 1: I know, I know.

Speaker 2: You just think I don’t understand how people in the medical profession have got all of these wrong ideas. Like where’s the training for them?


Event Successes

Our event helped to inform the work of attendees who were working in breastfeeding services:

“[the event provided] good links to evidence to use in discussion/promotion”

“I am going to think about encouraging pregnant families to Baby Cafe, to help inform them before their baby arrive as early education can help de-bunk some of those myths [about breastfeeding]”

“[I am going to] incorporate [the research findings] as we plan future volunteer peer support training and groups for families”.

In addition, our event helped to establish useful networks within the city of Stoke on Trent and beyond creating new links for future collaborative work to support breastfeeding:

“(I) definitely hope to use this as a springboard to developing new connections and projects”

For the Breastfeeding Network (BfN) in Stoke on Trent our event highlighted a need to improve healthcare professional awareness of their services to increase referral. Attending our event helped to achieve this and BfN have seen an increase in healthcare professionals making contact including some requests from midwives and health visitors to attend their support groups to see how they work.

Next steps

Our event was very well received by attendees. We are continuing to analyse the data collected to identify themes and priorities for policy and future research. We want to thank everyone who has been involved and are excited about our new connections and networks. We look forward to working with these networks on future projects to enhance breastfeeding support and ultimately improve breastfeeding rates across the city of Stoke on Trent and beyond.

If you are interested in this work or would like to talk more about breastfeeding research, please get in contact with me at amy.burton@Staffs.ac.uk or over on Twitter @DrAmyBurton


Staffordshire University – The Home of Health Psychology

Staffordshire University has a history of excellence in teaching and research in Health Psychology, and is home to Staffordshire’s BPS Accredited Stage 1 MSc in Health Psychology and Stage 2 Professional Doctorate in Health Psychology. The Staffordshire Centre for Psychological Research has active team of Health Psychologists who conduct research and provide consultancy in a range of health-related issues.

Keep updated with the latest Health Psychology news from Staffordshire University via following us on @StaffsPsych @HealthPsyStaffs and via the #HealthPsychStaffs hashtag.

For further information about Health Psychology courses and research at Staffordshire University please visit the following webpages:

Emily Thornton joins as our new Schools and Colleges Champion!

Written by Emily Thornton Psychology Schools and Colleges Champion.

I am very excited to be starting my new job role as the Psychology Department Schools and Colleges Champion. 

Emily Thornton, Psychology Schools and Colleges Champion.

I first joined Staffordshire University in 2020 to complete my MSc in the Foundations of Clinical psychology, where I completed my dissertation on Womens Lived Experiences of Autism, I am aiming to get this research published. It was during my master’s when I realised how welcoming everyone was.  After successfully completing my master’s I found the job role and it felt like the right time to join the University. 

I first fell in love with psychology when I completed an access course in social sciences (equivalent to A levels) which had a psychology module. I then went on to complete my BSc in psychology with the University of Chester. Throughout my undergraduate degree I had worked as a support worker with young people and adults in a range of settings.  

Some fun facts about me:  

  1. I have dissected a human brain in my Undergrad.  
  2. I play wheelchair basketball. 
  3. I have flown a plane (under supervision!) 

Are you a school or college and would like to arrange a talk, workshop, visit? Please get in touch: psyschoolevents@staffs.ac.uk


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent. The department is home to the Staffordshire Centre for Psychological Research, a large and active group of psychologists, PhD students and researchers conducting work into a variety of psychological disciplines and topic areas.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

Psychology and Me: An interactive evening of psychology!

The Department of Psychology at Staffordshire University is delighted to invite you to Psychology and Me!

Psychology and Me is a fun and interactive evening where you will be given the opportunity to get hands-on with some of our state-of-the-art research resources. You will also be able to hear about the latest research findings from a variety of experts working in psychology.

Psychology and Me will take place at Staffordshire University’s Science Centre, Leek Road, Stoke-on-Trent, on Wednesday 26th February 5:45pm – 8:30 pm.

Everyone is welcome, please make sure that you book your ticket(s)! These include free onsite parking and refreshments.

This year’s Psychology and Me event includes these fantastic activities:

Psychology and Me: Listen!

A series of short expert talks will explore some fascinating questions, such as:

  1. How do we prevent dog bites in young children?
  2. How does psychology relate to physical health?
  3. How and why do we measure brain activity?

Psychology and Me: Hands on!

Engage in some fun equipment-based demonstrations to understand how we conduct research in psychology, such as:

  • How we can tell if you are stressed
  • How we can measure your brain activity with EEG
  • How we can test your reaction skills with our driving simulator

Psychology and Me: A chance to win!

Would you like the chance to win some Amazon vouchers? Take part in some of our hands-on activities and you could be in the running! Entry information and winners to be announced at the event.


How does psychology apply to you and your life? Come along and find out!

Reserve your free ticket(s) for Psychology and Me or contact psychologyevents@staffs.ac.uk for more information.

We look forward to seeing you there!


Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

Digital World and Me

Are you intrigued to find out more about how the Digital World that surrounds all of us might be influencing you? The Psychology Department is excited to be hosting an ESRC Festival of Social Science event ‘Digital World and Me’ on the evening of the 7th November.

There will be three short TED-style talks in which you will discover cutting edge research about the internet, television and gaming. These will be followed by refreshments and a range of interactive demonstrations in which you can find out more about the way that you interact with the digital world and the impact that it may be having on you.

Thursday 7th November, 18.30 – 20.30, Beacon Building, Staffordshire University


Book Tickets: Reserve your (free) space at https://digitalworldandme.eventbrite.com  or contact psychologyevents@staffs.ac.uk for more information.


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent. The department is home to the Staffordshire Centre for Psychological Research, a large and active group of psychologists, PhD students and researchers conducting work into a variety of psychological disciplines and topic areas.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

The Big Bang West Midlands Fair returns to Staffordshire University in 2019!

By Dina Grinsted, Schools & Colleges Champion for Psychology

Some of the Department of Psychology in attendance at last year’s Big Bang Fair

In June 2018, Staffordshire University welcomed the Big Bang West Midlands for the first time, celebrating STEAM (Science, Technology, Engineering, Arts, Maths) subjects. Over 2000 students and teachers visited the campus throughout the day, and enjoyed a wide variety of STEAM activities, including nine psychology stands!

Ahead of the return of the Big Bang Fair to Staffordshire University in 2019, here is a brief review of the Department of Psychology’s presence at the 2018 fair:

Dr Emily Buckley, Judy David, and Masters student Charlotte Stock try on the VR headsets

The ‘Virtual Reality in Psychology’ stand allowed visitors to experience dinosaurs in VR, and learn about how we can use virtual environments in psychology. This was a very popular stand, with many people trying out the dinosaur experience! Guests also had the chance to test their memory, and learnt how to improve it through techniques such as the Method of Loci and mnemonics on our Memory Test stand.

Third year BSc Psychology student Jaime-Lee Cunningham and Dr Andrew Edmonds on the ‘Memory Test’ stand

The event was a great success, with a huge number of visitors taking part and enjoying the activities. Staffordshire University has been confirmed as the home for the 2019 event, which will take place on Tuesday 18th June 2019. Come along to find out about all things STEM, including Psychology activities. Book your free visit here.

On the ‘Detecting Stress Responses’ stand, guests were connected to a BioPac, and had their Galvanic Skin Response tested whilst doing moderately stressful activities. This measures the level of sweat on the fingertips as an indicator of stress, so the aim was to attempt to keep your stress levels down.

One student advocate who helped to run this stand said

“I was particularly happy to see so many young girls expressing enthusiasm and engagement with some of the scientific principles that we were demonstrating to them on the Detecting Stress Responses stand.  Great to see that STEM engagement with girls is improving.”


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent. The department is home to the Staffordshire Centre for Psychological Research, a large and active group of psychologists, PhD students and researchers conducting work into a variety of psychological disciplines and topic areas.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

Psychology Teacher Forum Event – Free training event for Psychology Teachers

Do you teach psychology in a school or college? Would you like the opportunity to connect with other psychology teachers in the local area and hear about ideas for teaching different areas of psychology?

As part of our expanding schools and colleges provision, the Department of Psychology at Staffordshire University are running a Psychology Teacher Forum event on Wednesday 27th February 2019. The event will run from 2:00-5:30pm and will include practical workshops focussed on sharing ideas for teaching practice, will enable us to share student progression information (i.e., current content and expectations when studying for a Psychology degree and psychology careers information) and also to provide an opportunity to meet other teachers/lecturers of psychology. We have various sessions planned which include:

  • Teaching Research Methods
  • Tour and Demonstrations
  • Teaching Biopsychology
  • Networking and Refreshments
  • Psychology Degrees and Careers

This event will be followed by our Psychology and Me public event, which you are also invited to attend. This event runs from 6:00-8:30pm, and will involve a series of short talks from our academics, followed by demonstrations of our psychological equipment and research.

If you would like to book a place on the Psychology Teacher Forum Event please visit the following link and complete the short booking process:  https://psychologyteacherforum19.eventbrite.com

We look forward to welcoming you to the Department of Psychology!


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent. The department is home to the Staffordshire Centre for Psychological Research, a large and active group of psychologists, PhD students and researchers conducting work into a variety of psychological disciplines and topic areas.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For further information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Psychology and Me: Interactive evening of Psychology for the general public!

The Department of Psychology at Staffordshire University is delighted to invite you to Psychology and Me, a fun and interactive evening where you will be given the opportunity to get hands-on with some of our state-of-the-art equipment used in our psychological research, as well as hear about the latest research findings from a variety of experts working in psychology.

Psychology and Me will take place at Staffordshire University’s Science Centre, Leek Road, Stoke-on-Trent, on Wednesday 27th February 6 – 8:30 pm. Click here to view the location of the Science Centre on Staffordshire University’s Stoke-on-Trent campus. Tickets include free parking on site and refreshments.

This year’s Psychology and Me event includes a number of activities:

Psychology and Me: Listen

Have you ever wondered… why people fall for fake news? What do your children’s drawings really mean? Will seeing a future ‘you’ encourage a healthier lifestyle? A series of short expert talks will explore these and other fascinating questions.

Psychology and Me: Hands-on

Try your hand at learning how our equipment works such as how virtual reality can change our world, how we can know what you are thinking without asking and how we test your reaction skills in our driving simulator, amongst other fun demonstrations.

Psychology and Me: A chance to win

Having taken part in the hands-on activities, you have a chance to win some Love2Shop vouchers. Entry information and winners announced on the night.

How does psychology apply to you and your life? Come along and find out.


Reserve your place at Psychology and Me

Reserve your (free) ticket(s) for this year’s Psychology and Me event please visit our Eventbrite page: https://psychologyandme19.eventbrite.co.uk or contact psychologyevents@staffs.ac.uk for more information.


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent. The department is home to the Staffordshire Centre for Psychological Research, a large and active group of psychologists, PhD students and researchers conducting work into a variety of psychological disciplines and topic areas.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For further information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Psychology featured at Staffordshire University’s Big Biology Day 2018!

Staffordshire University held its annual Big Biology Day on Saturday 13th October 2018, a free public engagement event where families from the local community and beyond came to learn about the different aspects of biology, including its applications to psychology, the environment, forensic investigation and education.

As part of this event, psychologists Dr Michael Batashvili and Dr Robert Dempsey demonstrated a number of biological psychology activities to visiting children and their parents, showing how psychology and biology can be integrated to better understand how people live, think and behave. Demonstrations included the use of Augmented and Virtual Reality to show the workings of the brain, its structures and neuronal connections to children of a wide variety of ages.

Dr Michael Batashvili testing the Virtual Reality headset at the Big Biology day

Over 500 visitors from the Staffordshire county and beyond visited the University’s Science Centre in Stoke-on-Trent for the Big Biology Day. The Science Centre was buzzing with families enjoying the activities and taking part in the Great Biology Bake Off cake competition.

The Psychology stall was particularly popular, with children enjoying using VR to explore the brain, finding out about what makes a healthy brain using our augmented reality apps, and testing their brain’s adaptability using our mirror drawing task! The mirror drawing task drew out some competitions between parents and children to see who could draw the best shapes when relying on the mirror to guide their pencil (with children usually winning!).

Visitors using the VR and mirror drawing equipment at the 2018 Big Biology Day.

The Big Biology Day is an annual event organised as part of the Royal Society of Biology‘s Biology Week (click here for more information about the Royal Society and Biology Week).


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Dr Alison Owen blogs about demonstrating APRIL Face-Aging Software at This Morning Live

By Dr Alison Owen (Lecturer in Psychology, Staffordshire Centre for Psychological Research)

From the 17th to the 20th May the This Morning Live Shopping and Lifestyle Show took place at the NEC in Birmingham. The show is a shopping festival, where the This Morning television program is filmed live, and presenters from the show give talks and discussions on topics such as cooking, fashion and healthcare.

I was invited to attend the This Morning Live show by Katy Foxcroft and Gillian Robson, the developers of tanning cream, Tancream. They developed the cream after Gillian was diagnosed with skin cancer five years ago. After undergoing surgery for the cancer, Gillian was advised to wear a high protection sun cream of SPF50 daily. As she liked to have a tan, Gillian used fake tan, however this also meant having to apply a separate SPF50 product, so together Gillian and her friend Katy developed a false tan with added SPF50.

As well as selling their product, Katy and Gillian’s aim is to inform people about the dangers of not protecting their skin from the sun, and the risks of skin cancer. They therefore asked if I was able to come along to the This Morning Live show, as they had heard about the APRIL software that I use here at Staffordshire University, showing people how their skin may age if they do not protect their skin from the sun.

At the stand, ready to show people the APRIL software

I worked on the stall demonstrating the software to visitors to the show, as well as talking to them about all aspects of safe UV exposure, including skin cancer, sun damage, sunbeds and moles. I met such a wide variety of people, from elderly women who had always protected their skin, to a 19 year old girl who used sun beds for 20 minutes at a time, four to five times a week, and had done since she was 13 years of age. It was so interesting to meet so many different people, and hear their thoughts and experiences of protecting their skin from the sun.

The event was definitely ‘Health Psychology in action’. It was great to speak to such a wide variety of people, and to try and encourage them to protect their skin, and make healthier choices about UV exposure, when at times I only had short bursts of sometimes just a minute before they moved on to the next exhibit.

On the second day of the show, we had the addition of a UV camera on the stall to show people damage that had already been done to their skin. This was great for people to see, as they were able to view any underlying damage to their skin, before going on to see what further damage could be done to their skin (using the APRIL software) if they did not start protecting their skin.

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As well as talking to visitors to the Tancream exhibit, I was also able to enjoy the show, watching Philip and Holly film sections of This Morning alongside other This Morning presenters, including Rylan, Gok Wan, and the This Morning doctors, Dr Chris and Dr Ranj. It was also an opportunity to meet other experts in the area of sun protection and UV exposure, and do some networking.

The show was a great experience, and just shows how different and varied the job of Psychology Lecturer here at Staffordshire University can be!


Staffordshire University – The Home of Health Psychology

Staffordshire University’s Centre for Health Psychology is a centre of excellence for teaching and research in Health Psychology, and is home to Staffordshire’s BPS Accredited Stage 1 MSc in Health Psychology and Stage 2 Professional Doctorate in Health Psychology. The Centre for Health Psychology is part of the Staffordshire Centre for Psychological Research.

Keep updated with the latest Health Psychology news from Staffordshire University via following us on @StaffsPsych and via the #HealthPsychStaffs hashtag.

For further information about Health Psychology courses and research at Staffordshire University please visit the following webpages:

StaffsPsych on Tour! Talking Conspiracy Theories, Super-recognisers & VR at Biddulph High School

By Dina Grinsted, Schools & Colleges Champion (Psychology)

On 21st May, myself and Dr Alexa Guy visited Biddulph High School to deliver some psychology outreach sessions to a group of Year 12 psychology students, in order to discuss the benefits of studying a psychology degree, and to showcase some of the research that happens here at Staffordshire University.

Dr Alexa Guy delivering a session at Biddulph High School

After starting with a talk on ‘Why Study Psychology?’ and ‘What Do Psychologists Do?’ the students then learnt about conspiracy theories, discussing some well-known conspiracy theories and what they have in common, before looking at why people might believe them, and the impact that they can have on behaviour.

The ‘Jesus in toast’ illusion

This was followed by Jesus in Toast (and other face oddities), a session asking why people are so good at seeing faces in random patterns such as clouds, or even the markings on a piece of toast! We looked at so-called ‘super recognisers’ who are extremely good at identifying faces, and Prosopagnosia – a disorder leading to the inability to recognise faces, sometimes even your own face! They then had a go at creating their own versions of the Thatcher Effect, which has recently been updated to the ‘Adele Illusion’ demonstrating how we often fail to attend to facial features when presented with an inverted face.

The ‘Adele Illusion’ based on the famous ‘Thatcher Illusion’ – this is the same picture but shown in two orientations (look at Adele’s eyes and mouth in both pictures!)

Finally, the students learnt about how Virtual Reality tricks our brain into believing that we are in a different world. After looking through some visual illusions and examples of how we can trick our brains, they saw how VR takes advantage of certain processes. To finish, they were able to try on a VR headset and have a go at diffusing a bomb in VR.

Students trying out our Virtual Reality equipment

Throughout the sessions, the students engaged in the activities, enjoying making their own version of the Thatcher Effect, testing their ability to recognise faces, trying to see pictures in patterns, and diffusing the virtual reality bomb. We are hoping that this will be followed up by a class trip to the university, watch out for future blogs!


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages: