Dr Sarah Rose comments on the Momo Challenge hoax for The Sentinel

Dr Sarah Rose (Senior Lecturer in Psychology & Child Development, Award Leader – BSc (Hons) Psychology & Child Development) was featured in The Sentinel commenting on the Momo Challenge hoax. Dr Rose, who has conducted research into the effects of viewing TV on children’s creative play, comments on the possible effects of viewing the Momo hoax on both children and their parents, and the implications for children’s online behaviours.

You can read the reports of the Momo hoax, including Dr Rose’s comments, via The Sentinel website:

The Sentinel: Stoke-on-Trent schools warn parents about ‘sick’ Momo challenge – but is it all a hoax?


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent. The department is home to the Staffordshire Centre for Psychological Research, a large and active group of psychologists, PhD students and researchers conducting work into a variety of psychological disciplines and topic areas.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

Dr Sarah Rose featured on BBC Radio Stoke commenting on the ‘Momo hoax’

Dr Sarah Rose (Senior Lecturer in Psychology & Child Development, Award Leader – BSc (Hons) Psychology & Child Development) was briefly featured on BBC Radio Stoke commenting on the Momo Challenge hoax and the effects of the hoax on children and parents.

You can listen to Dr Rose’s interview via BBC Sounds:

BBC Sounds: Stuart George Show, BBC Radio Stoke, 28/2/2019 (from 32:40)


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent. The department is home to the Staffordshire Centre for Psychological Research, a large and active group of psychologists, PhD students and researchers conducting work into a variety of psychological disciplines and topic areas.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For further information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Why everyone should know their attachment style – Professor Helen Dent writes for The Conversation

Professor Helen Dent (Emeritus Professor of Clinical & Forensic Psychology, Department of Psychology, Staffordshire University has written a short article for The Conversation UK about the need to understand your own attachment style in relation to your mental and physical health, amongst other outcomes.

The Conversation UK is a free news service featuring articles written by academics on a range of topics and current affairs. Staffordshire University is a member of The Conversation and Read the full article below:

The Conversation: Why everyone should know their attachment style

Watch out for more Conversation articles written by the members of the Staffordshire Centre for Psychological Research!


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent. The department is home to the Staffordshire Centre for Psychological Research, a large and active group of psychologists, PhD students and researchers conducting work into a variety of psychological disciplines and topic areas.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Dr Sarah Rose featured on BBC One’s Inside Out discussing the need for more men to work in childcare

Dr Sarah Rose (Senior Lecturer in Psychology, Staffordshire Centre for Psychological Research) was  featured on BBC One’s Inside Out West Midlands TV programme discussing the need for more men to work in early years childcare. Around 2-3% of childcare workers are men but local nurseries in the Stoke-on-Trent region have been attempting to increase the number of men working in their nurseries.

Dr Rose was interviewed for the programme (a link can be found below) and discussed the benefits of having more men working in childcare, including challenging some of the gender stereotypes and gender role assumptions which young children may be learning.

BBC iPlayer: Inside Out (West Midlands) 15th October 2018 (from 20 mins, 40 seconds in)


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Nuffield Placement Blog: Investigating the impact of TV viewing on children’s creativity

We have recently hosted a local college student on a Nuffield Research Placement. The student worked with Dr Sarah Rose (Senior Lecturer in Psychology & Director of the Children’s Lab, part of the Staffordshire Centre for Psychological Research) to develop a project investigating the impact of watching TV on children’s creativity. Here Manvir writes about his experience.

After a rigorous application process, I  was pleased to have been granted a 4-week placement at Staffordshire University in Psychology, provided by the Nuffield Research Foundation. My placement consisted of carrying out research within the field of child development, where I had to plan and set up a pilot study on the effects of television on 3- to 5-year-old children’s creativity.

My first week was very welcoming, I got a tour around the campus and got to meet many people such as members of staff, IT technicians, whom all aided me through my placement by providing me with the appropriate equipment, guidance etc. I received my workspace and received all the information I needed from my supervisor on the history and aims of my project.

The first couple days were just a matter of settling into the University and summoning the psychologist inside me! My first tasks were to plan out the step-by-step procedures we would use to collect the data. This involved me finding and editing suitable TV episode and audiobook which would appeal to the children at the nursery, writing a script, gathering relevant materials and creating data scoring sheets. Since the research involved working with young children, parental consent was required. The staff at the University Nursery, who were very kind and welcoming, distributed the forms to the children.

The two weeks of preparation flew by and before I knew it, it was time to begin the first day of the experiment! Me, Sarah and 3rd year Psychology Student Charlotte headed to the nursery where we set up and began the experiment in a separate quiet room. One by one children were introduced and taken through various fun activities such as naming everything they can think of that makes a noise, finding as many uses as they can for paper cups, acting like different animals, the list goes on. This was all done to measure their creativity prior and after either listening to or watching a magical story from CBeebies. The children all reacted differently, some thought hard, some laughed, some were confused, but nevertheless they all came up with some great ideas and just watching the children actively engage in the tasks was so thrilling to watch as a researcher. All the procedures went to plan, phew!

After three days of conducting the experiment, it was then my job to score and tally the results and present them on a chart. Finally, on my last week of the placement my task was to write up and create a poster on everything I done in my placement, this included the aims, methodology, results, references, etc. I found it so difficult to sum up such an action packed few weeks in one poster that I struggled to fit everything in!

Overall, I am very grateful for the opportunity to work with Staffordshire University, I am proud to of been a part of the research and grateful for Nuffield Research on providing me with the placement and if possible, I would do it all again!


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Dr Richard Jolley speaks at the University of Oxford on children’s art education

Dr Richard Jolley

Dr. Richard Jolley (Senior Lecturer, Staffordshire Centre for Psychological Research) blogs about being an invited discussion panel member on arts education held at the University of Oxford in March 2018:

What is the current state of arts education in National Curriculum schools? What are the benefits of arts education for children’s development, and does learning in the arts promotes attainment in other school subjects? How do other school systems (e.g. Steiner, Montessori) and countries (such as China) approach arts education? What are the barriers to providing children with a more extensive and rich arts education, and how do we address these? What can promote children’s engagement with the arts beyond school contexts? These were some of the questions I was invited to debate upon in March this year by an Oxford student-based charity, Schools Plus, together with three other experts in arts education, at Balliol College, the University of Oxford.

Schools Plus is the largest student-led charity at Oxford. With around 250 volunteers, its aim is to combat educational inequality by pairing volunteer tutors from Oxford and Oxford Brookes Universities with pupils at underperforming local state schools to deliver weekly one-hour lessons. The purpose of the discussion panel was to inform the charity’s volunteers, and other Oxford University students, the important role of the arts for children’s education.

As well as myself, the other speakers on the panel were Dr David Whitley (University of Cambridge), Dr Paulette Luff (Anglia Ruskin University), and Mr. Naveed Idrees (Head Teacher of Feversham Primary Academy, Bradford). Dr. Whitley’s research takes inter-disciplinary perspectives into how art, especially poetry and film, promotes imaginative connections in children’s engagement with the natural world. Dr. Luff is the academic lead of the Creative Writing through the Arts Project with Royal Opera House Bridge, which aims to promote children’s creative writing skills through integration with art, dance and drama. Mr. Idrees has overseen Feversham Primary Academy be transformed from being in ‘special measures’ to within the top 10% nationally for children’s academic process by incorporating the arts into every part of the school day.

The discussion panel (from left to right): Naveed Idrees, Richard Jolley, Lennaert Ludvigsen (chair), David Whitley and Paulette Luff.

During the panel discussion I was asked specifically to lead on the benefits of art education, particularly in relation to drawing, and how other educational systems (such as Steiner and Montessori) and other countries (principally China) approach arts education in their schools. Art education has many benefits for children: promoting their imagination and creativity, expression of emotion and ideas, visual thinking, observational skills, problem-solving and analytical skills, as well as physical/neurological benefits of fine motor control, hand-eye coordination and the development of the brain. How arts education is approached in schools varies considerably in the emphasis they place upon different skills: Steiner (creativity, imagination and expression), Montessori (representational skills), and National Curriculum (a balanced approach). Furthermore, in China, we observe a far more prescriptive approach to teaching art, in which copying existing images still plays an important role but as building blocks of representational schema to then develop more imaginative pictures.

For further information about the discussions you might like to read Schools Plus own article of the event published in the Oxford Student newspaper:

http://www.oxfordstudent.com/2018/03/17/a-call-for-arts-is-drama-more-useful-than-maths/

The discussions I participated in, and meeting the other panel members, helped me reflect upon the bigger picture of my own research on children’s making and understanding of pictures within the wider sphere of children’s arts education. I am currently leading the writing of a grant proposal to the Arts and Humanities Research Council to investigate which types of art experience children are exposed to have a positive impact upon the drawing development. I hope to find out more about the art culture Feversham Primary Academy created that has had such a positive impact upon their children’s general learning experience. It was clear among all the panel members that arts education in all its forms is fundamental for children’s education. We were all of one mind that the challenge for championing its cause, whether presented in research, practice or to government policymakers, is necessary to fulfil the true purpose of education.

Children’s engagement with pictures has been a long-standing research interests of mine, and if you share the same interest you may like to refer to a book I have written on the subject, ‘Children and Pictures: Drawing and Understanding’. The topic is also a subject which students at Staffordshire University study as part of a final year option module on our undergraduate psychology programmes, and has always been popular and well received.


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Student Blog: Presenting Summer Research Assistantship work at the BPS Annual Conference

Last summer, two of our Undergraduate Psychology students were awarded British Psychological Society Undergraduate Research Assistantships. This award enabled them to attend the British Psychological Society’s Annual Conference in Nottingham to present the research that they had carried out as part of their summer assistantship. One of the successful students, Ruth, reflects on her experience of the conference.

I had the pleasure of accompanying my course leader, Dr Sarah Rose to the BPS Annual Conference at the East Midlands Conference Centre in Nottingham recently to present our work on “Divergent thinking and pretend play in pre-schoolers. This day summed up what a fantastic experience the BPS Research Assistantship has been for me. It was a proud moment to see my name on the poster representing Staffordshire University amongst many other interesting displays of research that have been conducted all over the world in the last year.

Ruth with Dr Sarah Rose at the BPS Annual Conference

The conference was held at a fantastic venue and there were plenty of oral presentations to attend which were based on many different areas of psychology. I particularly enjoyed the Award presentation on “Puberty and the developing adolescent brain” and having just studied this topic as part of the Typical and Atypical module in level 6, this excellent presentation provided a brilliant consolidation to my knowledge and understanding of the subject. Other fascinating talks were given by the joint Spearman Medal award winners on “Observational to dynamic genetics” and “facial expression communication across cultures”, which were incredibly impressive, using ground-breaking technology within the research.

I had a very enjoyable day and came away feeling inspired and looking forward to Post Graduate study at Staffs in September, where I am hoping to complete the Masters degree in Applied Research.

Ruth Pettitt, Level 6 student, BSc Hons Psychology & Child Development.


Dr Sarah Rose (Lecturer in Psychology) supervised Ruth’s research and attended the conference with her. She writes:

Attending the BPS Annul Conference with Ruth was a real opportunity to feel proud of what our Students at Staffordshire University can achieve. Ruth completed the Foundation Year in Psychology before starting the BSc Psychology and Child Development. Throughout both courses Ruth has grown in confidence and has made the most of the opportunities available to her. This has included applying for, and being successfully awarded, a BPS Undergraduate Research Assistantship last summer. This enabled her to undertake the research which we presented at the conference.

Ruth, Dr Sarah Rose, and our other successful BPS Summer Research Assistantship recipient Tanya

Ruth has also successfully carried out an ambitious and innovative Final Year Project investigating the use of drawing to enhance young children’s memory. She is continuing to gain valuable research experience as over the summer she is working for the Behavioural Insights Team collecting data for a large-scale project aiming to assess an intervention to improve the language skills of children.


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Meet the StaffsPsych Graduates – Sian (BSc Psychology & Child Development including a Foundation Year)

As part of our new series of StaffsPsych Graduate Success Stories, we are pleased to introduce Sian who graduated from our BSc Psychology & Child Development course in 2015 after also successfully completing a Foundation Year.

Sian introduces herself and talks about her experiences studying Psychology and Child Development at Staffordshire University, and tells us how her degree has helped her  pursue a PhD in Psychology:


Please tell us a little about your background before coming to study at Staffordshire University:

When I left school at 16 years old, I trained to be a hairdresser and worked full time for several years. I decided to have a career change in my mid-twenties, so I completed an Open University course to help me get back into education.

What attracted you to studying Psychology at Staffordshire University?

I was interested in child psychology and Staffordshire University was one of the only universities to offer this type of course.

Furthermore, Staffordshire University gave me the option to complete a Foundation Year as I had taken extended time out of education. I think this was beneficial as this year gave me the tools to succeed at University.

What were the best parts of your experience at Staffs?

The staff in the Psychology Department were very approachable which made my time at Staffordshire University more enjoyable. In addition, I gained training in all the latest equipment and software related to psychology research. The Science Centre, where the Psychology department is based, has state-of-the-art equipment that is available to all students.

What was the biggest challenge(s) that you overcame whilst studying at Staffs?

I think the biggest challenge that I faced at university was time management. I had a young child and trying to juggle all my commitments was difficult sometimes. However, I found planning my timetable in advance really helped.

What have you done since leaving Staffs (e.g. volunteering, working, travelling…)? How did your course help you with this?

After graduating, I spent a short time working as a research assistant investigating the effects of watching television on children’s creative thinking. Subsequently to that, I worked for Leeds University, on a longitudinal smoking prevention project investigating adolescents’ views on smoking. Currently, I am undertaking a PhD looking at improving eating behaviours in high school students using the social norms approach.

What are your plans for the future?

My plans for the future include conducting more research in to children’s eating behaviours and potentially teaching in Psychology.

What advice would you give to someone thinking about applying to study Psychology at Staffordshire University?

Staffordshire University offers a supportive learning environment which will give you transferrable skills that can be used in any job setting. The advice I would give to someone applying to Staffordshire University is embrace every opportunity offered to you. The Psychology Department at Staffordshire University offer a fantastic curriculum with additional opportunities outside of the course for learning.

Is there anything else you’d like to tell us about your time at Staffs?

My time at Staffordshire University has given me so many skills that are transferable to an array of different jobs and I am really grateful for being given the opportunity to study at Staffs.


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Toddler’s language development via ‘In the Night Garden’ – Dr Sarah Rose writes for The Conversation UK

Dr Sarah Rose

Dr Sarah Rose, Lecturer in Psychology & Course Leader for the BSc Psychology & Child Development course at Staffordshire University, has recently written a piece for The Conversation UK about how the popular ‘In the Night Garden’ TV programme reflects the language development of the target toddler audience.

You can read Dr Rose’s piece for The Conversation by clicking here.

Watch out for more articles in The Conversation written by the members of the Staffordshire Centre for Psychological Research!


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages:

Psychology & The Brain 2018… on tour!

By Dr Sarah Rose, Lecturer in Psychology, Staffordshire University.

A ‘brain hat’ coloured in by one of our guests at the Potteries Museum

Brain Awareness week is a worldwide celebration of the brain, encouraging people of all ages to appreciate the importance of what our brains do for us. As well as a very successful Psychology and the Brain event held at the University, a smaller event was also held at The Potteries Museum and Art Gallery in Stoke-on-Trent. This was led by myself and five of our Psychology and Child Development Students. The aim of the event was to provide some interactive activities for families to take part in, to learn together about the marvels of the brain.

The students found the experience of running the event and engaging with the public to be rewarding and had fun making their own ‘brain hats’ (see above for a picture).

“It was great to incorporate the information learned from my Psychology and  Child Development course into various activities. Also, being able to teach children about what the brain does and how it works was a truly worthwhile experience.” (Ingrid, Level 5 student)

“Demonstrating to local children at the Psychology and the Brain event what is involved in psychology using child friendly engaging activities was so much fun! As a Psychology and Child Development student, being given the volunteering opportunity has enabled me to demonstrate skills learnt on the course and helped towards building the perfect foundation for working with young people in my future psychology career.” (Rebecca, Level 6 student)

 “I found it very helpful how we were able to use the knowledge we already had but adapt this to suit children. For example, changing the “normal” Stroop task for one that children would find engaging and easier to comprehend. I think applying AND adapting knowledge enhances learning even more, as you really get to grips with the theory underpinning it.’ (Zoe, Level 6 student)

In addition to the students enjoying the event, I also had a great time! It was great to work with this group of students outside of the classroom. Seeing them share the knowledge that they have developed during their degree with families was very rewarding. They worked really well together and demonstrated that they could put what they were learning into practice as they explained the marvels of the brain to young children and their families.

Dr Sarah Rose is planning to organise similar events in the future if you are interested in finding out more about these please do get in touch (click here for Sarah’s contact details).


The Department of Psychology at Staffordshire University offers a range of undergraduate and postgraduate degrees in Psychology at the University’s £30 million Science Centre in Stoke-on-Trent.

Interested in a Psychology degree? Come to an Open Day – for further details and to book your place at an open day please click here.

For more information about the Psychology degrees on offer at Staffordshire University please visit the below pages: